Latest / Women in The Coaching Arena / 74 | 3 Common Messaging Mistakes Coaches Make (And How to Fix Them)

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74 | 3 Common Messaging Mistakes Coaches Make (And How to Fix Them) · Women in The Coaching Arena

• 0:00
  Hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  to
• 0:02
  Women
• 0:02
  in
• 0:02
  the
• 0:02
  Coaching
• 0:02
  Arena
• 0:03
  podcast.
• 0:04
  I'm
• 0:04
  so
• 0:04
  glad
• 0:04
  you
• 0:04
  are
• 0:05
  here.
• 0:06
  I'm
• 0:06
  Jo
• 0:06
  Lott,
• 0:07
  a
• 0:07
  business
• 0:07
  mentor
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  and
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  ICF
• 0:09
  accredited
• 0:09
  coach
• 0:10
  Microphone (Samson Q2U Microphone): and
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  Microphone (Samson Q2U Microphone): I
• 0:10
  Microphone (Samson Q2U Microphone): help
• 0:11
  Microphone (Samson Q2U Microphone): coaches
• 0:11
  Microphone (Samson Q2U Microphone): to
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  Microphone (Samson Q2U Microphone): build
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  Microphone (Samson Q2U Microphone): brilliant
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  Microphone (Samson Q2U Microphone): businesses.
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  Microphone (Samson Q2U Microphone): I
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  Microphone (Samson Q2U Microphone): know
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  Microphone (Samson Q2U Microphone): that
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  Microphone (Samson Q2U Microphone): when
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  Microphone (Samson Q2U Microphone): you
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  Microphone (Samson Q2U Microphone): prepare
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  Microphone (Samson Q2U Microphone): to
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  Microphone (Samson Q2U Microphone): enter
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  Microphone (Samson Q2U Microphone): the
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  Microphone (Samson Q2U Microphone): arena,
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  Microphone (Samson Q2U Microphone): there
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  Microphone (Samson Q2U Microphone): is
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  Microphone (Samson Q2U Microphone): fear,
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  Microphone (Samson Q2U Microphone): self
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  Microphone (Samson Q2U Microphone): doubt,
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  Microphone (Samson Q2U Microphone): comparison,
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  Microphone (Samson Q2U Microphone): anxiety,
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  Microphone (Samson Q2U Microphone): uncertainty.
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  Microphone (Samson Q2U Microphone): You
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  Microphone (Samson Q2U Microphone): can
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  Microphone (Samson Q2U Microphone): tend
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  Microphone (Samson Q2U Microphone): to
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  Microphone (Samson Q2U Microphone): armor
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  Microphone (Samson Q2U Microphone): up
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  Microphone (Samson Q2U Microphone): and
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  Microphone (Samson Q2U Microphone): protect
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  Microphone (Samson Q2U Microphone): yourself
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  Microphone (Samson Q2U Microphone): from
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  Microphone (Samson Q2U Microphone): vulnerability.
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  Microphone (Samson Q2U Microphone): In
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  Microphone (Samson Q2U Microphone): this
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  Microphone (Samson Q2U Microphone): podcast,
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  Microphone (Samson Q2U Microphone): I'll
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  Microphone (Samson Q2U Microphone): be
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  Microphone (Samson Q2U Microphone): sharing
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  Microphone (Samson Q2U Microphone): honest,
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  Microphone (Samson Q2U Microphone): not
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  Microphone (Samson Q2U Microphone): hype,
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  Microphone (Samson Q2U Microphone): practical
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  Microphone (Samson Q2U Microphone): and
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  Microphone (Samson Q2U Microphone): emotional
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  Microphone (Samson Q2U Microphone): tools
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  Microphone (Samson Q2U Microphone): to
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  Microphone (Samson Q2U Microphone): support
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  Microphone (Samson Q2U Microphone): you
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  Microphone (Samson Q2U Microphone): to
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  Microphone (Samson Q2U Microphone): make
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  Microphone (Samson Q2U Microphone): the
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  Microphone (Samson Q2U Microphone): difference
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  Microphone (Samson Q2U Microphone): that
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  Microphone (Samson Q2U Microphone): you
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  Microphone (Samson Q2U Microphone): are
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  Microphone (Samson Q2U Microphone): here
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  Microphone (Samson Q2U Microphone): for.
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  Microphone (Samson Q2U Microphone): Dare
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  Microphone (Samson Q2U Microphone): greatly.
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  Microphone (Samson Q2U Microphone): You
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  Microphone (Samson Q2U Microphone): belong
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  Microphone (Samson Q2U Microphone): in
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  Microphone (Samson Q2U Microphone): this
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  Microphone (Samson Q2U Microphone): arena.
• 0:41
  Hello,
• 0:42
  welcome
• 0:42
  to
• 0:42
  the
• 0:42
  74th
• 0:43
  episode
• 0:44
  of
• 0:44
  women
• 0:44
  in
• 0:44
  the
• 0:44
  coaching
• 0:45
  arena.
• 0:45
  I
• 0:45
  am
• 0:45
  so
• 0:46
  glad
• 0:46
  you
• 0:46
  are
• 0:46
  here.
• 0:47
  I
• 0:47
  feel
• 0:48
  like
• 0:48
  I
• 0:48
  haven't
• 0:49
  recorded
• 0:49
  a
• 0:50
  episode
• 0:50
  for
• 0:51
  absolutely
• 0:51
  ages
• 0:52
  because
• 0:52
  I've
• 0:53
  been
• 0:53
  utilizing
• 0:54
  interviews
• 0:54
  and
• 0:54
  different
• 0:55
  things.
• 0:55
  So
• 0:56
  it's
• 0:56
  exciting
• 0:57
  to
• 0:57
  talk
• 0:57
  to
• 0:57
  you
• 0:58
  today.
• 0:59
  I'm
• 1:00
  covering
• 1:00
  three
• 1:01
  common
• 1:01
  messaging
• 1:02
  mistakes
• 1:02
  that
• 1:02
  coaches
• 1:03
  make
• 1:04
  and
• 1:04
  how
• 1:04
  to
• 1:04
  fix
• 1:05
  them.
• 1:06
  it's
• 1:06
  interesting
• 1:07
  as
• 1:08
  newbies
• 1:08
  starting
• 1:09
  out,
• 1:09
  we
• 1:09
  think,
• 1:10
  well,
• 1:10
  I've
• 1:11
  got
• 1:11
  my
• 1:11
  niche,
• 1:11
  I've
• 1:11
  got
• 1:12
  everything
• 1:12
  I
• 1:12
  need.
• 1:13
  And
• 1:13
  when
• 1:13
  you've
• 1:14
  been
• 1:14
  in
• 1:14
  business
• 1:14
  for
• 1:14
  years,
• 1:15
  you
• 1:15
  start
• 1:16
  to
• 1:16
  see
• 1:16
  that
• 1:16
  there
• 1:17
  are
• 1:17
  so
• 1:17
  many
• 1:18
  nuances.
• 1:18
  So
• 1:18
  your
• 1:19
  message
• 1:19
  is
• 1:19
  not
• 1:20
  just
• 1:20
  your,
• 1:21
  I
• 1:21
  help
• 1:21
  statement.
