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14 | 5 Steps to Find a Profitable Niche · Women in The Coaching Arena

• 0:00
  Hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  to
• 0:02
  Women
• 0:02
  in
• 0:02
  the
• 0:02
  Coaching
• 0:02
  Arena
• 0:03
  podcast.
• 0:04
  I'm
• 0:04
  so
• 0:04
  glad
• 0:04
  you
• 0:04
  are
• 0:05
  here.
• 0:06
  I'm
• 0:06
  Jo
• 0:06
  Lott,
• 0:07
  a
• 0:07
  business
• 0:07
  mentor
• 0:08
  and
• 0:08
  ICF
• 0:09
  accredited
• 0:09
  coach,
• 0:10
  and
• 0:10
  I'm
• 0:10
  on
• 0:10
  a
• 0:10
  mission
• 0:11
  to
• 0:11
  help
• 0:11
  brilliant
• 0:12
  coaches
• 0:12
  build
• 0:13
  brilliant
• 0:13
  coaching
• 0:14
  businesses.
• 0:16
  In
• 0:16
  this
• 0:16
  podcast,
• 0:17
  I'll
• 0:17
  be
• 0:17
  sharing
• 0:17
  honest,
• 0:18
  not
• 0:18
  hype,
• 0:18
  practical
• 0:19
  and
• 0:19
  emotional
• 0:20
  tools
• 0:20
  to
• 0:20
  support
• 0:21
  you
• 0:21
  to
• 0:21
  make
• 0:22
  the
• 0:22
  difference
• 0:22
  that
• 0:22
  you
• 0:22
  are
• 0:23
  here
• 0:23
  for.
• 0:28
  Hello
• 0:29
  and
• 0:29
  welcome
• 0:30
  to
• 0:30
  episode
• 0:30
  14
• 0:31
  of
• 0:31
  Women
• 0:31
  in
• 0:31
  the
• 0:32
  Coaching
• 0:32
  Arena.
• 0:32
  I'm
• 0:32
  so
• 0:33
  glad
• 0:33
  you're
• 0:33
  here.
• 0:34
  I'm
• 0:34
  your
• 0:34
  host
• 0:35
  Joanna
• 0:35
  Lott,
• 0:35
  and
• 0:36
  today
• 0:36
  we
• 0:36
  are
• 0:36
  diving
• 0:37
  into
• 0:38
  a
• 0:38
  hot
• 0:38
  topic.
• 0:39
  The
• 0:39
  topic
• 0:40
  that
• 0:40
  I'm
• 0:41
  probably
• 0:41
  trying
• 0:42
  to
• 0:42
  avoid
• 0:43
  much
• 0:43
  of
• 0:43
  the
• 0:43
  time
• 0:44
  as
• 0:45
  it's
• 0:45
  the
• 0:45
  one
• 0:46
  that
• 0:46
  makes
• 0:46
  most
• 0:46
  people
• 0:47
  go
• 0:47
  around
• 0:47
  in
• 0:47
  circles
• 0:48
  again
• 0:48
  and
• 0:49
  again
• 0:49
  and
• 0:49
  again.
• 0:50
  So
• 0:51
  let's
• 0:51
  dive
• 0:52
  into
• 0:53
  profitable
• 0:54
  niches
• 0:54
  for
• 0:55
  coaches.
• 0:55
  So
• 0:56
  in
• 0:56
  this
• 0:56
  episode,
• 0:57
  we
• 0:57
  are
• 0:57
  going
• 0:57
  to
• 0:57
  explore
• 0:58
  what
• 0:58
  is
• 0:59
  a
• 0:59
  niche,
• 0:59
  why
• 1:00
  it
• 1:00
  matters,
• 1:00
  and
• 1:01
  how
• 1:01
  to
• 1:01
  find
• 1:02
  a
• 1:02
  profitable
• 1:02
  one
• 1:03
  that
• 1:03
  aligns
• 1:04
  with
• 1:04
  you,
• 1:05
  your
• 1:05
  skills,
• 1:05
  your
• 1:06
  passion.
• 1:06
  Before
• 1:07
  we
• 1:07
  dive
• 1:08
  into
• 1:08
  profitable
• 1:09
  niches,
• 1:09
  let's
• 1:10
  first
• 1:11
  talk
• 1:11
  about
• 1:12
  what
• 1:12
  is
• 1:12
  a
• 1:12
  niche
• 1:13
  and
• 1:13
  why
• 1:13
  is
• 1:13
  it
• 1:14
  important
• 1:14
  for
• 1:15
  your
• 1:15
  business?
• 1:16
  And
• 1:16
  it's
• 1:17
  probably
• 1:17
  one
• 1:17
  of
• 1:17
  the
• 1:17
  most
• 1:18
  Googled
• 1:18
  questions
• 1:19
  of
• 1:19
  all
• 1:19
  coaches.
• 1:20
  Do
• 1:20
  I
• 1:21
  need
• 1:21
  to
• 1:21
  niche?
• 1:22
  I've
• 1:22
  Googled
• 1:22
  it
• 1:22
  many
• 1:23
  times
• 1:23
  myself
• 1:24
  when
• 1:24
  I
• 1:24
  was
• 1:24
  in
• 1:25
  training
• 1:25
  and
• 1:25
  everyone
• 1:26
  kept
• 1:26
  saying,
• 1:26
  oh,
• 1:26
  afterwards,
• 1:27
  you'll
• 1:27
  need
• 1:27
  to
• 1:27
  niche,
• 1:28
  and
• 1:28
  I
• 1:28
  really
• 1:28
  didn't
• 1:28
  want
• 1:29
  to.
• 1:29
  I'll
• 1:30
  share
• 1:30
  what
• 1:30
  I
• 1:31
  believe
• 1:31
  will
• 1:32
  really
• 1:32
  help
• 1:32
  you
• 1:33
  to
• 1:33
  grow
• 1:33
  your
• 1:33
  business,
• 1:34
  because
• 1:34
  that
• 1:34
  is
• 1:34
  the
• 1:35
  whole
• 1:35
  point
• 1:35
  of
• 1:36
  the
• 1:36
  work
• 1:36
  I
• 1:36
  do
• 1:37
  and
• 1:37
  this
• 1:37
  podcast.
• 1:38
  So
• 1:39
  a
• 1:39
  niche
• 1:40
  is
• 1:40
  a
• 1:40
  specific
• 1:41
  target
• 1:42
  market
• 1:42
  or
• 1:43
  well-defined
• 1:44
  segment
• 1:45
  of
• 1:45
  people.
• 1:46
  Or
• 1:47
  segment
• 1:47
  of
• 1:47
  problem
• 1:49
  or
• 1:50
  outcome
• 1:50
  that
• 1:50
  these
• 1:50
  people
• 1:51
  want.
• 1:51
  By
• 1:52
  narrowing
• 1:52
  down
• 1:53
  your
• 1:53
  focus
• 1:53
  to
• 1:54
  a
• 1:54
  specific
• 1:55
  group
• 1:56
  of
• 1:56
  people
• 1:57
  who
• 1:57
  have
• 1:58
  a
• 1:58
  specific
• 1:58
  problem,
• 1:59
  who
• 1:59
  want
• 1:59
  a
• 1:59
  specific
• 2:00
  outcome,
• 2:01
  you
• 2:01
  can
• 2:02
  position
• 2:02
  yourself
• 2:03
  as
• 2:03
  an
• 2:03
  expert
• 2:04
  and
• 2:05
  be
• 2:05
  able
• 2:05
  to
• 2:05
  attract
• 2:06
  clients
• 2:07
  who
• 2:07
  are
• 2:08
  actively
• 2:08
  seeking
• 2:09
  solutions.
• 2:10
  So
• 2:10
  it's
• 2:11
  worth
• 2:11
  saying
• 2:11
  that
• 2:12
  sadly,
• 2:13
  nobody
• 2:14
  is
• 2:14
  seeking
• 2:15
  coaching.
• 2:16
  Most
• 2:16
  of
• 2:16
  us
• 2:17
  are
• 2:17
  seeking
• 2:18
  solutions
• 2:19
  to
• 2:19
  our
• 2:19
  greatest
• 2:20
  challenges
• 2:21
  and
• 2:22
  that
• 2:22
  is
• 2:22
  why
• 2:23
  finding
• 2:23
  a
• 2:23
  profitable
• 2:24
  niche
• 2:24
  is
• 2:25
  so
• 2:25
  crucial.
• 2:27
  It
• 2:27
  helps
• 2:27
  you
• 2:28
  to
• 2:28
  stand
• 2:28
  out
• 2:29
  in
• 2:29
  a
• 2:29
  crowded
• 2:29
  coaching
• 2:29
  market,
• 2:30
  and
• 2:30
  the
• 2:30
  market
• 2:31
  has
• 2:31
  increased
• 2:33
  by
• 2:33
  407%
• 2:35
  in
• 2:35
  the
• 2:35
  last
• 2:36
  two
• 2:36
  years.
