Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Why Marketing to Everyone Means You’re Selling to No One

Transcript

Why Marketing to Everyone Means You’re Selling to No One · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:00
Hello and welcome. Today we're going to be talking
0:03
about a few things related to branding and then also how we
0:08
can use AI tools, artificial intelligence tools to solve
0:12
business problems. Then let's see.
0:16
OK, apologies, because today's episode is going to be a noisy
0:20
one because I'm making it at home.
0:22
It's a weekend and everybody's home, so expect to hear some
0:24
noise in the background. OK, so now branding, for those
0:30
of you who are regular listeners, you already know what
0:32
my take on branding is. So there's no need to start
0:36
revisiting and repeating lots of stuff.
0:38
But basically I had an interaction with the kids this
0:41
morning and you know, you got to reinforce a couple of things
0:48
that some of us should. You got to reinforce a couple of
0:55
things around branding and what should guide, what should guide
1:00
us whenever we're trying to come up with brand positioning and
1:05
stuff like that in the market. And this is actually what
1:08
happened. So the day before was somebody's
1:11
birthday at work, somebody's daughter's birthday, and the
1:15
person sent home some party packs for that's with wifey to
1:19
bring for the kids. And of course wifey brought the
1:22
party packs home. Now, my younger son was going
1:25
through some of the goodies, and then there was a pack of
1:28
biscuits there. And so I took one that looked
1:30
nice and I tossed it to him. I was like, here I have this.
1:33
And I was like, no, no, no, I don't like it.
1:35
And I was like, you don't like this, but you haven't tasted it.
1:38
And he said, I don't like it. I said, how do you know you
1:41
don't like it? He said, I don't like any
1:44
biscuit that comes from this company, Yale.
1:48
I said, how do you know it is Yale that made this company this
1:50
biscuit? And then he pointed to the back.
1:53
So Yale, of course, Yale. Now for those of us listeners of
1:58
the podcast who are actually Nigerians resident in Nigeria,
2:02
you know, we know this company, you know, cabin biscuits and you
2:04
know, all those whatever. So they make all kinds of stuff.
2:09
And so my son refused vehemently, but he was not going
2:11
to eat that biscuit because it is made by Yale.
2:14
And I said, what is wrong with biscuits that are made by Yale?
2:17
And the guy said that they taste sour.
2:21
And I said so because this thing has the stamp, the trademark of
2:26
Yale on it, and all the Yale biscuits that you've eaten
2:30
before tasted sour, you think this thing is going to taste
2:33
sour. He said yes.
2:35
I said, OK, no problem. And then I ate the biscuit.
2:37
Well, while I was eating the biscuit, and to be honest, yes,
2:42
it had a sweet taste and then it also had a little bit of a sour
2:44
taste to it. But as I was eating the biscuit,
2:47
it actually got me thinking how lots of Nigerian business
2:50
owners, whenever we're coming up with a brand design and you
2:53
know, stuff like that, we're just thinking about what looks
2:56
cool. We're thinking about what
2:59
catches our fancy. And we forget that the purpose
3:02
of the brand actually is to signal something to the market
3:05
about us. It is either supposed to signal
3:08
something that will attract people to us or signal something
3:12
that will repel certain kinds of people away from us.
3:15
So my young man now has made an association between the Yale
3:21
trademark and certain kinds of biscuits.
3:24
So when he sees any biscuit that has Yale on it, he's going to
3:27
avoid it. And when he sees certain kinds
3:31
of biscuits that have other kinds of trademarks, he's going
3:33
to be drawn to it. The reason why I'm making
3:39
today's episode and keen on this thing is because I just want
3:44
business owners to know that when you're paying for fancy
3:47
brand design and blah, blah, blah and stuff like that, that
3:51
this is actually the whole point.
3:52
It's not just to design something that looks cool, but
3:55
remember that we're trying to design something that is either
3:58
going to attract people to us or that is going to repel people to
4:02
us. Sorry, repel people away from
4:04
us. And we're also trying to have a
4:06
uniform business experience. So just like my son said, I took
4:10
the biscuit, cracked it open, I ate it.
4:13
It was nice, but they had kind of a sour tint.
4:15
So I guess for Yale, everything that they produce needs to have
4:19
somewhat of a sour tint. In fact, I'm curious when I go
4:22
and I'm going to buy Cabin Biscuit and have a taste
4:25
because, you know, back in secondary school because I was a
4:28
border, I can't remember Cabin Biscuit having a sour taste.
4:32
But let me just try it and then see.
4:35
So those are the kind of things that we're supposed to be paying
4:38
attention to when we're coming up with our brand positioning,
4:41
marketing positioning. And then all of that.
4:43
We want to have a uniform customer experience.
4:45
And then we're trying to design the brand so that it will
4:48
attract certain kinds of people or repel certain kinds of
4:51
people. So if you design your brand well
4:54
and it is only attracting people who like sour biscuits or people
4:58
who like, you know, XYZ kind of business, business experience or
5:03
sorry, customer experience, then you'll be doing a good job.
5:07
You will achieve a certain certain amount of virality in
5:10
your business because people who likes our stuff will tell other
5:14
people who likes our stuff and will tell other people who likes
5:16
our stuff. And you will have people within
5:19
your ambit who you know that is exactly what it is that they
5:22
like. So bottom line, I'm making
5:24
today's episode just to let you all know, dear listeners, that
5:28
please, these are the things that are supposed to be at the
5:30
bottom of our minds, or rather at the top of our minds when we
5:34
are designing a brand experience.
5:37
All right? We're thinking about designing
5:40
something, not just the logos and the colors, but also
5:44
designing a uniform experience with the way people interact
5:48
with our business or the way they interact with our products
5:50
so that we will attract certain kinds of people and so that we
5:54
will repel certain kinds of people.
5:58
Don't be afraid of repelling people.
6:00
There's some people who should not be in your mix if you're
6:04
trying to attract too many people, like this biscuit
6:06
company attracting my son, for instance.
