Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / The Power of Personal Connection in Sales

Transcript

The Power of Personal Connection in Sales · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show. It's available on YouTube, Apple
• 0:04
  podcast and Spotify. I'm your host, Tavi Shima Aidi.
• 0:08
  Today is definitely going to be a noisy episode because I'm out
• 0:10
  and about. If you'd love to connect and
• 0:12
  explore opportunities with me, then call me on 08064662140 or
• 0:19
  WhatsApp mail the same number. The country code is +234.
• 0:23
  And to connect with me on social media, just search LinkedIn and
• 0:27
  you'll find me there today. Well, Speaking of LinkedIn
• 0:30
  today, the question I want us to tackle is how to sell on
• 0:34
  LinkedIn. Now, I know that I've done a
• 0:36
  bunch of episodes on this in the past, but it's not something I'm
• 0:40
  going to stop doing because I keep receiving every other week
• 0:44
  really bad sales pitches or attempts on how to sell.
• 0:50
  And so I know that a bunch of you are trying out these
• 0:52
  techniques using LinkedIn, using Instagram, using Facebook, and
• 0:57
  using Twitter. So that's why I keep making
• 0:59
  these episodes. So the case study we're going to
• 1:02
  use today, I'm going to call it the Speedy Gonzalez case study.
• 1:05
  The reason why I'm calling it Speedy Gonzalez is because I
• 1:09
  don't want to use the guy's real name.
• 1:11
  Also because Speedy Gonzalez, for those of you who were born
• 1:13
  in the late 70s and the early 80s, you remember this cartoon
• 1:17
  character I think was Warner Brothers.
• 1:20
  The fastest mouse in all of Mexico, all Mexico as we call it
• 1:23
  in this part of the world. So the fastest mouse in all of
• 1:26
  Mexico. The guy used to run really,
• 1:27
  really fast. You know, the bad guys are
• 1:30
  really interesting cartoon and the interaction that I had with
• 1:34
  this guy reminded me about Speedy Gonzalez.
• 1:37
  So for the rest of the episode, I'm just going to keep referring
• 1:39
  to the dude as Speedy Gonzalez. But of course, this is not his
• 1:43
  real name. I just want to protect his
• 1:46
  identity. So the forecast for today's
• 1:49
  podcast is going to be on how to sell on LinkedIn or how to sell
• 1:52
  using social media. We're going to look for
• 1:54
  alternative and more effective approaches than what you guys
• 1:58
  are doing out there these days. So in order to go through the
• 2:02
  case study, let me just run through the message history that
• 2:06
  I have with the guy. So let me just pull up some
• 2:08
  stuff real quick. I made a note of a bunch of
• 2:10
  things. So April 19th, 2024, that's when
• 2:14
  me and the guy first got connected because I was speaking
• 2:17
  at an event. It was the NBC event, that's the
• 2:19
  Nigerian Bottling Company event. Those are the people who own the
• 2:23
  franchise for Coca-Cola in Nigeria, Coca-Cola, Sprite, I
• 2:28
  think Chi Vita, you know, all that stuff.
• 2:30
  And they organised a series of events in Lagos and Abuja.
• 2:35
  I was speaking at the Abuja end and the one that I was speaking
• 2:39
  at was on how to use artificial intelligence tools to promote
• 2:43
  your, to beef your career, to promote your business.
• 2:46
  And so that's what I was speaking at.
• 2:48
  And the organisers wanted me to talk about LinkedIn during that
• 2:51
  event because surprisingly, lots of Nigerians are not aware about
• 2:55
  LinkedIn. At first when they said we
• 2:57
  should actually talk about LinkedIn, I was like, I beg,
• 2:59
  everybody knows about LinkedIn, why should I talk about
• 3:01
  LinkedIn? But leaving that event, I was
• 3:04
  surprised to find out the amount of people that are not aware
• 3:06
  about LinkedIn. And I really think it's a social
• 3:08
  media network that everybody should be on if you're thinking
• 3:11
  of promoting your career or if you're thinking of boosting your
• 3:14
  business, because that is exactly where people who are
• 3:18
  trying to run businesses and people who are trying to build
• 3:21
  their careers, That's exactly where we hang out and that's
• 3:23
  where we network. Now, I know that LinkedIn is
• 3:27
  considered boring by most people.
