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Fueling Performance with Purpose: Don’t Chase the What, Discover the Who with Brad Cooper, PhD
In this episode of What Are You Made Of? with Mike “C-Roc”, endurance athlete, executive coach, and mental toughness expert Brad Cooper, PhD joins the show to talk about the powerful difference between who you are and what you do—and why that distinction can change your life.
Brad shares his awe-inspiring story of biking over 3,000 miles across America in just over seven days, a feat he accomplished only weeks after a serious cycling accident that left him with multiple fractures.
The conversation dives deep into identity, resilience, purpose, and performance—highlighting how Brad’s journey…
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