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3 Deadly Social Media Mistakes That Most Realtors Make · Massive Agent Podcast

• 0:00
  SPEAKER_00: Now, if you're not getting the results that you want on social media, you probably think that it's the algorithm.
• 0:05
  SPEAKER_00: A lot of agents blame the algorithm, but it's not the algorithm.
• 0:09
  SPEAKER_00: Okay.
• 0:09
  SPEAKER_00: It usually comes down to one of three critical mistakes that I see most agents making every time they post.
• 0:16
  SPEAKER_00: So today I'm going to break down the three deadly mistakes that agents make on social and how to fix them.
• 0:22
  SPEAKER_00: Let's get into it.
• 0:24
  SPEAKER_01: The Massive Agent Podcast.
• 0:27
  SPEAKER_01: We lead generation tips and strategies to get you more leads and sell more homes.
• 0:32
  SPEAKER_00: I love to buy houses.
• 0:33
  SPEAKER_00: I like to sell houses.
• 0:37
  SPEAKER_01: Wait a minute.
• 0:38
  SPEAKER_01: Leads a week.
• 0:40
  SPEAKER_01: You're a week.
• 0:41
  SPEAKER_01: I've had better.
• 0:43
  SPEAKER_01: Oh.
• 0:43
  SPEAKER_01: Have I got your attention now?
• 0:46
  SPEAKER_01: Here's your host, Dustin Brom.
• 0:50
  SPEAKER_00: What is up, everybody?
• 0:52
  SPEAKER_00: Welcome to episode 415 of the Massive Agent Podcast.
• 0:55
  SPEAKER_00: I am your host, Dustin Brome, here in Salt Lake City, Utah.
• 0:59
  SPEAKER_00: Let's get into the deadly mistakes agents make on social.
• 1:04
  SPEAKER_00: Let's just frickin' get right to it, okay?
• 1:06
  SPEAKER_00: If you feel like you're posting nonstop and getting nothing back, and it just is just crickets every time you post something, even if you spent three hours creating that piece of content and just in crickets, there's a reason.
• 1:18
  SPEAKER_00: All right.
• 1:18
  SPEAKER_00: There's a very specific reason.
• 1:19
  SPEAKER_00: Actually, there's three of them.
• 1:21
  SPEAKER_00: And most agents don't even know that they're doing these three things.
• 1:25
  SPEAKER_00: Okay.
• 1:26
  SPEAKER_00: So today I'm going to break down the three deadly social media mistakes that most agents make.
• 1:32
  SPEAKER_00: It's the reason why you're not getting business.
• 1:34
  SPEAKER_00: It's the reason why your social content gets no results at all and why you're so damn frustrated.
• 1:39
  SPEAKER_00: And I'm going to show you how to fix it.
• 1:40
  SPEAKER_00: Okay.
• 1:41
  SPEAKER_00: So let's let's jump into it right now.
• 1:42
  SPEAKER_00: Um, okay, real quick.
• 1:44
  SPEAKER_00: I've been working on something for the last few weeks that I believe I'm one week away from sharing with you guys.
• 1:51
  SPEAKER_00: So hopefully next week I'll be able to share my free masterclass that I put together that is going to um, well, you guys are gonna like it.
• 1:59
  SPEAKER_00: Okay, completely free.
• 2:01
  SPEAKER_00: And I try to make it as jam-packed and concise as possible.
• 2:05
  SPEAKER_00: It's less than 30 minutes.
• 2:06
  SPEAKER_00: Um, I believe I'll be able to share some details and um actually share the thing, share the masterclass with you next week.
• 2:15
  SPEAKER_00: Uh I'm 80% certain.
• 2:17
  SPEAKER_00: So if the 20% happens, uh, don't shoot me.
• 2:21
  SPEAKER_00: But we're within a week or so of of launching this thing.
• 2:24
  SPEAKER_00: So stay tuned because it's gonna help with if you want business from social, you're gonna you're gonna want to see what I what I put together that I'm spending dozens and dozens and dozens of hours on writing, planning, uh, you know, getting the information right, research, content, recording the content, editing, like all the stuff just for you.