• 3:29
  In fact, one of the ladies at the Yvonne women in Digital
• 3:32
  marketing, that's NA, she came straight out and she told me
• 3:35
  that, look, LinkedIn is boring. So I get it that LinkedIn seems
• 3:38
  boring, but truth of the matter is if you're trying to network
• 3:41
  because you're trying to be somebody's PE or you're trying
• 3:43
  to get promoted or you're trying to grow your business or
• 3:45
  something, you really have to be on LinkedIn.
• 3:48
  So get on the platform, check YouTube videos, listen to
• 3:52
  podcasts, you know, find a way, make it work.
• 3:55
  Because unlike other platforms where people are chilling on
• 3:58
  Facebook or chilling on LinkedIn, and if I'm trying to
• 4:00
  sell to them, I'm harassing them on LinkedIn, it's kind of
• 4:03
  expected that all of us are trying to run one or two things.
• 4:06
  So it's, it's still, I mean, it's still a nuisance if you do
• 4:11
  it wrong, but at least it's kind of expected that people should
• 4:13
  be doing those sorts of things, networking and things like that
• 4:16
  on LinkedIn. So that's how me and Speedy
• 4:18
  Gonzalez, again, that's not his real name.
• 4:20
  I'm just calling him Speedy just to protect his identity.
• 4:23
  So that's why me and Speedy Gonzalez first hooked up was
• 4:26
  April 19th, 2024 while speaking at this event.
• 4:30
  Of course, I taught them about LinkedIn, how to use artificial
• 4:33
  intelligence to optimize their LinkedIn and how to use that to
• 4:36
  promote their careers and build their businesses.
• 4:38
  And so he was one of the people who was there in that class.
• 4:42
  OK, Well, not really a class because there was 1600 of them,
• 4:46
  about 1006. So he was one of the people that
• 4:48
  was at that event. And when I'm doing these things,
• 4:53
  I have to keep it super practical.
• 4:54
  So of course I was going into the crowd talking to people who
• 4:57
  had problems. Me and my Co host, you know, my
• 4:59
  Co host was also doing the same thing.
• 5:01
  And then the NBC organisers of the event also had volunteers
• 5:04
  going around helping people. So he was one of the people that
• 5:07
  I helped to put on LinkedIn. So that was April 19th.
• 5:11
  And then in typical fashion, I didn't hear from the guy. 0
• 5:15
  Zilch. So we've spoken, we've
• 5:17
  connected, and then from April 19th, no contact.
• 5:20
  Then all of a sudden on November 18th, 2024, bam, a sales pitch
• 5:25
  hits my inbox. Remember I said the first time
• 5:28
  we hooked up, The first time we got.
• 5:30
  So let me not say we hooked up before you guys misunderstand.
• 5:32
  The first time we got connected was April 19th, 2024.
• 5:36
  Now this guy 0 until November 18th now hits me up and he's
• 5:40
  trying to sell me something in my inbox.
• 5:42
  Now, for those of you who've been listening to this podcast
• 5:43
  for a while, you know what I've been talking about relationship
• 5:45
  building and relationship nurturing.
• 5:47
  How well do you think you're going to be able to close the
• 5:49
  sale if this is your opening salvo?
• 5:52
  You connect with somebody and then zero, nothing, and then
• 5:54
  seven months later you just show up and you're trying to sell the
• 5:56
  guy something. How do you think you're going to
• 5:59
  be effective at it? This is one of the reasons why
• 6:01
  people say that sales is hard. You know, sales is not hard if
• 6:04
  you just do some basic common sense stuff.
• 6:06
  You can't connect with somebody in April and then go zero and
• 6:09
  then show up in November and I think that guy's going to buy
• 6:11
  something from you. It just doesn't work that way.
• 6:13
  So you need to come up with a plan for relationship building
• 6:16
  or relationship nurturing In the interim.
• 6:18
  You need ideas. Keep listening to this podcast
• 6:21
  because these are the sorts of things that we talk about.
• 6:23
  Because remember I keep saying that sales or selling is a
• 6:26
  personal game. As in it's all human.
• 6:32
  It's all basic human stuff. Well, it should be basic, but
• 6:35
  for some reason people don't pay attention to these sorts of
• 6:37
  things. So lesson #1 relationship
• 6:41
  building, relationship nurturing.
• 6:43
  Don't meet somebody in January and then all of a sudden in July
• 6:46
  you're trying to sell the guy something in between.
• 6:48
  There has been zero contact. It does not work that way.
• 6:51
  And plus, since I'm in the game, I know that what this guy is
• 6:54
  doing is automated. Definitely automated because,
• 6:57
  well, first of all, it was exactly 7 months to the day.
