495. Stop Slashing Your Rates: Why Lower Prices Don’t Create Demand
Too many hosts believe that lowering their nightly rate will magically generate bookings. The truth? Dropping your price doesn’t create demand—it only leaves money on the table. In this episode, Sarah and Annette break down why cutting rates doesn’t work, what demand actually is, and the smarter levers you can pull to increase bookings and profitability.
You’ll learn:
Why lowering your price doesn’t change guest search behavior
How to understand supply, demand, and occupancy forecasts in your market
The risks of attracting the wrong guests with discount pricing
What a true “try everything”…
The skinny
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