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Visibility Without the Cringe: Win Clients with Connection · The Real Estate Agent Playbook

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  you don't have to be everywhere to win in this business
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  you just have to show up in the right way
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  we're going to talk about all of this
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  visibility is not being loud
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  it's about being clear and consistent
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  most agents confuse attention with trust
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  we're going to separate those two
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  and give you rocket fuel
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  to absolutely make these connections
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  and grow your business the way you want to let's go
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  what's up guys I'm Jeremy Kane
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  I have helped hundreds of agents
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  understand this one concept
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  be where your feet are and grow your business
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  this is something that I've really leaned into
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  this year in my coaching
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  and if you need any help like that
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  or you feel like you're just building
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  this inauthentic business
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  with cold calls or door knocking
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  or what someone else is telling you to do
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  and you want to change that
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  shoot me a DM on Instagram
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  give me a call 3 0
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  3 2
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  1 zero zero three 7
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  8
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  cause you could be the next one that I absolutely serve
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  and change your business
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  and your trajectory of your agent career 100%
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  so
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  let's talk about visibility and how you're showing up
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  and this is probably the biggest thing that I hear
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  new agents or some agents say
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  so I worked with a family member
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  I never wanna do that again
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  that's because
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  the boundaries were not established correctly
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  the truth is
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  is that people work with who they already trust
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  and so your friends your family
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  your colleagues those people are already the people
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  that you have a leg up on
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  the competition right
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  certainly they might say well
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  this agent sells every house in this neighborhood easy
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  you know
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  objection to come overcome because it's about the trust
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  it's about your time
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  and your commitment to what you can do for them
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  and this is absolutely key
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  and something that some people push away
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  cause maybe they had a bad experience
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  or they heard someone have a bad experience
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  but visibility matters so incredibly much
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  but it's how you're showing up right
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  why do they see you when they see you
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  what is their connection right
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  so you're inconsistency and visibility
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  and showing up and having that true connection
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  and building your business
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  not to get another transaction
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  but to get another connection or another conversation
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  is 100% what people are seeing right
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  how many people have you heard
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  you know oh
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  I hate being sold to I hate being cold called
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  one of the most important things that my sponsor
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  Louis Gould has ever taught me is
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  if you hang up on every single cold caller
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  or you slam the door in the door knocker's face
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  like why would you go
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  and expect to be able to authentically
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  build your business in that way right
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  Mike Sherard my good buddy
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  right
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  started his business through door knocking to this day
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  still hires people that are door
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  knocking to do things on his house
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  that's a different scenario
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  that's how he likes to be connected with
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  so his authenticity shows through
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  in the way that you connect with people
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  so granted
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  not a lot of people like door knockers or cold callers
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  but the social media piece
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  people are kind of like latching onto that right
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  the modern agent you know
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  you have access to the Social Agent Academy
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  I would love to you know get get access to that
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  that community is blowing up by the way
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  and get
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  given to every single agent who joins our group
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  for absolutely free but let's talk about this okay
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  that's why it's there
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  then when we're moving to social media
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  we can start to see okay
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  now we have some imposter syndrome
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  now we're wondering what this agent do
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  how that agent sold eight houses
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  I haven't even you know talked to one seller right
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  those things and they're like
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  I can't be that like
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  the gap becomes bigger and bigger
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  because of what you think is happening
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  in that scenario right
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  it's not all true a lot of its vanity
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  but the truth is
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  is that there is hard work behind whatever
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  the truth is and you're able to do that
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  but not if you're also all worried about well
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  they did it this way
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  they did it that way because that loses authenticity
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  again even if you're trying to build social media
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  like someone else told you to build it
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  instead of being your authentic self
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  you're losing the trust factor
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  you're losing those people that know who you are
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  deep down inside
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  and those are the people that are easiest to convert
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  so you see where I'm going here
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  is you have to lean into those people
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  you have to lean into yourself and your proximity
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  and then surround yourself
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  with other people who are doing it in a way
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  that you like right
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  that's the beauty about the wolf pack
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  there is hundreds of success stories across