• 7:02
  Well, seven months and one day. So he definitely threw this
• 7:05
  thing into some automated stuff. You know, there are bots that
• 7:08
  you can use to, you know, automate messages, automate
• 7:12
  LinkedIn messages, automate e-mail messaging, you know, all
• 7:16
  kinds of stuff. And I really was kind of sad,
• 7:21
  ashamed or sad that somebody that actually taught one of my
• 7:24
  students would actually be engaging in these, in these
• 7:26
  sorts of things. So I say everybody should be on
• 7:28
  LinkedIn. Then you hop on LinkedIn and
• 7:30
  then the next thing you do is you now start automating
• 7:33
  spamming, you know, everything. Like some of you guys need to
• 7:36
  calm down. You're trying to run too fast.
• 7:38
  Like you take it easy. Learn how to do something
• 7:40
  organic first. Organic just means soft touch,
• 7:45
  you know, human being one step at a time.
• 7:47
  It is after you finesse the soft touch, the human being, the one
• 7:50
  step at a time, that now you can start automating things up and
• 7:53
  down. Because in the beginning, what
• 7:55
  are you, what do you know that you're automating?
• 7:57
  You're automating rubbish. And this is going to be an
• 8:00
  example about how if you start off with this kind of approach
• 8:05
  and you're automating for the sake of automating, you're
• 8:07
  automating rubbish. And when you multiply rubbish,
• 8:09
  what do you get? You get more rubbish.
• 8:12
  So please using social media platforms, calm down.
• 8:17
  Learn the organic thing first. Learn the human thing, the
• 8:21
  personal thing, the one touch small by small, step by step.
• 8:26
  Learn nothing first before you. Now start doing all those
• 8:29
  automated things that are out there because I'm really tired
• 8:32
  of this whole thing. You go to events and the
• 8:34
  speakers are talking about automate your this, automate
• 8:36
  your this, automate your that. Like, calm down.
• 8:38
  What are you automating? Learn something first, know how
• 8:42
  to interact with people, know how to have a conversation, know
• 8:45
  how to build a relationship, know how to build interests,
• 8:48
  know how to build alliances, know how to become somebody's
• 8:51
  friend. Before you start automating
• 8:53
  something anyway, let me not go on too much of A rant.
• 8:56
  So yeah it's automated and definitely some parts of the
• 8:59
  messages was copy and paste or bot scripting things like that
• 9:03
  because you know I'm in the game so I know.
• 9:05
  But even you self, you will know that.
• 9:08
  OK, is this a bot or is this really a human being?
• 9:14
  No, this is the stage where somebody like my wife will say,
• 9:16
  look, why are you even engaging yourself?
• 9:18
  And yeah, I get it, why am I even engaging?
• 9:21
  But The thing is, especially for people that I've met one-on-one,
• 9:25
  like you've been my former student or I've done consulting
• 9:28
  for you in the past, I have a soft spot for you guys.
• 9:31
  So whenever I see one of you running foul like this sometimes
• 9:35
  I just say let me engage. Let me see how far the thing
• 9:37
  will go just so that later on I can open the corner and say,
• 9:41
  look, when you and I were talking, this is not what I
• 9:44
  taught you. This thing you're going to do,
• 9:46
  this is not going to work. And these are the reasons why.
• 9:48
  And they are trying to maybe rescue the situation.
• 9:51
  Well, of course, you know, people like this who have
• 9:54
  decided, you know, they never listen.
• 9:56
  So anyway, that was the first thing.
• 9:59
  Yeah. He automated the whole thing.
• 10:00
  He waited six months. There was no relationship
• 10:02
  building in between. And yeah.
• 10:06
  So that's it. Now let's break down his
• 10:08
  business pitch. I'm sorry, his sales pitch.
• 10:10
  Let's see whether the pitch was even an effective one, because
• 10:13
  people out there say that the most important thing is the
• 10:15
  sales pitch. And actually I disagree.
• 10:17
  I want to make importance about that.
• 10:19
  The important thing is not the sales pitch, but I'll get to
• 10:22
  that later. But anyway, Sha, for those of
• 10:24
  you who say the sales pitch is the most important thing, let's
• 10:26
  break it down. Let's see what he was saying.
• 10:28
  So basically what he was saying was there's a business
• 10:30
  opportunity if I was interested. Now pause.
• 10:33
  Let me go back to this thing, especially for young Nigerian
• 10:37
  men listening to this thing, this podcast right now in
• 10:40
  Nigeria, when somebody says business opportunity, when a
• 10:46
  business, when somebody who is self-employed or in the hostel
• 10:48
  or whatever, he has business opportunity.