• 2:46
  SPEAKER_00: All right, so let's get into it.
• 2:47
  SPEAKER_00: Let's help you today, rather than waiting for a week.
• 2:50
  SPEAKER_00: Let me help you today and break down the three reasons why your social media is just sucking.
• 2:57
  SPEAKER_00: Okay.
• 2:58
  SPEAKER_00: There's no need to sugarcoat it.
• 3:00
  SPEAKER_00: I talked most agents that I talk to are frustrated by social.
• 3:05
  SPEAKER_00: Uh most maybe have gotten a deal or two from social, but for the most part, they they hate social.
• 3:13
  SPEAKER_00: It's frustrating.
• 3:14
  SPEAKER_00: Even if you like it and enjoy it, it kind of in the back of your mind feels like a waste of time.
• 3:20
  SPEAKER_00: And I totally get it.
• 3:21
  SPEAKER_00: So sometimes you're making all three of these mistakes.
• 3:25
  SPEAKER_00: Sometimes it's just one.
• 3:26
  SPEAKER_00: But the first one is huge.
• 3:29
  SPEAKER_00: Okay, if you can just solve the first one, fix the mistake with this first one here.
• 3:35
  SPEAKER_00: Everything that you do on social media, whether it's a video or a written post or uh, you know, photos, graphics, carousel posts, whatever, it will all perform better if you can get this concept.
• 3:46
  SPEAKER_00: All right.
• 3:47
  SPEAKER_00: The concept okay, the first deadly mistake.
• 3:50
  SPEAKER_00: It has a crappy hook.
• 3:52
  SPEAKER_00: In other words, it starts out in a crappy way.
• 3:57
  SPEAKER_00: It just the beginning sucks.
• 3:59
  SPEAKER_00: The biggest mistake that I see agents making is the beginning of their content sucks.
• 4:04
  SPEAKER_00: The first thing that comes out of your mouth, the first thing that's shown on screen is boring, it doesn't grab attention.
• 4:10
  SPEAKER_00: Uh I mean, some of you introduce yourself to start your video, which is like it's the kiss of death for content.
• 4:17
  SPEAKER_00: If you're if you're introducing yourself for the love, stop it.
• 4:22
  SPEAKER_00: Because you're wasting the most valuable real estate of the of the content.
• 4:26
  SPEAKER_00: And that's the first one to three seconds, if it's a video, or if it's a written post, the top, the beginning.
• 4:32
  SPEAKER_00: So if if you have a crappy hook, if the beginning of your content sucks, no one's gonna see the rest of it.
• 4:40
  SPEAKER_00: You've got to obsess over getting really good at the hooks.
• 4:43
  SPEAKER_00: Okay.
• 4:43
  SPEAKER_00: So the the first, if it's a video, the first three seconds decide whether or not the post lives or dies.
• 4:48
  SPEAKER_00: It decides whether or not somebody sees it.
• 4:50
  SPEAKER_00: I believe the first second is critical.
• 4:52
  SPEAKER_00: We say, you know, you gotta hook someone in the first three seconds.
• 4:56
  SPEAKER_00: Some people don't even give it three seconds.
• 4:58
  SPEAKER_00: If it visually looks boring, like if it if it's uh if the video starts and it's you in your office and there's just like a tan wall behind you, and that's it, they swipe because it looks so boring.
• 5:11
  SPEAKER_00: They're like, okay, if it looks this boring, it's probably gonna be boring.
• 5:14
  SPEAKER_00: I'm not on social media to be bored, so let me swipe to find uh some stranger things post, right?
• 5:21
  SPEAKER_00: So the first impression is everything.
• 5:24
  SPEAKER_00: If the hook is weak, nobody sticks around long enough to hear your actual message.
• 5:29
  SPEAKER_00: You could have a really great message.
• 5:31
  SPEAKER_00: You could you could have really uh like a great great content, great message, great delivery, great tips, great insights and information, and maybe it's even super interesting, but they're never gonna get there if you lose them in the first couple seconds.
• 5:47
  SPEAKER_00: If the hook is weak, nobody sticks around long enough to hear the actual message.