• 1:22
  It's
• 1:23
  in
• 1:23
  fact,
• 1:23
  every
• 1:24
  single
• 1:24
  thing
• 1:24
  you
• 1:25
  say
• 1:25
  in
• 1:26
  your
• 1:26
  business.
• 1:27
  Mistake
• 1:27
  number
• 1:28
  one
• 1:28
  I
• 1:28
  see
• 1:29
  is
• 1:29
  blending
• 1:29
  with
• 1:30
  the
• 1:30
  crowd.
• 1:30
  The
• 1:30
  coaching
• 1:31
  industry
• 1:32
  is
• 1:32
  booming.
• 1:33
  And
• 1:33
  with
• 1:33
  that
• 1:33
  growth
• 1:34
  comes
• 1:35
  a
• 1:35
  lot
• 1:35
  of
• 1:36
  similar
• 1:36
  sounding
• 1:37
  messages.
• 1:38
  Which
• 1:38
  is
• 1:38
  why
• 1:39
  we
• 1:39
  can't
• 1:39
  just
• 1:40
  rely
• 1:40
  on
• 1:41
  your,
• 1:41
  I
• 1:42
  help
• 1:42
  statement
• 1:43
  because.
• 1:44
  Someone
• 1:44
  else
• 1:44
  will
• 1:45
  have
• 1:45
  pretty
• 1:45
  much
• 1:46
  your
• 1:46
  exact
• 1:46
  I
• 1:47
  help
• 1:47
  statement
• 1:47
  too.
• 1:48
  So
• 1:48
  this
• 1:49
  is
• 1:49
  how
• 1:49
  we
• 1:49
  get
• 1:50
  to
• 1:50
  stand
• 1:51
  out.
• 1:52
  what
• 1:52
  can
• 1:53
  happen,
• 1:53
  especially
• 1:54
  early
• 1:54
  on
• 1:54
  in
• 1:54
  business.
• 1:55
  Is
• 1:56
  looking
• 1:56
  at
• 1:56
  what
• 1:57
  other
• 1:57
  coaches
• 1:58
  seem
• 1:58
  to
• 1:58
  be
• 1:58
  doing
• 1:59
  and
• 1:59
  doing
• 2:00
  the
• 2:00
  same.
• 2:01
  Often
• 2:01
  we
• 2:02
  don't
• 2:02
  know
• 2:02
  if
• 2:03
  those
• 2:03
  coaches
• 2:03
  are
• 2:04
  doing
• 2:04
  well
• 2:04
  or
• 2:05
  not.
• 2:05
  So
• 2:05
  sometimes
• 2:06
  in
• 2:06
  my
• 2:06
  business
• 2:07
  of
• 2:07
  coaching
• 2:07
  group
• 2:07
  calls,
• 2:09
  I
• 2:09
  do
• 2:10
  audits
• 2:10
  on
• 2:11
  people
• 2:11
  that
• 2:11
  I
• 2:11
  do
• 2:12
  know
• 2:12
  I
• 2:12
  doing
• 2:13
  super,
• 2:13
  super
• 2:14
  well.
• 2:14
  So
• 2:14
  the
• 2:15
  people
• 2:15
  in
• 2:15
  my
• 2:15
  group
• 2:16
  get
• 2:16
  to
• 2:16
  see
• 2:16
  why
• 2:17
  is
• 2:17
  this
• 2:17
  working
• 2:18
  well
• 2:18
  for
• 2:18
  them?
• 2:18
  What
• 2:18
  exactly
• 2:19
  are
• 2:19
  they
• 2:19
  saying?
• 2:20
  What
• 2:20
  language
• 2:21
  are
• 2:21
  they
• 2:21
  choosing?
• 2:22
  What
• 2:22
  marketing
• 2:23
  are
• 2:23
  they
• 2:23
  doing?
• 2:24
  Why
• 2:24
  is
• 2:24
  this
• 2:24
  working?
• 2:26
  And
• 2:26
  that
• 2:27
  really
• 2:27
  helps
• 2:27
  you
• 2:27
  to
• 2:27
  see
• 2:27
  from
• 2:28
  your
• 2:28
  own
• 2:28
  approach,
• 2:29
  what
• 2:29
  may
• 2:29
  need
• 2:30
  sharpening.
• 2:31
  So
• 2:31
  even
• 2:31
  if
• 2:32
  the
• 2:32
  account
• 2:33
  that
• 2:33
  we're
• 2:33
  looking
• 2:33
  at
• 2:34
  is
• 2:34
  in
• 2:34
  a
• 2:34
  completely
• 2:35
  different
• 2:35
  niche
• 2:35
  to
• 2:35
  yours,
• 2:36
  You
• 2:36
  will
• 2:36
  learn
• 2:36
  so,
• 2:37
  so
• 2:37
  much
• 2:37
  from
• 2:38
  looking
• 2:39
  at
• 2:39
  someone
• 2:39
  who
• 2:39
  is
• 2:40
  doing
• 2:40
  super
• 2:40
  well
• 2:41
  and
• 2:41
  you
• 2:41
  know,
• 2:41
  they're
• 2:42
  doing
• 2:42
  super
• 2:42
  well.
• 2:44
  I
• 2:44
  just
• 2:44
  saw
• 2:44
  a
• 2:45
  post
• 2:45
  on
• 2:45
  Instagram
• 2:46
  from
• 2:46
  Daniel
• 2:46
  Priestley
• 2:47
  saying
• 2:47
  the
• 2:47
  best
• 2:48
  thing
• 2:48
  you
• 2:48
  can
• 2:48
  do
• 2:48
  is
• 2:48
  shadow
• 2:49
  someone
• 2:49
  who's
• 2:50
  already
• 2:50
  a
• 2:50
  successful
• 2:51
  entrepreneur.
• 2:52
  and
• 2:52
  I
• 2:52
  really
• 2:53
  do
• 2:53
  think
• 2:53
  that's
• 2:54
  quite
• 2:54
  a
• 2:54
  good
• 2:54
  opportunity,
• 2:55
  because
• 2:56
  until
• 2:57
  you
• 2:57
  have
• 2:57
  really
• 2:58
  seen
• 2:59
  inside
• 3:00
  someone's
• 3:00
  business,
• 3:01
  It's
• 3:01
  hard
• 3:01
  to
• 3:01
  know
• 3:02
  all
• 3:02
  of
• 3:02
  the
• 3:02
  different
• 3:03
  levels.
• 3:04
  when
• 3:04
  I
• 3:05
  first
• 3:05
  started
• 3:05
  my
• 3:05
  business,
• 3:06
  I
• 3:06
  worked
• 3:06
  with
• 3:06
  a
• 3:06
  business
• 3:07
  mentor
• 3:08
  who
• 3:08
  had
• 3:09
  won
• 3:09
  a
• 3:09
  Queen's
• 3:10
  award
• 3:10
  for
• 3:10
  innovation,
• 3:11
  so
• 3:12
  it
• 3:12
  was
• 3:12
  great
• 3:12
  working
• 3:12
  with
• 3:12
  someone
• 3:13
  with
• 3:13
  vast
• 3:13
  experience
• 3:15
  and
• 3:15
  really
• 3:15
  learning
• 3:16
  from
• 3:17
  how
• 3:17
  much
• 3:18
  depth
• 3:18
  went
• 3:18
  into
• 3:19
  just
• 3:20
  one
• 3:20
  tiny
• 3:21
  exercise.
