Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Stop Podcasting for Likes (Start Podcasting for Sales)

Transcript

Stop Podcasting for Likes (Start Podcasting for Sales) · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the podcast.
• 0:03
  Today we're going to be looking at content marketing,
• 0:07
  establishing a personal brand and growing your sales.
• 0:11
  So of course this is going to be a long episode, so strap in now.
• 0:16
  First off, let's define the terms so that we know exactly
• 0:19
  what it is that we are talking about.
• 0:22
  Well, content marketing is a form of marketing where you put
• 0:25
  out, OK, let's define content first of all.
• 0:29
  Now for the purposes of sales and marketing, every single time
• 0:33
  you hear content, not just on this podcast, but usually over
• 0:36
  on the Internet, content just means photos, videos, texts, you
• 0:41
  know, blog articles, podcast, whatever it is.
• 0:46
  Anything that can be created on the Internet, we'll call that
• 0:49
  content. Now, content marketing is when
• 0:51
  you take all those sorts of things, video, audio or text,
• 0:56
  you're trying to put some value behind it.
• 0:59
  And the whole idea is that by putting out valuable content,
• 1:02
  over time, people will interact, people will engage, they will
• 1:07
  come to know, like and trust you.
• 1:09
  And so when people are ready, when they are finally in that
• 1:14
  situation where they might need your product or your service,
• 1:16
  you are going to be the one that they will turn to.
• 1:18
  So that's the idea behind content marketing.
• 1:21
  Now, content marketing is not something, it's not anything
• 1:25
  new. It's been around for a while.
• 1:27
  Whether in traditional media or social media, content marketing
• 1:31
  is a thing and content marketing has been here for a very long
• 1:34
  time. So what content marketing means
• 1:37
  in simple times nowadays is that people are going to be putting
• 1:40
  out useful content. I'll put it now, OK, in the
• 1:47
  maybe a decade ago when blogging was popular, people would be
• 1:54
  putting out blogs. OK, so let's say a a decade ago,
• 1:57
  this wouldn't have been a podcast, this would have been a
• 1:59
  blog. But either way, the theory would
• 2:02
  still be the same because what I'm doing actually is content
• 2:04
  marketing. So I'm putting out the podcast.
• 2:06
  The podcast is valuable. People come here and they feel
• 2:11
  like they know me. They feel like they trust me,
• 2:13
  They feel like we're in a relationship.
• 2:14
  When people are ready for consulting services on certain
• 2:18
  things, they reach out to me. So that is content marketing.
• 2:23
  Now remember I said today we're talking about content marketing,
• 2:26
  establishing a brand and growing your sales.
• 2:29
  So obviously this whole thing about content marketing has some
• 2:34
  really interesting implications for building a personal brand.
• 2:39
  And I think that's the reason why lots of people nowadays are
• 2:42
  drawn to podcasting and other forms of long form content,
• 2:51
  because people have this desire to establish a personal brand.
• 2:54
  And they can see that people who do pretty well consistently
• 2:59
  putting out videos, consistently putting out podcast,
• 3:02
  consistently putting out infographics or whatever as a
• 3:07
  form of content marketing, they become a personal brand in
• 3:10
  quote. And so lots of people are drawn
• 3:12
  to it. And I think that's the reason
• 3:14
  why people have been reaching out to me.
• 3:17
  Listeners of the podcast have been reaching out to me to say
• 3:19
  how far I want to start a podcast, I want to build a
• 3:21
  brand, you know, blah, blah, blah.
• 3:23
  So they've been lots of questions.
• 3:24
  So quite frankly, that's the reason why I'm making today's
• 3:26
  episode because people are still reaching out to say I want to
• 3:29
  build a personal brand, I want to build a personal brand, I
• 3:32
  want to start a podcast, you know, blah, blah, blah, you
• 3:34
  know, all that whole, you know, everything all joint.
• 3:38
  Now, of course, you guys already know what my opinion is.
