Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Supercharge Your Sales Team: A Tech-Driven Approach

Transcript

Supercharge Your Sales Team: A Tech-Driven Approach · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show. It's available on YouTube, Apple
• 0:05
  Podcasts and Spotify amongst other sources.
• 0:08
  I'm your host, Tava Shima Aidi. Today is definitely going to be
• 0:11
  a noisy episode because I'm outside at the bank.
• 0:14
  So I expect to hear some interruptions.
• 0:16
  Now, the reason why I'm at the bank is because they've been
• 0:19
  doing some tech or data migration software platform,
• 0:24
  some tech thing going on in the banking space in Nigeria.
• 0:27
  And it's been leading to all kinds of crappy, crappy
• 0:32
  situations, you know, failed transactions and stuff like that
• 0:34
  over the last maybe like 3 weeks.
• 0:38
  And and of course, you know that, you know, things are kind
• 0:44
  of dry, things are kind of great right now.
• 0:46
  So these idiots just somehow lost 50 care of my money in
• 0:50
  transactions. And so I said, look, I have to
• 0:52
  come here and sort this thing out myself because, you know,
• 0:57
  the online channels to try and report the transaction are not
• 1:00
  working. Trying to solve this thing by
• 1:03
  phone call, by WhatsApp, you know, it's terrible.
• 1:05
  So I just came into the bank and let me say, let me sort this
• 1:07
  thing out real quick. But then again, I'm not sure how
• 1:10
  long this is going to take. So that's the reason why I said,
• 1:12
  let me just make this podcast episode right now before I get
• 1:15
  into the bank. And then I see that the queue is
• 1:17
  like 4 hours long or something. Anyway, not to bore you with my
• 1:22
  own personal woes as usual, excuse me.
• 1:26
  If you'd love to connect and explore opportunities with me,
• 1:29
  then call me on O 806-466-2140. That's my WhatsApp number as
• 1:34
  well and the country code is lost 234.
• 1:37
  For those of you who are not Nigerian.
• 1:38
  But to connect with me on social media, make sure it's LinkedIn
• 1:41
  because if you try any other place, I'll probably get back to
• 1:44
  you in about a month. But if you hit me up on
• 1:46
  LinkedIn, yeah, sure, 24 hours, you and I will be having a
• 1:50
  conversation. Now today, I would like to
• 1:54
  continue from where we started yesterday.
• 1:59
  Yesterday, where are we on so 1 moment, look at my notes, OK?
• 2:03
  Yesterday we're looking at our content and resources that the
• 2:06
  sales team needs to succeed. And I think that is why I
• 2:11
  introduced you guys to the concept of sales enablement and
• 2:14
  how we have to look at the training that our sales people
• 2:16
  or employees receive, the training, the material and then
• 2:19
  the technology. So today I figured we'll just,
• 2:23
  you know, freestyle talk some more about how you can use
• 2:27
  technology to empower the sales team because I know we spoke
• 2:29
  about a bunch of stuff yesterday, but today let me see
• 2:32
  if I can just stretch it out a little bit.
• 2:34
  So basically that's the focus for today, how we can use
• 2:36
  technology to empower your employees or to empower your
• 2:39
  sales team. Now, the reason why I'm saying
• 2:41
  employees or sales team interchangeably is because, like
• 2:44
  I said yesterday, for most of us in the SME space, you'll find
• 2:47
  out that your employees are having to sell one way or
• 2:51
  another. So you're a small business,
• 2:53
  maybe you have two or three sales people, but you find that
• 2:56
  every once in a while accountant will bring in a deal or human
• 2:59
  resources will bring in a deal, or, I don't know, maybe even the
• 3:02
  cleaner will bring in a deal and you give the cleaner a
• 3:05
  percentage or something like that.
• 3:07
  But you find that in the early days of the business,
• 3:10
  everybody's having to be on their grind.
• 3:11
  Everybody's having a hustle to bring in a deal or two because
• 3:14
  that's how salaries are going to be paid.
• 3:16
  So how can we use technology to empower the sales team or employ
• 3:20
  empower employees who once in a while try to sell on our behalf?
• 3:25
  So let's see. OK, I have two or three ideas
• 3:29
  about how tech can come in handy.