6:09
My son will go online and be giving a review.
6:12
This thing tastes our. This thing tastes our.
6:13
This thing tastes our So we actually should be trying to
6:16
repel those kinds of people. And we should be trying to
6:19
attract the kind of people who will come and say, ah, this
6:22
thing tastes great. This thing takes wonderful, this
6:24
thing is the best. Meanwhile, the taste of the
6:27
biscuit is the same. It's just that some people dig
6:30
it, some people don't dig it. So in all our designing,
6:33
designing, designing, strategizing, strategizing,
6:35
remember we're trying to attract the right kind of people and
6:38
we're trying to repel the wrong kind of people.
6:43
OK, so that's it on the branding thing and the lessons from party
6:48
packs and lessons on branding for my son.
6:52
Then back to AI and how AI can solve our help us solve our
6:56
business problems when particularly when you have sales
7:00
and marketing problems. Now there are lots of you who
7:03
are trying to look for ways to attract customers and then
7:07
you're stuck because you can't think of anything fruitful.
7:11
You know, you have a blank page or a black cursor.
7:14
You can't come up with any ideas.
7:16
And I've said time and time again that AI tools are very
7:19
good tools that can help you solve these problems, can help
7:22
you get on stock so that you can get one or two ideas so you can
7:25
try it out. And there are some of you who
7:28
are listening to this podcast, but somehow you guys are not
7:30
getting the message because there's a person who has
7:33
listened to the podcast before. He came as a regular listener.
7:36
He has reached out again. So let's just call him Fresh
7:40
Prince of Bel Air. Oh, by the way, Fresh Prince,
7:44
you know, I'm not saying this to castigate you or anything, you
7:46
understand. I'm just saying it because I
7:48
want people to know because this is something that happened live.
7:51
We just had this conversation, this podcast.
7:54
I'm making this podcast fresh. Like this conversation just
7:58
ended like 5 minutes ago. That's why I'm making this
8:01
podcast episode. So Fresh Prince again, not his
8:05
real name. The reason why I'm sharing this
8:07
is just so that other people can see that look, this thing can
8:09
help you get out of your mind because Fresh Prince reached out
8:13
to me on Thursday, said they had some questions to ask.
8:16
I said no Allah by anyway, the guy didn't ask the question
8:19
until Sunday. And look, that's the habit that
8:23
we need to break because, you know, he reached out to the
8:26
usual Niger away, you know, good evening.
8:29
See, when you're trying to do business outreach or trying to
8:33
reach out to someone, good evening or hello or happy Sunday
8:35
or good morning, that's that's not good.
8:38
Because if you listen to two episodes back, remember that
8:42
when you're reaching out to somebody for the first time,
8:46
remember that people are thinking, who is this person?
8:48
How did they get my phone number?
8:49
What do they want? So any kind of opening salvo
8:53
that doesn't answer any of these three questions is not valuable
8:58
to most people now because me, I define money.
9:01
Whenever people send a message and they say good morning or
9:03
happy Sunday, I take, I I push the conversation forward because
9:07
I really want to know who's this guy because there might be money
9:09
there. So that's the reason why, I
9:11
mean, I push the conversation. But just know, Fresh Prince,
9:14
that this is how you reach out to your potential potential
9:16
customers. A lot of them will just ignore
9:18
you. They'll say, they'll say good
9:20
evening and say, OK, yeah, I started again.
9:23
And then they will scroll up and then they will see that out of
9:25
the 10 messages and Tisha was good evening, good evening, good
9:27
evening. If they're tired of this kind of
9:31
I don't even know what to call itself, you know, eventually
9:33
somebody will block you. So good evening.
9:36
Happy new Sunday. Hello.
9:37
Good morning, Sir. That's not how to start a
9:39
conversation. They will decide the
9:40
conversation is a. Good morning, Sir.
9:43
Hope you're doing OK. Sorry for reaching out to you on
9:46
the Sunday morning, but I have questions concerning blah, blah,
9:48
blah. When would be a good time to
9:50
talk? Now, when you reach out like
9:51
that, that's a very professional something, right?
9:54
So you guys take dressing. You know, we're business people,
9:57
so we should all sound and talk in a certain way.
10:00
We're professionals. We should always sound
10:01
professional. So he sent me a message.
10:06
Oh, by the way, I forgot, even though this guy, Fresh Prince,
10:11
again, not his real name, even though both of us have
10:13
interacted in the past, he left his disappearing message timer
10:17
on and stuff like that. So to be honest then, OK, I've
10:23
said this before, let me say it again.
10:25
Look, Nigerian business people, a lot of us are not in the habit
10:29
of using CRMS. The CRM is a customer
10:31
relationship management tool. It is any tool that helps you
10:34
keep track of who you've been having conversations with, what
10:38
it is that you people discussed, what you're supposed to do next
10:40
to move the relationship forward, you know, those sorts
10:42
of things just to help you stay on track because there's lots of
10:45
things that you can't remember in business.
10:48
We're trying to make a living here.
10:50
We're talking to dozens of people on a weekly basis.
10:53
If you're talking to 12 people every week, then by the end of
10:56
the month that's 12 times, that's what, that's 48 talking
11:00
to 48 people a month now 48 * 12, that is what?
11:04
And I can't do the math, that's, you know, XYZ.
11:07
No more people in the air. You can't remember the details
11:09
of everybody. So I have always advised
11:12
Nigerian business people who I come across that look, when
11:15
you're having interactions with people on WhatsApp, turn off all
11:18
this message, disappearing message, 90 days, disappearing
11:21
message 24 hours and blah, blah, blah.
11:24
Because it's bad enough that you're not using a CRM, no
11:28
problem. You now have an app where you're
11:30
talking to people and of course the history of the message, you
11:33
know, good idea. It will give you some context.
11:36
Why are you allowing those messages to disappear?