• 3:42
  I say that this whole thing around chasing a brand is a
• 3:45
  distraction and I advise people not to go there in the
• 3:48
  beginning. But I'm not going to bring up
• 3:51
  that whole argument today. So let me just stick to the
• 3:54
  script. So excuse me, let me just stick
• 3:57
  to the script because people are reaching out to me to say how
• 4:01
  far I understand the podcast, or I've already started the
• 4:04
  podcast, or I'm trying to grow a personal brand.
• 4:07
  And luckily, some of you are beginning to get it that the
• 4:12
  whole point of all this is sales.
• 4:15
  Let me repeat, the whole point of all this is sales.
• 4:18
  The whole point of all this is revenue.
• 4:21
  People don't create content for content sake.
• 4:24
  Anybody that you see that is dancing around on TikTok,
• 4:26
  they're not just dancing for dancing sake.
• 4:28
  They're dancing because, well, if they are serious, they have
• 4:31
  found a way to make dancing and bring money for them.
• 4:35
  So at the end of the day, money is at the end of this thing.
• 4:38
  So whenever people are talking content marketing, the goal is
• 4:41
  sales, the goals is money. If somebody is talking
• 4:44
  podcasting, the goal is sales, the goal is money.
• 4:47
  If somebody is dancing on TikTok, the goal is sales, the
• 4:50
  goal is money. Don't lose sight of that.
• 4:53
  Sometimes I worry that too many of you are being distracted.
• 4:55
  Like maybe some of you listen to this podcast and you think, oh,
• 4:57
  podcasting is cool. I think you guys are being
• 5:00
  seduced by the cool factor. That's why too many people want
• 5:02
  a podcast. All right, anyway, so I've
• 5:05
  defined the key terms. I've defined content marketing.
• 5:09
  No need to define personal brand.
• 5:12
  OK, let's just define personal brand.
• 5:14
  Let's just say personal brand is your reputation.
• 5:17
  And then, OK, I've stressed that the the whole part of this thing
• 5:21
  is to grow your sales. Now what I'm going to do next is
• 5:26
  this because remember I said folks have been reaching out to
• 5:29
  me. I understand the podcast.
• 5:31
  I've already started the podcast, so I want to use
• 5:34
  someone who has already started the podcast.
• 5:36
  What we're going to do is we're going to critique how he has
• 5:40
  implemented his podcast, hoping that those of you who are
• 5:44
  thinking, those of you who are also seduced by starting a
• 5:46
  podcast, I'm hoping that you guys might be able to learn one
• 5:49
  or two lessons from this, please.
• 5:52
  The overall lesson that I want anybody who's listening now to
• 5:55
  learn is that we're not creating content for content sake.
• 5:59
  It's about sales, it's about money, it's about revenue.
• 6:04
  And for those of you who've been listening for the last 2-3
• 6:06
  weeks, you will remember the time when I came up here to talk
• 6:10
  about this other individual who wanted to start the podcast.
• 6:12
  And I say, how far with the money.
• 6:13
  He said, don't disturb me about the money, I'll take care of
• 6:15
  that. Only for him to come back later
• 6:17
  on and say, OK, these are the kind of ideas he wants for the
• 6:20
  money. So basically what I'm trying to
• 6:24
  say is even if you say I just want a podcast, I don't care
• 6:26
  about the money. Last, last, you still come back
• 6:29
  and say, OK, what can I do about money?
• 6:31
  So it's always about the money. We can't run away from it.
• 6:34
  Money is not dirty. Money is necessary.
• 6:37
  Money is a medium of exchange. Wanting money is not a bad
• 6:40
  thing. Chasing money is not a bad
• 6:42
  thing. You need money.
• 6:43
  Nobody can live without money on this earth.
• 6:46
  You cannot. It's unfortunate, but economics
• 6:49
  is a thing. Resources are limited, Resources
• 6:52
  are scarce. So if you want to acquire stuff,
• 6:55
  if you want to do things, you want to implement things, you
• 6:57
  need money. So people will be listening to
• 6:58
  this podcast. Stop being stop being shy about
• 7:01
  this thing. It's not a it's not a shyness
• 7:05
  something, it's a necessary something.