• 3:31
  And #1 is this whole thing of centralized data that's having
• 3:35
  all your customer info in one place.
• 3:37
  And it's something I hinted at in yesterday's episode when I
• 3:40
  spoke about the business owner that I was having a conversation
• 3:44
  with who is in the paint space selling paint.
• 3:48
  And there was this problem in the past of, you know, one or
• 3:50
  two sales people resigning and leaving him.
• 3:53
  And then you just lose a whole bunch of contacts.
• 3:55
  You know, they're good customers that you can't get in touch with
• 3:57
  because, you know, OK, Chukwa has left or you fired a Kemi and
• 4:02
  all the details happen to be on their phone.
• 4:04
  So if you have tech and everything is centralized in one
• 4:07
  place, then there's benefits to you, the business owner, because
• 4:11
  everything is in one place. But then there's benefits to
• 4:14
  other team members because everything is going to be easy
• 4:15
  to access. So if you have, even if it's
• 4:20
  something as basic as what's this thing called now Google
• 4:24
  Contacts or whatever, and it's available to everybody on the
• 4:27
  phone, then you don't necessarily have to be with each
• 4:31
  particular salesperson in case you need one phone number.
• 4:34
  So let's say you have a bunch of sales people.
• 4:36
  Let's say you have Adam Daily, Abdulaziz, and Arrochuku.
• 4:42
  Yeah. So let's say those are your 4
• 4:43
  sales people. And Arrow Truku needs the
• 4:45
  contact details for somebody, and it's on the handset that our
• 4:50
  daily has it on. So Arrow Truku doesn't have to
• 4:52
  call our daily because you can check Google Contacts or
• 4:58
  whatever contact management system that you have for your
• 5:00
  business. And everybody has access to the
• 5:03
  contact details of customers or addresses and things like that.
• 5:06
  So it's really, really going to help because whenever your crew
• 5:10
  needs something, you don't necessarily have to call
• 5:12
  somebody in this office or call somebody here or call somebody
• 5:15
  there. If somebody's on sick leave or
• 5:17
  somebody has gone home for a burial or the person they do
• 5:20
  show up to work today, everybody can continue.
• 5:22
  Because using tech, everything is centralized in one place,
• 5:25
  even if it's something as simple as Google Contacts to restore
• 5:29
  your contact details or maybe everything is stored on an Excel
• 5:33
  master Excel sheet. And yes, you'd be surprised, but
• 5:37
  there are lots of businesses today, well in Nigeria anyway,
• 5:40
  that I come across that still use Excel sheets.
• 5:42
  And you know, I'm one of those guys who thinks like, look, if
• 5:45
  it's working so far, then I guess there's no need to replace
• 5:48
  it, at least for now. So even that works Excel, that's
• 5:53
  simple technology right there. And you can use that to empower
• 5:55
  everybody in the sales team or empower people who are selling
• 5:59
  on your behalf. Then of course, also if
• 6:01
  everything is centralized, then it's going to be easy to manage
• 6:03
  deals. OK, let's go back to the whole
• 6:06
  Excel thing. There's this wedding planner in
• 6:09
  Abuja. I'm not going to call out his
• 6:11
  name so I wouldn't embarrass him so that he wouldn't.
• 6:13
  People won't know that that's how he manages their customer
• 6:16
  information. But for them, they run
• 6:18
  everything through Excel. I'm not an Excel guy.
• 6:21
  So for me, to be honest, I used to find it frustrating when I
• 6:25
  had to, you know, last with them and you know, share contact
• 6:29
  details and they send me information is in the
• 6:31
  spreadsheet. I'm like, you know, get what's
• 6:32
  all this? Now you're sending me
• 6:33
  spreadsheet. Can't you just copy and paste
• 6:35
  what I need, send it to me instead of sending me the whole
• 6:37
  damn spreadsheet? So there are some people who run
• 6:41
  business that way. So Excel for those of you who do
• 6:44
  well, I'm surprised if there's anybody listening to this
• 6:46
  podcast who hasn't heard of Excel.
• 6:48
  You know, this Microsoft Word, this Microsoft PowerPoint, this
• 6:52
  is Microsoft Microsoft Excel. And there's a fourth one I can't
• 6:57
  remember. So Excel is is, is like a table
• 7:01
  with different rows and different columns.