• 10:50
  What they think is you are either going to bring them
• 10:53
  customers or you're either going to bring them, you're going to
• 10:56
  bring them either customers or opportunities for trade where
• 10:59
  money comes as a result. Let me repeat again, the
• 11:03
  Nigerian person, whether he sells spare parts or he owns a
• 11:07
  hotel or he owns a Courier company or or the person owns a
• 11:12
  laundry service, if you meet that person and say I have a
• 11:16
  business opportunity for you, what the person is thinking is
• 11:19
  more customers for him or more money or opportunities for
• 11:25
  trade. So please, young men in Nigeria,
• 11:28
  stop going round and crawling everything under the sun.
• 11:31
  Business opportunity. Then by the time the person asks
• 11:34
  a few question, it turns out that it's actually network
• 11:37
  marketing and you want them to sell on your behalf.
• 11:40
  I don't know about how it functions in America or in the
• 11:43
  UK, but in Nigeria, if what you have is a network marketing
• 11:46
  opportunity, don't call it a business opportunity.
• 11:48
  Because here in Nigeria, the man who sells spare parts or the
• 11:51
  person who owns an advertising agency or the person who owns
• 11:56
  laundry service or the woman who is selling catfish, if she has
• 12:00
  business opportunity, she's not thinking about MLM at all.
• 12:04
  For her, that's not multi level marketing for her, she can't see
• 12:07
  through the crap that all you have this product, you want
• 12:10
  people to sell your product. So please stop trying to
• 12:12
  hoodwink people. Don't call it business
• 12:14
  opportunity if it is not a business opportunity in America.
• 12:19
  Maybe this is a business opportunity in the UK, maybe, I
• 12:22
  don't know, but in Nigeria, if you say business opportunity, be
• 12:26
  sure that you have a plan to bring that person customers or
• 12:29
  to bring that person money or to bring that person opportunities
• 12:32
  for trade. OK, Because it turned out to
• 12:36
  actually be a pyramid scheme that this young man is working
• 12:38
  on. They're going to be renting
• 12:40
  LinkedIn accounts. OK, well, one more thing, this
• 12:45
  kind of thing where you're buying and selling LinkedIn
• 12:48
  accounts on social media handles and things like that, it's a
• 12:51
  sophisticated sale. It's a sophisticated pitch.
• 12:53
  Not everybody is going to understand this sort of thing.
• 12:57
  Because if not for the ladies that I was hanging out with at
• 12:59
  the Avon training, the digital marketing for women, because
• 13:02
  they are the ones who told me that people can buy Instagram
• 13:05
  accounts. I had never heard it before.
• 13:08
  They say that you can buy Instagram account.
• 13:09
  They say you can buy. OK, I know that you can buy
• 13:11
  followers, but I never heard that it has reached the stage
• 13:12
  where you can buy a whole account or you can rent an
• 13:15
  account for a while. So this is a sophisticated sale.
• 13:19
  You have no business trying to sell anything sophisticated over
• 13:22
  texts. You cannot ping your way to
• 13:25
  success. If it's a sophisticated sale, If
• 13:28
  it's something that requires a certain level of trust or
• 13:30
  something that requires a certain level of understanding,
• 13:33
  then please pick up the phone. Stop trying to make these sales
• 13:36
  over texts. That's the mistake that the guy
• 13:37
  made. Think about the people who sell
• 13:39
  socks, stocks or insurance. Do they text people and say, oh,
• 13:45
  Zenith is now at 59 per share, this is a good deal for you?
• 13:48
  Are you interested? They don't do that because
• 13:51
  buying and selling stocks or buying and selling insurance
• 13:54
  requires a bit of trust, requires a bit of finance.
• 13:56
  They pick up the phone and they say, Madam Julia at home now,
• 13:59
  long time. Are you in the office?
• 14:01
  I'm coming. There's something I want to
• 14:02
  discuss with you. It's concerning the Zenith
• 14:04
  trade. Zenith shares, in case you're
• 14:06
  interested, say OK, I'll be around 12.
• 14:08
  OK, no problem, I'll be there, 12 O clock.
• 14:11
  And then you go there and then you have the conversation.