• 7:07
  So I'll stop being coy about this.
• 7:09
  All right, so now we're going to critique the way that somebody
• 7:13
  implemented a podcast. So how will I do this thing now?
• 7:22
  Anyway, so this guy now he started a new podcast.
• 7:25
  I'm not going to call his name. Let's just call him.
• 7:27
  What name shall we call him now? Yeah, let's call him Mr. T.
• 7:31
  Yeah, because let's just call him Mr. T So Mr. T has come up
• 7:35
  with a new podcast. And what Mr. T wants to do with
• 7:39
  his podcast is he wants his podcast to be, he's trying to
• 7:42
  build a distribution network. That's the idea behind the
• 7:45
  podcast because he's in the financial services space and
• 7:48
  he's going to be coming up with financial products in the
• 7:50
  future. And so he wants to be able to
• 7:52
  sell the products using the podcast.
• 7:55
  Now, first of all, this is, well, clap for Mr. T clap for
• 7:59
  him. Very, very well, very, very
• 8:01
  well. Remember, I set out the top of
• 8:03
  the episode. If there's any lesson that I
• 8:05
  want people to learn today, aren't you to learn that Luke is
• 8:08
  always about the money Now, even if you don't learn any other
• 8:11
  lesson and then you close the podcast at this point, but at
• 8:13
  least you know that it's about the money.
• 8:15
  No problem. I'm OK, I'm happy.
• 8:18
  So he recognizes that it is about the money.
• 8:20
  So he's being strategic. The reason why he's creating a
• 8:23
  podcast is because he's looking for a distribution network.
• 8:26
  When he starts selling financial products, there has to be a
• 8:30
  place where you they'll be connecting him to potential
• 8:33
  audiences. And so he's creating a podcast.
• 8:35
  And so for that, Mister TI, clap for you, you, you're on the
• 8:38
  right path. Then he also wants to try some
• 8:42
  ideas around community building. He wants to build a professional
• 8:44
  community. He wants to secure brand
• 8:47
  partnerships. Let's see what else, you know,
• 8:52
  all those sorts of things. And then of course, he also
• 8:55
  wants to build a personal brand. And like I say, anytime I hear
• 8:58
  personal brand, you know, my head will just be scratching as
• 9:02
  I think you were putting the card before the horse when you
• 9:05
  keep talking about personal brand, personal brand.
• 9:07
  But anyway. But at least he's thinking the
• 9:11
  podcast has a purpose. There's some strategy behind it.
• 9:13
  So I guess lesson the more should be this.
• 9:15
  If you want to engage in content marketing, any form of long form
• 9:20
  content creation, whether it's putting up videos or doing
• 9:26
  Instagram lives, Instagram Reels, so on Instagram Reels
• 9:29
  also called Instagram live and all these sorts of things, you
• 9:32
  know, maybe doing it every week or every two, two days or every
• 9:35
  3-3 days or whatever, or you want to create a podcast.
• 9:39
  Just remember that money should be OK Anyway, I've mentioned
• 9:51
  money, money, money too much. Let me just go on.
• 9:53
  And so first of all, now for Mr. TI wanted to know what his goal
• 9:57
  was for making the podcast because like I said, too many
• 10:00
  people are just seduced by the fact that content is cool
• 10:03
  because I'm sorry, podcasting at long form content is cool
• 10:06
  because you look at somebody who's creating Instagram views
• 10:08
  and they're getting thousands of views and you know, it's sexy
• 10:11
  and you want that or you hear that I now have 3400 and
• 10:17
  something subscribers on Spotify and it sounds sexy and you want
• 10:20
  that. You also want subscribers as
• 10:22
  well. And so because of that, you
• 10:23
  know, reach out and say, I want to start a podcast.
• 10:25
  So I wanted to know his goals. And like I said, he's thinking
• 10:32
  straight. He wants to create distribution
• 10:34
  for financial products that he's going to sell later on.