• 3:22
  We
• 3:22
  did
• 3:22
  an
• 3:22
  exercise
• 3:23
  on
• 3:23
  your
• 3:23
  business
• 3:23
  positioning.
• 3:25
  Hours
• 3:25
  and
• 3:25
  hours
• 3:26
  of
• 3:26
  research
• 3:27
  and
• 3:27
  plotting.
• 3:28
  Interviews
• 3:29
  with
• 3:29
  your
• 3:29
  clients,
• 3:30
  like
• 3:30
  so
• 3:30
  much
• 3:31
  depth.
• 3:31
  to
• 3:31
  be
• 3:32
  honest,
• 3:32
  it
• 3:32
  was
• 3:32
  way
• 3:33
  ahead
• 3:33
  of
• 3:33
  what
• 3:34
  I
• 3:34
  needed
• 3:34
  when
• 3:34
  I
• 3:34
  started
• 3:35
  my
• 3:35
  business.
• 3:35
  Because
• 3:36
  in
• 3:36
  your
• 3:36
  first
• 3:36
  few
• 3:36
  years,
• 3:37
  you
• 3:37
  just
• 3:37
  need
• 3:37
  to
• 3:37
  take
• 3:38
  fast,
• 3:38
  messy
• 3:38
  action
• 3:39
  and
• 3:39
  start
• 3:39
  selling
• 3:40
  something
• 3:41
  and
• 3:41
  start
• 3:41
  learning
• 3:42
  rather
• 3:42
  than
• 3:43
  getting
• 3:43
  too
• 3:44
  distracted
• 3:44
  by
• 3:45
  very
• 3:45
  complex
• 3:46
  positioning
• 3:46
  exercises.
• 3:48
  But
• 3:48
  it's
• 3:48
  an
• 3:48
  absolutely
• 3:49
  brilliant
• 3:50
  thing
• 3:50
  to
• 3:50
  do
• 3:51
  when
• 3:51
  you
• 3:51
  are
• 3:52
  super
• 3:52
  solid,
• 3:53
  that
• 3:53
  this
• 3:53
  is
• 3:53
  what
• 3:54
  you
• 3:54
  want
• 3:54
  to
• 3:54
  sell.
• 3:54
  This
• 3:55
  is
• 3:55
  who
• 3:55
  you
• 3:55
  want
• 3:55
  to
• 3:55
  sell
• 3:56
  it
• 3:56
  to.
• 3:57
  You
• 3:57
  do
• 3:57
  have
• 3:57
  clients
• 3:58
  to
• 3:58
  talk
• 3:59
  to,
• 3:59
  to
• 3:59
  figure
• 3:59
  out
• 4:00
  why
• 4:00
  they
• 4:00
  bought
• 4:00
  from
• 4:01
  you.
• 4:01
  And
• 4:01
  you
• 4:01
  can
• 4:01
  then
• 4:02
  consciously
• 4:02
  create
• 4:03
  your
• 4:03
  brand
• 4:03
  around
• 4:04
  what
• 4:04
  you
• 4:04
  find.
• 4:06
  So
• 4:06
  back
• 4:07
  our
• 4:07
  mistake,
• 4:07
  which
• 4:07
  is
• 4:08
  blending
• 4:08
  with
• 4:08
  the
• 4:08
  crowd.
• 4:10
  The
• 4:10
  difficulty
• 4:11
  is
• 4:12
  that
• 4:12
  many
• 4:13
  coaches
• 4:13
  use
• 4:14
  language
• 4:15
  like
• 4:15
  Chat
• 4:16
  GPT.
• 4:16
  So
• 4:16
  I'm
• 4:17
  talking
• 4:18
  transformation,
• 4:19
  unlocking
• 4:19
  your
• 4:20
  potential,
• 4:20
  achieving
• 4:21
  your
• 4:21
  dreams.
• 4:22
  Sadly
• 4:23
  chat
• 4:23
  GPT
• 4:23
  has
• 4:24
  destroyed
• 4:24
  many
• 4:25
  of
• 4:25
  these
• 4:25
  words
• 4:25
  To
• 4:26
  be
• 4:26
  honest,
• 4:26
  they
• 4:26
  were
• 4:26
  already
• 4:27
  really
• 4:27
  overused.
• 4:29
  When
• 4:29
  things
• 4:30
  are
• 4:30
  overused,
• 4:30
  they
• 4:31
  lose
• 4:31
  that
• 4:31
  impact.
• 4:33
  your
• 4:33
  potential
• 4:34
  clients
• 4:34
  will
• 4:34
  just
• 4:35
  scroll
• 4:35
  by
• 4:35
  these
• 4:36
  generic
• 4:36
  messages
• 4:37
  because
• 4:37
  they
• 4:38
  don't
• 4:38
  cut
• 4:39
  deep
• 4:39
  enough
• 4:40
  in
• 4:40
  a
• 4:40
  kind
• 4:41
  way
• 4:42
  to
• 4:42
  their
• 4:42
  heart
• 4:43
  to
• 4:43
  really
• 4:43
  speak
• 4:44
  to
• 4:44
  that
• 4:44
  exact
• 4:45
  feelings,
• 4:46
  emotions.
• 4:47
  And
• 4:47
  what
• 4:47
  does
• 4:47
  that
• 4:48
  really
• 4:48
  mean?
• 4:49
  Fulfill
• 4:49
  your
• 4:49
  potential
• 4:50
  or
• 4:50
  these
• 4:51
  kind
• 4:51
  of
• 4:51
  big
• 4:51
  messages?
• 4:52
  We
• 4:52
  need
• 4:52
  to
• 4:53
  break
• 4:53
  it
• 4:53
  down
• 4:53
  Into
• 4:54
  a
• 4:54
  micro
• 4:54
  message.
• 4:55
  They
• 4:55
  really
• 4:55
  do
• 4:56
  understand.
• 4:56
  So
• 4:57
  you're
• 4:57
  probably
• 4:57
  thinking,
• 4:58
  okay,
• 4:58
  but
• 4:59
  how
• 4:59
  do
• 4:59
  I
• 4:59
  actually
• 5:00
  do
• 5:00
  this?
• 5:01
  The
• 5:01
  key
• 5:02
  is
• 5:02
  to
• 5:02
  articulate
• 5:03
  your
• 5:03
  unique
• 5:04
  perspective
• 5:05
  or
• 5:05
  approach.
• 5:06
  It's
• 5:06
  a
• 5:06
  bit
• 5:06
  like
• 5:07
  that
• 5:07
  exercise.
• 5:08
  I
• 5:08
  was
• 5:08
  just
• 5:08
  talking
• 5:09
  about
• 5:09
  in
• 5:09
  terms
• 5:10
  of
• 5:10
  positioning.
• 5:12
  Are
• 5:12
  you
• 5:12
  cheap
• 5:13
  or
• 5:13
  expensive?