• 2:37
  That's
• 2:37
  the
• 2:37
  study
• 2:38
  I've
• 2:38
  done
• 2:38
  personally
• 2:39
  on
• 2:39
  LinkedIn.
• 2:40
  So
• 2:41
  in
• 2:41
  December,
• 2:42
  2020,
• 2:43
  when
• 2:43
  I
• 2:43
  did
• 2:43
  a
• 2:43
  search
• 2:44
  on
• 2:44
  the
• 2:44
  word
• 2:44
  coach
• 2:45
  on
• 2:45
  LinkedIn,
• 2:46
  it
• 2:46
  came
• 2:46
  up
• 2:46
  with
• 2:47
  1.6
• 2:47
  million
• 2:49
  results.
• 2:50
  So
• 2:50
  1.6
• 2:50
  million
• 2:51
  coaches
• 2:51
  were
• 2:52
  listed
• 2:52
  as
• 2:53
  a
• 2:53
  coach
• 2:54
  on
• 2:54
  LinkedIn
• 2:55
  in
• 2:55
  2020.
• 2:57
  And
• 2:58
  by
• 2:59
  two
• 2:59
  years
• 2:59
  later,
• 3:00
  we
• 3:00
  are
• 3:01
  now
• 3:01
  up
• 3:01
  to
• 3:02
  over
• 3:02
  8
• 3:03
  million
• 3:03
  coaches
• 3:04
  listed
• 3:04
  on
• 3:05
  LinkedIn.
• 3:06
  So
• 3:06
  it's
• 3:06
  a
• 3:06
  407%
• 3:08
  growth
• 3:08
  in
• 3:09
  two
• 3:09
  years.
• 3:10
  And
• 3:10
  I
• 3:10
  think
• 3:10
  another
• 3:11
  important
• 3:11
  thing
• 3:12
  to
• 3:12
  note
• 3:12
  here
• 3:13
  is
• 3:14
  that
• 3:14
  we
• 3:14
  are
• 3:14
  operating
• 3:15
  in
• 3:15
  a
• 3:15
  global
• 3:16
  market.
• 3:16
  So
• 3:17
  if
• 3:17
  you
• 3:17
  want
• 3:17
  to
• 3:18
  gain
• 3:19
  help
• 3:19
  on
• 3:20
  emotional
• 3:21
  eating,
• 3:21
  or
• 3:22
  if
• 3:22
  you
• 3:22
  want
• 3:22
  to
• 3:23
  gain
• 3:23
  help
• 3:23
  growing
• 3:23
  your
• 3:24
  business
• 3:24
  or
• 3:25
  getting
• 3:25
  that
• 3:25
  next
• 3:26
  promotion,
• 3:27
  you
• 3:27
  can
• 3:27
  get
• 3:28
  exactly
• 3:28
  what
• 3:29
  you
• 3:29
  want.
• 3:29
  So
• 3:29
  you
• 3:29
  can
• 3:30
  put
• 3:30
  in
• 3:30
  the
• 3:30
  search
• 3:31
  bar
• 3:31
  exactly
• 3:32
  what
• 3:32
  you
• 3:32
  want
• 3:33
  and
• 3:33
  find
• 3:33
  somebody.
• 3:34
  So
• 3:34
  it's
• 3:35
  not
• 3:35
  like
• 3:35
  it
• 3:35
  was
• 3:35
  before
• 3:35
  Covid,
• 3:36
  where
• 3:36
  generally
• 3:37
  you
• 3:38
  would
• 3:38
  just
• 3:38
  work
• 3:38
  with
• 3:38
  people
• 3:39
  that
• 3:39
  were
• 3:39
  local
• 3:39
  to
• 3:39
  you
• 3:39
  and
• 3:40
  you
• 3:40
  would
• 3:40
  meet
• 3:40
  them
• 3:40
  in
• 3:40
  person.
• 3:41
  So
• 3:41
  that's
• 3:42
  another
• 3:42
  reason
• 3:43
  why
• 3:43
  it's
• 3:43
  exciting
• 3:44
  for
• 3:45
  you
• 3:45
  to
• 3:45
  be
• 3:46
  able
• 3:46
  to
• 3:47
  put
• 3:47
  a
• 3:47
  stake
• 3:47
  in
• 3:47
  the
• 3:47
  ground
• 3:48
  and
• 3:48
  become
• 3:49
  an
• 3:49
  expert
• 3:50
  in
• 3:50
  your
• 3:50
  thing.
• 3:51
  It
• 3:52
  will
• 3:53
  enable
• 3:53
  you
• 3:53
  to
• 3:54
  increase
• 3:54
  your
• 3:54
  visibility
• 3:55
  and
• 3:55
  have
• 3:56
  really
• 3:56
  good
• 3:57
  focus.
• 3:57
  Because
• 3:58
  what
• 3:58
  I've
• 3:58
  found
• 3:58
  in
• 3:58
  working
• 3:59
  with
• 4:00
  40
• 4:00
  or
• 4:00
  so
• 4:01
  coaches
• 4:01
  in
• 4:02
  the
• 4:02
  last
• 4:02
  12
• 4:02
  months
• 4:03
  alone
• 4:03
  is
• 4:04
  that
• 4:04
  as
• 4:04
  soon
• 4:04
  as
• 4:05
  they
• 4:05
  nail
• 4:05
  their
• 4:05
  niche,
• 4:06
  then
• 4:06
  they
• 4:06
  can
• 4:07
  do
• 4:07
  their
• 4:07
  marketing
• 4:08
  and
• 4:08
  they
• 4:08
  are
• 4:09
  really
• 4:09
  actively
• 4:10
  growing
• 4:10
  their
• 4:10
  business.
• 4:11
  Whereas
• 4:11
  if
• 4:12
  they
• 4:12
  are
• 4:12
  in
• 4:12
  this
• 4:13
  moment
• 4:13
  of
• 4:13
  like,
• 4:14
  I'm
• 4:14
  not
• 4:14
  really
• 4:14
  sure
• 4:15
  what
• 4:15
  I'm
• 4:15
  talking
• 4:15
  about
• 4:16
  today.
• 4:16
  I'm
• 4:16
  not
• 4:16
  really
• 4:17
  sure
• 4:17
  who
• 4:17
  I'm
• 4:17
  speaking
• 4:17
  to,
• 4:18
  what
• 4:18
  I'm
• 4:18
  gonna
• 4:18
  say.
• 4:19
  Then
• 4:20
  often
• 4:20
  you
• 4:20
  say
• 4:21
  nothing
• 4:21
  and
• 4:21
  then
• 4:22
  you
• 4:22
  are
• 4:22
  not
• 4:23
  visible,
• 4:23
  therefore,
• 4:23
  you're
• 4:24
  not
• 4:24
  gaining
• 4:24
  clients.
• 4:25
  So
• 4:25
  nicheing
• 4:26
  half
• 4:26
  the
• 4:26
  time
• 4:27
  is
• 4:27
  actually
• 4:27
  a
• 4:27
  huge
• 4:28
  benefit
• 4:28
  for
• 4:28
  you
• 4:29
  as
• 4:29
  a
• 4:29
  coach
• 4:30
  to
• 4:30
  really
• 4:31
  narrow
• 4:31
  your
• 4:32
  focus
• 4:32
  and
• 4:32
  go
• 4:32
  all
• 4:32
  in
• 4:33
  and
• 4:33
  grow
• 4:33
  your
• 4:33
  business
• 4:34
  really
• 4:34
  quickly.
• 4:35
  Niching
• 4:36
  will
• 4:36
  also
• 4:37
  allow
• 4:37
  you
• 4:37
  to
• 4:37
  build
• 4:38
  a
• 4:38
  signature
• 4:39
  coaching
• 4:39
  offer
• 4:40
  so
• 4:40
  you
• 4:40
  can
• 4:40
  listen
• 4:40
  to
• 4:41
  episode
• 4:41
  10
• 4:42
  of
• 4:42
  this
• 4:42
  podcast
• 4:43
  if
• 4:43
  you
• 4:43
  haven't
• 4:44
  already
• 4:44
  on
• 4:44
  how
• 4:45
  to
• 4:45
  create
• 4:45
  a
• 4:45
  signature
• 4:46
  coaching
• 4:46
  program.
• 4:47
  And
• 4:47
  you
• 4:47
  can
• 4:48
  only
• 4:48
  really
• 4:48
  create
• 4:48
  that
• 4:49
  program
• 4:49
  if
• 4:49
  you
• 4:49
  have
• 4:49
  a
• 4:50
  really.
• 4:50
  Good
• 4:51
  defined
• 4:51
  niche.