• 14:13
  So for those of you who are trying to sell stuff over on
• 14:15
  LinkedIn and there's something, The thing is sophisticated,
• 14:18
  requires some trust or requires some explaining, stop trying to
• 14:21
  sell it over text. Just doesn't work, does not
• 14:24
  work. You might pick up one or two
• 14:26
  moguls, but to be really effective, stop trying to sell
• 14:28
  these things over text. So another question if you're
• 14:33
  involved in this kind of business, because I have to give
• 14:36
  the comment, those of you who are trying to sell, buy and sell
• 14:39
  Instagram handle. I don't know how that works.
• 14:41
  You know, LinkedIn handle, renting LinkedIn handle.
• 14:44
  Should you even be engaging in this kind of business?
• 14:48
  Because this is the kind of thing that gets you black Mr.
• 14:50
  from social media sites because people who own this site,
• 14:54
  Zuckerberg them and all these people, they don't like it when
• 14:57
  somebody is on the platform and the person is not who they say
• 15:00
  they are. They don't like these sorts of
• 15:02
  things. These kind of things get you
• 15:03
  blacklisted. I will try to make money from
• 15:06
  these tools here. So stop engaging in these kind
• 15:08
  of activities. It's and then there's also some
• 15:11
  risk there because the risk for scam in this kind of thing is
• 15:14
  high and then the risk for identity theft is high.
• 15:19
  So please, my own personal recommendation.
• 15:23
  Yes, I know that the ladies told me that these things are common.
• 15:25
  Well, please, this is not the kind of business you want to be
• 15:27
  involved in, except if you have the power that you create one
• 15:31
  e-mail address, you create one identity, you create one
• 15:33
  account, then they blacklist you, you go and manufacture
• 15:36
  another identity, then they blacklist you, then you
• 15:39
  manufacture another one, and then they blacklist you.
• 15:41
  And really, is that how you want to live?
• 15:43
  Is that how you want to run your life?
• 15:45
  Manufacturing one e-mail address and building different names and
• 15:49
  social media handles and everything because you want to
• 15:51
  make money. And then on top that, how much
• 15:53
  how much money can you make from all these things anyway?
• 15:56
  Any like I said him no around too much.
• 16:00
  So because he's my guy, we've had some relationship.
• 16:04
  I decided to be straight. I was like, look, dude, give me
• 16:07
  your number. Let's talk.
• 16:09
  Call me. And the reason why I said that
• 16:11
  is because I have a soft spot for all my students basically.
• 16:15
  So if I've consulted for you and you know, I've taught you
• 16:17
  before, you know, anybody can attest to that.
• 16:20
  If you call me or you know, you're trying to run one or two
• 16:22
  things, you have some ideas or something.
• 16:24
  I mean, like I will answer, it's not a problem.
• 16:26
  Like we're we're folks now. So it's not a problem.
• 16:30
  I will answer because like I tell my students, looking
• 16:32
  information is free application is what you pay for.
• 16:35
  So if you want to know my opinion, yeah, sure, I'll tell
• 16:37
  you. But then if you want me to come
• 16:39
  in and then you, you see how we're going to run this thing
• 16:42
  together about how I'm going to help you to implement the
• 16:46
  framework, you know, stretch things out, you know, guide you
• 16:49
  through the whole process, then yeah, you pay for that.
• 16:51
  But information is free. That's why this podcast is free
• 16:54
  because honestly, I believe that information is free.
• 16:56
  Truth of matter is, if you don't get the information from me, you
• 16:59
  will get it from somebody anyway and you get it for free.
• 17:01
  So application is what you're going to pay for if you're doing
• 17:04
  business with me. But the information is pretty
• 17:06
  much free. So I told the guy, call me,
• 17:08
  let's talk. And then next thing he says
• 17:10
  that, oh, OK, that I should talk to his boss in the USA, in
• 17:14
  America. Now another thing, the long
• 17:17
  story on this thing is now becoming too much when it comes
• 17:21
  to selling, especially you're selling complex products, you
• 17:24
  want to keep things simple. Some of you might say that is a
• 17:27
  simple setup. Now it's not complicated, but
• 17:30
  I'm saying think about things from the customer's point of
• 17:33
  view. For the customer who has never
• 17:35
  heard of renting LinkedIn handles before and didn't know
• 17:38
  that there's a business opportunity in quote, I don't
• 17:41
  think there's a business opportunity.
• 17:43
  But for the person who is hearing all of this the first
• 17:44
  time and then the person knows you, next thing you're trying to
• 17:46
  pass the person off to somebody that you met in the USA.