11:39
When the messages disappear and you have to reach out to the
11:41
person again, how will you remember what it is that you
11:44
discussed before? The things that you agreed with,
11:47
the things that you disagreed with, the matters that are
11:49
outstanding, the things that you're supposed to do, what the
11:52
person is supposed to do for you, how will you remember?
11:56
So please, Nigerian business people listening to this
11:57
podcast, it is bad enough that you don't have a CRM.
12:02
Turn off your disappearing messages something setting,
12:05
excuse me, Turn off this disappearing message something
12:08
feature in WhatsApp. Turn it off.
12:10
You don't have a CRM. So this is the only way that you
12:13
remember the customer. If you don't believe me, go to
12:16
your phone for the messages that I have not yet deleted.
12:18
No problem. Scroll a bit.
12:20
Let's see a customer, maybe Mama La Baca or something.
12:24
Click on Mama La Baca and then scroll all the way to the first
12:27
time you attracted with her. Scroll to the very beginning.
12:30
As you're scrolling down now and as you are seeing the messages
12:33
unfold, can you see that you're now remembering that, oh, this
12:36
is How I Met Mama La Baca. This is who introduced us.
12:39
This is what we discussed. This is how we negotiated.
12:42
This is what we agreed. This is how much she paid.
12:46
She referred me to this person or she didn't refer me to
12:48
anybody and and this is how we've been interacting since
12:51
then. Now looking at this conversation
12:54
that you're going to see in WhatsApp now based on the the
12:56
history of communication between you and Mama Labaka, you will
13:01
now know whether oh Mama Labaka is a good customer.
13:04
Therefore I should be following up with her as you stay in touch
13:07
with her so that she can refer other people like me.
13:10
Or you now discover that Mama Labaka was a rubbish customer
13:14
and you don't want anything to do with people like her.
13:16
So you will now delete her and then block her.
13:19
But can you see that is important that we stop all the
13:22
disappearing message something we are in business.
13:25
Please turn these things off. If you have a CRM, no problem.
13:29
The CRM will become you'll be using the CRM to capture all the
13:32
information that you need above my lab.
13:36
But I know for sure that I was going to say 90% if 100% of us
13:43
listening to this podcast right now.
13:44
I know you don't have any kind of CRM whatsoever.
13:47
At the very least, use your WhatsApp sort of like a CRM, at
13:53
least something that you can refer to and it will give you an
13:55
overview, an idea about who this customer is.
13:59
So long and short. Fresh Prince again, not his real
14:04
name. He didn't change the message
14:06
history. So the interaction between me
14:08
and him is gone. So I have to tell him that.
14:09
Look, Fresh Prince, to be honest, I can't remember who you
14:12
are. All the messages, everything
14:15
don't disappear. I have no idea who you are.
14:17
I have no idea what it is that we discussed.
14:20
Now I'll put it now. I'll put it.
14:25
OK. Answer questions for free from
14:27
time to time. OK?
14:29
You have access to me. OK, No problem.
14:32
Do you think it is a bad idea? Or rather, do you think it is a
14:35
good idea, right, That there's somebody that you have easy
14:38
access to because he gives his phone number all the time, by
14:41
the way, 08064662140 So if you want to connect with me, yeah,
14:48
call, send me a text message or WhatsApp message.
14:50
So do you think it's a good idea that you're reaching out to this
14:52
kind of person? You don't even enable message
14:56
history or something. So this guy doesn't even have
14:59
any idea about the previous context or conversation that
15:02
people have had before. Do you think it's a good idea if
15:05
you want somebody to be able to help you once in a while, you
15:07
reach out, you say Bros how far and the person helps you, One or
15:10
two things. At the very least, the person
15:11
should remember who you are because it will tailor the kind
15:14
of advice that he's going to give you.
15:16
Yes, I know today's episode is a bit of a rant, but let me say it
15:19
again. Can you please my brothers and
15:23
sisters, you both should turn off this message history thing.
15:27
We are in business. We need to remember who it is
15:31
that we're having conversations with.
15:33
Now, if you're not in business yet and you're tired of messages
15:37
taking up your phone, no problem.
15:41
You've had said the thing so that your messages will
15:43
disappear immediately you send them.
15:45
Because I've seen that kind of action too, and I was impressed.
15:48
I didn't know you could do that. Somebody sent me a message.
15:51
I tap on message. I looked at it immediately I
15:54
looked at it, the message just disappears.
15:56
Oh boy, what happened? He said there's a setting on his
15:58
phone that he likes it that way. And I'm wondering that like, is
16:03
it that serious? Like what are you afraid of that
16:06
somebody who screenshot something and implicate you in
16:08
what again? So yes, there are disappearing
16:10
messages like that. So if you're not in business and
16:13
you don't like people's messages blocking your phone, whether
16:17
it's slowing your phone down or something good, use that
16:20
setting. The moment you send one message
16:22
and the person click on it, the person read it one time, the
16:24
message will disappear. Your inbox will always be empty.
16:29
But if you're in business, please turn off all this
16:31
rubbish. All right?
16:34
Then, like I said, he said good evening.
16:36
OK, no problem. Let's say, OK, he took dressing
16:40
and then he changed the message setting.
16:45
But now was a Thursday night. Of course, the guy never said
16:48
what it is. I was on his mind.
16:50
He now sent another message again saying good morning.
16:54
Remember what I said at the beginning of the episode?
16:55
Or professional sales people here, professional business
16:58
people who suppose they are professional, sending somebody
17:01
good morning, good evening, good night, happy new month.
17:04
Like that is not professional. If somebody wakes up and they
17:08
say a message from you, happy new month, that is all that is
17:10
inside the OK, happy new month. And so look, we're business
17:14
people. There must be something to
17:17
something else. There must be something, there
17:21
must be a reason why we're reaching out to someone and you
17:23
state that reason. So if you just want to say happy
17:25
new month, then it should be part of the message.
17:28
Good morning, Bros. Good morning, Madam.
17:30
How are you? Day No vex adjustment.