• 4:52
  And
• 4:52
  the
• 4:52
  benefit
• 4:53
  to
• 4:53
  creating
• 4:54
  a
• 4:54
  program
• 4:55
  is
• 4:55
  that
• 4:55
  you
• 4:55
  can
• 4:56
  charge
• 4:56
  higher
• 4:56
  prices
• 4:57
  for
• 4:57
  your
• 4:57
  coaching
• 4:58
  and
• 4:58
  you
• 4:59
  can
• 4:59
  actually
• 5:00
  sell
• 5:00
  coaching
• 5:01
  because
• 5:01
  if
• 5:02
  you
• 5:02
  have
• 5:02
  been
• 5:02
  trying
• 5:03
  to
• 5:03
  sell
• 5:04
  sessions
• 5:04
  of
• 5:05
  coaching,
• 5:05
  you
• 5:05
  may
• 5:06
  be
• 5:06
  finding
• 5:07
  that
• 5:07
  challenging,
• 5:08
  which
• 5:08
  is
• 5:08
  why
• 5:08
  I
• 5:08
  suggest
• 5:09
  really
• 5:10
  honing
• 5:10
  in
• 5:11
  on
• 5:11
  who
• 5:11
  you
• 5:11
  serve
• 5:12
  and
• 5:12
  how,
• 5:12
  and
• 5:13
  that
• 5:13
  will
• 5:13
  really
• 5:13
  help
• 5:13
  you
• 5:14
  to
• 5:14
  actually
• 5:14
  make
• 5:15
  money
• 5:15
  in
• 5:15
  your
• 5:15
  business.
• 5:17
  So
• 5:17
  let's
• 5:18
  get
• 5:18
  started
• 5:18
  on
• 5:18
  our
• 5:19
  five
• 5:19
  steps
• 5:20
  to
• 5:20
  discover
• 5:20
  your
• 5:21
  profitable
• 5:21
  niche
• 5:22
  for
• 5:22
  your
• 5:22
  own
• 5:22
  coaching
• 5:23
  business.
• 5:23
  And
• 5:24
  if
• 5:24
  you
• 5:24
  already
• 5:24
  have
• 5:25
  a
• 5:25
  niche,
• 5:25
  or
• 5:25
  if
• 5:26
  you
• 5:26
  think
• 5:26
  you
• 5:27
  already
• 5:27
  have
• 5:27
  a
• 5:27
  niche,
• 5:27
  because
• 5:28
  most
• 5:29
  people
• 5:29
  that
• 5:29
  have
• 5:29
  calls
• 5:30
  of
• 5:30
  me
• 5:30
  are
• 5:30
  like,
• 5:30
  yeah,
• 5:30
  that's
• 5:30
  fine.
• 5:31
  I've
• 5:31
  got
• 5:31
  my
• 5:31
  niche
• 5:31
  and
• 5:32
  as
• 5:32
  soon
• 5:32
  as
• 5:32
  I
• 5:32
  hear
• 5:32
  it,
• 5:32
  I
• 5:32
  think,
• 5:33
  ah,
• 5:33
  that's
• 5:33
  not
• 5:33
  really
• 5:34
  a
• 5:34
  niche.
• 5:35
  So
• 5:36
  no
• 5:36
  matter
• 5:36
  how
• 5:36
  long
• 5:37
  you've
• 5:37
  been
• 5:37
  in
• 5:37
  business
• 5:38
  there
• 5:38
  is
• 5:38
  always
• 5:38
  growth
• 5:39
  we
• 5:39
  can
• 5:39
  do
• 5:40
  in
• 5:40
  defining
• 5:41
  who
• 5:41
  we
• 5:42
  help
• 5:42
  and
• 5:42
  how,
• 5:43
  and
• 5:43
  it
• 5:43
  is
• 5:44
  one
• 5:44
  of
• 5:44
  the
• 5:44
  greatest
• 5:45
  indicators
• 5:46
  of
• 5:46
  your
• 5:46
  future
• 5:47
  business
• 5:48
  success.
• 5:48
  So
• 5:49
  this
• 5:49
  will
• 5:49
  be
• 5:49
  super
• 5:50
  helpful
• 5:50
  for
• 5:50
  you
• 5:51
  whether
• 5:51
  you
• 5:51
  are
• 5:52
  brand
• 5:52
  new
• 5:53
  and
• 5:53
  nicheing
• 5:53
  now,
• 5:54
  or
• 5:54
  whether
• 5:54
  you
• 5:54
  have
• 5:54
  been
• 5:55
  in
• 5:55
  business
• 5:55
  for
• 5:56
  years.
• 5:56
  Step
• 5:57
  one,
• 5:57
  start
• 5:58
  by
• 5:58
  reflecting
• 5:59
  on
• 5:59
  your
• 5:59
  passions,
• 6:00
  skills,
• 6:00
  and
• 6:00
  interests.
• 6:01
  So
• 6:02
  what
• 6:02
  topics
• 6:02
  could
• 6:02
  you
• 6:03
  talk
• 6:03
  about
• 6:03
  all
• 6:04
  day?
• 6:05
  When
• 6:05
  you
• 6:05
  need
• 6:06
  to
• 6:06
  start
• 6:06
  marketing
• 6:06
  your
• 6:06
  business,
• 6:07
  you
• 6:07
  will
• 6:07
  need
• 6:07
  to
• 6:07
  talk
• 6:08
  about
• 6:08
  this
• 6:08
  topic
• 6:08
  quite
• 6:09
  a
• 6:09
  lot.
• 6:09
  So
• 6:09
  you
• 6:09
  want
• 6:10
  to
• 6:10
  make
• 6:10
  sure
• 6:10
  it's
• 6:10
  something
• 6:11
  that
• 6:11
  you
• 6:11
  absolutely
• 6:12
  love
• 6:12
  talking
• 6:12
  about,
• 6:13
  which
• 6:13
  is
• 6:14
  why
• 6:14
  I've
• 6:14
  niche
• 6:14
  down
• 6:14
  to
• 6:15
  business
• 6:15
  because
• 6:15
  it's
• 6:15
  something
• 6:16
  I
• 6:16
  am
• 6:17
  super
• 6:17
  passionate
• 6:18
  about
• 6:18
  helping
• 6:19
  people
• 6:19
  with.
• 6:20
  Another
• 6:20
  thing
• 6:20
  I
• 6:20
  do
• 6:21
  in
• 6:21
  my
• 6:21
  program
• 6:22
  is
• 6:22
  take
• 6:22
  people
• 6:22
  through
• 6:23
  a
• 6:23
  full
• 6:24
  life
• 6:24
  reflection.
• 6:25
  I
• 6:26
  think
• 6:26
  it
• 6:26
  really
• 6:26
  helps
• 6:27
  to
• 6:27
  go
• 6:28
  through
• 6:28
  your
• 6:28
  full
• 6:28
  life
• 6:29
  and
• 6:29
  that
• 6:29
  will
• 6:29
  really
• 6:29
  help
• 6:30
  you
• 6:30
  to
• 6:30
  see
• 6:31
  who
• 6:31
  you
• 6:31
  are
• 6:31
  called
• 6:32
  to
• 6:32
  help.
• 6:33
  So
• 6:33
  have
• 6:34
  a
• 6:34
  think
• 6:34
  about
• 6:34
  your
• 6:35
  background,
• 6:36
  education,
• 6:37
  previous
• 6:37
  work
• 6:38
  experience,
• 6:39
  and
• 6:39
  also
• 6:40
  things
• 6:41
  like
• 6:41
  what
• 6:42
  really
• 6:42
  riles
• 6:43
  you.
• 6:43
  So
• 6:43
  for
• 6:44
  me,
• 6:44
  for
• 6:44
  example,
• 6:45
  it
• 6:45
  was
• 6:46
  the
• 6:46
  fact
• 6:46
  that
• 6:46
  there
• 6:46
  were
• 6:47
  very
• 6:47
  few
• 6:48
  kind,
• 6:48
  honest,
• 6:49
  genuine
• 6:49
  people
• 6:50
  helping
• 6:51
  coaches
• 6:51
  to
• 6:51
  actually
• 6:52
  build
• 6:52
  their
• 6:52
  business.
• 6:53
  And
• 6:53
  the
• 6:53
  amount
• 6:54
  of
• 6:54
  coaches
• 6:54
  that
• 6:54
  give
• 6:55
  up
• 6:55
  in
• 6:55
  the
• 6:55
  first
• 6:55
  year,
• 6:56
  I
• 6:56
  think
• 6:56
  is
• 6:56
  84%
• 6:57
  of
• 6:58
  coaches
• 6:58
  give
• 6:58
  up
• 6:58
  in
• 6:58
  the
• 6:59
  first
• 6:59
  year
• 6:59
  of
• 7:00
  their
• 7:00
  business
• 7:01
  it
• 7:01
  continues
• 7:02
  to
• 7:02
  drop
• 7:03
  off
• 7:03
  around
• 7:04
  years
• 7:04
  two
• 7:04
  and
• 7:04
  three
• 7:05
  because
• 7:06
  there
• 7:06
  is
• 7:06
  such
• 7:07
  a
• 7:07
  limited
• 7:08
  level
• 7:08
  of
• 7:08
  awareness
• 7:09
  of
• 7:10
  what
• 7:10
  it
• 7:10
  takes
• 7:11
  to
• 7:11
  build
• 7:11
  a
• 7:11
  business.