• 5:14
  Are
• 5:14
  you
• 5:14
  operating
• 5:16
  with
• 5:16
  high-end
• 5:17
  clients
• 5:18
  or
• 5:18
  lower
• 5:19
  end
• 5:19
  clients?
• 5:20
  Are
• 5:20
  you
• 5:20
  marketing
• 5:20
  with
• 5:21
  hype
• 5:21
  or
• 5:21
  are
• 5:21
  you
• 5:22
  marketing
• 5:22
  with
• 5:22
  honesty?
• 5:24
  Are
• 5:24
  you.
• 5:25
  Ultra
• 5:25
  niche
• 5:26
  or
• 5:26
  are
• 5:26
  you
• 5:26
  wide
• 5:26
  open?
• 5:28
  We
• 5:28
  did
• 5:28
  this
• 5:29
  exercise
• 5:29
  with
• 5:30
  so
• 5:30
  many
• 5:30
  different
• 5:30
  access,
• 5:31
  you
• 5:31
  could
• 5:31
  plot
• 5:32
  yourself
• 5:32
  on
• 5:32
  like
• 5:33
  this
• 5:33
  of
• 5:34
  like,
• 5:34
  where
• 5:34
  exactly
• 5:35
  do
• 5:35
  you
• 5:36
  want
• 5:36
  to
• 5:36
  position
• 5:36
  yourself
• 5:37
  in
• 5:37
  the
• 5:37
  marketplace?
• 5:39
  And
• 5:39
  that
• 5:40
  might
• 5:40
  help
• 5:40
  you
• 5:40
  to
• 5:41
  really
• 5:41
  articulate
• 5:43
  your
• 5:43
  approach,
• 5:44
  your
• 5:44
  values,
• 5:45
  what
• 5:45
  you
• 5:46
  believe
• 5:46
  is
• 5:47
  a
• 5:47
  really
• 5:47
  great
• 5:47
  way
• 5:47
  of
• 5:48
  doing
• 5:48
  this
• 5:48
  in
• 5:48
  practical
• 5:49
  terms.
• 5:51
  Do
• 5:51
  you
• 5:51
  have
• 5:51
  any
• 5:52
  particular
• 5:52
  process
• 5:53
  or
• 5:53
  frameworks
• 5:54
  that
• 5:54
  you
• 5:54
  use
• 5:54
  with
• 5:54
  clients?
• 5:56
  Like
• 5:56
  I
• 5:56
  mentioned
• 5:57
  asking
• 5:57
  your
• 5:57
  current
• 5:58
  clients
• 5:58
  what
• 5:58
  they
• 5:58
  value
• 5:59
  most
• 5:59
  about
• 5:59
  working
• 6:00
  with
• 6:00
  you.
• 6:00
  I
• 6:01
  can
• 6:01
  really
• 6:01
  help
• 6:01
  you
• 6:02
  to
• 6:02
  see
• 6:02
  your
• 6:02
  unique
• 6:03
  differentiator.
• 6:04
  For
• 6:04
  example,
• 6:05
  my
• 6:05
  clients
• 6:06
  value
• 6:06
  the
• 6:06
  community.
• 6:07
  So
• 6:07
  that
• 6:07
  is
• 6:07
  a
• 6:07
  big
• 6:08
  aspect
• 6:08
  of
• 6:08
  my
• 6:09
  work.
• 6:09
  And
• 6:09
  they
• 6:09
  value
• 6:10
  the
• 6:10
  personal
• 6:11
  approach.
• 6:11
  I
• 6:11
  will
• 6:12
  continue
• 6:12
  to
• 6:13
  bring
• 6:13
  in
• 6:13
  that
• 6:14
  personalized
• 6:14
  approach.
• 6:16
  My
• 6:16
  favorite
• 6:17
  business
• 6:17
  mentor,
• 6:17
  I
• 6:18
  mentioned
• 6:18
  often
• 6:19
  in
• 6:19
  this
• 6:19
  podcast
• 6:19
  is
• 6:19
  called
• 6:20
  Fabienne.
• 6:21
  And
• 6:22
  she
• 6:22
  said
• 6:22
  at
• 6:22
  a
• 6:22
  conference,
• 6:23
  I
• 6:23
  went
• 6:23
  to
• 6:23
  You
• 6:24
  do
• 6:24
  know
• 6:24
  that
• 6:24
  I
• 6:25
  didn't
• 6:25
  bake
• 6:25
  the
• 6:25
  brownies.
• 6:26
  she
• 6:26
  basically
• 6:27
  sends
• 6:27
  brownies
• 6:28
  to
• 6:28
  people
• 6:29
  that
• 6:29
  she
• 6:29
  works
• 6:29
  with
• 6:29
  as
• 6:29
  a
• 6:30
  welcome
• 6:30
  gift.
• 6:30
  And
• 6:31
  she
• 6:31
  used
• 6:31
  to,
• 6:31
  when
• 6:32
  she
• 6:32
  started
• 6:32
  her
• 6:32
  business,
• 6:33
  bake
• 6:34
  the
• 6:34
  brownies.
• 6:35
  Clearly
• 6:35
  now
• 6:35
  she
• 6:36
  is
• 6:36
  a
• 6:36
  multimillionaire.
• 6:37
  She
• 6:38
  no
• 6:38
  longer
• 6:38
  bakes
• 6:38
  the
• 6:39
  brownies,
• 6:39
  but
• 6:39
  She
• 6:39
  does
• 6:40
  instill
• 6:41
  that
• 6:41
  everyone
• 6:42
  gets
• 6:42
  brownies
• 6:43
  sent
• 6:43
  to
• 6:43
  them
• 6:43
  in
• 6:43
  the
• 6:44
  post
• 6:44
  when
• 6:44
  they
• 6:44
  start
• 6:44
  with
• 6:45
  her.
• 6:45
  So
• 6:46
  it's
• 6:46
  like,
• 6:46
  how
• 6:46
  can
• 6:47
  you
• 6:47
  bring
• 6:47
  in
• 6:48
  your
• 6:48
  unique
• 6:49
  approach
• 6:49
  and
• 6:50
  make
• 6:50
  it
• 6:50
  scalable?
• 6:51
  So
• 6:51
  have
• 6:51
  a
• 6:51
  think
• 6:52
  about.
• 6:53
  What
• 6:53
  are
• 6:53
  your
• 6:54
  unique
• 6:54
  differentiators?
• 6:55
  How
• 6:55
  can
• 6:56
  you
• 6:56
  really
• 6:56
  embed
• 6:57
  these
• 6:57
  into
• 6:57
  every
• 6:58
  single
• 6:58
  layer
• 6:59
  of
• 6:59
  your
• 6:59
  business?
• 7:00
  Mistake
• 7:01
  number
• 7:01
  two
• 7:02
  is
• 7:02
  casting
• 7:03
  your
• 7:03
  net
• 7:03
  too
• 7:04
  wide.
• 7:05
  When
• 7:06
  you
• 7:06
  want
• 7:06
  to
• 7:07
  attract
• 7:07
  more
• 7:07
  clients,
• 7:08
  I
• 7:09
  completely
• 7:09
  get
• 7:09
  that
• 7:10
  it
• 7:10
  feels
• 7:10
  good
• 7:10
  to
• 7:11
  have
• 7:11
  a
• 7:11
  really
• 7:12
  wide
• 7:12
  message
• 7:12
  that
• 7:12
  you
• 7:12
  could
• 7:13
  help.
