115 - Micro Living: When Tech Creates More Work for the Customer
Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ explores how technology impacts the leasing process, highlighting its benefits and pitfalls. He offers practical advice on improving tech-driven customer experiences in multifamily housing and end with asking operators to take a true digital shop of their apartment communities to understand the full prospect journey.
In this episode:
Impact of technology on leasing and customer experience
Common frustrations with automated systems
The importance of human touch in tech-driven processes
Evaluating and improving your property's…
The skinny
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