• 10:38
  And then he also spoke about some networking thing,
• 10:40
  networking things, you know, things like that.
• 10:43
  And like I said, we kind of clap forms that he he's in the right
• 10:45
  place. But however, there are a few
• 10:47
  things that came up or rather a few things that I've thought
• 10:52
  about after having this chat with him and only share on the
• 10:57
  podcast. Now, the first thing that I want
• 10:59
  to point out is I want to use podcasting as a networking tool.
• 11:05
  And there are a couple of you who want to use podcasting as a
• 11:07
  networking tool, but you do not know how to use podcasting as a
• 11:11
  networking tool. You've not given it much
• 11:14
  thought. You just assume that if you
• 11:16
  start a podcast, then the networking will automatically
• 11:19
  follow. And that is not the case.
• 11:22
  Now, the different kinds of podcast formats.
• 11:25
  I'm sure you guys have noticed that what I do, this is a solo
• 11:29
  show, meaning I come over here, I grab the microphone and I'm
• 11:32
  spitting value over the course of 30 minutes, 45 minutes, one
• 11:35
  hour, you know, no matter how long or no matter how short.
• 11:39
  So this is just one format and that is the solo, the solo host
• 11:45
  format. Then there's also another format
• 11:48
  for podcasting, which is the guest interview format, and it
• 11:52
  looks as if the guest interview one is much more popular.
• 11:56
  Now, if you want to use podcasting as a networking tool,
• 11:59
  you actually have to be using the guest interview format.
• 12:04
  The reason why I'm mentioning this is that Mister T has
• 12:06
  started the podcast and he said he wants to use podcasts for
• 12:08
  networking, but Mr. T's podcast is a solo show.
• 12:12
  The two don't blend. If you are a solo host like me,
• 12:17
  the chief benefit that you're going to get from having a
• 12:20
  podcast is expert positioning. So because you're the only
• 12:24
  person on the mic, because you're the only person talking
• 12:27
  about your unique frameworks, your own unique approaches, you
• 12:30
  know, things like that people will be exposed to you as an
• 12:35
  expert. And so the if you want to use
• 12:41
  your podcast for networking, you should not be having a solo
• 12:46
  show. I repeat, if I tava shima want
• 12:50
  to use this podcast to network, I should not have a solo show.
• 12:54
  I should do a show where I start interviewing people where I have
• 12:58
  guests. So that's one thing I want to
• 13:00
  point out. So any of you who is thinking of
• 13:02
  starting a podcast, if you want to use it as a networking tool,
• 13:06
  please go and start looking for guests.
• 13:11
  Now the thing about the guest format is this.
• 13:15
  Let's say you publish once a week, that's for a month.
• 13:21
  So you have 4 guests, then 4 * 12.
• 13:24
  What is that? Is that 50?
• 13:26
  I don't know, 4 * 12, four times, 284 times one, but that's
• 13:31
  48. OK, good.
• 13:32
  That's 48. So now if you look at this, the
• 13:35
  simple mechanics, if you want to have a podcast where you publish
• 13:39
  an episode weekly, you're going to have to talk to 48 guests.
• 13:44
  So can you see that already by simple mathematics, you already
• 13:49
  see that you're building quite a network around you because
• 13:52
  you're interacting with other people.
• 13:54
  Now I on the other hand, I have 1300 and something episodes, but
• 13:58
  it's all me. So yes, maybe in a sense I have
• 14:01
  some sort of community or things like that.
• 14:03
  But The thing is, my podcast is not a networking tool.
• 14:07
  You want to use your podcast as a networking tool.
• 14:09
  Make sure you interview guests. So that's something that Mister
• 14:12
  T should think about if you're serious about networking.
• 14:15
  He has to change the format. Then another thing that people
• 14:20
  forget, or rather lots of people don't know, is this.
• 14:23
  When you're using a podcast as a networking tool and you're
• 14:28
  interviewing people, you actually should be interviewing
• 14:32
  people who might have a need for your product or your service
• 14:39
  because networking for networking sake will make you
• 14:43
  tired. You will have published 52
• 14:48
  episodes over the course of a year.