• 7:02
  And then you get to put information in there like you
• 7:04
  can put names, you can put phone numbers, you can put addresses,
• 7:07
  and then you can also put a little tab to show what is going
• 7:12
  on. OK, so like this wedding
• 7:13
  photographer now, for instance. So I know for the wedding
• 7:16
  planner in Abuja who runs his whole business off of Excel, OK,
• 7:20
  well, to be honest, I haven't done business with him in like 4
• 7:23
  or five years. So it's possible that they've
• 7:24
  changed their system. But the last time me, he, me and
• 7:27
  him had to do business together, he used to run everything
• 7:30
  through Excel so they would have a sheet.
• 7:32
  Let's say we went for a bridal show.
• 7:35
  Now, OK, we're in 2024. So let's say we go for a bridal
• 7:40
  show. Let's see.
• 7:43
  OK, I don't think there were bridal shows this year.
• 7:46
  And I'm not sure. Well, let's just assume that
• 7:48
  there were bridal shows this year in Abuja and let's say it
• 7:50
  had held at Hilton Hotel. So what he would do is that
• 7:55
  there'll be a spreadsheet. So bridal show 2024 Hilton Hotel
• 8:00
  that'll be like the header. Then on the tables there'll be
• 8:03
  name and then serial number 123456 and all the way down then
• 8:07
  next would be phone number and then that and then next would be
• 8:12
  address. Then after that maybe would be
• 8:14
  wedding date. And then the other spaces will
• 8:17
  now track the stages. So if somebody comes to the
• 8:21
  booth, let's say the person's name is Arrow Chuku, Arrow Chuku
• 8:26
  and Angela. So Arrow Chuku and Angela.
• 8:28
  So that would be step one. Number one name Arrow Chuku and
• 8:32
  Angela. Then they'll put their phone
• 8:33
  number there. Then they'll put their address,
• 8:37
  then we'll put phone number and then maybe the next step will be
• 8:41
  OK, next step will be wedding date.
• 8:43
  So wedding date will be there, then let's say after the wedding
• 8:48
  fair, they're able to come to the office to visit the wedding
• 8:52
  planner to talk in more detail. Then maybe the next hub after
• 8:56
  that we'll say office visit or client consultation, you know,
• 8:59
  that sort of thing. So now this is the benefit to
• 9:03
  everybody else who works with that particular wedding planner
• 9:06
  or his junior wedding planners or his salespeople.
• 9:09
  Anybody who needs to know information on anything can just
• 9:12
  open up that excel sheet. And of course this is excel
• 9:15
  sheet. Everybody can have access.
• 9:17
  So I'll be here, I have access on my phone, you'll be there.
• 9:20
  You have access on your computer.
• 9:22
  Somebody else is in Port Harcourt and they have access on
• 9:25
  the laptop, but we all have access.
• 9:28
  So somebody can just open up that sheet and be able to see
• 9:31
  that for this particular customer that we're trying to
• 9:34
  find out how far. Sorry about that.
• 9:36
  Some idiots car alarm just went off.
• 9:39
  So you'll be able to check and then you'll be able to see that
• 9:43
  for Arotuku and Angela, these customers that we're talking to,
• 9:47
  this is how we met them. This is the stage of the
• 9:49
  relationship where we are. They have come to the office.
• 9:52
  This is what we've discussed and this is going to be the next
• 9:56
  step that's supposed to come back to the office.
• 9:58
  And then we're supposed to look at samples, you know, those
• 10:00
  sorts of things. So you can see how having using
• 10:03
  tech, even if it's something as basic as Excel, by keeping
• 10:07
  everything in one location, everything is centralized data.
• 10:09
  You see how it's going to make no wonder what the hell is going
• 10:12
  on now. Try.
• 10:16
  OK. And then let me just continue.
• 10:19
  Sorry about. I don't know why the guy's car
• 10:21
  alarm is just going off. Where was I?
• 10:26
  This guy made me lose my train of thought.
• 10:30
  OK, so yes, if everything is centralized in one place, then
• 10:33
  that's how it helps everybody to sell well, because everybody, no
• 10:36
  matter where you are, we can just pick up our phone,
• 10:38
  computer, laptop, anything, and then just check we have access
• 10:41
  to all the data. It's going to be able to help us
• 10:43
  to sell well. So like maybe that transaction
• 10:47
  now, Arrow Chukwa and Angela, their wedding.