• 17:49
  The story is now becoming long, so you need to simplify things a
• 17:54
  bit. But by the way, there are
• 17:56
  industries where you can have a 2 step sales process and this is
• 17:58
  how you run it. So typically what you do is you
• 18:01
  have somebody called the business development Rep.
• 18:04
  The job of that person is to call or reach out, confirm that
• 18:07
  the person is interest, interested, and then you have,
• 18:11
  you qualify the person. What that means is you have the
• 18:13
  conversation to figure out if the person has the money to
• 18:16
  invest in these sorts of things. If the person has the time and
• 18:19
  if the person has the desire to go ahead.
• 18:21
  Then in a conversation you let the person know that, oh, OK,
• 18:24
  that my colleague is going to be in touch.
• 18:26
  That other colleague is someone who's called an account
• 18:28
  executive, then the exotic account executive, the person
• 18:31
  who comes in and closes the deal.
• 18:33
  So that's how it works. You let people know how it's
• 18:37
  going to go right from the beginning.
• 18:38
  You don't spring up any surprises during the process.
• 18:41
  So this is the proper way for you to do a two man or a two
• 18:44
  woman tag team in selling. Don't keep things simple.
• 18:47
  Don't spring things up on people.
• 18:49
  Then I say, OK, no problem, talk to your guy because of course I
• 18:54
  want to know what's going on so I can advise my guy accordingly.
• 18:57
  So I say, OK, so before I talk to your Olga, give me some
• 19:02
  details. He saw this guy give me some
• 19:05
  details. Oh by the way, at this point he
• 19:06
  has not even picked up the phone and called me every.
• 19:08
  He just copied and pasted something called a notice of
• 19:11
  market expansion plan. OK, now I understand that when
• 19:17
  we are trying to sell, sometimes we, we, there are some resources
• 19:20
  that we use and then you just copy and paste.
• 19:23
  But if you copy and paste, common sense says edit the
• 19:26
  document, personalize the document, make it look as if
• 19:30
  you're talking to a human being. This whole copy and pasting, I
• 19:33
  mean, so yeah, if not because me and the guy we've met before,
• 19:39
  not like I can't remember him that well, but you know, there's
• 19:42
  small message history, so we've been acquainted.
• 19:47
  Let me just put it that way. You know that most of you
• 19:50
  wouldn't even have gone this far.
• 19:51
  Most of you would have blocked this guy or hit spam this guy
• 19:55
  right from the very beginning. Those of you who are listening
• 19:59
  to the podcast right now, I hope you you see where I'm going.
• 20:01
  I see why I said that this approach is not effective.
• 20:04
  The only reason why this gist has lasted this long with the
• 20:06
  guy is because someone I've spoken with and it's something
• 20:08
  that I helped set up his own LinkedIn profile.
• 20:11
  And I'm concerned that I said all of you should be on this
• 20:14
  profile. You've gotten on this profile
• 20:16
  and you're doing some things that are going to get you
• 20:17
  blocked on this. On this social media app anyway.
• 20:22
  So as you're copying and pasting, no problem.
• 20:24
  To save yourself time, edit the document, personalize it, make
• 20:29
  it look as if you're talking to another human being.
• 20:32
  Now it is in this document that I now saw the mention of
• 20:35
  LinkedIn account rental services and the thing does not even
• 20:39
  explain it with explain what LinkedIn account rental
• 20:42
  services. Now remember what I told you
• 20:45
  guys, if you're trying to sell something that is new or trying
• 20:47
  to sell something that is complex, do you think you should
• 20:50
  be trying to do this thing via text?
• 20:52
  It does not make sense. The person is not going to
• 20:55
  understand a few things. The person is going to have a
• 20:57
  couple of questions at the very least.
• 21:00
  Let this thing be a phone call or let this thing be a face to
• 21:02
  face, or let this thing be a video WhatsApp call or something
• 21:05
  so that when the person is confused, you can see that the
• 21:08
  person is confused. If the person has some
• 21:10
  questions, the person can ask you some questions on the spot
• 21:13
  instead of emailing and pinging back and forth.
• 21:15
  Oh, by the way, like I tell you guys and some of you don't even
• 21:17
  agree this pinging back and forth that I'm talking about
• 21:20
  this like almost like is beginning to near like 2 weeks.
• 21:25
  If the guy had taken my suggestion and had called me, do
• 21:28
  you know we would have finished this conversation in 30 minutes
• 21:31
  and then he moves on to the next prospect.
• 21:33
  But for some reason, people are happy to sit down and continue
• 21:36
  pinging back and forth for 2-3 weeks to close one deal.
