Episode 79: To GIF or Not to GIF
Send us Fan Mail
Welcome back to another Imperfect Marketing Brief! I hope you're ready to answer a CRUCIAL question: to GIF or not to GIF.
Now, let's take a step back. One of my goals for 2023 was to increase my email engagement by 10% by the end of Q2. I am excited to report that I have already achieved it and am moving into maintenance mode.
So, how did I do it?
GIFs!
It sounds so silly and almost stupid, but GIFs have increased my engagement rate.
I ran a test in January and tested a few things out with some A/B testing on emails and the emails with the GIFs got more clicks, replies, and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.