• 5:51
  SPEAKER_00: If it's a written post, if the beginning of it sucks and doesn't grab them and make them curious and you know, holding their attention to want to read more, they're just they just bounce.
• 6:00
  SPEAKER_00: So you've got to focus if it's written, you've got to make sure that the beginning is strong and grabs attention.
• 6:05
  SPEAKER_00: Same concept, whether it's written or it's video.
• 6:08
  SPEAKER_00: Good hooks create curiosity or or tension that forces people to keep watching, makes somebody curious, or maybe it pisses them off, but they're like, I want to see how this thing ends.
• 6:21
  SPEAKER_00: I mean, there's so many different examples of this.
• 6:23
  SPEAKER_00: And if you look back at all the content that you've been sucked into lately, it started out in a very catchy way.
• 6:30
  SPEAKER_00: It hooked your attention somehow.
• 6:32
  SPEAKER_00: So, my challenge to you, I I'm doing this off the, you know, pulling this out of my ass, but I might make multiple challenges to you in this episode.
• 6:41
  SPEAKER_00: So, uh, my challenge to you, at least challenge number one, whenever you find yourself scrolling, I and I know that we mindlessly do it sometimes and we're, you know, but intentionally start paying attention to why you stop and watch certain things.
• 6:56
  SPEAKER_00: What about that reel?
• 6:58
  SPEAKER_00: What about that video?
• 6:59
  SPEAKER_00: What about that post?
• 7:00
  SPEAKER_00: Grab your attention and got you to read it or watch it.
• 7:04
  SPEAKER_00: And if you can start to notice why you are why your attention is being hooked, you can start to reverse engineer that and do that in your content.
• 7:13
  SPEAKER_00: Because what works on you is going to work on others.
• 7:15
  SPEAKER_00: And so all those concepts are learnable.
• 7:18
  SPEAKER_00: So pay attention.
• 7:19
  SPEAKER_00: That's my challenge to you.
• 7:21
  SPEAKER_00: Pay attention to what grabs your attention on social and why, and then you can start to do those things in your content as well.
• 7:28
  SPEAKER_00: I mean, that right there, if you can just commit to that, everything changes.
• 7:33
  SPEAKER_00: Everything improves.
• 7:34
  SPEAKER_00: Your content immediately gets better.
• 7:36
  SPEAKER_00: The views go up, the retention goes up, the engagement goes up, your follower count goes up, the amount of conversations that you'll get from uh potential clients goes up if you fix the beginning.
• 7:48
  SPEAKER_00: Fixing the hook increases engagement more than anything else.
• 7:52
  SPEAKER_00: It increases retention more than anything else.
• 7:54
  SPEAKER_00: So if you're if you are sitting here and you're like, why does my content suck?
• 7:57
  SPEAKER_00: Like, why is it not getting any like what's happening here?
• 8:02
  SPEAKER_00: The first place you should look is the beginning.
• 8:04
  SPEAKER_00: Make sure that you're not making the first deadly mistake, which is a crappy hook.
• 8:08
  SPEAKER_00: The beginning sucks.
• 8:09
  SPEAKER_00: All right.
• 8:10
  SPEAKER_00: Mistake number two, deadly mistake number two.
• 8:13
  SPEAKER_00: I'm being very dramatic with this episode.
• 8:15
  SPEAKER_00: Deadly, critical mistakes.
• 8:17
  SPEAKER_00: See, you know, the marketer in me, I've got to use those words because it grabs your attention.
• 8:21
  SPEAKER_00: If I if I just said, you know, the somewhat problematic mistake or lapse in judgment.
• 8:30
  SPEAKER_00: The somewhat problematic lapse in judgment that uh a couple of real estate agents make from time to time on occasion on social media.
• 8:39
  SPEAKER_00: It's not gonna grab your attention.
• 8:40
  SPEAKER_00: But when I say the three deadly mistakes that agents make on social and how to fix it, that's a freaking hook that grabs your attention.
• 8:46
  SPEAKER_00: That's why you're listening or watching to this episode to begin with.
• 8:49
  SPEAKER_00: Huh?
• 8:51
  SPEAKER_00: Okay.
