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How Peter Frey is Reinventing Sonny’s BBQ for the Modern Consumer | Restaurants & Franchises Series
🎙️ How Does Legacy Meet Innovation? Peter Frey's Sonny's BBQ Story
In this flavorful episode, Peter Frey, Chief Brand Officer at Sonny's BBQ, reveals how combining Southern hospitality with modern technology transformed a legacy barbecue brand into a digital innovator. His journey from SeaWorld crisis management to restaurant innovation demonstrates how staying true to core values while embracing change creates sustainable growth.
✨ Key Insights You'll Learn:
Balancing tradition with innovation
Converting crisis into opportunity
Building customer loyalty through technology
Leading through…
The skinny
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