• 7:12
  And
• 7:12
  I
• 7:12
  want
• 7:13
  to
• 7:13
  fill
• 7:14
  that
• 7:14
  void
• 7:15
  between
• 7:16
  this
• 7:16
  exciting
• 7:16
  moment
• 7:17
  of
• 7:17
  training
• 7:17
  to
• 7:17
  become
• 7:18
  a
• 7:18
  coach
• 7:19
  and
• 7:19
  then
• 7:19
  the
• 7:19
  less
• 7:20
  exciting
• 7:21
  moment
• 7:21
  of
• 7:22
  now
• 7:22
  what,
• 7:23
  how
• 7:23
  do
• 7:23
  I
• 7:23
  actually
• 7:24
  make
• 7:24
  this
• 7:24
  work
• 7:24
  for
• 7:24
  me?
• 7:25
  So
• 7:26
  it
• 7:26
  was
• 7:26
  kind
• 7:26
  of
• 7:27
  that
• 7:27
  fury
• 7:28
  or
• 7:28
  that
• 7:28
  anger
• 7:29
  at
• 7:29
  this
• 7:30
  ridiculous
• 7:31
  stuff
• 7:31
  that
• 7:31
  we
• 7:31
  hear
• 7:32
  day
• 7:32
  in,
• 7:32
  day
• 7:33
  out
• 7:33
  about
• 7:34
  how
• 7:34
  easy
• 7:34
  it
• 7:35
  is
• 7:35
  to
• 7:35
  build
• 7:35
  a
• 7:35
  six
• 7:35
  figure
• 7:36
  business.
• 7:37
  And
• 7:38
  I
• 7:38
  want
• 7:38
  to
• 7:38
  take
• 7:39
  a
• 7:39
  stand
• 7:39
  against
• 7:39
  that
• 7:40
  and
• 7:40
  show
• 7:40
  you
• 7:41
  how
• 7:41
  to
• 7:42
  do
• 7:42
  it
• 7:42
  in
• 7:42
  an
• 7:42
  honest,
• 7:43
  normal
• 7:43
  way
• 7:44
  that
• 7:44
  is
• 7:44
  not
• 7:45
  gonna
• 7:45
  blame
• 7:45
  you
• 7:46
  when
• 7:46
  it
• 7:46
  all
• 7:46
  goes
• 7:47
  wrong.
• 7:48
  So
• 7:48
  now
• 7:49
  you
• 7:49
  have
• 7:49
  thought
• 7:50
  about
• 7:50
  your
• 7:51
  areas
• 7:51
  of
• 7:52
  excitement,
• 7:53
  passion,
• 7:54
  expertise.
• 7:56
  You
• 7:56
  can
• 7:56
  lay
• 7:57
  that
• 7:57
  foundation
• 7:58
  for
• 7:58
  a
• 7:58
  profitable
• 7:58
  niche
• 7:59
  that
• 7:59
  aligns
• 7:59
  with
• 8:00
  your
• 8:00
  expertise.
• 8:01
  And
• 8:02
  sometimes
• 8:03
  when
• 8:03
  you
• 8:03
  start.
• 8:05
  You
• 8:05
  might
• 8:06
  want
• 8:06
  to
• 8:06
  go
• 8:07
  completely
• 8:07
  off
• 8:07
  piste
• 8:08
  and
• 8:08
  think,
• 8:08
  I
• 8:08
  want
• 8:08
  nothing
• 8:09
  to
• 8:09
  do
• 8:09
  with
• 8:09
  the
• 8:10
  industry
• 8:10
  I
• 8:10
  used
• 8:10
  to
• 8:10
  work
• 8:11
  in.
• 8:12
  And
• 8:12
  it
• 8:12
  depends
• 8:12
  on
• 8:12
  your
• 8:12
  priorities.
• 8:13
  So
• 8:13
  for
• 8:14
  example,
• 8:14
  if
• 8:14
  you
• 8:15
  need
• 8:15
  to
• 8:15
  make
• 8:15
  money
• 8:16
  from
• 8:16
  coaching
• 8:17
  quickly,
• 8:18
  then
• 8:19
  I
• 8:19
  would
• 8:19
  to
• 8:19
  be
• 8:20
  honest,
• 8:20
  go
• 8:20
  all
• 8:21
  in
• 8:21
  on
• 8:23
  the
• 8:23
  area
• 8:23
  that
• 8:24
  you
• 8:24
  can
• 8:24
  immediately
• 8:25
  start
• 8:26
  monetising.
• 8:27
  Whereas
• 8:27
  if
• 8:28
  you
• 8:28
  know
• 8:28
  you
• 8:28
  have
• 8:29
  the
• 8:29
  time,
• 8:30
  the
• 8:30
  space,
• 8:30
  the
• 8:30
  capacity
• 8:31
  to
• 8:31
  completely
• 8:32
  reinvent
• 8:33
  yourself
• 8:33
  and
• 8:34
  go
• 8:34
  all
• 8:35
  in
• 8:35
  on
• 8:35
  a
• 8:35
  niche
• 8:35
  that
• 8:35
  you
• 8:36
  really
• 8:36
  want
• 8:36
  to
• 8:36
  work
• 8:37
  with,
• 8:37
  then
• 8:37
  do
• 8:38
  that.
• 8:38
  It
• 8:38
  depends
• 8:38
  on
• 8:39
  your
• 8:39
  personal
• 8:40
  needs
• 8:41
  and
• 8:42
  desires
• 8:42
  at
• 8:43
  that
• 8:43
  moment.
• 8:44
  So
• 8:45
  step
• 8:45
  one
• 8:46
  was
• 8:46
  reflect
• 8:46
  on
• 8:47
  your
• 8:47
  passions
• 8:47
  and
• 8:47
  skills.
• 8:48
  Let's
• 8:48
  move
• 8:48
  on
• 8:48
  to
• 8:48
  step
• 8:49
  two,
• 8:49
  which
• 8:49
  is
• 8:50
  research
• 8:50
  market
• 8:51
  demand.
• 8:52
  And
• 8:52
  this
• 8:52
  is
• 8:52
  something
• 8:53
  that
• 8:53
  is
• 8:54
  often
• 8:54
  missed
• 8:55
  and
• 8:55
  people
• 8:56
  I
• 8:56
  speak
• 8:56
  to
• 8:57
  on
• 8:57
  discovery
• 8:57
  calls
• 8:58
  can
• 8:58
  be
• 8:59
  staying
• 8:59
  behind
• 8:59
  the
• 9:00
  scenes
• 9:00
  for
• 9:01
  weeks
• 9:01
  and
• 9:01
  weeks
• 9:02
  and
• 9:02
  months
• 9:02
  and
• 9:02
  months,
• 9:03
  even
• 9:04
  creating
• 9:05
  their
• 9:05
  niche
• 9:05
  and
• 9:06
  their
• 9:06
  offer.
• 9:07
  And
• 9:07
  what
• 9:08
  I
• 9:08
  like
• 9:08
  to
• 9:08
  do
• 9:09
  with
• 9:09
  those
• 9:09
  who
• 9:09
  work
• 9:09
  with
• 9:10
  me
• 9:10
  is
• 9:10
  within
• 9:10
  the
• 9:11
  first
• 9:11
  three
• 9:11
  weeks
• 9:12
  we
• 9:12
  are
• 9:12
  getting
• 9:12
  out
• 9:13
  there
• 9:13
  and
• 9:14
  sharing
• 9:14
  your
• 9:14
  niche
• 9:15
  and
• 9:15
  your
• 9:15
  offer
• 9:16
  to
• 9:16
  see
• 9:16
  if
• 9:16
  there
• 9:16
  is
• 9:17
  actually
• 9:17
  demand
• 9:17
  for
• 9:18
  it,
• 9:18
  because
• 9:19
  sadly
• 9:19
  what
• 9:20
  happens
• 9:20
  is
• 9:21
  a
• 9:21
  lot
• 9:21
  of
• 9:21
  us
• 9:21
  want
• 9:21
  to
• 9:22
  save
• 9:22
  our
• 9:22
  previous
• 9:23
  self,
• 9:24
  but
• 9:24
  our
• 9:24
  previous
• 9:24
  self
• 9:25
  maybe
• 9:25
  didn't
• 9:26
  seek
• 9:26
  out
• 9:27
  support,
• 9:28
  and
• 9:28
  therefore,
• 9:29
  maybe
• 9:30
  all
• 9:30
  of
• 9:30
  these
• 9:30
  people
• 9:31
  who
• 9:31
  are
• 9:31
  currently
• 9:31
  experiencing
• 9:32
  that
• 9:32
  problem
• 9:33
  are
• 9:33
  also
• 9:33
  not
• 9:34
  seeking
• 9:34
  out
• 9:34
  support.
• 9:35
  So
• 9:35
  it's
• 9:36
  super
• 9:37
  sad
• 9:37
  that
• 9:38
  most
• 9:38
  people,
• 9:38
  for
• 9:38
  example,
• 9:40
  get
• 9:40
  to
• 9:40
  burnout
• 9:40
  without
• 9:41
  seeking
• 9:42
  support.