• 8:52
  SPEAKER_00: So number two, the second deadly mistake.
• 8:56
  SPEAKER_00: The content has no payoff.
• 8:58
  SPEAKER_00: Meaning the viewer thinks they're gonna get something and they never get it.
• 9:03
  SPEAKER_00: You start strong, so maybe your hook is great, but then you don't deliver.
• 9:08
  SPEAKER_00: You deliver nothing or just kind of goes nowhere, or you just kind of talk too much and you're you're beating a dead horse.
• 9:14
  SPEAKER_00: And um like let's say that there's there's two tips that you want to give them in this piece of content.
• 9:20
  SPEAKER_00: And the first one you just keep talking and keep talking and keep elaborating and giving details and details.
• 9:25
  SPEAKER_00: And they eventually they're like, okay, like I will I was promised two tips.
• 9:30
  SPEAKER_00: I've only heard one, and I get it.
• 9:32
  SPEAKER_00: You keep beating the dead horse, and you never get to the second one, or it takes you too long to get to the second one, and they just bounce.
• 9:38
  SPEAKER_00: So if you start strong but then don't deliver, that's also a problem.
• 9:42
  SPEAKER_00: Your content has to have a payoff, you have to deliver what you say you're going to in that beginning.
• 9:49
  SPEAKER_00: So I see this all the time when agents will tease a topic, but then you don't really answer it.
• 9:55
  SPEAKER_00: Uh, so people stop trusting your content.
• 9:58
  SPEAKER_00: I mean, if you're gonna tease a topic or hey, I have a strategy, I have a solution, I have a hack, I have a tip, give the strategy the hack, or the tip as quickly as possible.
• 10:10
  SPEAKER_00: Because if you don't, you may deliver it later in the video, but if you made a two and a half minute long video and you don't actually deliver till the end, nobody's making it to the end.
• 10:19
  SPEAKER_00: Like on social media, attention spans are short.
• 10:21
  SPEAKER_00: They want that shit right away.
• 10:23
  SPEAKER_00: So sometimes you just need to take the like the the bulk of the content.
• 10:29
  SPEAKER_00: What am I trying to say?
• 10:30
  SPEAKER_00: The the spirit of the content uh and and just like can make it more concise.
• 10:36
  SPEAKER_00: Just like chop it down and just get right to the frickin' point.
• 10:40
  SPEAKER_00: Solving number two, to oversimplify how to how to uh fix mistake number two, content with no payoff, get to the damn point as quick as you can.
• 10:50
  SPEAKER_00: Just if you want to say these three things, say those three things as quickly and concisely as possible.
• 10:58
  SPEAKER_00: That'll fix a lot of this.
• 10:59
  SPEAKER_00: Okay.
• 11:00
  SPEAKER_00: Posts that that don't teach, clarify, simplify, or help in some way get scrolled by pretty quick.
• 11:07
  SPEAKER_00: If it's just an agent who's just like, well, blah blah blah blah, and and that you're saying a whole lot of nothing, nobody's gonna watch that.
• 11:15
  SPEAKER_00: People on social media they don't just want substance, they expect it.
• 11:22
  SPEAKER_00: In every single thing that they spend their time watching, they expect substance.
• 11:28
  SPEAKER_00: Now, substance can come in a bunch of different ways.
• 11:30
  SPEAKER_00: Substance could be something funny, it could be a joke, it could be a meme, it could be something so stupid, but it just kind of makes you smile or laugh.
• 11:38
  SPEAKER_00: Like that's substance, that's a payoff.
• 11:40
  SPEAKER_00: There's lots of different definitions of what a payoff is.
• 11:43
  SPEAKER_00: It could be educational, it could just be something interesting, it could be like a uh a really cool, like maybe you got a cool video of the sunset over the valley last night, and it's just like super vibrant.
• 11:56
  SPEAKER_00: Like, that's a payoff because people are like, wow, that's that's incredible.
• 12:00
  SPEAKER_00: Like the it's an amazing sunset.
• 12:03
  SPEAKER_00: So it doesn't have to be complicated here.