• 7:13
  A
• 7:13
  lot
• 7:14
  of
• 7:14
  people.
• 7:16
  The
• 7:16
  problem
• 7:16
  with
• 7:16
  this
• 7:17
  is
• 7:17
  that
• 7:17
  you
• 7:17
  cannot
• 7:18
  specify
• 7:19
  exactly
• 7:20
  what
• 7:20
  is
• 7:20
  going
• 7:20
  on
• 7:21
  for
• 7:21
  an
• 7:21
  individual
• 7:22
  person
• 7:23
  in
• 7:23
  empathetic
• 7:24
  enough
• 7:25
  terms.
• 7:26
  So,
• 7:26
  last
• 7:27
  week
• 7:27
  I
• 7:27
  held
• 7:28
  a
• 7:28
  one-to-one
• 7:28
  session
• 7:29
  with
• 7:29
  someone
• 7:29
  who
• 7:30
  wanted
• 7:30
  to
• 7:30
  work
• 7:30
  with
• 7:31
  high
• 7:31
  achieving
• 7:32
  women,
• 7:32
  but
• 7:33
  she
• 7:33
  was
• 7:33
  initially
• 7:34
  with
• 7:34
  distant
• 7:34
  to
• 7:34
  decide
• 7:35
  between
• 7:36
  a
• 7:37
  high-achieving
• 7:38
  executive
• 7:39
  in
• 7:39
  an
• 7:39
  organization
• 7:40
  or
• 7:41
  a
• 7:41
  high
• 7:41
  achieving
• 7:42
  entrepreneur.
• 7:43
  And
• 7:43
  the
• 7:43
  problem
• 7:44
  with
• 7:44
  hedging,
• 7:44
  your
• 7:44
  bets
• 7:45
  with
• 7:45
  both
• 7:45
  is
• 7:45
  that
• 7:45
  you
• 7:46
  can't
• 7:46
  say
• 7:47
  things
• 7:47
  like.
• 7:48
  When
• 7:49
  you
• 7:49
  walk
• 7:49
  into
• 7:49
  the
• 7:49
  boardroom
• 7:50
  and
• 7:50
  everyone
• 7:51
  gives
• 7:51
  you
• 7:51
  their
• 7:51
  attention.
• 7:52
  Because
• 7:53
  an
• 7:53
  entrepreneur
• 7:53
  is
• 7:54
  not
• 7:54
  walking
• 7:54
  into
• 7:54
  the
• 7:54
  boardroom.
• 7:55
  So
• 7:55
  it
• 7:56
  means
• 7:56
  you
• 7:56
  end
• 7:56
  up
• 7:57
  watering
• 7:57
  down
• 7:57
  your
• 7:57
  message
• 7:58
  to
• 7:59
  a
• 7:59
  generic,
• 8:00
  you're
• 8:01
  a
• 8:01
  powerful
• 8:01
  woman
• 8:02
  and
• 8:02
  you
• 8:02
  want
• 8:02
  to
• 8:02
  speak
• 8:03
  up.
• 8:03
  Yes
• 8:04
  I
• 8:04
  am.
• 8:04
  But
• 8:04
  if
• 8:05
  you
• 8:05
  can
• 8:05
  paint
• 8:05
  the
• 8:05
  picture
• 8:06
  for
• 8:06
  me,
• 8:06
  particularly
• 8:07
  as
• 8:07
  an
• 8:07
  ideal
• 8:08
  client.
• 8:09
  At
• 8:09
  that
• 8:09
  webinar
• 8:10
  you're
• 8:10
  running
• 8:10
  or
• 8:10
  that
• 8:11
  in-person
• 8:12
  event
• 8:12
  you're
• 8:12
  running.
• 8:13
  Then
• 8:14
  I'm
• 8:14
  like,
• 8:14
  okay,
• 8:15
  you
• 8:15
  understand
• 8:16
  the
• 8:16
  sort
• 8:16
  of
• 8:16
  thing
• 8:17
  I'm
• 8:17
  trying
• 8:17
  to
• 8:17
  do?
• 8:18
  How
• 8:18
  can
• 8:18
  I
• 8:18
  work
• 8:19
  with
• 8:19
  you?
• 8:19
  Whereas,
• 8:20
  if
• 8:20
  someone
• 8:20
  is
• 8:20
  just
• 8:21
  going,
• 8:21
  you
• 8:21
  want
• 8:21
  to
• 8:21
  speak
• 8:21
  up?
• 8:22
  It
• 8:22
  doesn't
• 8:23
  speak
• 8:23
  to
• 8:23
  me
• 8:23
  directly
• 8:24
  enough
• 8:24
  for
• 8:24
  me
• 8:24
  to
• 8:24
  think.
• 8:25
  Yes,
• 8:26
  I
• 8:26
  do
• 8:26
  want
• 8:26
  to
• 8:26
  speak
• 8:26
  up.
• 8:27
  So
• 8:27
  I
• 8:27
  want
• 8:27
  to
• 8:27
  work
• 8:27
  with
• 8:28
  you.
• 8:28
  So
• 8:28
  you
• 8:29
  need
• 8:29
  to
• 8:29
  paint
• 8:29
  the
• 8:30
  complete
• 8:30
  picture.
• 8:31
  And
• 8:31
  when
• 8:31
  you
• 8:32
  stay
• 8:32
  wide
• 8:32
  with
• 8:33
  your
• 8:33
  niche
• 8:34
  or
• 8:34
  your
• 8:34
  message
• 8:35
  it
• 8:36
  means
• 8:36
  you
• 8:36
  can't
• 8:37
  have
• 8:37
  a
• 8:37
  targeted
• 8:38
  good
• 8:38
  enough
• 8:39
  message
• 8:40
  because
• 8:40
  you
• 8:40
  don't
• 8:40
  really
• 8:41
  know
• 8:41
  your
• 8:41
  ideal
• 8:41
  client
• 8:42
  inside
• 8:42
  out.
• 8:44
  So,
• 8:44
  I
• 8:44
  know
• 8:44
  it's
• 8:45
  an
• 8:45
  overused
• 8:45
  term,
• 8:46
  but
• 8:47
  the
• 8:47
  further
• 8:47
  you
• 8:48
  go
• 8:48
  into
• 8:48
  business,
• 8:49
  the
• 8:49
  more
• 8:49
  that
• 8:49
  this
• 8:50
  ideal
• 8:50
  client
• 8:51
  exercise
• 8:51
  will
• 8:51
  come
• 8:52
  up.
• 8:53
  What
• 8:53
  are
• 8:53
  their
• 8:53
  goals
• 8:54
  and
• 8:54
  aspirations?
• 8:55
  What
• 8:55
  have
• 8:55
  they
• 8:55
  tried
• 8:55
  before
• 8:56
  that
• 8:56
  hasn't
• 8:57
  worked?
• 8:58
  What
• 8:58
  are
• 8:58
  their
• 8:58
  secret
• 8:58
  desires
• 8:59
  they
• 8:59
  haven't
• 9:00
  said
• 9:00
  to
• 9:00
  anyone.