• 10:49
  So maybe it might have been started by, let's say it's
• 10:53
  Felix. And I started talking to them.
• 10:54
  Oh, by the way, when I was a kid, my mom told me that it's
• 10:57
  not Felix. It's, it's Felix.
• 10:59
  So that's how I went to school and I met my, my friend Felix
• 11:03
  and I told her, hey, look, Felix, your name is not Felix.
• 11:05
  Your name is Felix. And my guys started to argue
• 11:07
  with me that his name is not Felix, that his name is Felix.
• 11:10
  So anyway, we had an argument about it and then I got home and
• 11:12
  I told my mum like, hey mum, you told me that his name is Felix.
• 11:16
  But he says, no, his name is Felix.
• 11:18
  And my mum says, well, his name is whatever it is that he says
• 11:21
  his name is. So that's, that's a tip for you
• 11:25
  guys here today. People's names are whatever they
• 11:27
  say their names are because, you know, this thing happens a lot.
• 11:30
  Like in the wedding space, you would meet a Christiana who
• 11:33
  insists that her name is Christina.
• 11:35
  And in my mind, I'm thinking, I can see your name right here.
• 11:39
  Your name is clearly Christiana. You know, why are you calling
• 11:43
  yourself Christina? But anyway, and also it goes the
• 11:46
  other way around. Somebody spells their name
• 11:48
  Christina. Well, then she introduces
• 11:50
  herself to you as Christiana. So these sorts of things happen.
• 11:55
  So where was I? So let's say Felix is the one
• 11:57
  who started the interaction with Arrow, Chuku and Angela.
• 12:01
  And then maybe Felix now decides to jump back and so he leaves
• 12:06
  the company. Now me who is taking over the
• 12:10
  account and trying to close the deal between Arrow, Chuku and
• 12:12
  Angela, I will have all the information I need because
• 12:16
  everything is in one centralized place.
• 12:18
  Everything is all on Excel sheets.
• 12:20
  So Felix and Jacquard is not a problem.
• 12:23
  Business will still continue. So that's how technology can
• 12:26
  help our businesses by having centralized data, keeping
• 12:28
  everything in one place, easy to access and it's going to be easy
• 12:33
  to manage deals. Then technology also helps
• 12:36
  because it makes things more efficient.
• 12:38
  It helps you to automate certain tasks like this is free to auto
• 12:43
  dot AI and that helps with the transcribing meetings.
• 12:48
  So the next time you're having meetings, OK, since I've gone to
• 12:52
  weddings, let me just stick with weddings for this episode.
• 12:56
  So you have the bride there and the groom for the meeting.
• 13:01
  Oh, by the way, if you are going to be recording these sorts of
• 13:04
  things, let people know. For me, I do not record audio at
• 13:10
  meetings and I do not record a video and I do not do auto
• 13:13
  transcription. I just make notes.
• 13:15
  So I just tell people, like, what did I say again?
• 13:18
  Arrow Chuku are here. I tell them, oh, Arrow Chuku,
• 13:21
  Angela, nice to see you guys again.
• 13:23
  Blah, blah, blah. Yeah.
• 13:24
  So today, last time we saw, we spoke about this, this today I
• 13:28
  was supposed to talk about that. I hope you guys don't mind.
• 13:30
  I'm going to be taking notes while we're talking.
• 13:32
  Sorry. Don't forget anything.
• 13:34
  And of course, Arrow Chuku and Angela are going to say, oh,
• 13:36
  that's OK, that's not a problem. And then the meeting continues.
• 13:39
  So that's how I do it. I take notes.
• 13:42
  Some people have decided to adopt tech and there's no
• 13:46
  problem with that. Where all you do is you just
• 13:48
  bring out your phone, you push a button and then Google
• 13:50
  Transcribe. As you guys are talking, Google
• 13:53
  Transcribe will just be writing everything down.
• 13:55
  And that thing is beautiful. It's magic.
• 13:59
  Like the first time I saw it, I just, I thought to myself, like
• 14:02
  what? Like this is a game changer.
• 14:05
  And The thing is fairly accurate.