17:33
I agree to you. Happy new month.
17:35
Bam. That's it.
17:36
The person will see. I know that.
17:37
Oh, OK. Happy new month.
17:39
You're now understands that it's just happy new month.
17:41
You say, My brother, Happy new month to you too.
17:43
God bless you. The thing will end there.
17:45
Because nowadays, Nigel, sometimes happy new month means
17:49
I'm broke. Send me money.
17:51
Sometimes happy new month means I want to ask you a favor.
17:55
I don't know how I should ask you that favor.
17:59
Sometimes happy new months means Bros.
18:02
I sent you a message before. You haven't responded.
18:04
I'm still waiting for a response.
18:06
Sometimes people send happy new months just like that.
18:09
Just so that you see it and be like, OK, I didn't answer that
18:14
guy before. We're business people here, All
18:17
right? We should make an intent very,
18:19
very clear. So no.
18:21
Good morning. Just like that.
18:22
Good evening. Just like that.
18:23
Happy new month, just like that. Happy Sunday, just like that.
18:26
No, all right, let's take a step up in our communications.
18:31
So he sent me another good morning message.
18:37
And of course, like I said, I define money, so I respond to
18:39
everybody. So I told the guy, I said, look,
18:41
you've just been greeting me anyhow, Anyhow, you have to say
18:43
what's on your mind? What's on your mind, *** He now
18:48
said, oh, I'm sorry about that. The guy now sent four other
18:50
messages. Please, when you're chatting
18:52
with somebody, look, we need to be present and in the message.
18:57
I'm continuing this conversation because, you know, like I said,
19:00
now money, are they fine? So I interact with everybody
19:02
because you never know where money is.
19:05
But for somebody like let's say my wife now, for instance, you
19:08
know, at this point, my wife would have just blocked these
19:09
guys say, what the hell are they?
19:11
Try and engage yourself. You know, they send me forward
19:13
their message. My would have just blocked.
19:15
There are lots of people that would have just blocked.
19:18
And some of you, you say that Dan Gote is not nice, that
19:20
billionaires are not nice. Why do you think they're not
19:23
nice? You think they're not tired of
19:25
this kind of behavior? I mean, think of number of
19:27
people that do this to them. Why do you think billionaires
19:29
have be somebody who just managed their cell phone?
19:31
Because I know it is utter chaos, utter chaos.
19:37
Anyway, so send the message was that his company needs a
19:41
database covering the following sectors.
19:43
And then he listed it out, real estate, construction, cold room,
19:45
cold storage, agro, allied industries, logistics,
19:49
pharmaceutical, oil and gas, commercial property, you know,
19:54
blah, blah, blah. So you need a database on that.
19:59
First of all, looking at this thing.
20:00
Now look, this thing is too wide.
20:02
Whenever you're in business, you need to have a clear sense of
20:04
who your ICP is, your ideal customer profile.
20:07
You cannot successfully target any single market segment or
20:12
things like that until you are clear on the people in
20:14
particular who you are chasing. And look at it, this thing is so
20:17
wide. This is one of the reasons why a
20:19
lot of you are having problems in attracting customers to your
20:22
business. You're trying to communicate
20:23
with the whole world. What kind of marketing are you
20:25
going to do that will appeal to real estate, construction, cold
20:28
room storage, agricultural, logistics, pharmaceutical, oil
20:31
and gas, and then commercial property developers?
20:36
Pick a lens, pick a frame, pick a group.
20:38
Let your communication be targeted to somebody.
20:40
Then you could be understand, you will be relating with
20:45
somebody, they will feel you, they will understand your
20:48
communication, they understand what your company is about.
20:53
It's like how some people say that my focus is too narrow.
20:55
Of course my focus is narrow. That's the reason why my podcast
20:58
is sales for the Nigerian businessperson.
21:02
So that an American businessperson will not bother
21:04
listening to this podcast because the American is not
21:07
going to understand what this guy is saying.
21:09
You won't understand. And then you know, once I picked
21:15
Nigeria, I've already put my flag in the ground.
21:17
You know, The thing is some Ghanaian boys, for instance, you
21:20
know, you know, they don't get the Ghanaian sales podcast.
21:23
When they say you say Nigerians get sales podcast, you know, and
21:25
they might listen. But the fact that I've decided
21:28
to speak to one particular group in particular is going to make
21:31
my message very clear. That's why the reason why I
21:36
can't speak the way I speak here on the podcast, I can't flow
21:39
normal, normal, normal because I have decided that this podcast
21:42
is for Nigerian people only. So I flow those of you who hear
21:45
me who say finally our boy is on ground and then they will
21:49
subscribe and then they'll follow.
21:51
Then they'll be liking the content, they'll be sharing the
21:53
content. The reason why that's possible
21:54
because I'm very clear about who it is I'm speaking to, be clear
21:58
about who you're speaking to in your business.
22:00
Sometimes the reason why you're struggling is you're trying to
22:01
market to the whole world and anybody who's trying to market
22:04
to the whole world, you're marketing to nobody in
22:06
particular. And then plus is very stressful.
22:09
Think about it. Today you go and talk to real
22:12
estate company. Tomorrow you talk to
22:13
construction company. Next tomorrow you talk to cold
22:15
room and storage. After that you talk to
22:17
agricultural company. After that logistics company,
22:19
then pharmaceutical company. The day after oil and gas
22:22
company, then commercial property development company.
22:25
You will be tired. You can't even develop a sales
22:28
script because you're talking to too many people you know.
22:32
Take time, focus on one group of people.
22:34
Come up with a sales script and a sales process that works on
22:37
one group of people first. When you now have something that
22:40
works, you don't test them. Well, you've used it.
22:43
Well, you'll now be able to take it and tweak it and apply to
22:46
other people. So let's say you start off this
22:48
business and then you say, OK, now only real estate will go to
22:51
portion. So you're portraying real estate
22:54
companies. All right.
