Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
The Expert Advantage: Why You Are the Product
It is midnight, the kids and my wife are finally asleep, but I couldnt go to bed without sharing this. Ive been talking with a salesperson, lets call her "Cinderella", who is stuck in a trap that many of you are currently in. Shes selling technical equipment, and every time a customer tells her shes "too expensive," her first instinct is to drop the price.
She went from 5.5 million down to 3.9 million, and guess what? The client still hasn't bought.
If price was the only issue, that deal would have closed a long time ago. The truth is, we are living in an era of hyper-competition. Anyone can…
The skinny
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