• 21:40
  I mean, like, how much time do you have?
• 21:42
  Just pick up the phone, make a phone call, 20-30 minutes.
• 21:45
  You've made progress. You know where you stand.
• 21:47
  If you're moving forward, you're moving forward.
• 21:49
  If it's not, then cancel the thing and you move on to the
• 21:51
  next person. Please.
• 21:53
  You should be picking up the phone.
• 21:55
  So this is my recommendation about how this guy should have
• 21:58
  done it. The guy should have asked my
• 22:02
  phone number. I should have called.
• 22:03
  I should have said, bro, long time, Novak said.
• 22:06
  I never agreed, you know, all that whole thing, like it's been
• 22:10
  a while, so I should have been in touch.
• 22:12
  I really appreciate how that last session went.
• 22:14
  Thank you very much. I'm on LinkedIn now.
• 22:16
  I'm trying to use it, you know, blah, blah, blah, that whole
• 22:18
  thing. And then you now slide in.
• 22:21
  I came across one horse like this from one company in
• 22:24
  America. I don't know whether it's
• 22:25
  something you're interested in. Of course, I'm always down for
• 22:28
  making more money. So of course, I'll say, well,
• 22:30
  what's up now? So what did you hear?
• 22:32
  And then he would say you not ask because remember, you have
• 22:35
  to confirm interest. Have you ever heard about
• 22:37
  renting social media accounts before You asked me.
• 22:40
  Now let us pretend that I've heard and I'm interested.
• 22:43
  By the way, I'm not interested now I've heard about it.
• 22:46
  I found out last week, but I'm not interested.
• 22:48
  But let me pretend that I'm interested.
• 22:50
  You continue the gist and then you now try and show the value
• 22:55
  prop. So guy, you have over 2000
• 22:58
  followers on your LinkedIn. Would you be interested to see
• 23:01
  if we can monetize your audience at about $10.00 for each
• 23:05
  LinkedIn account you see? Trying to confirm that the
• 23:09
  person is interested. This is a simple phone call.
• 23:11
  This is not any back and forth and everything.
• 23:13
  And then let me pretend that I'm interested.
• 23:15
  If I'm still interested, then the next will be OK.
• 23:17
  I'm glad you're interested. My colleague in the USA would
• 23:20
  love to give you some more details if you have any more
• 23:22
  questions. Are you free for a WhatsApp call
• 23:25
  on Friday around nine, 2:00 PM because of time zone difference?
• 23:29
  And then keep quiet and then you hear and let's pretend I'm
• 23:31
  interested and say, yes, I'm free.
• 23:33
  That is how you handle it. You pick up the phone, you have
• 23:38
  a sharp, sharp conversation. This whole stretch that I'm
• 23:40
  talking about you could have done in about, I don't know,
• 23:45
  maybe 5-10 minutes. You get to build from rapport,
• 23:50
  you get to revive a conversation.
• 23:52
  You get to build some interests. You know, all these, all these
• 23:54
  sorts of things, instead of automation, automation, spam,
• 23:58
  spam, spam, copy and paste, copy and paste.
• 24:01
  No, 'cause I really want you guys to think about it and do
• 24:04
  the math. Because this thing about
• 24:05
  automated messaging and copy and paste and spam, yeah, it makes
• 24:08
  everything a whole lot easy. But think about it.
• 24:11
  Why will you waste your time in one day and send 500 automated
• 24:14
  messages and then maybe 300 people block you?
• 24:18
  Why waste your time doing that? You're getting blacklisted on
• 24:21
  all these sites. You're ruining your, what's it
• 24:25
  called, domain authority. Because as people are blocking
• 24:28
  you and spamming you and hitting delete and everything, the
• 24:32
  LinkedIn inbox algorithm is seeing these things.
• 24:35
  The YouTube, sorry, not YouTube, the Gmail algorithm is seeing
• 24:39
  these things. The Yahoo algorithm is seeing
• 24:41
  these things that people are saying.
• 24:43
  This boys a scammer. Why not just take your time?
• 24:48
  Use my own approach. My own approach is going to take
• 24:50
  more time, yes, but buy small data and then give yourself two
• 24:53
  months. Because if you have 500
• 24:54
  contacts, you know when you call 500 contacts in one day.
• 24:57
  And I understand that that's the attraction that because you can
• 24:59
  automate stuff, you can use one day and hit 500 people, but I
• 25:03
  hit 500 people doesn't mean when to get business out of it.
• 25:07
  So give yourself two months so you can tackle the 500 people.