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  every single way to build a real estate business
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  from all the different social media channels
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  somebody on TikTok somebody on YouTube
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  multiple people on YouTube
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  multiple people on Instagram
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  multiple people on TikTok
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  all of those things are there
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  but then there's the door knockers
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  and there's the open house killers
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  and there's a sphere of influence
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  people that like me right
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  there's all of these different
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  ways to build this business
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  and everything works
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  but you have to find the authentic piece in you
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  to help you grow and that's exactly what I do
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  that's my passion as a coach
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  is to help agents that are just like ah
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  something's not right there's not a connection
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  should I get another job should I do this
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  or can you just look introspectively
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  build an authentic brand and then show up right
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  all of this takes work I'm not gonna lie
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  there's no magic pill every single thing takes work
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  my buddy Summan
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  didn't sell
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  $67 million worth of real estate in his first
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  12 months in the business
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  by not absolutely working his tail off to get there
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  and that's what the difference is sometimes
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  but we will not go all in as humans
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  it's human nature not to go all in on something
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  if it's not authentically ourselves
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  if we don't believe in it right
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  and so that's absolutely huge to
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  to leverage and focus on and then once we're doing it
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  and we're authentically doing it
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  and we're posting to whatever it is
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  our stories or you know
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  we're just living life in that you know
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  plan the visibility flywheel I like to call it
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  it becomes more simple right
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  it becomes more consistent
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  and consistent efforts lead to powerful exposure
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  that can change your
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  yours and your family's life forever
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  I've seen it happen it's okay yes
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  like I had an agent who came to me
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  he was doing Zillow leads
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  he didn't close a Zillow lead
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  he was driving around
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  he is the the 100% version of authenticity
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  when you sit down and talk to him
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  he is 100% authentic I said okay
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  well we can try open houses
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  he liked doing open houses
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  because he had that authentic connection
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  we built a plan out and he changed whole business
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  he's still closing deals from those open houses
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  that I inspired him to do
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  and take off with
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  today and that was two years ago right
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  so as we kind of grow and we build this
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  the the importance of you and your authentic self
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  makes it easier right
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  when you find that thing
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  and you're doing these things already in your business
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  and connecting and
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  or in your personal life
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  and you're able to connect with people authentically
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  then your personal life and what you're already doing
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  starts to impact your business life
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  and that's what we really want right
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  you're living life
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  you're growing a business you're growing
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  you know as a human
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  that is when you know
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  that equilibrium takes off and builds an absolutely
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  amazing rewarding career
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  you're able to use community events
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  you're able to use social media
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  you're able to grow testimonials
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  you're able to have short form content
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  long form content
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  you're able to just capture all of this
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  because it's real and authentic
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  so the only thing I would suggest is
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  don't worry about going viral right
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  don't it's not a performance
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  it's an authentically you
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  in what you're putting out there
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  regardless of what it is
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  any marketing will connect with the right people
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  if it's authentic to you
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  avoid copying the top influencers the trends
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  the things that do not fit into your lane right
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  your audience wants you
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  they want the information you're putting out
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  if you need to know what your audience is
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  you can hop over to Instagram and DM me
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  the word Avatar and I'll send you my GPT
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  that will help you build an Avatar
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  if you're really struggling to do that
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  but ultimately it just goes through who you are
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  where you're at where you're living life
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  and who you wanna serve right
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  so authenticity compounds
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  stay consistent and become a visibility machine
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  that just nurtures and expands
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  and exponentially grows the trust
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  that the people that you have
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  already in your ecosystem
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  will have a new
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  because once those people start including your
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  you know
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  your testimonial and your trust into their ecosystem
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  that's when it really scales
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  so show up be you build trust
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  if you you know something I said
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  spoke to you today book a call with me
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  I have helped agents just like you
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  absolutely
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  scale their business to whatever their goals are
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  using these systems and trials
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  and I built a whole course for it
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  I won't try and sell you the course
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  but I would love to talk to you
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  let's book a call and I want to help you
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  and you're next let's go