• 9:01
  Really
• 9:02
  using
• 9:02
  their
• 9:02
  language
• 9:03
  to
• 9:03
  connect
• 9:04
  with
• 9:04
  how
• 9:04
  they
• 9:04
  truly
• 9:05
  feel.
• 9:06
  Under
• 9:06
  this
• 9:06
  one,
• 9:07
  we
• 9:07
  also
• 9:07
  need
• 9:07
  to
• 9:08
  think
• 9:08
  about
• 9:08
  the
• 9:08
  results
• 9:09
  that
• 9:09
  they
• 9:09
  want.
• 9:10
  So
• 9:10
  instead
• 9:11
  of
• 9:11
  those
• 9:11
  vague
• 9:11
  promises
• 9:12
  or
• 9:13
  vague
• 9:13
  talk
• 9:13
  of
• 9:14
  coaching
• 9:14
  sessions,
• 9:16
  When
• 9:16
  you
• 9:16
  have
• 9:16
  a
• 9:17
  really
• 9:17
  good
• 9:17
  idea
• 9:18
  of
• 9:18
  your
• 9:18
  ideal
• 9:18
  client.
• 9:19
  You
• 9:19
  can
• 9:20
  paint
• 9:20
  the
• 9:20
  picture
• 9:21
  of
• 9:21
  the
• 9:21
  result
• 9:21
  that
• 9:21
  they
• 9:22
  want,
• 9:22
  which
• 9:22
  he
• 9:22
  just
• 9:23
  can't
• 9:23
  do
• 9:23
  if
• 9:24
  you
• 9:24
  are
• 9:24
  hedging
• 9:24
  your
• 9:25
  bets
• 9:25
  with
• 9:25
  your
• 9:25
  niche.
• 9:27
  The
• 9:27
  best
• 9:27
  thing
• 9:28
  also
• 9:28
  about
• 9:29
  knowing
• 9:29
  your
• 9:29
  ideal
• 9:30
  client
• 9:30
  inside
• 9:31
  out
• 9:31
  is
• 9:32
  addressing
• 9:32
  objections
• 9:33
  in
• 9:33
  your
• 9:34
  content.
• 9:34
  So
• 9:34
  you
• 9:35
  have
• 9:35
  an
• 9:35
  easy
• 9:36
  time
• 9:37
  on
• 9:37
  sales
• 9:38
  calls
• 9:38
  or
• 9:38
  in
• 9:38
  your
• 9:39
  sales
• 9:39
  process,
• 9:40
  if
• 9:40
  that's
• 9:40
  why
• 9:40
  a
• 9:40
  sales
• 9:41
  page
• 9:42
  that
• 9:42
  already
• 9:42
  addresses
• 9:43
  the
• 9:43
  objections
• 9:44
  that
• 9:44
  they
• 9:44
  may
• 9:44
  have.
• 9:46
  And
• 9:46
  in
• 9:46
  case
• 9:46
  you're
• 9:46
  worried
• 9:47
  that
• 9:47
  this
• 9:47
  means
• 9:48
  you
• 9:48
  won't
• 9:48
  be
• 9:48
  able
• 9:48
  to
• 9:48
  work
• 9:49
  with
• 9:49
  people
• 9:49
  that
• 9:49
  want
• 9:50
  to
• 9:50
  work
• 9:50
  with
• 9:50
  you
• 9:51
  just
• 9:51
  know
• 9:52
  that
• 9:52
  Behind
• 9:52
  closed
• 9:53
  doors
• 9:53
  you
• 9:53
  can
• 9:53
  do
• 9:54
  anything
• 9:54
  you
• 9:54
  want,
• 9:55
  but
• 9:55
  for
• 9:55
  your
• 9:56
  exterior
• 9:57
  marketing
• 9:57
  message,
• 9:58
  you
• 9:58
  really
• 9:58
  need
• 9:59
  a
• 9:59
  crystal
• 9:59
  clear
• 10:00
  message
• 10:00
  that
• 10:00
  speaks
• 10:01
  to
• 10:01
  your
• 10:01
  ideal
• 10:02
  client
• 10:02
  so
• 10:03
  they
• 10:03
  know
• 10:03
  that
• 10:03
  you
• 10:03
  are
• 10:04
  the
• 10:04
  perfect
• 10:04
  person
• 10:05
  to
• 10:05
  help.
• 10:06
  Okay.
• 10:07
  mistake
• 10:07
  number
• 10:07
  three
• 10:08
  is
• 10:08
  downplaying
• 10:09
  your
• 10:09
  expertise.
• 10:10
  So
• 10:10
  you
• 10:11
  will
• 10:11
  know
• 10:11
  that
• 10:11
  I
• 10:12
  share
• 10:12
  a
• 10:12
  lot
• 10:12
  of
• 10:12
  case
• 10:13
  studies.
• 10:14
  I
• 10:14
  focus
• 10:14
  on
• 10:14
  their
• 10:15
  results.
• 10:16
  Instead
• 10:16
  of
• 10:16
  me
• 10:17
  talking
• 10:17
  about
• 10:17
  how
• 10:17
  great
• 10:18
  I
• 10:18
  am.
• 10:19
  They
• 10:19
  can
• 10:19
  talk
• 10:20
  about
• 10:20
  how
• 10:20
  it's
• 10:20
  been
• 10:21
  working
• 10:21
  with
• 10:21
  me,
• 10:21
  the
• 10:21
  results
• 10:22
  that
• 10:22
  they've
• 10:22
  achieved
• 10:23
  in
• 10:23
  the
• 10:23
  process.
• 10:24
  What
• 10:24
  their
• 10:24
  experience
• 10:25
  was
• 10:25
  like.
• 10:27
  You
• 10:27
  can
• 10:27
  also
• 10:27
  share
• 10:28
  your
• 10:28
  own
• 10:28
  journey.
• 10:29
  on
• 10:29
  this
• 10:29
  podcast,
• 10:30
  for
• 10:30
  example,
• 10:30
  I've
• 10:31
  spoken
• 10:31
  a
• 10:31
  lot
• 10:31
  about
• 10:32
  building
• 10:32
  my
• 10:32
  own
• 10:33
  business,
• 10:33
  which
• 10:33
  shows
• 10:34
  both
• 10:34
  expertise
• 10:35
  and
• 10:35
  relate-ability.
• 10:37
  Demonstrating
• 10:38
  your
• 10:39
  expertise
• 10:40
  through
• 10:40
  your
• 10:41
  content
• 10:41
  like
• 10:42
  blog
• 10:42
  posts,
• 10:43
  podcast,
• 10:43
  social
• 10:44
  media
• 10:44
  can
• 10:45
  actually
• 10:45
  showcase
• 10:46
  your
• 10:46
  knowledge.