• 9:43
  But
• 9:43
  if
• 9:43
  that's
• 9:43
  a
• 9:43
  fact.
• 9:45
  If
• 9:45
  those
• 9:45
  people
• 9:45
  are
• 9:45
  not
• 9:46
  actively
• 9:46
  seeking
• 9:47
  support,
• 9:47
  you
• 9:47
  might
• 9:48
  struggle
• 9:48
  to
• 9:48
  create
• 9:49
  a
• 9:49
  profitable
• 9:50
  niche
• 9:50
  out
• 9:50
  of
• 9:51
  something
• 9:52
  that
• 9:52
  people
• 9:53
  are
• 9:53
  so
• 9:54
  busy
• 9:54
  in
• 9:55
  and
• 9:55
  so
• 9:55
  all
• 9:55
  consumed
• 9:56
  by
• 9:56
  that
• 9:56
  they
• 9:56
  are
• 9:57
  not
• 9:57
  going
• 9:57
  to
• 9:57
  take
• 9:58
  that
• 9:58
  time
• 9:58
  out
• 9:59
  to
• 9:59
  really
• 9:59
  stop
• 10:00
  this
• 10:00
  happening.
• 10:01
  You
• 10:01
  can
• 10:02
  explore
• 10:03
  online
• 10:04
  Facebook
• 10:04
  groups,
• 10:04
  social
• 10:05
  media
• 10:05
  groups,
• 10:06
  industry
• 10:07
  publications
• 10:08
  to
• 10:08
  gauge
• 10:09
  the
• 10:09
  level
• 10:09
  of
• 10:09
  interest
• 10:10
  and
• 10:10
  engagement
• 10:11
  in
• 10:11
  your
• 10:11
  chosen
• 10:11
  niche.
• 10:13
  If
• 10:13
  you,
• 10:13
  for
• 10:13
  example,
• 10:14
  put
• 10:14
  a
• 10:14
  request
• 10:15
  out
• 10:15
  for
• 10:15
  market
• 10:15
  research
• 10:16
  and
• 10:16
  get
• 10:16
  no
• 10:17
  enquiries
• 10:18
  back,
• 10:18
  even
• 10:19
  though
• 10:19
  you
• 10:19
  might
• 10:19
  be
• 10:19
  offering
• 10:20
  these
• 10:20
  calls
• 10:20
  for
• 10:20
  free,
• 10:21
  then
• 10:22
  that
• 10:22
  might
• 10:22
  be
• 10:22
  an
• 10:22
  indication
• 10:23
  that
• 10:23
  sadly,
• 10:24
  there's
• 10:24
  either
• 10:24
  something
• 10:25
  wrong
• 10:25
  with
• 10:25
  the
• 10:25
  way
• 10:26
  you've
• 10:26
  written
• 10:27
  the
• 10:27
  message
• 10:28
  and
• 10:28
  people
• 10:28
  haven't
• 10:29
  kind
• 10:29
  of
• 10:29
  understood
• 10:29
  it,
• 10:29
  or
• 10:30
  the
• 10:30
  urgency,
• 10:31
  or
• 10:32
  there
• 10:32
  isn't
• 10:32
  demand
• 10:33
  for
• 10:33
  that
• 10:33
  particular
• 10:34
  service.
• 10:35
  And
• 10:35
  again,
• 10:36
  this
• 10:36
  is
• 10:36
  something
• 10:37
  that
• 10:37
  can
• 10:38
  keep
• 10:38
  coaches
• 10:38
  stuck
• 10:38
  for
• 10:39
  a
• 10:39
  really
• 10:39
  long
• 10:39
  time
• 10:40
  because,
• 10:40
  for
• 10:41
  example,
• 10:41
  if
• 10:41
  you
• 10:42
  are
• 10:42
  wanting
• 10:42
  to
• 10:42
  help
• 10:43
  people
• 10:43
  with
• 10:43
  really
• 10:43
  good
• 10:44
  habits.
• 10:45
  We
• 10:45
  know
• 10:45
  that
• 10:46
  really
• 10:46
  good
• 10:46
  habits
• 10:46
  are
• 10:46
  gonna
• 10:47
  change
• 10:47
  their
• 10:47
  life,
• 10:48
  but
• 10:49
  unless
• 10:49
  it
• 10:50
  is
• 10:50
  specific
• 10:51
  enough,
• 10:52
  most
• 10:52
  people
• 10:52
  are
• 10:52
  not
• 10:53
  generally
• 10:53
  trying
• 10:54
  to
• 10:54
  change
• 10:54
  their
• 10:54
  habits
• 10:55
  or
• 10:55
  they
• 10:55
  buy
• 10:56
  a
• 10:56
  book
• 10:56
  for
• 10:56
  that.
• 10:56
  Do
• 10:57
  they
• 10:57
  seek
• 10:57
  out
• 10:57
  coaching
• 10:58
  support
• 10:59
  or
• 10:59
  do
• 10:59
  they
• 10:59
  only
• 11:00
  seek
• 11:00
  out
• 11:00
  coaching
• 11:00
  support
• 11:01
  if
• 11:01
  it's
• 11:02
  a
• 11:02
  very
• 11:02
  specific
• 11:03
  habit
• 11:04
  and
• 11:04
  you
• 11:04
  have
• 11:04
  a
• 11:04
  very
• 11:05
  specific
• 11:05
  offer
• 11:06
  promise
• 11:06
  that
• 11:06
  they
• 11:07
  super,
• 11:07
  super
• 11:08
  need.
• 11:09
  So
• 11:10
  step
• 11:10
  three
• 11:10
  is
• 11:11
  identify
• 11:11
  specific
• 11:12
  challenges
• 11:13
  or
• 11:13
  pain
• 11:13
  points.
• 11:14
  Now
• 11:14
  you
• 11:14
  have
• 11:15
  explored
• 11:15
  the
• 11:15
  market
• 11:16
  a
• 11:16
  little
• 11:16
  bit
• 11:17
  with
• 11:17
  your
• 11:17
  niche.
• 11:18
  We
• 11:18
  now
• 11:18
  need
• 11:19
  to
• 11:19
  further
• 11:20
  drill
• 11:20
  down
• 11:21
  your
• 11:22
  chosen
• 11:22
  niche
• 11:23
  by
• 11:23
  identifying
• 11:24
  specific
• 11:24
  pain
• 11:25
  points
• 11:26
  that
• 11:26
  your
• 11:26
  potential
• 11:27
  clients
• 11:27
  might
• 11:27
  be
• 11:27
  facing.
• 11:28
  Coaching
• 11:29
  is
• 11:29
  about
• 11:30
  providing
• 11:30
  solutions
• 11:31
  so
• 11:32
  by
• 11:32
  understanding
• 11:33
  those
• 11:33
  struggles
• 11:34
  of
• 11:34
  your
• 11:35
  target
• 11:35
  audience,
• 11:36
  you
• 11:36
  can
• 11:37
  position
• 11:37
  yourself
• 11:38
  as
• 11:38
  the
• 11:38
  go-to
• 11:38
  coach
• 11:39
  to
• 11:39
  help
• 11:39
  them
• 11:39
  to
• 11:39
  overcome
• 11:40
  these
• 11:40
  challenges.
• 11:41
  Versus
• 11:42
  what
• 11:42
  most
• 11:42
  coaches
• 11:43
  do
• 11:43
  is
• 11:44
  generalise,
• 11:44
  we
• 11:45
  start
• 11:45
  saying...
• 11:45
  make
• 11:46
  you
• 11:46
  feel
• 11:47
  incredible.
• 11:48
  But
• 11:48
  if
• 11:48
  that's
• 11:48
  not
• 11:49
  the
• 11:49
  words
• 11:49
  that
• 11:49
  are
• 11:49
  coming
• 11:50
  out
• 11:50
  of
• 11:50
  your
• 11:50
  target
• 11:51
  audience's
• 11:52
  mouth,
• 11:52
  then
• 11:53
  they're
• 11:53
  not
• 11:53
  gonna
• 11:53
  think,
• 11:54
  oh,
• 11:54
  that's
• 11:54
  what
• 11:54
  I
• 11:54
  need,
• 11:55
  because
• 11:55
  it's
• 11:55
  not
• 11:56
  what
• 11:56
  they're
• 11:56
  saying
• 11:56
  to
• 11:57
  their
• 11:57
  friends.
• 11:57
  It's
• 11:57
  not
• 11:58
  what
• 11:58
  they're
• 11:58
  thinking
• 11:58
  in
• 11:58
  their
• 11:58
  head.