• 14:51
  You would have interviewed 52 people.
• 14:56
  I'll be 48 people. Sorry.
• 14:58
  OK, I did my mouth wrong. OK, They're 52 weeks in a year.
• 15:00
  Sorry. Forgive me.
• 15:01
  I did my mouth wrong. OK, So you would have published
• 15:03
  52 episodes in a year. You would have interviewed 52
• 15:07
  people. By the end of the day, you
• 15:08
  wouldn't have generated any sales.
• 15:10
  And then networking for networking sake, it gets boring.
• 15:13
  It gets tiring. So when you interview people,
• 15:15
  you actually should be interviewing people who might be
• 15:18
  use, who might need your product, who might need your
• 15:20
  service so that after the interview where you guys are
• 15:23
  chatting and all not, you know, some business might come out of
• 15:26
  it. So Mr. T, he's in the financial
• 15:31
  space, wealth, wealth advisory space, stuff like that.
• 15:34
  So he actually should be interviewing people who are in
• 15:37
  need of financial products, wealth advisory products, you
• 15:39
  know, stuff like that. Maybe invite someone, you talk
• 15:43
  about business growth, you talk about their business, blah,
• 15:45
  blah, blah, blah, blah, blah, blah, blah, blah.
• 15:47
  Maybe during the interview you point out how certain principles
• 15:50
  of of how many you know, how some wealth advisory principles
• 15:55
  or frameworks can help them grow their business or grow their
• 15:57
  investments or grow their whatever.
• 15:59
  By the time you're done with the interview, eventually you guys
• 16:03
  will start chatting off camera and the guest will now ask you,
• 16:06
  So what do you do? That is where you be able to
• 16:08
  tell them, oh, I'm into wealth advisory, blah, blah, blah.
• 16:10
  We have this investment product, that investment product.
• 16:12
  The person says, oh really? And then you get some money from
• 16:15
  that. So summary, if you're like Mr. T
• 16:21
  and you want to use podcasting as a networking tool, do not
• 16:24
  start a podcast like my interview guests.
• 16:27
  If you're interviewing guests and you're publishing 1A week,
• 16:31
  you would have network with 52 people by the end of the year,
• 16:34
  then money is important. Money is important.
• 16:38
  Don't be shy. Money is important.
• 16:40
  The people that you interview on your product, I saw on your
• 16:42
  product on your podcast are people who might need your
• 16:45
  product or your service. So you interview them, you give
• 16:49
  them some value, you give them, you share your Airways with
• 16:53
  them, you get to them, talk about themselves, talk about
• 16:57
  their business, let them feel cool, let them feel you know,
• 16:59
  whatever. And then when you will get off
• 17:02
  the podcast, of course, relationship building will now
• 17:04
  go talk one-on-one and eventually the person will ask
• 17:07
  you, what do you do? You'll get a chance to sell
• 17:09
  something. So if you have a podcast, you
• 17:11
  interview 52 people and at the end of the day, out of those 52,
• 17:15
  if you do business with 10 of them, is it bad?
• 17:17
  It's not bad. It's better than people who have
• 17:20
  podcasts and who podcasts for 678910 years and are not making
• 17:24
  any money from podcast. By the way, that's one reason
• 17:27
  why people fade. They will start the broadcast,
• 17:30
  they will say it's not about the money.
• 17:32
  Then after three years, they're like, why am I even continuing
• 17:34
  with this thing itself? This thing is a burden.
• 17:36
  And then they stop. OK.
• 17:39
  Then Mr. T also wants to use podcasting as a means of
• 17:42
  community building. Oh, sorry.
• 17:46
  By the way, if you're discovering this podcast for the
• 17:47
  first time, my name is Tavishma Ayede.
• 17:50
  I'm a former lawyer turned business consultant.