• 25:12
  Buy small data on your phone and then start what's up, call,
• 25:15
  what's up, call what's up, call one after another, one after
• 25:17
  another. Build a human connection, use a
• 25:21
  very human centered approach and believe me, you'll make
• 25:24
  progress. If you have 500 contacts, you
• 25:28
  have to be really, really, really, really terrible or the
• 25:30
  opportunity has to be really, really, really rubbish that if
• 25:33
  you call 500 people that you can't do at least 5 or 10 deals
• 25:38
  out of. You have to be really, really
• 25:40
  terrible. So my own thoughts, this
• 25:43
  business who is a bad business? The ladies, they told me about
• 25:48
  this thing at the Women's Digital Marketing Training with
• 25:52
  Yvonne and I was shocked. For those of you who are doing
• 25:55
  this thing, it is a bad business.
• 25:56
  When we started off in wedding photography over 15 years ago,
• 26:00
  then people used to buy followers and buy audiences.
• 26:05
  Buying followers and audiences was a bad idea then, it is a bad
• 26:08
  idea now. Now that people have upgraded
• 26:11
  and they go beyond buying and selling of bought and buying and
• 26:15
  selling of followers and audience, and they now buy and
• 26:18
  sell the account and they rent the account.
• 26:20
  This is bad business. The possibilities for scamming
• 26:23
  are there. You might end up being scammed.
• 26:26
  So these people are reaching out to you from, well, they say
• 26:29
  they're from America, but who knows really where they're from.
• 26:31
  You don't know who it is that you're dealing with.
• 26:34
  Small time. Now they hack your handle.
• 26:38
  The opportunities for identity theft are plenty.
• 26:41
  So please, in my own opinion, please, this is bad business.
• 26:46
  I won't even call anyway. I guess you can call it
• 26:48
  business, but this is bad business.
• 26:50
  And then my own recommendation, You have greater chances of
• 26:53
  success by being human. Be a human being.
• 26:56
  Learn the human aspect first. After you learn the human aspect
• 27:02
  and you become a pro in the human aspect, you will now know
• 27:06
  what to automate. Calm down, don't rush to
• 27:09
  automate everything, to copy and paste everything, to spam
• 27:13
  everything. Be a human 1st and learn.
• 27:16
  For me, if I now, if I'm automating stuff, I want to be
• 27:20
  much more successful than you who has not even been trying
• 27:25
  trying anything you've just entered.
• 27:27
  You created your LinkedIn handle in April, then December you
• 27:32
  already want to start automating and spamming anyway.
• 27:36
  I guess what I'm trying to say basically is stop doing this
• 27:40
  thing of connect and pitch. Connect with somebody on social
• 27:45
  media, connect with somebody at networking session.
• 27:47
  But don't just try and sell them something immediately.
• 27:50
  Networking is not about collecting contacts and then
• 27:53
  doing nothing for several months and then trying to sell to them.
• 27:56
  Build a relationship first. Build a relationship first.
• 28:01
  Build a relationship 1st and please stop burning the little
• 28:07
  social capital that you have. Think about it.
• 28:12
  Let's say on your phone you have like 1500 contacts.
• 28:16
  You won't be doing this kind of approach.
• 28:18
  So because of that, you pick Monday, you blast 500.
• 28:20
  You pick Tuesday, you blast 500. By the end of the month, you
• 28:23
  have thoroughly pissed off every single person in your contact
• 28:26
  book. Next year, when you start a new
• 28:29
  business venture, who do you want to sell to?
• 28:32
  You want to sell to everybody on your phone book or on your
• 28:36
  contact list on LinkedIn or whatever, Everybody that you've
• 28:39
  pissed off. So next year when you start a
• 28:43
  new hustle, you now have to start looking for new moguls.
• 28:46
  Anyway, let me stop. I've overdone it.
• 28:48
  So that's all for today. Remember, if you'd love to
• 28:51
  connect with me to explore opportunities, call me
• 28:53
  08064662140, WhatsApp me on the same number, country code +234.
• 28:59
  Also connect with me on LinkedIn.
• 29:01
  And please, if you're going to connect, connect with me on
• 29:03
  LinkedIn, you know, try and try and learn something.
• 29:06
  Pay attention to my videos, to my material, to my podcast.
• 29:10
  Try and learn something please before you start trying to sell
• 29:13
  people something. Anyhow, you know it's not.
• 29:18
  Anyway, let me leave it like that so I'll catch you guys
• 29:20
  tomorrow.