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Time of Possession
On today's episode, Matt and Garrett chat about 'time of possession', an important concept in communication about which there seems to be some confusion these days. It appears that a lot of people don't understand that, when it comes to building relationships, building a database, and building a business, this concept is really a fundamental piece of communication. So to clarify this for everyone today, our hosts discuss just what the term 'time of possession' actually means, as well as its importance and why asking questions is crucial.
They explain why many find it difficult to grasp the…
The skinny
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