• 17:53
  And what I do over here on the podcast is I like to solve
• 17:55
  business problems. So if you'd love to connect with
• 17:58
  me just like Mr. T did, you can call, send me a text message or
• 18:01
  WhatsApp message on 08064662140. Now this is your first time
• 18:08
  listening. You think that this is a show
• 18:09
  about podcasting? Actually, it's not sure about
• 18:12
  podcasting. It's a podcast about sales.
• 18:16
  It's just that apart from Mr. T, people who have been reaching
• 18:18
  out to me, you know, last year opening new year, there's lots
• 18:22
  of people saying I want to start a podcast.
• 18:24
  So I'm just making today's podcast episode as a resource
• 18:27
  for these people so that they can think through certain
• 18:30
  things. Clearly, the first thing I've
• 18:32
  stressed is, look, it's always about the money, whether we like
• 18:35
  it or not. So we should be thinking about
• 18:37
  these things. This podcast that I'm starting,
• 18:39
  What's the whole point? And when and how does money
• 18:42
  factor into the conversation? Sorry, into the equation.
• 18:46
  All right then Mr. T also says that he wants to use the podcast
• 18:53
  to build a community. Very good.
• 18:56
  Now I remember why I said I wanted to discuss this one, and
• 19:01
  it's because lots of people say they want to build a community.
• 19:04
  They want to build a community, but people do not understand
• 19:07
  what a community means. Some people look at me and they
• 19:12
  look at the fact that I have over 3400 and something
• 19:18
  subscribers and they think I have a community.
• 19:22
  Actually, I don't. My subscribers, my subscriber
• 19:25
  base, whether on Spotify or whether on YouTube, they are not
• 19:30
  a community. They are a subscriber base or
• 19:34
  they're a followership base or they're a whatever, but it's not
• 19:38
  a community because a community is a group of people who talk to
• 19:42
  each other. What happens on a broadcast is I
• 19:49
  come and talk at you, so it's not a community.
• 19:54
  In other words, if I disappear today, everything will fall
• 19:57
  apart. If I decide I'm no longer
• 20:00
  podcasting after this episode, this everything will scatter.
• 20:05
  That is not a community. A community is when people start
• 20:08
  talking to each other. If I successfully build a
• 20:10
  community, even if I remove myself from the equation, the
• 20:14
  thing will continue. Some people might say, oh,
• 20:17
  Tareshima is out of the equation and no problem.
• 20:19
  But you know, we don't, they relate, so let's go and do our
• 20:22
  own thing. The community will live on its
• 20:25
  own. So if Mr. T is serious about
• 20:30
  creating a community and if you want to start a podcast because
• 20:35
  you want to create a community, you had better think about ways
• 20:39
  where you can create opportunities for people to
• 20:44
  start talking to each other. So if you have a podcast and
• 20:48
  then you create a Facebook group, for instance, and people
• 20:50
  are in the Facebook group and you're, you're able to cope with
• 20:55
  a good moderation strategy so that people are talking to each
• 20:58
  other good. And then you have a community.
• 21:00
  Now this is 1 strategy that has been used by so I can't remember
• 21:05
  the guy's name, but anyway, the guy has a podcast and then the
• 21:09
  guy has a Facebook group. But then in Facebook group,
• 21:12
  instead of him talking all the time, he encourages people to
• 21:15
  ask questions because he noticed that the new people in the
• 21:19
  group, when they ask questions before the guy can answer.
• 21:23
  Some of the senior members who say have you tried this?
• 21:25
  Have you tried this? Have you done this?
• 21:27
  And it was driving, it was giving value to the group.
• 21:29
  Now the senior members of the group who are replying are
• 21:32
  saying have you tried this? Do it like this, do it like
• 21:33
  this. Those people are now getting
• 21:36
  status. Those people are now getting
• 21:38
  some level of recognition, some importance, and so it got the
• 21:42
  dynamic going. So the guy has the podcast and
• 21:47
  he has the Facebook group, but he's not in the Facebook group
• 21:50
  every day because he knows that the community, they don't, they
• 21:53
  relate everybody. Like people are talking amongst
• 21:56
  themselves. Sometimes the guy will show for
• 21:59
  two weeks and you know, nobody, nobody, how I put it, nobody
• 22:04
  diverts. It's not a problem.