• 10:46
  for
• 10:47
  example,
• 10:47
  I
• 10:47
  had
• 10:48
  a
• 10:48
  client
• 10:48
  who
• 10:48
  was
• 10:49
  having
• 10:49
  a
• 10:49
  stand
• 10:50
  at
• 10:50
  a
• 10:50
  big
• 10:50
  conference
• 10:51
  at
• 10:51
  the
• 10:51
  XL
• 10:52
  center
• 10:52
  in
• 10:52
  London
• 10:53
  And
• 10:53
  she
• 10:53
  was
• 10:53
  asking
• 10:54
  me
• 10:54
  how
• 10:54
  best
• 10:54
  to
• 10:55
  talk
• 10:55
  about.
• 10:55
  coaching
• 10:56
  To
• 10:56
  the
• 10:57
  people
• 10:57
  walking
• 10:57
  past
• 10:58
  her
• 10:58
  stand.
• 10:59
  And
• 10:59
  I
• 10:59
  said,
• 11:00
  instead
• 11:00
  of
• 11:00
  trying
• 11:00
  to
• 11:00
  talk
• 11:01
  about
• 11:01
  what
• 11:01
  coaching
• 11:02
  is,
• 11:03
  why
• 11:03
  don't
• 11:03
  you
• 11:03
  say,
• 11:04
  sit
• 11:04
  down
• 11:04
  for
• 11:05
  live
• 11:05
  free
• 11:06
  coaching
• 11:06
  session.
• 11:07
  People
• 11:08
  can
• 11:08
  watch
• 11:08
  you
• 11:08
  actually
• 11:09
  coach
• 11:09
  other
• 11:10
  people
• 11:10
  and
• 11:10
  they
• 11:10
  can
• 11:10
  put
• 11:11
  their
• 11:11
  name
• 11:11
  down
• 11:11
  to
• 11:11
  get
• 11:12
  coached,
• 11:12
  live
• 11:13
  on
• 11:13
  the
• 11:13
  spot
• 11:14
  themselves.
• 11:15
  So
• 11:15
  that
• 11:15
  worked
• 11:16
  super,
• 11:16
  super
• 11:16
  well
• 11:17
  for
• 11:17
  her,
• 11:18
  because
• 11:18
  you
• 11:18
  can't
• 11:19
  really
• 11:19
  talk
• 11:19
  to
• 11:19
  people
• 11:20
  about
• 11:20
  coaching
• 11:20
  easily,
• 11:21
  but
• 11:22
  how
• 11:22
  could
• 11:22
  you
• 11:23
  demonstrate
• 11:23
  that
• 11:24
  knowledge
• 11:24
  there
• 11:24
  and
• 11:25
  then?
• 11:26
  And
• 11:26
  in
• 11:26
  fact,
• 11:27
  it
• 11:27
  gives
• 11:27
  me
• 11:27
  an
• 11:27
  idea
• 11:28
  that
• 11:28
  I've
• 11:28
  been
• 11:28
  wanting
• 11:28
  to
• 11:28
  do
• 11:29
  for
• 11:29
  an
• 11:29
  absolute
• 11:30
  age,
• 11:30
  which
• 11:30
  is
• 11:31
  have
• 11:31
  a
• 11:31
  live
• 11:32
  coaching
• 11:32
  session
• 11:33
  with
• 11:33
  someone
• 11:33
  where
• 11:34
  I
• 11:34
  help
• 11:34
  them
• 11:34
  to
• 11:35
  get
• 11:35
  clear
• 11:36
  on
• 11:36
  their
• 11:36
  niche
• 11:37
  or
• 11:37
  their
• 11:37
  offer
• 11:38
  or
• 11:38
  their
• 11:38
  marketing
• 11:39
  plan.
• 11:39
  So
• 11:40
  keep
• 11:40
  your
• 11:40
  eyes
• 11:40
  peeled.
• 11:41
  Another
• 11:42
  thing
• 11:42
  that
• 11:42
  will
• 11:42
  help
• 11:43
  you
• 11:43
  to
• 11:44
  stop
• 11:44
  downplaying
• 11:45
  your
• 11:45
  expertise
• 11:46
  is
• 11:46
  to
• 11:46
  be
• 11:46
  really
• 11:47
  transparent
• 11:47
  about
• 11:48
  your
• 11:48
  process.
• 11:49
  So
• 11:49
  think
• 11:49
  about
• 11:49
  how
• 11:49
  you
• 11:50
  explain
• 11:50
  your
• 11:50
  work
• 11:51
  with
• 11:51
  clients.
• 11:52
  I
• 11:53
  love
• 11:53
  reviewing
• 11:54
  my
• 11:54
  client's
• 11:55
  processes
• 11:56
  especially
• 11:57
  if
• 11:57
  they're,
• 11:57
  for
• 11:57
  example,
• 11:58
  working
• 11:58
  with
• 11:58
  corporates
• 11:59
  and
• 11:59
  they
• 11:59
  have
• 12:00
  One,
• 12:01
  we
• 12:01
  have
• 12:01
  a
• 12:01
  30
• 12:02
  minute
• 12:02
  conversation
• 12:03
  to
• 12:03
  establish
• 12:03
  your
• 12:03
  needs.
• 12:04
  Two
• 12:05
  I
• 12:05
  will
• 12:05
  write
• 12:05
  a
• 12:05
  proposal
• 12:06
  to
• 12:06
  meet
• 12:07
  these
• 12:07
  needs.
• 12:08
  Three,
• 12:08
  we
• 12:08
  sign
• 12:09
  up
• 12:09
  the
• 12:09
  proposal
• 12:10
  and
• 12:10
  four,
• 12:10
  we
• 12:11
  begin
• 12:11
  work
• 12:11
  on
• 12:11
  the
• 12:11
  transformation
• 12:13
  that
• 12:13
  you
• 12:13
  want
• 12:13
  in
• 12:13
  your
• 12:13
  organisation,
• 12:14
  So
• 12:15
  it
• 12:15
  feels
• 12:15
  really
• 12:16
  professional.
• 12:16
  People
• 12:17
  know
• 12:17
  what
• 12:17
  the
• 12:17
  next
• 12:17
  steps
• 12:18
  are.
• 12:19
  So
• 12:19
  let's
• 12:20
  wrap
• 12:20
  up
• 12:20
  the
• 12:21
  three
• 12:21
  common
• 12:21
  messaging
• 12:22
  mistakes
• 12:22
  we've
• 12:22
  discussed
• 12:23
  today.
• 12:23
  So
• 12:24
  firstly
• 12:24
  was
• 12:24
  blending
• 12:25
  in.
• 12:25
  with
• 12:25
  the
• 12:25
  crowd
• 12:26
  instead
• 12:26
  of
• 12:26
  showcasing
• 12:27
  your
• 12:27
  unique
• 12:27
  perspective.
• 12:29
  Next
• 12:29
  up
• 12:29
  was
• 12:30
  trying
• 12:30
  to
• 12:30
  appeal
• 12:30
  to
• 12:31
  everyone
• 12:31
  rather
• 12:32
  than
• 12:32
  speaking
• 12:32
  directly
• 12:33
  to
• 12:33
  your
• 12:33
  ideal
• 12:33
  client.
• 12:35
  And
• 12:35
  third
• 12:35
  was
• 12:36
  downplaying
• 12:36
  your
• 12:36
  expertise
• 12:37
  instead
• 12:38
  of
• 12:38
  confidently
• 12:38
  communicating
• 12:39
  your
• 12:39
  value.