• 12:06
  SPEAKER_00: Uh but it's gotta deliver, it's gotta teach, clarify, simplify, excuse me, help deliver on humor, something interesting, or it just gets scrolled past very quickly.
• 12:19
  SPEAKER_00: And high retention, meaning you know, how long you keep people watching your stuff, the time on post, high retention comes from rewarding the viewer for sticking around.
• 12:30
  SPEAKER_00: So you gotta reward them along the way to keep their attention, but ultimately, if if you do a two-minute long video and you expect people to watch all two minutes, you gotta keep giving them stuff.
• 12:41
  SPEAKER_00: All like there's got to be a little payoff, little Easter eggs, boop, boop, boop, boop, all the way along so that they don't even think about scrolling.
• 12:48
  SPEAKER_00: High retention comes from rewarding the viewer from uh for sticking around.
• 12:53
  SPEAKER_00: Deadly mistake number three posting without a strategy.
• 12:58
  SPEAKER_00: Now, okay, this is kind of a tough one.
• 13:02
  SPEAKER_00: Because on one hand, posting without a strategy, like if you are posting just to like test and you're throwing stuff against the wall, and you just like I think that that's better than doing nothing.
• 13:14
  SPEAKER_00: Well, 100% that's better than doing nothing.
• 13:17
  SPEAKER_00: But you shouldn't expect great results from that.
• 13:20
  SPEAKER_00: Like you're practicing and you're getting better by doing those posts.
• 13:23
  SPEAKER_00: Of course, you're learning, you're starting to get some data on what works well, what doesn't, uh, what type of stuff you enjoy doing, what you don't.
• 13:31
  SPEAKER_00: And so that's all positive.
• 13:33
  SPEAKER_00: But ultimately, without an intentional strategy, you just keep hitting a dead end, or rather, you hit a ceiling on how well a post can do, or the results that can ever come from your content.
• 13:45
  SPEAKER_00: Uh you just keep butting up against this ceiling without a strategy.
• 13:50
  SPEAKER_00: Random content creates random results.
• 13:53
  SPEAKER_00: You might have a video pop off over here, and then this one gets 47 views, and then the next one gets 47,000, and then your next 25 videos get 300.
• 14:04
  SPEAKER_00: I mean, random content creates random results.
• 14:11
  SPEAKER_00: I see most agents post just whatever they feel like that day, and if if you're just posting what you feel like versus what your audience wants or needs or has shown that they are actually interested in, like if you've done posts in the past that just got tons of views, tons of comments, tons of interaction, you should figure out how the hell to do more of those because that is your audience telling you, hey, we like this.
• 14:41
  SPEAKER_00: One of the best things you could do.
• 14:42
  SPEAKER_00: I on uh on my Tuesday mastermind yesterday, the real producer's mastermind, we were talking about one of the best strategies for game planning 2026.
• 14:52
  SPEAKER_00: And it's so easy to want to add more, add new things.
• 14:56
  SPEAKER_00: It's like I'm gonna add this new thing and I'm gonna add this new lead gen tool, and this, that, and the other.
• 15:01
  SPEAKER_00: Pump the brakes before you start adding new shit.
• 15:05
  SPEAKER_00: What if you just looked if you let's say you sold 20 homes this year, you look back at all 20.
• 15:10
  SPEAKER_00: How did you get those deals?
• 15:12
  SPEAKER_00: Where did those closings come from?
• 15:14
  SPEAKER_00: And then do more of those things.
• 15:17
  SPEAKER_00: Same thing with content.
• 15:20
  SPEAKER_00: As long as you're posting and you're you're and you're doing stuff, some stuff's worked well, maybe most didn't.
• 15:26
  SPEAKER_00: Well, go look at the stuff that did well.
• 15:29
  SPEAKER_00: Why?
• 15:29
  SPEAKER_00: What about it do you think resonated?
• 15:32
  SPEAKER_00: And then how can you do more of that?
• 15:34
  SPEAKER_00: Just do more of that.
• 15:36
  SPEAKER_00: That's why if you follow me on Instagram and and TikTok and whatever, which you should at Massive Agent, if you don't, what the hell?
• 15:43
  SPEAKER_00: If you follow me on social, you see that I I keep coming back to this.