• 22:06
  The fact that he didn't show in the group for two weeks,
• 22:08
  actually, it's not a problem. Things are going on fine.
• 22:11
  That is a community. So think about that.
• 22:14
  If you want to use podcasting as a community building tool.
• 22:20
  Then from more about the conversations that I had with
• 22:24
  Mr. T, let's see. OK, making money from the
• 22:28
  podcast, OK, good. He wants to sell products and
• 22:32
  services. OK, good, that makes sense.
• 22:36
  But then people who want to make money from a podcast, they
• 22:39
  forget that content marketing is a long term strategy because you
• 22:46
  have to establish thought leadership first.
• 22:48
  People need to see that you are the guy or that you are the very
• 22:51
  babe. It is only when they see you are
• 22:53
  the guy, you are the very babe, they feel like they know you,
• 22:55
  that then they will start giving you money.
• 22:57
  If from day one, my very first podcast episode, I start trying,
• 23:01
  I started trying to collect money from you guys, people will
• 23:04
  not be here. People will say, who is this
• 23:05
  guy? Who is this?
• 23:07
  Who is this? Who is this bad guy?
• 23:08
  A lot of you would have left. It's because you've been hanging
• 23:12
  around and you see the value that I provide, especially those
• 23:15
  of you who reach out and have the free, the free sessions
• 23:20
  where I, I, I give you free business advice.
• 23:22
  You guys hang around and then eventually some of you say, you
• 23:25
  know what? We have this problem.
• 23:27
  We have this problem. I'm opening this store, I'm
• 23:29
  hiring a new team. I'm this, I'm this, I'm done and
• 23:32
  that I want you to come and consult for us.
• 23:35
  It's a long time play. So you're not going to be able
• 23:37
  to charge money from day one when you start publishing the
• 23:40
  podcast, which is why I keep saying for those of you who are
• 23:44
  seduced by the podcast, it sounds cool.
• 23:46
  You're seduced by podcasting. Money is important.
• 23:49
  We have to start thinking about this thing and you have to
• 23:51
  recognize that money is not going to come from day one
• 23:55
  exempt. If you start interviewing guests
• 24:01
  and you interview guests who might need your product or your
• 24:04
  service in that way, OK, you can make money from your podcast in
• 24:09
  the in the short term. So let's see, OK, this is really
• 24:17
  30 minutes. And honestly, the conversation
• 24:20
  is still plenty. The conversation is still
• 24:23
  plenty. OK, let me just let me just
• 24:26
  leave it like this. Let me cap it like this so that
• 24:27
  this won't be a very long episode.
• 24:31
  So I'll come back and then I'll address some other things that
• 24:36
  came up with the conversation between Mr. T and I.
• 24:39
  So let's just say this is going to be a 2 parter or a three
• 24:42
  parter. OK.
• 24:43
  So yeah, we're wrapping up Part 1 now about content marketing,
• 24:48
  establishing a personal brand and growing your sales.
• 24:52
  So the key lessons that I wanted you guys to take away from this,
• 24:55
  if you have been seduced by podcast, now you want to start
• 24:59
  one just like Mr. T, remember that money is key.
• 25:02
  So be strategic about this thing.
• 25:04
  When is money going to come into the equation and how we need to
• 25:08
  be strategic. Then some of the key ideas that
• 25:11
  we've discussed about this. Let's see, what else?
• 25:15
  OK, Mr. T spoke about networking.
• 25:17
  Yes, podcasting can be a networking tool, but if you want
• 25:20
  to use your podcast to network, don't do solo show.
• 25:24
  There are too many of you who say I want to network and then
• 25:26
  you're the only person on the mic.
• 25:28
  If you want to network and you want to use podcasting to do
• 25:31
  that, my friend, go and set up a two person or something and have
• 25:35
  two people from day one and start doing guest interview.