• 12:41
  Are
• 12:41
  you
• 12:41
  falling
• 12:41
  into
• 12:42
  any
• 12:42
  of
• 12:42
  these
• 12:43
  traps?
• 12:44
  An
• 12:44
  effective
• 12:45
  message
• 12:45
  isn't
• 12:46
  about
• 12:46
  tricks
• 12:47
  or
• 12:47
  hype,
• 12:48
  which
• 12:48
  I
• 12:48
  know
• 12:48
  is
• 12:49
  another
• 12:49
  worry
• 12:49
  from
• 12:50
  my
• 12:50
  ideal
• 12:50
  clients.
• 12:51
  It's
• 12:52
  about
• 12:52
  clearly
• 12:52
  and
• 12:53
  authentically
• 12:54
  communicating
• 12:54
  the
• 12:54
  true
• 12:55
  value
• 12:55
  that
• 12:55
  you
• 12:56
  offer.
• 12:58
  I
• 12:58
  am
• 12:58
  here
• 12:58
  for
• 12:59
  the
• 12:59
  brilliant
• 13:00
  coach,
• 13:00
  like
• 13:00
  you,
• 13:01
  who
• 13:01
  is
• 13:01
  ready
• 13:02
  to
• 13:02
  refine
• 13:03
  or
• 13:03
  build
• 13:03
  out
• 13:04
  the
• 13:04
  full
• 13:05
  marketing
• 13:05
  ecosystem
• 13:06
  of
• 13:06
  your
• 13:07
  business
• 13:08
  so
• 13:08
  you
• 13:08
  consistently
• 13:09
  call
• 13:09
  in
• 13:10
  ideal
• 13:10
  clients.
• 13:11
  You
• 13:12
  know,
• 13:12
  you
• 13:12
  have
• 13:12
  the
• 13:13
  coaching
• 13:13
  or
• 13:13
  consulting
• 13:14
  skills,
• 13:14
  you
• 13:15
  need
• 13:15
  to
• 13:15
  make
• 13:15
  an
• 13:15
  impact.
• 13:16
  You've
• 13:17
  maybe
• 13:17
  been
• 13:17
  playing
• 13:17
  around
• 13:18
  with
• 13:18
  the
• 13:18
  marketing
• 13:18
  side,
• 13:19
  but
• 13:19
  you
• 13:20
  want
• 13:20
  step
• 13:20
  by
• 13:21
  step
• 13:21
  instructions
• 13:22
  and
• 13:22
  someone
• 13:22
  to
• 13:23
  answer
• 13:23
  all
• 13:24
  of
• 13:24
  your
• 13:24
  questions
• 13:25
  every
• 13:25
  step
• 13:25
  of
• 13:25
  the
• 13:26
  way.
• 13:26
  So
• 13:26
  you
• 13:26
  get
• 13:27
  fast
• 13:27
  results.
• 13:28
  You've
• 13:29
  binged
• 13:29
  all
• 13:30
  of
• 13:30
  the
• 13:30
  free
• 13:30
  material
• 13:31
  and
• 13:32
  you
• 13:32
  just
• 13:32
  want
• 13:33
  real
• 13:33
  help
• 13:34
  to
• 13:34
  get
• 13:34
  answers
• 13:35
  to
• 13:35
  those
• 13:35
  questions
• 13:36
  that
• 13:36
  help
• 13:36
  you
• 13:36
  move
• 13:36
  forward
• 13:37
  tomorrow,
• 13:38
  not
• 13:38
  next
• 13:38
  month.
• 13:40
  You
• 13:40
  want
• 13:40
  to
• 13:40
  be
• 13:40
  part
• 13:41
  of
• 13:41
  a
• 13:41
  program
• 13:41
  designed
• 13:42
  to
• 13:42
  give
• 13:42
  you
• 13:42
  a
• 13:42
  clear
• 13:43
  roadmap
• 13:44
  and
• 13:44
  the
• 13:45
  confidence
• 13:45
  to
• 13:46
  truly
• 13:46
  up
• 13:46
  level,
• 13:47
  as
• 13:47
  well
• 13:47
  as
• 13:47
  a
• 13:47
  mentor
• 13:48
  and
• 13:48
  community
• 13:49
  who
• 13:49
  will
• 13:49
  make
• 13:50
  this
• 13:50
  feel,
• 13:51
  not
• 13:51
  just
• 13:51
  doable,
• 13:52
  but
• 13:52
  actually
• 13:53
  enjoyable.
• 13:55
  This
• 13:55
  is
• 13:55
  my
• 13:56
  value
• 13:56
  to
• 13:57
  you.
• 13:57
  If
• 13:57
  you
• 13:58
  already
• 13:58
  to
• 13:58
  up
• 13:59
  level
• 13:59
  and
• 13:59
  have
• 13:59
  been
• 14:00
  waiting
• 14:00
  for
• 14:00
  a
• 14:00
  sign,
• 14:01
  then
• 14:01
  this
• 14:02
  is
• 14:02
  it.
• 14:03
  You
• 14:03
  will
• 14:03
  find
• 14:03
  the
• 14:04
  link
• 14:04
  to
• 14:04
  the
• 14:04
  business
• 14:04
  of
• 14:05
  coaching
• 14:05
  program
• 14:06
  in
• 14:06
  the
• 14:06
  show
• 14:06
  notes.
• 14:07
  Like
• 14:07
  I
• 14:07
  say,
• 14:07
  at
• 14:07
  the
• 14:07
  end
• 14:07
  of
• 14:08
  every
• 14:08
  episode,
• 14:09
  trust
• 14:09
  yourself,
• 14:10
  believe
• 14:10
  in
• 14:10
  yourself
• 14:11
  and
• 14:11
  be
• 14:11
  the
• 14:11
  wise
• 14:11
  Gardner
• 14:12
  who
• 14:12
  keeps
• 14:12
  on
• 14:13
  watering
• 14:13
  the
• 14:13
  seed.
• 14:14
  Microphone (Samson Q2U Microphone): Thank
• 14:15
  Microphone (Samson Q2U Microphone): you
• 14:15
  Microphone (Samson Q2U Microphone): so
• 14:15
  Microphone (Samson Q2U Microphone): much
• 14:15
  Microphone (Samson Q2U Microphone): for
• 14:16
  Microphone (Samson Q2U Microphone): listening
• 14:16
  Microphone (Samson Q2U Microphone): to
• 14:16
  Microphone (Samson Q2U Microphone): this
• 14:16
  Microphone (Samson Q2U Microphone): episode
• 14:17
  Microphone (Samson Q2U Microphone): of
• 14:17
  Microphone (Samson Q2U Microphone): Women
• 14:17
  Microphone (Samson Q2U Microphone): in
• 14:18
  Microphone (Samson Q2U Microphone): the
• 14:18
  Microphone (Samson Q2U Microphone): Coaching
• 14:18
  Microphone (Samson Q2U Microphone): Arena.
• 14:19
  Microphone (Samson Q2U Microphone): I
• 14:19
  Microphone (Samson Q2U Microphone): have
• 14:20
  Microphone (Samson Q2U Microphone): a
• 14:20
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• 14:34
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• 14:53
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• 14:53
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