Latest / Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies
How a Tornado Shelter Maker Scaled to 20 Million by Fixing Its Sales Cycle
When a family-owned tornado shelter company hit a ceiling at around $5 million, the problem wasn't demand — it was the way they sold. In this episode, Lucas and Luna break down how a structural shift in the sales process — moving from a single in-person pitch to a virtual, education-first funnel — unlocked a path to $20 million in revenue. They walk through the specific changes: replacing highway billboards with search and social, building a comparison tool that lets buyers self-qualify, and hiring a dedicated closer to handle the influx of warm leads. They also dig into the numbers that…
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