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Permission to fire:How an SEO Founder Keeps Clients for 16 Years | Do Small Business Like a Big Boss
Tired of marketers who overpromise? Pete Kleinjan, founder of Tiger29, explains why he tells clients to fire him if they're not getting results, and why that honesty keeps them around.
Pete Kleinjan started in SEO in 2003 after his boss handed him a Wikipedia article, and founded Tiger29 in Sioux Falls, South Dakota in 2009. Today the agency serves local service businesses across more than 20 states. In this episode he shares the sales tax letter that made his hands shake, why he waited seven years to make his first hire, how he turned "recipes" into SOPs, the $150 SEO Power Hour that proves…
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