22:56
Then you start in January for the next 6 months, only real
22:59
estate companies where you deposit.
23:00
But at least you've come up with a process.
23:02
You have a calling script that works.
23:05
You have a sales process that works.
23:07
You've, you've worked out your, your billing processes, your
23:11
fulfillments, your deliverables, your everything.
23:14
You have a process that works. Then you can now say, OK, let's
23:20
see if we can take this process and now adapt it to cold room
23:23
and storage companies. You can see how it works better
23:27
that way. So some of you are just chasing
23:29
too many people under the sun and that's the reason why your
23:32
business is hard. So relax, focus on one set of
23:36
people. So of course, I told the guy
23:39
that, look, Fresh Prince, why did you send this to me?
23:42
I don't do data management. I don't do data anything.
23:46
Data, data, data, data. Is there a business problem you
23:50
need my help with? Of course, he apologized and he
23:53
said that he didn't know that I don't do database and asked me
24:00
if he listens to the podcast. He said he listens to the
24:01
podcast and I'm wondering, is there anything I've said in any
24:05
particular episode that gave any of you the reason to think that
24:08
perhaps I do stuff like this? OK, just in case I gave someone
24:13
that impression before, let me say it again.
24:15
All these database database stuff, I don't do it.
24:18
How to build a database. I have no idea how to manage a
24:21
database. I have no idea how to sanitize a
24:24
database. I have no idea is not my area of
24:27
specialty. All I do is sales.
24:30
That's all. If you have the database already
24:34
and you want us to come up with a plan for how we're going to
24:36
target these people, oh, good, good, good.
24:38
In that case, give me a call 08064662140.
24:44
We'll come up with a plan and we'll target these things well,
24:47
and then we'll make some money. But then to sign off, I told the
24:54
guy that, look, I don't do any of these things, but I've been
24:56
saying on the podcast, go as ChatGPT.
24:59
It's not a bad way of doing research as ChatGPT, as Google,
25:02
Gemini. Some of you say this guy started
25:04
again. He likes AI tools.
25:06
Look, I don't see, I don't care about AI tools.
25:09
I'm just being, I put it this way, when I was coming into the
25:14
game, you know, as a young lawyer or as a wedding
25:17
photographer, we did not have these tools.
25:19
But in those days, if we wanted to learn something, what the
25:22
hell do you think we did? We went on Google to go and look
25:25
for information, or we went on YouTube to look for information,
25:29
or we went on Wikipedia to look for information.
25:32
That's how we did it back in the day.
25:34
How do you think I learned how to use a camera?
25:37
Well, first of all, by trial and error.
25:38
And then my friend said I had some skill.
25:40
He said, I suppose develop myself.
25:41
I said sure, sure, no problem, no problem.
25:44
And then one day, my roommate, his name is Aibi, Aibi Dangana,
25:47
very correct guy. One day, Aibi just sent me a
25:49
link. I saw the link and he opened it.
25:52
He came to my room and he told me Guy CenturyLink.
25:54
I said yeah, I saw it. He said it's a video tutorial.
25:57
I said OK, thank you very much. He said no, no, no, it's not
25:59
matter. Thank you very much.
26:00
Watch this thing, begin to develop yourself.
26:02
You got some skills. You can make it as a wedding
26:05
photographer. When we get back to Niger, I say
26:07
I really You think so? He said yes, that was it.
26:10
YouTube. That's how I was learning.
26:13
That's how I perfected my crafts.
26:14
That's how I perfected my skill in photography.
26:18
All I'm saying is now you should do the same thing.
26:23
So now we have Gemini, we have Claude, we have Char GBT, we
26:27
have all these things. It's the same process.
26:29
You're stuck. You don't know what to do.
26:31
You don't have to look for somebody that you think is a
26:33
guru in quote or an influencer in quote without your phone and
26:36
then start engaging with this thing and asking the thing
26:39
questions. That is how you solve your
26:41
problem. That's how you move from a black
26:43
slate. So for us, when we wanted to
26:47
start the hustle back then, waiting photography, you don't
26:50
know what to do. How do I take picture?
26:52
You go on Google and you type in how do I take picture?
26:56
Videos will come. You watch, that's it.
26:58
You learn. You go for a client meeting.
27:02
You have the client meeting with somebody and you fumble that
27:04
meeting badly. You fumble it bad and you don't
27:08
have to fumble again. You go to Google or you go to
27:11
YouTube and type. How do I handle a client meeting
27:14
without fumbling? Some videos will come up, you
27:16
watch and then you learn. All I'm saying is repeat the
27:18
same process again. This time do it with this added
27:21
layer of AI tools, which are GBT, with cloud, with Gemini,
27:26
whatever. Go and research.
27:27
Go and learn. That's all I'm saying.
27:30
Go and learn. So it's not like I love these
27:34
tools. They don't pay me any money.
27:37
I'm not affiliated with any of them.
27:40
The only reason why I talk about Google Gemini so much is just
27:42
because it's free and it's on my phone, so I use it.
27:45
I use anything Google because I'm an Android user.
27:48
In case my phone is stolen today, I just want to buy
27:50
another cheap Android phone. And then once I sign in on
27:53
Google, every single thing that I've done, BAM will just appear
27:56
again on my phone like that one time.
27:58
That's the only reason why I use Google.
28:00
I'm an Android user. It's saying to my Google
28:02
account, and I want to be able to just move.
28:05
If somebody steals my phone today, all I have to do is buy
28:07
another phone, sign in, everything is there.
28:10
If my son throws my phone down the toilet, all I have to do is
28:14
just buy another phone. Signing, Of course, after I
28:17
brush the boy, you know, because you guys discipline now.
28:20
So after I brush the boy, buy another phone, once I sign in,
28:23
everything is there. So that's the reason why I use
28:26
the Google suite, not because they're paying me, all right.
28:29
I'm not affiliated with Google. They're not paying me, but just
28:32
in case there's anybody that works in Google and you guys are
28:35
looking for brand influencers on the African continent, I beg.