• 11:59
  So
• 11:59
  this
• 11:59
  is
• 12:00
  why
• 12:00
  the
• 12:00
  step
• 12:01
  of
• 12:01
  market
• 12:01
  research
• 12:02
  is
• 12:02
  super
• 12:03
  important
• 12:04
  and
• 12:05
  for
• 12:05
  my
• 12:05
  clients,
• 12:06
  I
• 12:06
  provide
• 12:06
  full
• 12:07
  text
• 12:07
  of
• 12:07
  exactly
• 12:08
  how
• 12:08
  to
• 12:08
  gain
• 12:09
  market
• 12:09
  research,
• 12:10
  exactly
• 12:11
  what
• 12:11
  to
• 12:11
  say
• 12:11
  when
• 12:11
  you
• 12:12
  get
• 12:12
  on
• 12:12
  the
• 12:12
  call,
• 12:12
  exactly
• 12:13
  what
• 12:13
  you're
• 12:13
  looking
• 12:13
  for,
• 12:14
  because
• 12:14
  this
• 12:15
  is
• 12:15
  a
• 12:15
  really
• 12:15
  crucial
• 12:16
  part
• 12:16
  that
• 12:17
  most
• 12:17
  people
• 12:18
  miss.
• 12:18
  Moving
• 12:18
  on
• 12:19
  to
• 12:19
  step
• 12:19
  four.
• 12:20
  So
• 12:20
  we
• 12:20
  are
• 12:21
  going
• 12:21
  to
• 12:21
  consider
• 12:21
  how
• 12:22
  profitable
• 12:23
  and
• 12:23
  viable
• 12:24
  your
• 12:24
  niche
• 12:25
  is.
• 12:25
  So
• 12:26
  whilst
• 12:26
  your
• 12:27
  passion
• 12:27
  is
• 12:28
  essential
• 12:29
  you
• 12:29
  may
• 12:29
  also
• 12:30
  want
• 12:30
  to
• 12:30
  earn
• 12:31
  a
• 12:31
  living
• 12:31
  with
• 12:32
  coaching
• 12:32
  so
• 12:33
  therefore,
• 12:33
  we
• 12:33
  need
• 12:33
  to
• 12:34
  evaluate
• 12:35
  the
• 12:35
  potential
• 12:36
  market
• 12:36
  size.
• 12:37
  What
• 12:37
  competition
• 12:38
  there
• 12:38
  is.
• 12:39
  The
• 12:39
  ability
• 12:40
  of
• 12:40
  your
• 12:40
  target
• 12:41
  audience
• 12:41
  to
• 12:41
  invest
• 12:42
  in
• 12:42
  coaching
• 12:42
  services.
• 12:43
  Have
• 12:44
  these
• 12:44
  people
• 12:44
  invested
• 12:45
  before?
• 12:45
  Is
• 12:46
  it
• 12:46
  the
• 12:46
  sort
• 12:46
  of
• 12:46
  thing
• 12:46
  that
• 12:46
  they
• 12:47
  are
• 12:47
  prepared
• 12:48
  to
• 12:48
  invest
• 12:48
  in?
• 12:49
  A
• 12:49
  profitable
• 12:49
  niche
• 12:50
  will
• 12:50
  have
• 12:51
  a
• 12:51
  balance
• 12:51
  of
• 12:51
  demand,
• 12:52
  willingness
• 12:53
  to
• 12:53
  invest
• 12:54
  and
• 12:54
  room
• 12:54
  for
• 12:54
  growth.
• 12:56
  So
• 12:56
  whether
• 12:56
  we
• 12:57
  like
• 12:58
  it
• 12:58
  or
• 12:58
  not,
• 12:59
  if
• 12:59
  we
• 12:59
  are
• 12:59
  trying
• 13:00
  to
• 13:00
  serve
• 13:01
  a
• 13:01
  group
• 13:02
  of
• 13:02
  people
• 13:02
  that
• 13:03
  really
• 13:04
  don't
• 13:04
  want
• 13:04
  to
• 13:05
  help
• 13:05
  themselves
• 13:06
  or
• 13:07
  aren't
• 13:07
  in
• 13:07
  a
• 13:07
  position
• 13:08
  to
• 13:08
  financially
• 13:09
  invest,
• 13:10
  then
• 13:11
  you
• 13:11
  are
• 13:11
  highly
• 13:11
  unlikely
• 13:12
  to
• 13:12
  create
• 13:13
  a
• 13:13
  profitable
• 13:13
  niche
• 13:14
  out
• 13:14
  of
• 13:14
  that
• 13:14
  group.
• 13:15
  So
• 13:16
  back
• 13:16
  to
• 13:16
  your
• 13:16
  goals.
• 13:17
  What's
• 13:18
  the
• 13:18
  priority
• 13:18
  right
• 13:19
  now?
• 13:19
  What
• 13:20
  do
• 13:20
  you
• 13:20
  need
• 13:20
  to
• 13:20
  happen
• 13:21
  and
• 13:22
  what
• 13:22
  are
• 13:22
  you
• 13:22
  prepared
• 13:23
  to
• 13:23
  go
• 13:24
  all
• 13:24
  in
• 13:24
  on?
• 13:25
  That
• 13:25
  is
• 13:26
  also
• 13:26
  super
• 13:27
  important.
• 13:28
  You
• 13:28
  need
• 13:28
  to
• 13:28
  be
• 13:29
  prepared
• 13:29
  to
• 13:29
  go
• 13:29
  all
• 13:30
  in
• 13:30
  on
• 13:30
  whatever
• 13:31
  decision
• 13:31
  you
• 13:32
  make.
• 13:32
  Step
• 13:33
  five,
• 13:33
  let's
• 13:34
  test
• 13:34
  and
• 13:34
  refine
• 13:35
  your
• 13:35
  niche.
• 13:35
  So
• 13:36
  once
• 13:36
  you've
• 13:36
  identified
• 13:37
  a
• 13:37
  potential
• 13:38
  niche
• 13:39
  that
• 13:39
  meets
• 13:39
  the
• 13:39
  criteria
• 13:40
  of
• 13:40
  being
• 13:41
  profitable
• 13:42
  and
• 13:42
  aligns
• 13:43
  with
• 13:43
  something
• 13:43
  that
• 13:43
  you
• 13:44
  actually
• 13:44
  are
• 13:45
  prepared
• 13:45
  to
• 13:45
  go
• 13:45
  all
• 13:46
  in
• 13:46
  on,
• 13:46
  it's
• 13:47
  time
• 13:47
  to
• 13:48
  test
• 13:48
  it
• 13:48
  out.
• 13:48
  So
• 13:49
  start
• 13:50
  offering
• 13:50
  your
• 13:50
  coaching
• 13:51
  services
• 13:51
  to
• 13:52
  a
• 13:52
  few
• 13:52
  clients
• 13:52
  within
• 13:53
  that
• 13:53
  niche.
• 13:54
  It
• 13:54
  will
• 13:54
  help
• 13:55
  you
• 13:55
  so
• 13:55
  much
• 13:56
  to
• 13:56
  gain.
• 13:57
  Insights,
• 13:58
  refine
• 13:58
  your
• 13:58
  offering
• 13:59
  and
• 13:59
  ensure
• 14:00
  that
• 14:00
  you
• 14:01
  actually
• 14:01
  enjoy
• 14:01
  working
• 14:02
  with
• 14:02
  clients
• 14:03
  in
• 14:03
  that
• 14:03
  niche.
• 14:04
  A
• 14:04
  word
• 14:04
  of
• 14:05
  encouragement
• 14:06
  that
• 14:06
  your
• 14:07
  niche
• 14:07
  is
• 14:08
  not
• 14:08
  set
• 14:08
  in
• 14:09
  stone.
• 14:10
  I
• 14:10
  would
• 14:10
  say
• 14:11
  pretty
• 14:11
  much
• 14:12
  99%,
• 14:13
  your
• 14:14
  niche
• 14:14
  is
• 14:15
  definitely
• 14:15
  going
• 14:16
  to
• 14:16
  change,
• 14:17
  so
• 14:17
  don't
• 14:19
  keep
• 14:19
  this
• 14:20
  kind
• 14:20
  of
• 14:20
  perfectionism
• 14:21
  of
• 14:22
  choosing
• 14:22
  something.
• 14:24
  So
• 14:24
  yes,
• 14:24
  we
• 14:24
  want
• 14:25
  to
• 14:26
  do
• 14:26
  as
• 14:26
  much
• 14:26
  work
• 14:27
  as
• 14:27
  we
• 14:27
  can,
• 14:28
  and
• 14:28
  my
• 14:28
  program
• 14:29
  is
• 14:30
  all
• 14:30
  about
• 14:30
  gaining
• 14:31
  that
• 14:31
  clarity
• 14:32
  of
• 14:32
  your
• 14:32
  niche,
• 14:33
  who
• 14:33
  you
• 14:33
  are
• 14:33
  here
• 14:33
  to
• 14:34
  serve,
• 14:34
  what
• 14:35
  you
• 14:35
  are
• 14:35
  here
• 14:35
  to
• 14:35
  offer
• 14:36
  really,
• 14:36
  really
• 14:36
  quickly.