• 15:47
  SPEAKER_00: Uh the you know, if a realtor's if if uh why am I struggling with this?
• 15:51
  SPEAKER_00: I've done like 20 of these.
• 15:53
  SPEAKER_00: If a realtor's DMs were in real life, and I've created a series, the the concept works, people like it, I get a lot of engagement, and so I just keep coming back to it.
• 16:02
  SPEAKER_00: I just keep doing different versions of it.
• 16:04
  SPEAKER_00: So when you find something that works, just keep doing different versions of it.
• 16:07
  SPEAKER_00: And and hell, repost.
• 16:09
  SPEAKER_00: Like if you had a post that that popped off a year ago, I mean, if it popped off 60 days ago, repost it.
• 16:17
  SPEAKER_00: Like my best posts, I post, I just literally just upload the same thing.
• 16:22
  SPEAKER_00: Maybe I changed the caption a little bit, but I just post the exact same thing every 60 to 90 to 120 days.
• 16:29
  SPEAKER_00: The exact same thing.
• 16:30
  SPEAKER_00: And guess what?
• 16:31
  SPEAKER_00: They perform really well every time.
• 16:33
  SPEAKER_00: There's no rule that says you can't repost.
• 16:37
  SPEAKER_00: You should be, actually.
• 16:38
  SPEAKER_00: You're making it too complicated if you're not reposting.
• 16:42
  SPEAKER_00: Kind of going off on a tangent here, but it it's it's all it's all teaching you that you you've got to have a strategy here, okay?
• 16:48
  SPEAKER_00: So if you if you're just just posting what you feel like, there's really nothing to like build on itself.
• 16:55
  SPEAKER_00: So without a system or theme, viewers never understand who you help.
• 17:01
  SPEAKER_00: They never understand why they should follow you.
• 17:03
  SPEAKER_00: Uh I mean, if you do a vi this is where this is where doing a viral video can actually hurt you if the viral video is not actually like meant for your ideal audience.
• 17:15
  SPEAKER_00: If it's a random, funny, goofy video that you did, but then literally everything else you post is housing related, real estate related, um, you know, related to your local market and what the lifestyle is like there, if it's maybe all about the food scene locally or whatever.
• 17:32
  SPEAKER_00: And then you do this random one where this meme that pops off and you get a shitload of followers from it.
• 17:38
  SPEAKER_00: Well, those people aren't, they're expecting more of the video that was viral.
• 17:42
  SPEAKER_00: And then they get none of that.
• 17:44
  SPEAKER_00: So that shows the algorithm that, hey, all these new followers don't care about your content and it actually hurts you.
• 17:49
  SPEAKER_00: So a viral video that is not specifically meant for your ideal audience can actually be harmful to your performance on social.
• 17:59
  SPEAKER_00: So stop trying to go viral just for the sake of going viral.
• 18:02
  SPEAKER_00: Going viral is great if the post is actually meant for your ideal audience.
• 18:08
  SPEAKER_00: Some of my best posts, uh, I was looking at at the stats this morning because they were so ideally, like they were targeted to my ideal audience, which is entrepreneurial real estate agents that want to scale.
• 18:22
  SPEAKER_00: I looked at the stats, and some of these videos had like 2,500 followers that came as a direct result of one video.
• 18:30
  SPEAKER_00: And and that's that makes me feel good because I know that they're just going to keep getting more of that video that popped off.
• 18:38
  SPEAKER_00: So that's how you create that that's how the snowball keeps growing and growing as it rolls down the hill.
• 18:45
  SPEAKER_00: So without a system or a theme, viewers never understand why they should follow you or who you even who you even help or what you even do.
• 18:54
  SPEAKER_00: The strategy is simple, okay?
• 18:55
  SPEAKER_00: Repeat content that attracts the right person and leads to conversations.
• 19:00
  SPEAKER_00: Let me repeat that.
• 19:02
  SPEAKER_00: The strategy here is test a bunch of stuff.
• 19:06
  unknown: Okay.
• 19:07
  SPEAKER_00: Now we're I'm gonna walk you through how to think intelligently about how to choose what to post while you're testing.