• 14:07
  Of course it doesn't pick up on some Nigerian things like like
• 14:11
  if you say IB, for instance, you know it's not going to pick up
• 14:14
  on things like that. But these are things that you
• 14:16
  can go in and then later on fix by yourself.
• 14:19
  But it's it it, it just writes everything down.
• 14:22
  Well, the only problem with Google transcribe is that it's
• 14:24
  going to write everything down as one document.
• 14:26
  So you will have to go back and then now edit it properly and
• 14:30
  then stretch it out. Like, OK, this is the part where
• 14:32
  Arrow Chuka was talking. This is the part where Angela
• 14:35
  was talking. And then this is the part where
• 14:37
  me, Tavi Shima, I was talking. Then there's some other tools
• 14:41
  that can I think like author AI who separated into speaker one,
• 14:44
  speaker two, speaker 3. So maybe if I start speaking at
• 14:47
  the meeting is now going to identify me as speaker one.
• 14:50
  Evangela is the one who said, okay, that's okay, no problem.
• 14:52
  You can make your notes, then Angela will now be Speaker 2 and
• 14:56
  then Irochuku will now be speaker 3.
• 14:58
  So that's how it will record the, the, the the meeting.
• 15:03
  Speaker one. Speaker two.
• 15:04
  Speaker 3. So I think that's Otter dot AI.
• 15:06
  1 Otter is Otter. It's not the Yoruba Otter, it's
• 15:10
  not OTA. It's Otter, the animal OTTR dot
• 15:14
  AI. Now, even though Otter dot AI is
• 15:17
  free, unfortunately I think you're only limited to 63
• 15:21
  minutes per month, which is not much because let's face it, for
• 15:26
  wedding photographers, that's basically just like 2 meetings a
• 15:28
  month now because each time you meet with the brand and the
• 15:30
  groom, that's like 20-30 minutes.
• 15:32
  So that's not much, but might not be a bad place to start.
• 15:36
  And then for the people that I did the session on artificial
• 15:40
  intelligence for, you know, I spoke with for NBC, that's
• 15:44
  Nigerian Bottling Corporation. That was earlier in the year
• 15:48
  and, and the talk is about how you can use artificial
• 15:50
  intelligence to boost your business or to boost your career
• 15:54
  prospects. And so for that particular team,
• 15:57
  what they were using, the consultants who are working on
• 16:00
  behalf of the NBC, what we're using was read dot AI.
• 16:03
  That is read READ dot AI and that also takes notes during
• 16:08
  meetings and things like that. So the online meetings we're
• 16:11
  going to have because you know, everybody was in a different
• 16:13
  place now, you know, like me, I'm in Abuja, NBC people
• 16:17
  marketing team were in Lagos and I think the lady who hooked up
• 16:22
  everything, I think she was in Osho at the time or something.
• 16:25
  So that's what they used to take minutes of the meeting.
• 16:27
  So any bit bottom line, what I'm trying to say is this you can
• 16:31
  use technology tools to automate stuff like all these AI tools
• 16:35
  that we've spoken about, you can use read dot AII don't know if
• 16:37
  it's free. Auto dot AI is free, but I think
• 16:40
  maybe 60 minutes one month. There's a paid version.
• 16:43
  I don't know how much. Then Google transcribe Google
• 16:46
  transcribed. That one is definitely free.
• 16:48
  Works like a charm. But basically what I was trying
• 16:50
  to say was this let people know. Don't record somebody without
• 16:55
  telling them what's up. Don't use any of these
• 16:58
  transcribing tools without telling them what's up because,
• 17:04
  well, I'll put it from a legal standpoint, you can say it's a
• 17:07
  violation of privacy, privacy, the violation of privacy from
• 17:11
  legal standpoint. But even if there were no legal
• 17:14
  concerns, at least definitely in Niger, people don't like this
• 17:17
  whole thing of, look, you're recording what I'm saying.