• 14:37
  We
• 14:37
  do
• 14:37
  that
• 14:37
  within
• 14:37
  the
• 14:38
  first
• 14:38
  three
• 14:38
  weeks
• 14:38
  of
• 14:38
  the
• 14:39
  program,
• 14:39
  and
• 14:39
  then
• 14:40
  we
• 14:40
  get
• 14:40
  clients
• 14:40
  now
• 14:41
  because
• 14:42
  when
• 14:42
  you're
• 14:42
  on
• 14:42
  your
• 14:43
  own,
• 14:43
  it's
• 14:43
  super
• 14:44
  easy
• 14:44
  to
• 14:44
  stay
• 14:45
  behind
• 14:46
  the
• 14:46
  scenes
• 14:47
  perfecting
• 14:47
  this
• 14:48
  thing
• 14:48
  that
• 14:49
  nobody
• 14:49
  perhaps
• 14:50
  wants.
• 14:51
  And
• 14:51
  that's
• 14:51
  a
• 14:51
  really
• 14:51
  sad
• 14:52
  thing.
• 14:52
  But
• 14:52
  I've
• 14:52
  seen
• 14:53
  it
• 14:53
  happen
• 14:53
  many,
• 14:54
  many
• 14:54
  times.
• 14:55
  So
• 14:56
  I
• 14:56
  would
• 14:56
  always
• 14:56
  be
• 14:57
  encouraging
• 14:58
  people
• 14:58
  to
• 14:59
  take
• 14:59
  action,
• 15:00
  come
• 15:00
  back,
• 15:01
  share
• 15:01
  what
• 15:01
  they
• 15:01
  learnt
• 15:01
  with
• 15:02
  me.
• 15:02
  It's
• 15:03
  all
• 15:03
  in
• 15:03
  the
• 15:03
  nuances
• 15:04
  and
• 15:05
  it
• 15:05
  really
• 15:06
  does
• 15:06
  require
• 15:07
  quite
• 15:07
  a
• 15:07
  lot
• 15:07
  of
• 15:07
  feedback
• 15:08
  because
• 15:09
  when
• 15:09
  you're
• 15:09
  on
• 15:09
  your
• 15:09
  own,
• 15:10
  you
• 15:10
  are
• 15:11
  so
• 15:11
  entrenched
• 15:12
  in,
• 15:13
  this
• 15:13
  is
• 15:13
  really
• 15:13
  important
• 15:14
  and
• 15:14
  I
• 15:14
  need
• 15:15
  people
• 15:15
  to...
• 15:17
  say
• 15:17
  prevent
• 15:18
  burnout.
• 15:19
  But
• 15:19
  if
• 15:19
  people
• 15:19
  are
• 15:20
  not
• 15:20
  prepared
• 15:21
  to
• 15:22
  do
• 15:22
  something
• 15:22
  about
• 15:23
  it,
• 15:23
  then
• 15:23
  there's
• 15:24
  very
• 15:24
  little
• 15:24
  you
• 15:24
  can
• 15:25
  do
• 15:25
  other
• 15:26
  than
• 15:26
  keep
• 15:26
  trying
• 15:27
  a
• 15:27
  new
• 15:27
  marketing
• 15:27
  message.
• 15:29
  So
• 15:29
  it
• 15:29
  is
• 15:30
  a
• 15:30
  continuous
• 15:31
  process
• 15:31
  of
• 15:31
  learning
• 15:32
  and
• 15:32
  adapting
• 15:33
  to
• 15:33
  the
• 15:34
  needs
• 15:34
  of
• 15:34
  your
• 15:35
  clients.
• 15:36
  Let's
• 15:36
  summarize
• 15:36
  today's
• 15:37
  episode
• 15:38
  by
• 15:38
  finding
• 15:39
  a
• 15:39
  niche
• 15:39
  that
• 15:39
  aligns
• 15:40
  with
• 15:40
  you,
• 15:41
  meets
• 15:42
  market
• 15:42
  demand
• 15:43
  and
• 15:43
  offers
• 15:44
  profitability.
• 15:45
  You
• 15:45
  can
• 15:46
  create
• 15:46
  a
• 15:46
  thriving
• 15:47
  coaching
• 15:47
  business
• 15:48
  that
• 15:48
  serves
• 15:48
  both
• 15:49
  you
• 15:49
  and
• 15:49
  your
• 15:49
  clients.
• 15:51
  So
• 15:51
  our
• 15:51
  steps
• 15:51
  that
• 15:52
  we
• 15:52
  covered
• 15:52
  today
• 15:53
  were:
• 15:53
  Step
• 15:53
  one,
• 15:54
  reflect
• 15:54
  on
• 15:55
  your
• 15:55
  passions
• 15:56
  and
• 15:56
  skills.
• 15:57
  Step
• 15:57
  two,
• 15:58
  research
• 15:59
  market
• 15:59
  demand.
• 16:00
  Step
• 16:00
  three,
• 16:01
  identify
• 16:02
  the
• 16:02
  specific
• 16:03
  pain
• 16:03
  points
• 16:04
  these
• 16:04
  people
• 16:04
  have.
• 16:05
  Step
• 16:06
  four,
• 16:06
  consider
• 16:07
  profitability
• 16:08
  and
• 16:08
  viability.
• 16:09
  And
• 16:09
  step
• 16:10
  five,
• 16:10
  test
• 16:11
  and
• 16:11
  refine
• 16:11
  your
• 16:12
  niche.
• 16:12
  Follow
• 16:13
  these
• 16:13
  steps
• 16:14
  and
• 16:14
  then
• 16:14
  download
• 16:15
  my
• 16:15
  free
• 16:15
  guide
• 16:16
  on
• 16:16
  12
• 16:17
  ways
• 16:17
  to
• 16:17
  get
• 16:17
  clients
• 16:18
  now,
• 16:18
  which
• 16:19
  you
• 16:19
  can
• 16:19
  find
• 16:19
  on
• 16:19
  my
• 16:20
  website,
• 16:21
  joanna
• 16:21
  lott
• 16:21
  coaching.com.
• 16:23
  So
• 16:23
  that's
• 16:23
  Joanna
• 16:24
  with
• 16:24
  an
• 16:24
  A
• 16:25
  and
• 16:25
  lott
• 16:25
  with
• 16:26
  two
• 16:26
  tees,
• 16:27
  joanna
• 16:27
  lott
• 16:28
  coaching.com
• 16:30
  and
• 16:30
  I
• 16:30
  will
• 16:30
  also
• 16:31
  link
• 16:31
  to
• 16:31
  it
• 16:31
  in
• 16:31
  the
• 16:31
  show
• 16:32
  notes
• 16:32
  and
• 16:33
  hope
• 16:33
  you
• 16:33
  get
• 16:34
  a
• 16:34
  client
• 16:34
  quickly.
• 16:35
  If
• 16:36
  you
• 16:36
  want
• 16:36
  more
• 16:37
  help
• 16:37
  and
• 16:38
  continuous
• 16:39
  feedback
• 16:39
  and
• 16:39
  support
• 16:40
  on
• 16:40
  the
• 16:40
  journey
• 16:41
  of
• 16:41
  building
• 16:42
  your
• 16:42
  business
• 16:43
  to
• 16:43
  really
• 16:43
  fast
• 16:44
  track
• 16:44
  your
• 16:44
  growth
• 16:45
  and
• 16:45
  save
• 16:46
  you
• 16:46
  countless
• 16:47
  years
• 16:48
  of
• 16:49
  lots
• 16:49
  and
• 16:49
  lots
• 16:50
  of
• 16:50
  mistakes
• 16:50
  that
• 16:50
  I've
• 16:50
  seen
• 16:51
  along
• 16:51
  the
• 16:51
  way.
• 16:52
  Then
• 16:52
  do
• 16:53
  get
• 16:53
  in
• 16:53
  touch.
• 16:54
  Drop
• 16:54
  me
• 16:54
  a
• 16:54
  message
• 16:55
  on
• 16:55
  Joanna
• 16:56
  joanna
• 16:56
  lott
• 16:57
  coaching.com
• 16:58
  and
• 16:59
  enquire
• 16:59
  about
• 17:00
  my
• 17:00
  program,
• 17:00
  the
• 17:00
  Business
• 17:01
  of
• 17:01
  Coaching.
• 17:02
  It
• 17:02
  will
• 17:02
  take
• 17:03
  you
• 17:03
  on
• 17:04
  a
• 17:04
  systematic
• 17:05
  journey
• 17:06
  of
• 17:06
  building
• 17:06
  a
• 17:07
  business
• 17:07
  that
• 17:08
  actually
• 17:08
  gains
• 17:08
  clients
• 17:09
  quickly.
• 17:10
  I
• 17:10
  will
• 17:10
  be
• 17:11
  encouraging
• 17:11
  you
• 17:12
  to
• 17:12
  get
• 17:12
  out
• 17:12
  there
• 17:12
  and
• 17:13
  get
• 17:13
  clients
• 17:13
  right
• 17:14
  from
• 17:14
  day
• 17:15
  one
• 17:16
  and
• 17:17
  again
• 17:17
  in
• 17:18
  week
• 17:18
  three.