• 19:13
  SPEAKER_00: But once you have stuff that proves that it's doing well and it gets engagement and it's it's performing well, do more of that.
• 19:22
  SPEAKER_00: Do more of that stuff.
• 19:24
  SPEAKER_00: So first you got to identify who is your ideal audience.
• 19:28
  SPEAKER_00: Who are you even posting for?
• 19:30
  SPEAKER_00: And every time you post, you got to walk yourself through it through a checklist, a mental checklist.
• 19:35
  SPEAKER_00: You think, okay, who am I posting for?
• 19:39
  SPEAKER_00: And then this idea that I have here, is it actually going to appeal to the people that I'm trying to reach?
• 19:44
  SPEAKER_00: And it and so that's gonna keep you targeted and intentional every single time.
• 19:50
  SPEAKER_00: So you got to identify that ideal audience.
• 19:52
  SPEAKER_00: And don't it can't just be buyers and sellers in Utah?
• 19:57
  SPEAKER_00: Like that's not niched down, that's not specific at all.
• 20:01
  SPEAKER_00: Pick one, and then what type of buyers?
• 20:03
  SPEAKER_00: What type of sellers?
• 20:04
  SPEAKER_00: And not just Utah, but where?
• 20:06
  SPEAKER_00: Is it a specific neighborhood, a specific subdivision, um, a certain development, maybe uh townhomes near uh you know, within five miles of Disney World?
• 20:18
  SPEAKER_00: Uh maybe it's single-family properties that can be turned into single-family rentals in Orlando, like, and you know, investors that want to uh that want to buy those, then who are those investors?
• 20:29
  SPEAKER_00: Are they institutional investors?
• 20:31
  SPEAKER_00: Probably not.
• 20:32
  SPEAKER_00: They're probably uh people that just want to get an investment property, Airbnb the thing, so that you know what a month out of the year they can go enjoy it and rent it out the rest of the year.
• 20:42
  SPEAKER_00: But you've got to know exactly who you're posting for, so then you can create content that's for them.
• 20:48
  SPEAKER_00: So as you're testing this content and you're trying different things, start to find out like what really resonates with you with your ideal audience.
• 20:57
  SPEAKER_00: Maybe for you it's local content where you just highlight new things that are happening, new restaurants opening, uh events that are happening, new developments, um, new housing projects that were just announced.
• 21:09
  SPEAKER_00: Like maybe it's the local uh focused content.
• 21:12
  SPEAKER_00: And that's so Jesse V that's been on the show what a few months ago, uh Jesse V out of Arizona, that's all she does.
• 21:19
  SPEAKER_00: She just focuses on local content.
• 21:22
  SPEAKER_00: She she kind of, I don't know if she does this, but I I think um I see her as somebody who sees herself as like a digital mayor, where she's like, or like the local reporter whose job it is is to cover all the growth and all the new things and all the happenings in her local area, which is uh Queen Creek, Arizona, I believe, or maybe it's Chandler.
• 21:45
  SPEAKER_00: Chandler, Queen Creek.
• 21:47
  SPEAKER_00: I don't know.
• 21:48
  SPEAKER_00: But it she's super laser focused, and that's all she posts, and she gets a ton of traction.
• 21:53
  SPEAKER_00: She gets a ton of traction.
• 21:54
  SPEAKER_00: A people recognize her at the store because of her content.
• 21:58
  SPEAKER_00: So maybe that's your strategy.
• 22:01
  SPEAKER_00: Maybe it's uh like wealth advice on you know because owning real estate if you zoom out is part of a wealth creation strategy i mean it should be and and maybe you are really good with with financial tips and strategies and and wealth planning and and uh you know wealth advisory and all that stuff so maybe that's what you focus on is uh is that or maybe it's just you have a really funny way of highlighting home tours maybe you just go show home tours and uh you guys have probably all seen like Tampa Bree um Caitlin in Utah I forget Caitlin's last name and uh the speed tours guy uh and then that dude he he's been on the show before Brad uh I think he's in Houston or maybe it's San Antonio but they do really unique hilarious sarcastic smart ass sometimes vulgar reviews of homes that they're showing and and so they take this home tour that could be super boring and they make it freaking interesting to watch and they exp and they explode because of it.