28:38
I like your boy because I'm already talking about you guys
28:40
anyway, so you might as well, you know, let's make this thing
28:42
official and then pay me in dollars.
28:45
Please don't pay me naira. So I told Fresh Prince use these
28:52
tools and I told him, listen to my podcast, keep listening.
28:57
We'll give you a sense of what it is that I can do and what is
29:00
that I can do. But just to make a point, I took
29:04
the exact message that he gave me.
29:07
I copied and pasted it in Gemini.
29:08
The exact message, Copy, paste. I now put intro, you know,
29:13
small, small header. And I wrote, how can this
29:16
company create a database question mark?
29:18
And then I sent listen carefully.
29:21
I've taught you guys how to prompt before.
29:23
So I didn't even use the methods that I've been teaching people
29:26
about how to prompt. I just came up with a lazy
29:29
prompt. All these things that the guys
29:30
sent to me all right, all that thing he said my company is blah
29:35
blah blah. We want a database in real
29:38
estate. In this.
29:39
I just took that thing, copy paste, bam.
29:42
Then the only intro that I put on top was how can this company
29:45
build a database? And then I hit send and then
29:49
some things came up. I now copied it and pasted it
29:51
for fresh prints and let me share with you what this tool
29:55
said so that you people can see live and direct.
29:58
I said this conversation between me and Fresh Prince didn't
30:01
happen, You know, reach like 20-30 minutes.
30:06
So this is live here live. I'm not forming this thing.
30:09
I didn't prepare for this episode.
30:11
I just grabbed the mic and I'm speaking.
30:14
So this is what Gemini said. So Gemini, of course he gave
30:17
preamble. We say, OK, building a database
30:19
require blah, blah, blah, blah, blah.
30:20
And they said here's a step by step strategy for building your
30:23
database is at #1 leverage industry associations.
30:29
Basically what Gemini is saying is that all these people, all
30:35
these sectors that are Fresh Prince them, he and his partners
30:38
that they want to target, they have regulatory bodies, they
30:41
have association bodies. You know, like how lawyers have
30:44
Nigerian Bar Association. Every single person who studied
30:47
law in Nigeria is a member of Nigerian Bar Association.
30:50
Then medical people, they have their medical and dental
30:53
practice something, something, something they have their own
30:55
association too. So Gemini is just saying that
30:57
everybody for Niger, we get association.
30:59
So therefore look for that association.
31:02
That's how you get your data. It even wrote the the the
31:05
associations here. It said that because you know
31:09
all these associations, they have databases.
31:11
So for those of you who don't believe me when I say I studied
31:14
law, if you go to NBA and you go to the secretariat and you paid
31:19
the search fee or whatever, and you say, look, this guy, this
31:23
broadcast attachment, he talks saying he'd be lawyer, but I'll
31:26
confirm, they will check it and they'll say, Oh yes, actually he
31:29
graduated in so, so, so and so and blah, blah, blah.
31:32
Excuse me. They also tell you that, oh,
31:34
this guy hasn't paid his fee in over 20 years, which is the
31:37
reason why I say that I'm a former lawyer because I haven't
31:41
paid my practicing levies. So the day I left law, I left
31:45
law and I haven't looked back. I haven't paid my fees.
31:49
So it's all there. It's on public record.
31:51
So Gemini is saying that all these things that public
31:53
knowledge, we have to go and start trying to, and I put it
32:04
now anyway, I'll go to these associations, try and mine all
32:08
the information from there. So Gemini gave was very
32:12
specific. It spoke about the Real Estate
32:15
and Construction Developers Association of Nigeria, that is
32:18
Redan REDAN. Then he also spoke about
32:22
Nigerian Institute of Building, therefore oil and gas.
32:25
It said there's a NYPEX. OK, this is a NYPEX.
32:29
Then you can also check the DPR website.
32:34
OK, sorry, not DPR. When I was in school, they used
32:36
to be called DPR. That was the Directorate for
32:39
Petroleum Resources or something like that, I can't remember.
32:42
It's been a long time, but now they are now NUPRCI, can't
32:45
remember what that is called. So said if you check the
32:48
website, you'll see an index of the companies that are listed
32:51
there. So truly, truly you want to
32:54
build a database of oil and gas companies, go to NYPEX portal or
32:58
go to NUPRC. Go to that website, you see a
33:01
list of all the companies that are registered there.
33:04
That is under your database, you want a list of companies so you
33:08
can start running after fine. Is that not your database?
33:12
OK, Logistics and Pharma, you said that there's the
33:15
Pharmaceutical Society of Nigeria, that's the PSN.
33:18
Then there's the Association of Nigerian License Customs Agents.
33:23
How customs can enter this picture now OK, anyway, you know
33:27
sometimes it makes up some stuff.
33:28
Let's let's actually customs because I'm not sure how custom
33:30
entered this picture. OK OK, OK, yes customs because
33:33
they had logistics OK good. And so association of Nigerian
33:37
licensed customs agents ANLCA you go and check is that a list
33:43
of all the people that you want? I did not even know that cold
33:47
storage them. They even have association.
33:49
So there's the organization for technology advancement of cold
33:54
chain in West Africa. That is the OTACCWA.
33:58
Can you see even cold storage them even themselves?
34:00
Dengue association has the access to database that you
34:04
already need. So ChatGPT.
34:07
Sorry, not ChatGPT. Google Gemini.
34:08
It also gives suggestions about how you can use LinkedIn Sales
34:12
Navigator by filtering for companies.
34:15
You can search for companies that have a head of procurement,
34:18
companies that have a project manager or a chief technical
34:21
officer, or you can even use location based filters.
34:24
You can search based on Lagos or Port Harcourt, Enugu.
34:28
You can be searching, You can be searching based on what's it
34:34
called, industry. So you can go there and type in
34:37
code storage, for instance, and get a list of well, so long as
34:41
those companies have a presence on LinkedIn, you can go there
34:43
and search and you'll be able to find cold storage companies that
34:47
are based in port Arcot Nobby database be that.