• 25:39
  My recommendation, interview people who might need your
• 25:42
  product or service because after interview 52 people in a year
• 25:46
  because it is hard to be sending phone call back and forth.
• 25:50
  Are you OK? Are you ready?
• 25:51
  Shall we record on Monday? Can we record on Wednesday?
• 25:54
  Can we record on Friday? All that back and forth you go
• 25:57
  through all that wahala 52 interviews and then you're not
• 25:59
  making a single couple. It's hard, so at least
• 26:06
  interview, interview people who might be users of your product
• 26:09
  or service so you can miss on change.
• 26:11
  Like I said, if you interview 52 people, if you interview 52
• 26:14
  people, ten of them become your clients.
• 26:16
  It's not bad. It's not bad at all at all, at
• 26:19
  all. Then when it comes to making
• 26:22
  money from the podcast, have realistic expectations.
• 26:24
  If you're the only person on the microphone, it's going to be a
• 26:27
  long term play. You are not going to make money
• 26:29
  in the first year. You will make money in the first
• 26:32
  two years, maybe even the first three years.
• 26:34
  There's going to be a long term play because you have to
• 26:36
  establish know, like and trust. You also have to establish for
• 26:40
  leadership. These dynamics unfortunately
• 26:43
  take time. So if you want to make money in
• 26:45
  the short term, it has to be gas be an interview, interview
• 26:51
  something. And then you're interviewing
• 26:53
  people who might need your, your product or your service.
• 26:58
  Or maybe you can come up with a gist podcast.
• 27:01
  Like I said what I said and the honest bunch and stuff like
• 27:04
  that. But then you have to be very
• 27:05
  entertaining. And in that one, the gameplay is
• 27:09
  going to be advertising, making money from advertising.
• 27:13
  But even then, it's still going to be a long time play because
• 27:15
  it's not I said what I said and the honest bunch and all these
• 27:18
  other people like tea with tea and all that.
• 27:21
  It's not as if they started collecting sponsorship money
• 27:23
  from from from day one. All right, so that's it.
• 27:27
  Let me just wrap it up. Let me upload this podcast sharp
• 27:31
  sharp. If I can, I'll come back and
• 27:33
  just do Part 2 this night and then maybe Part 3 tomorrow.
• 27:37
  So that's it Now, if you're listening to the podcast and
• 27:40
  you'd love to connect, call, send me a text message or a
• 27:43
  WhatsApp message on 08064662140. Excuse me.
• 27:52
  So yeah, I've been calling our folks especially for the whole
• 27:57
  month of February, people who want to start businesses but
• 28:00
  they're not sure which business to start or they have 3-4 ideas.
• 28:04
  So reach out to me. Let's help you select the right
• 28:06
  idea. Let's help validate the idea to
• 28:09
  show that there's market demand and then let us also create a
• 28:12
  selling strategy, sorry, selling framework so that people come
• 28:16
  back and buy again and again and also so that they refer, they
• 28:20
  refer their friends, their family members and their
• 28:22
  associates because we're looking for referral money here.
• 28:26
  Then if you've been listening to the podcast, just like Mr. T and
• 28:31
  you are being seduced by the earlier of podcasting and you
• 28:35
  want to start a podcast, Yeah, I can help you out as well.
• 28:37
  So just reach out 0806466 2140. I'm OK with giving free advice.
• 28:46
  So there's no problem with that. Just make sure you state it
• 28:51
  clearly when you reach out to me.
• 28:53
  Just say it. You're looking for free business
• 28:54
  advice. That's not a problem.
• 28:56
  If we chat, you get value from the free business advice and you
• 28:59
  want us to hook up a consulting session, we can.
• 29:02
  So yeah, that's it. Thank you very much for your
• 29:05
  time and attention. I will catch you all on the Part
• 29:09
  2 of this podcast episode on the Part 2 of this podcasting brand
• 29:18
  building and growing your sales. How will I call it now?
• 29:22
  Anyway, you get the point. I'll catch you guys soon.