124: Life as a Category Builder w/ Tim Kopp
Is the problem that your company is looking to solve big enough?
Many companies spend too much time thinking about whether or not they have product/market fit and not enough time on whether or not they have a problem/market fit. If you are going to be a category leader in an industry you need to be singularly focused on solving a problem, not just building a product.
Another requirement for category leadership is a rock solid culture. At Terminus, the fuel to our fire is in our two company values:
One Team Mindset
Keys to the Ferrari
These are two sides of the same coin. One Team means we are…
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