34:53
Nobby research be that. Is that not the information that
34:55
you need? Then Gemini also spoke about how
34:59
you can get database by web scraping.
35:05
OK, I already told Fresh Prince that should go and talk to boys
35:08
where they do web developer people where they design website
35:11
because neither specialty be that if you go and tell them
35:13
build me a scraper that would scrape information from these
35:16
sectors, any company in Nigeria where they operate under these
35:20
criteria, go and scrape it for me.
35:22
Give me the information. Now of course you will settle
35:24
the guy now, so you raise something, you know whether it's
35:28
150K250K, whatever shall you raise the guys some do the guy
35:31
go down for you? But of course you know cross
35:35
check that the data is accurate. When the guy provides all the
35:39
data, are these no ways of building your database?
35:48
And can you not see that instead of him reaching out to me on
35:50
Thursday night, not saying anything until Sunday morning,
35:53
can you say that if he had done this exercise by Thursday night,
35:56
he could have used Friday to have been calling some of those
35:59
companies In fact, Monday, he could have even arranged some
36:03
meetings, one or two meetings. You see how I say we shouldn't
36:06
just be sitting and looking at the blank screen or a blank
36:09
sheet of paper? Use these AR tools, come up with
36:12
some ideas, then move on. These ideas, quick, quick,
36:14
quick. If you get some contacts, you
36:17
get some databases, you know, begin the call or send emails.
36:22
You never know, one or two things might click.
36:24
You go for one or two meetings. If you click good, you know,
36:26
click, no problem, you continue. But at least you're not sitting
36:30
down wondering where will I get good ideas anyway, German, I
36:39
continued. And that's the reason why I love
36:40
these tools. Idea upon idea upon idea.
36:43
You only should now sit down and look, OK, All these ideas I like
36:46
#1 I like #6 I don't like the rest.
36:48
OK, let me apply number one. Let me apply number six.
36:50
Simple. So Germany also spoke about
36:55
tenders and portals. So he said you should go to a
36:59
site. Germany.
37:00
I said go to a site like Tenders Nigeria that are companies that
37:03
are bidding on large infrastructure projects will be
37:08
on that site. So that's an idea.
37:11
Then once again, look idea upon idea upon idea upon idea.
37:18
I don't waste people's time because we've already done 40
37:20
minutes on this kind of thing. So can you see for the umpteenth
37:24
time for those of you who are listening, you have a problem.
37:27
You're trying to come up with some ideas, all right, about to
37:30
move your business forward and the idea you need.
37:32
You just want raising a couple of ideas with somebody.
37:36
You don't have to wait for an influencer.
37:38
You don't have to go and pay a consultant.
37:40
This thing is already on your phone.
37:41
Open your phone, run the search. You'll get some ideas.
37:45
The ideas will make sense. Good.
37:47
Execute Tomorrow, 8:00 AM, begin to execute.
37:50
Move the ones we don't make sense.
37:53
Ignore. It's that pretty simple and
38:00
these tools are beautiful. During my own time, if I wanted
38:05
to learn something, I'd have to go on YouTube and I could send
38:08
hours and hours and hours, spend hours searching on YouTube
38:12
because I want to learn some technique.
38:13
Now, if you're going into wedding photography now, all you
38:16
have to do is go to Google Gemini and say, dear Google
38:18
Gemini. I'm an intending wedding
38:20
photographer in Nigeria. I'm based in Abuja.
38:23
I have seen some advanced photography techniques from this
38:26
website, blah blah blah blah blah.
38:28
I would like to learn some of those techniques.
38:30
I don't even know what some of these techniques are called.
38:33
Look at this website, try and figure out what these techniques
38:35
are called. Give me give me the names of
38:39
these techniques and then write a post for me about how you can
38:43
achieve some of these techniques using a Sony Ericsson camera
38:49
MD57, which is the camera that I use.
38:52
And after you're done doing that, give me a list of 10
38:55
YouTube videos where I can learn these techniques.
38:57
That is your prompt. You now hit send.
39:00
And then guess what? Guess what?
39:03
In less than 45 seconds, you will just write out everything
39:07
that you asked. Something that would have taken
39:10
me hours. I would have been sleeping on
39:13
YouTube because I'm trying to figure out this thing when I was
39:15
coming into the game. I say 45 seconds, too much self,
39:23
10 seconds. You have all the information
39:26
that you need. Some of you are not using these
39:28
tools because you say no, it's not perfect.
39:32
They think they hallucinate and So what remove the idea that
39:35
it's hallucination. Go and verify the information
39:38
that you see there. The one way makes sense apply.
39:42
Look, some of you are sleeping. Let me be honest, some of you
39:45
are sleeping. Business is hard.
39:47
Business can be very hard all right.
39:49
But some of you you will are sleeping.
39:51
You've not you've not even tried.
39:53
The reason why you're suffering is lack of effort.
39:56
Want to No try. You haven't even tried.
39:59
You haven't. So I'm not vexing that freshman
40:04
has reached out to me. But you know what?
40:07
Let me say, say something. I've said this before, too many
40:10
of you are waiting for gurus. You don't need gurus.
40:12
You don't. You're the only time you need a
40:15
guru or you need a consultant is when you have hang.
40:17
You're trying to do something and you have hang see if you
40:20
have money yes, then you pay the guru, you pay the influencer,
40:22
you pay the consultant to work with you every single step of
40:25
the way from beginning to the end.
40:27
But you don't get money. What you do is you be trying to
40:29
be looking for some of these tools.
40:31
You know you go to get idea you could move small, small, small,
40:33
small, small. Then when you hang and you can
40:36
now go and look for Guru or look for consultants, you go paying
40:39
small money and the guy will help you to extricate yourself
40:41
from the situation so that you can move forward.
40:47
So I give my phone number freely 08064662140 reach out to me.