• 17:19
  I need to even tell me. Another reason why it's a good
• 17:22
  thing to warn people is because there's some people who are free
• 17:26
  who talk anyhow, like me. But if we know that The thing is
• 17:30
  being recorded, you know, we'll calm down and we will, you know,
• 17:33
  comport ourselves accordingly because it's somehow for
• 17:37
  somebody to say something intending it to be gist between
• 17:40
  you and me. And then next thing you now hear
• 17:43
  that the thing was recorded somewhere and somebody has
• 17:45
  access to the transcript. So you need to let people know
• 17:48
  like, okay, how we do it. Okay, so Aruku Angela, yeah,
• 17:53
  nice to see you guys again. I really loved the last meeting
• 17:55
  and now that we're here to discuss so, so, so I hope you
• 17:58
  don't mind. I want to take a couple of notes
• 18:00
  during this meeting just so I don't forget anything.
• 18:02
  And this is what I'm going to be using.
• 18:03
  This is all Google transcribe is going to be transcribing
• 18:07
  everything as we talk. I'm just going to push this
• 18:09
  button on my phone here and we'll start recording.
• 18:11
  So guys, do you have any problem with it?
• 18:15
  And if Angela says, oh, no, it's OK, I'm cool by it.
• 18:18
  And then our trophy says no. How you be recording our meeting
• 18:22
  at that point, don't try and argue the case that since Angela
• 18:25
  said she's cool with it, you're going to record.
• 18:27
  If one person says no, I don't like this thing, I'm not feeling
• 18:31
  this thing, then just let it go. Bring out your sheet of paper,
• 18:34
  bring out your pencil and start doing it old school.
• 18:36
  Just make minutes of just sharp minutes of the most important
• 18:43
  things that you guys have to discuss.
• 18:44
  The bottom line, let everybody know.
• 18:47
  Don't force everyone. Some Nigerians are trying to be
• 18:50
  too tech savvy. You know, they're trying to
• 18:52
  adopt this thing and force it down everybody's throat.
• 18:55
  Don't force it down people's throat.
• 18:56
  Let people come when they're comfortable.
• 18:59
  Yeah. So you're comfortable with all
• 19:01
  these things now when people are anyway, Bottom line, let people
• 19:04
  know. Don't force anybody.
• 19:06
  Then another way that tech can help empower the sales teams.
• 19:11
  Let's see what else improved insights.
• 19:14
  Now, this is something that I saw first hand when I was doing
• 19:17
  business with my brother who were doing the agricultural
• 19:20
  export business because like I said, me personally, I do not
• 19:24
  like Excel. I think The thing is
• 19:26
  complicated. You open it and then you see a
• 19:28
  table and it's, it's just too much.
• 19:32
  It's too many letters, too many numbers, it's just too much.
• 19:35
  And then like you need a PhD to use Excel.
• 19:38
  That's my own opinion anyway. But my wife says Excel, easiest
• 19:41
  thing on the planet. My brother says Excel, easiest
• 19:44
  thing on the planet. Mom sees so she likes Excel, you
• 19:47
  know? So I don't know why.
• 19:48
  Maybe I'm just the black sheep in the family.
• 19:49
  So I hate excel. However, when my brother and I
• 19:53
  were in business, I saw the benefits of Excel first hand
• 19:57
  because one day he was fooling around on stuff and I was
• 19:59
  looking at it. Next thing I saw pie chat.
• 20:01
  You know, you know, like from secondary school now Nigerian
• 20:04
  secondary school, Piper bar chart, that's where everything
• 20:07
  is represented in graphs, you know, like a circle with
• 20:10
  different sections of the circle cut out or bar charts.
• 20:16
  That's you know, you have, I'll like describe it now when you
• 20:20
  say XY axis and Y axis, you have one line straight, one line
• 20:26
  straight up, another line going, going.
• 20:29
  What's that word horizontal? And then you have bars in
• 20:34
  different colours to represent different kinds of data.
• 20:38
  So my brother made pie charts in Excel.
• 20:41
  That's one where the information is represented as a circle.
• 20:44
  And there was one part that was purple that was very small.
• 20:47
  And then there's another part that I think was like yellow and
• 20:50
  very big. And then I asked him, oh, what's
• 20:52
  this? He said, oh, that he's just
• 20:53
  arranging everything into data. So I said, OK, that yellow part,
• 20:56
  this very big one that is taking up like 90% of the circle, What
• 21:00
  is that? He said, oh, that is where we
• 21:01
  make most of our money from. I said, where is that?
• 21:04
  He said Middle Eastern countries.