• 23:11
  SPEAKER_00: So it could just be giving tips home tours uh commenting on what's happening locally uh it could be green screen videos where you just uh give your opinion and you're you're giving your commentary on things that are happening like newsworthy things in your in your town or your market and if you have your own personality and spin on it like sometimes that's enough but try to figure out like are you gonna do one of these two of these like you you want to have a couple of them and you just keep coming back to that same strategy over and over and over that's the plan that I'm talking about.
• 23:49
  SPEAKER_00: That's the strategy that I'm talking about.
• 23:51
  SPEAKER_00: But if it's just I'm gonna post a meme here and then I'm gonna post a big long you know here's 10 ways let me explain the home buying process is and it's a 15 minute long video and then you do another one that if it's too all over the place you may have problems.
• 24:08
  SPEAKER_00: Now if you're just testing and that's part of the strategy is is you're intentionally testing different content uh formats and content strategies, that's fine.
• 24:17
  SPEAKER_00: Just make sure that when you're posting it's not just you're trying to check the box.
• 24:22
  SPEAKER_00: Because I know because I I coach and help so many of these agents that their goal is just to post for the day.
• 24:31
  SPEAKER_00: I now I get it that's better than nothing but the goal should be to post something good and intentional for the day.
• 24:38
  SPEAKER_00: So take it a little step further give it some thought decide on your strategy.
• 24:42
  SPEAKER_00: You can change it later if you go down that road and you're like I don't like this or this doesn't work I mean give it give it like a few months before you decide it doesn't work you can always change your mind but posting with intention with a strategy is going to help so much and it makes content creation easy.
• 25:02
  SPEAKER_00: It takes honestly it takes the pressure off if you have your own little blueprint and you know that like you're you're gonna tell some success stories or you're gonna highlight um real estate gone bad you're gonna highlight transactions that went wrong and what you would have done in those situations to fix it for example and and that's all that you do I mean that it's going to catch on because people know what to expect from you.
• 25:27
  SPEAKER_00: If you have a a format that you keep coming back to a strategy you keep coming back to they know if they follow you they're gonna get more of that thing instead of just randomness.
• 25:36
  SPEAKER_00: So hope that's been helpful.
• 25:38
  SPEAKER_00: Let me recap these these deadly tips okay if the beginning of the content sucks if the beginning of the content is boring if the the way the content starts does not grab their attention they're never going to see what comes after the the biggest mistake that most of you are making with your content the reason it's not working great is because you're not hooking attention properly.
• 25:58
  SPEAKER_00: And then number two, you've got to deliver.
• 26:00
  SPEAKER_00: Once you hook attention you've got to deliver there has to be a payoff and mistake number two is content with no payoff and mistake number three is posting without an intentional strategy.
• 26:09
  SPEAKER_00: Stay tuned because I believe next week I'm gonna be ready to unveil and announce and uh and let you guys loose on this free masterclass that I built for um getting five or more new clients from social media every single month the exact blueprint the exact formula in a free masterclass totally free I believe it'll be ready next week at least within the next two all right so 80% sure it'll be ready next week.
• 26:35
  SPEAKER_00: I appreciate you all for listening please share this episode with another agent or your broker or a team leader or somebody who wants to get into real estate and they're just trying to wrap their head around this whole industry please share this episode with somebody the fee for the show yes I know it's a free podcast but I keep coming back every single week 415 straight weeks almost that's like eight years of weekly episodes I do it because I I know that it helps you I know that it helps you to grow your business as long as you do the work as long as you implement what we talk about here and I I know that that it it improves your business somehow help me to reach more people who don't have anything like this who need this type of content who need this this type of insight if you enjoy this podcast someone some other agent that you're connected to some other real estate friend of yours will like it too and will get a ton from it.
• 27:34
  SPEAKER_00: So please don't keep this podcast a secret help us reach more agents and I will keep coming back every single week with a brand new freaking episode of straight freaking massive agent fire.
• 27:44
  SPEAKER_00: I appreciate you all see you guys next week