40:54
I love talking to you guys. Well, honestly, the best way to
40:56
use me is not to reach out to me for ideas.
40:58
The air tools are good for the ideas.
41:00
The best time to call me is when you have done this search and
41:04
then you have gone to the NURPC website and you have found a
41:08
list of 10 companies that do oil and gas and you've reached out
41:11
to the first 3. But for the first three that
41:13
you've reached out to, you've not been able to secure one
41:16
single meeting. Good.
41:18
Now you can call me to say this is my company, this is what I
41:22
do. We're targeting oil and gas
41:24
companies. I have a list of 10 companies
41:28
that I'm trying to prospect with.
41:29
I have called the first three. We don't make progress at all,
41:32
at all at all. This remaining seven, I want
41:34
make progress. Good, then you now call me
41:38
08064662140, call me, send me a text message, send me a
41:44
WhatsApp. Good.
41:45
We'll now have a very productive conversation.
41:48
If now free consulting you want no problem.
41:50
I'll answer one question, but at least now, now very targeted and
41:53
very purposeful something I'll be able to advise you to say, oh
41:56
boy, waiting you do I know doing like this, doing like this.
41:59
Good luck. God bless you.
42:01
Or if you get money, no problem, we'll sit down and then, you
42:05
know, go begin the, you know, calculate.
42:07
We can do all the various permutations about how we'll do
42:10
this thing and I'll work with you and we'll try and get into
42:13
the remaining seven companies. That is the best time to call
42:17
me. Not when you're sitting and your
42:22
screen is blank. You don't get idea.
42:25
There's nobody in Nigeria in 2026 who their problem should
42:30
be. I can't think of an idea.
42:31
See, there's some people that, OK, you know what, they don't
42:33
have money. They can't afford smartphone.
42:35
It's it's, it's unfortunate, but yes, I've come across some
42:39
people that honestly speaking, what they can afford is just
42:42
that old school Nokia something or the old school techno
42:45
something. They don't have money for
42:46
smartphone. It it happens.
42:48
But I'm not talking about those people.
42:50
Now for the rest of us that we have smartphones in our pocket,
42:53
the rest of us that watch Netflix every single night.
42:56
Come on, you can't tell me. Idea is not your problem.
42:58
Idea is not these tools are here, use them.
43:02
Anyway, let me stop ranting. So that's it.
43:05
Thank you very much for your time and attention today.
43:08
Sorry if I over provoke for this episode, but you know some of
43:13
these things just get me sometimes.
43:15
But summary what I wanted to say was remember you're coming up
43:18
with your brand. The main thing to do is remember
43:20
you're either trying to attract people or you're trying to repel
43:23
people. Then when it comes to ideas
43:25
about growing your business, particularly sales problems,
43:28
you're trying to look for people to run after.
43:30
You're trying to come up with a database, something like that.
43:32
You don't need a guru and you don't need a consultant, at
43:35
least to begin with. Ideally, it'll be nice if you
43:38
got some change. If you have some money, then
43:40
yes, pay with the pay the guru or pay the consultant or pay the
43:43
influencer or pay the whoever. By the way, I am neither I'm
43:46
neither guru nor influencer nor whatever.
43:49
I'm just a simple consultant. So if you have money, pay the
43:52
person, let the person work with you from beginning to end.
43:54
If you don't have money, there are simple tools that you can
43:56
use to come up with ideas. These tools are free.
43:59
They're already on your phone. They're already on your laptop.
44:01
All right, so Claude Gemini, ChatGPT, perplexity, look on and
44:09
on and on and on. There's a friend of mine who's
44:10
really into all these things, Ojugo.
44:14
She studied business information technology and so she's a
44:16
consultant in the AI space. Just in case you want to work
44:20
with AI, Nigerian AI professionals, they're here,
44:23
they're in Nigeria. Reach out to me, 08064662140.
44:28
I can hook you up. Those ones training that we were
44:30
doing where she started talking about 40 twos after the
44:33
training, I had to tell that. Would you go relax?
44:35
It's too much. If you're talking about 40 twos,
44:37
nobody will remember anything. And those 40 that she spoke
44:41
about, those are the ones that she she preferred.
44:44
I say, how many are there? She said, I don't know.
44:46
I say, what do you mean you don't know?
44:47
She said I don't know that there are hundreds of them and people
44:49
keep making new, new ones every single month.
44:52
I'll be surprised if there are thousands.
44:55
Shaadi's tools are here. They're free, you guys and babes
44:59
listening. I beg use them.
45:01
So that's it. I'll catch you all some other
45:03
episode. Remember, if you want to connect
45:04
with me, 08064662140, if you don't get money, don't worry.
45:10
No Fear, Don't fear. Don't be afraid.
45:13
I'll answer one question for free.
45:14
Hopefully that'll be enough value.
45:16
But if we need to go deeper, then yeah, we need to set aside
45:19
time for proper consultings. Whether hourly, whether daily,
45:22
whether weekly, whether quarterly.
45:25
So far I've not had to do annual.
45:28
In fact, it's my prayer that if any of you work with me that
45:31
honestly within a couple of months we sorted out your
45:32
problem and you on your way. So me personally, anybody will
45:35
engage me for one year. I think it's a failure on my
45:37
part. If I work with you in a couple
45:41
of months, you can't really get up and standing.
45:44
Then actually it's a failure on my part.
45:45
And to be honest, there's one customer that I'm working with
45:48
like that we've been working with regularly.
45:50
We do a quarterly thing on and off.
45:51
The relationship has been about two years, and honestly, for me,
45:54
I regard it as a personal failure on my own part that
45:57
somebody should be calling me back multiple times.
45:59
My vision actually is that you call me.
46:01
You know, we last one or two times.
46:04
Ma'am, you're on your way. You don't need me again.
46:07
Everything is smooth. Anyway, let me stop there.
46:10
I'll catch you all some other time.
46:11
Enjoy the rest of your weekend.