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Ep. 12 Wendy Hennig | Why More Members Isn't the Answer- What Actually Makes Boutique Studios Thrive

What makes a boutique fitness studio truly successful? Is it more members, lower prices, or something else entirely?

In this episode of Sweat Community, I sit down with Wendy Hennig, founder of Aligned Studio Consulting, to explore what really helps fitness studios thrive. Wendy has been a fitness instructor, general manager, studio owner, and now consultant, helping boutique fitness businesses increase revenue, improve member retention, build stronger teams, and create communities that keep people coming back.

We dive into why more members isn't always the answer, the biggest mistakes studio…

The skinny

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