• 17:19
  Once
• 17:19
  you
• 17:19
  have
• 17:20
  your
• 17:20
  niche
• 17:20
  and
• 17:20
  your
• 17:21
  offer,
• 17:21
  we'll
• 17:21
  be
• 17:21
  moving
• 17:22
  straight
• 17:22
  out
• 17:23
  there
• 17:23
  to
• 17:23
  get
• 17:24
  clients
• 17:24
  now,
• 17:25
  so
• 17:25
  don't
• 17:25
  think
• 17:26
  it's
• 17:26
  a
• 17:27
  behind
• 17:27
  the
• 17:27
  scenes
• 17:28
  business
• 17:28
  building
• 17:29
  course.
• 17:30
  It's
• 17:30
  a
• 17:30
  get
• 17:31
  clients
• 17:31
  now
• 17:32
  business
• 17:32
  building
• 17:33
  course,
• 17:33
  because
• 17:33
  you
• 17:33
  don't
• 17:34
  have
• 17:34
  a
• 17:34
  business
• 17:35
  unless
• 17:35
  you
• 17:35
  have
• 17:35
  clients.
• 17:37
  So
• 17:38
  I
• 17:38
  hope
• 17:38
  you
• 17:38
  found
• 17:39
  this
• 17:39
  episode
• 17:39
  useful.
• 17:40
  Be
• 17:40
  sure
• 17:41
  to
• 17:41
  subscribe
• 17:42
  and
• 17:43
  leave
• 17:43
  me
• 17:43
  in
• 17:43
  review.
• 17:44
  I
• 17:44
  would
• 17:44
  absolutely
• 17:45
  love
• 17:45
  that,
• 17:45
  and
• 17:45
  it
• 17:45
  makes
• 17:46
  a
• 17:46
  huge
• 17:46
  difference
• 17:47
  to
• 17:47
  others
• 17:48
  finding
• 17:48
  this
• 17:48
  podcast.
• 17:50
  And
• 17:50
  remember
• 17:51
  your
• 17:51
  journey
• 17:52
  as
• 17:52
  a
• 17:52
  coach
• 17:52
  is
• 17:53
  unique.
• 17:53
  Finding
• 17:54
  that
• 17:54
  profitable
• 17:55
  niche
• 17:55
  is
• 17:55
  just
• 17:55
  the
• 17:56
  beginning.
• 17:56
  Keep
• 17:57
  exploring,
• 17:58
  learning,
• 17:58
  growing,
• 17:59
  and
• 17:59
  realising
• 18:00
  that
• 18:01
  building
• 18:01
  a
• 18:01
  business
• 18:02
  is
• 18:03
  all
• 18:03
  in
• 18:03
  the
• 18:03
  nuances
• 18:04
  and
• 18:04
  all
• 18:05
  in
• 18:05
  the
• 18:05
  refinement.
• 18:06
  So
• 18:06
  make
• 18:07
  a
• 18:07
  positive
• 18:08
  impact
• 18:08
  on
• 18:08
  the
• 18:08
  world,
• 18:09
  one
• 18:09
  coaching
• 18:10
  session
• 18:10
  at
• 18:10
  a
• 18:10
  time.
• 18:11
  And
• 18:11
  like
• 18:12
  I
• 18:12
  say
• 18:12
  at
• 18:13
  the
• 18:13
  end
• 18:13
  of
• 18:13
  every
• 18:13
  episode,
• 18:14
  trust
• 18:14
  yourself.
• 18:15
  Believe
• 18:15
  in
• 18:16
  yourself,
• 18:17
  and
• 18:17
  be
• 18:17
  the
• 18:17
  wise
• 18:18
  gardener
• 18:18
  who
• 18:18
  keeps
• 18:19
  on
• 18:19
  watering
• 18:20
  the
• 18:20
  seed.
• 18:22
  Microphone (Samson Q2U Microphone): Thank
• 18:22
  Microphone (Samson Q2U Microphone): you
• 18:22
  Microphone (Samson Q2U Microphone): so
• 18:23
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• 18:23
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• 18:23
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• 18:24
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• 18:24
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• 18:24
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• 18:25
  Microphone (Samson Q2U Microphone): Women
• 18:25
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• 18:25
  Microphone (Samson Q2U Microphone): the
• 18:25
  Microphone (Samson Q2U Microphone): Coaching
• 18:26
  Microphone (Samson Q2U Microphone): Arena.
• 18:27
  Microphone (Samson Q2U Microphone): Please
• 18:27
  Microphone (Samson Q2U Microphone): come
• 18:27
  Microphone (Samson Q2U Microphone): and
• 18:27
  Microphone (Samson Q2U Microphone): say
• 18:27
  Microphone (Samson Q2U Microphone): hi
• 18:28
  Microphone (Samson Q2U Microphone): to
• 18:28
  Microphone (Samson Q2U Microphone): me
• 18:28
  Microphone (Samson Q2U Microphone): on
• 18:29
  Microphone (Samson Q2U Microphone): LinkedIn
• 18:29
  Microphone (Samson Q2U Microphone): or
• 18:30
  Microphone (Samson Q2U Microphone): Instagram
• 18:30
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• 18:30
  Microphone (Samson Q2U Microphone): let
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• 18:31
  Microphone (Samson Q2U Microphone): know
• 18:31
  Microphone (Samson Q2U Microphone): how
• 18:31
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• 18:32
  Microphone (Samson Q2U Microphone): getting
• 18:32
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• 18:32
  Microphone (Samson Q2U Microphone): in
• 18:32
  Microphone (Samson Q2U Microphone): your
• 18:33
  Microphone (Samson Q2U Microphone): coaching
• 18:33
  Microphone (Samson Q2U Microphone): business
• 18:33
  Microphone (Samson Q2U Microphone): and
• 18:34
  Microphone (Samson Q2U Microphone): how
• 18:34
  Microphone (Samson Q2U Microphone): you
• 18:34
  Microphone (Samson Q2U Microphone): are
• 18:34
  Microphone (Samson Q2U Microphone): gonna
• 18:34
  Microphone (Samson Q2U Microphone): go
• 18:35
  Microphone (Samson Q2U Microphone): for
• 18:35
  Microphone (Samson Q2U Microphone): your
• 18:35
  Microphone (Samson Q2U Microphone): dreams
• 18:36
  Microphone (Samson Q2U Microphone): this
• 18:36
  Microphone (Samson Q2U Microphone): year.
• 18:37
  Microphone (Samson Q2U Microphone): My
• 18:37
  Microphone (Samson Q2U Microphone): name
• 18:37
  Microphone (Samson Q2U Microphone): on
• 18:38
  Microphone (Samson Q2U Microphone): LinkedIn
• 18:38
  Microphone (Samson Q2U Microphone): is
• 18:38
  Microphone (Samson Q2U Microphone): Joanna
• 18:39
  Microphone (Samson Q2U Microphone): Lott
• 18:40
  Microphone (Samson Q2U Microphone): and
• 18:41
  Microphone (Samson Q2U Microphone): on
• 18:41
  Microphone (Samson Q2U Microphone): Instagram
• 18:42
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• 18:42
  Microphone (Samson Q2U Microphone): at
• 18:42
  Microphone (Samson Q2U Microphone): Joanna
• 18:43
  Microphone (Samson Q2U Microphone): Lott
• 18:43
  Microphone (Samson Q2U Microphone): Coaching,
• 18:44
  Microphone (Samson Q2U Microphone): and
• 18:44
  Microphone (Samson Q2U Microphone): I'll
• 18:44
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• 18:45
  Microphone (Samson Q2U Microphone): put
• 18:45
  Microphone (Samson Q2U Microphone): links
• 18:45
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• 18:45
  Microphone (Samson Q2U Microphone): the
• 18:45
  Microphone (Samson Q2U Microphone): show
• 18:45
  Microphone (Samson Q2U Microphone): notes.
• 18:47
  Microphone (Samson Q2U Microphone): Let
• 18:48
  Microphone (Samson Q2U Microphone): me
• 18:48
  Microphone (Samson Q2U Microphone): know
• 18:48
  Microphone (Samson Q2U Microphone): if
• 18:48
  Microphone (Samson Q2U Microphone): you
• 18:48
  Microphone (Samson Q2U Microphone): found
• 18:49
  Microphone (Samson Q2U Microphone): this
• 18:49
  Microphone (Samson Q2U Microphone): episode
• 18:49
  Microphone (Samson Q2U Microphone): useful.
• 18:50
  Microphone (Samson Q2U Microphone): Share
• 18:50
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• 18:51
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• 18:51
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• 18:51
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• 18:52
  Microphone (Samson Q2U Microphone): leave
• 18:52
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• 18:52
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• 18:52
  Microphone (Samson Q2U Microphone): review,
• 18:53
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• 18:53
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• 18:53
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• 18:53
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• 18:54
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• 18:54
  Microphone (Samson Q2U Microphone): you
• 18:54
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• 18:55
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• 18:56
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• 18:56
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• 18:57
  Microphone (Samson Q2U Microphone): Speak
• 18:58
  Microphone (Samson Q2U Microphone): soon.