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How the Patagonia Board Gave Away the Company
In September 2022, Yvon Chouinard did something unprecedented: he gave Patagonia away. Not sold it, not IPO'd it — transferred 100 percent of voting stock to a trust and 100 percent of non-voting shares to a nonprofit. In this episode, Lucas and Luna break down the board dynamics that made that decision possible. They explore how Patagonia's unusual governance structure — a mix of family members, longtime executives, and outside environmental activists — operated with the single mission of 'save our home planet.' Lucas walks through the mechanics of the transfer, the tax…
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