• 21:05
  I said, OK, so that tiny one, where is that?
• 21:08
  He said China said, OK, so most of our money is coming from all
• 21:14
  those Arabs. Then he said, yes, so this tiny
• 21:16
  whatever, that's China. He said, yes, OK.
• 21:18
  They looked at the other circle. That was now the other way
• 21:21
  around where the big one that was like 90% was a different
• 21:25
  colour and then the small one that was like 10% was something
• 21:27
  colour. I said, OK, what's that big one?
• 21:29
  So these are the number of scammers that try to scam us.
• 21:33
  Oh, by the way, I didn't expect it.
• 21:35
  But when we started doing export business men, there are lots of
• 21:39
  scammers out there in this world, plenty of scammers.
• 21:41
  I used to think Nigerians are the king of scams, but I guess
• 21:45
  scamming is a universal thing because anyway, it was just a
• 21:49
  big surprise because we started off in the wedding space.
• 21:52
  I used to do photo, he used to do video and you come across one
• 21:55
  or two people who are trying to scam you, but it's not like
• 21:59
  export. On the export thing.
• 22:01
  I would say every two or three days you meet somebody that is
• 22:04
  trying to scam you, trying to do 4 and 9 as if you are doing the
• 22:07
  export. So those of you who are in the
• 22:08
  export business, you know, shine your eyes, you know, be very
• 22:10
  careful. So he said, oh, the big one was
• 22:13
  these are people that are trying to scam us and you know, blah,
• 22:16
  blah, blah. And then everything was
• 22:18
  colloquial. And so OK, that big one from
• 22:20
  which country? And then he said China.
• 22:22
  I said, what? So all the so like 90% of people
• 22:27
  that are trying to scam us, they're from China.
• 22:29
  He say yes. And then those are all making
• 22:31
  the smallest amount of our money say yes, almost time for a
• 22:35
  meeting. so-called mumsy called him.
• 22:36
  I said, look, in my own opinion, if Asian countries, this small
• 22:42
  money and this small inquiries, but then nobody scammers this
• 22:45
  big from now on, can we just ignore anybody that's calling us
• 22:49
  from China or an Asian country? And then that's how that's how
• 22:54
  we decided. So you can see that in this
• 22:56
  case, that's how it that's how it helps to, you know, improve
• 23:01
  insights, can help how you conduct your business.
• 23:03
  You can look at something and very clearly, even for people
• 23:07
  who are illiterates when it comes to these sorts of things
• 23:09
  like me, we hope to see clearly like this is where we're making
• 23:12
  this amount of money. This is where we're losing this
• 23:14
  amount of money. OK, then this is perhaps what it
• 23:18
  is that we need to do next. Oh, by the way, apologies guys.
• 23:20
  The crew that is cleaning the building, they've moved right
• 23:23
  here next to the window. So expect to hear more noise
• 23:26
  from this part. So the tech gives you where was
• 23:32
  I? So improved insights.
• 23:34
  Basically, you guys are going to be able to analyse data, you're
• 23:37
  going to be able to look at trends and you're going to be
• 23:39
  able to see opportunities that you have for for improvement.
• 23:45
  Then of course, tech is also useful for collaboration.
• 23:48
  Like I've pointed out, you know, you can save, share information
• 23:51
  with the team. And I think it's a sign from the
• 23:56
  universe, you know, now that these idiots have come next to
• 23:58
  my window that I think it's time to bring today's episode to a
• 24:02
  close. Where was I?
• 24:05
  Yeah, So that's pretty much. So that's just me freestanding
• 24:07
  about how we can use technology to empower the sales team.
• 24:11
  So let me just wrap up now and we'll head into the bank and see
• 24:14
  how I can chase down my 50K because right now, 50K actually
• 24:18
  is needed. So thank you for your time and
• 24:22
  attention. And remember that if you'd love
• 24:24
  to connect with me to explore opportunities, the phone number
• 24:27
  is 08064662140 or you can WhatsApp me on the same number
• 24:33
  now. The country code is +234 for
• 24:36
  those of you who are not Nigerian.
• 24:38
  And then also if you're looking for me on social media, the
• 24:42
  place to look for place to look at rather is on LinkedIn.
• 24:45
  So I'll catch you all tomorrow.