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How To Build A Brand That Lasts: with Lew Frankfort (Chairman + Former CEO of Coach)

What separates a good brand from a timeless one? In this episode, Coach’s longtime CEO Lew Frankfort joins Danielle to share the lifetime of lessons he documents in his new memoir Bagman. Lew breaks down why an outsider’s perspective can be an advantage, how “magic and logic” shaped Coach, and what scaling a $6 million leather goods company into a $5 billion global lifestyle brand really took: personally and professionally. In this episode, Lew shares:

How a stroller-ready diaper bag sparked his first entrepreneurial lesson

Why immersive curiosity must precede data and…

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