Latest / Women in The Coaching Arena / 90 | How to make money as a coach in 2025

Transcript

90 | How to make money as a coach in 2025 · Women in The Coaching Arena

• 0:45
  Hello
• 0:46
  and
• 0:46
  welcome
• 0:46
  to
• 0:47
  Women
• 0:47
  in
• 0:47
  the
• 0:47
  Coaching
• 0:48
  arena
• 0:48
  podcast.
• 0:49
  I'm
• 0:49
  so
• 0:49
  glad
• 0:49
  you're
• 0:50
  here.
• 0:51
  I'm
• 0:51
  Jo
• 0:51
  Lott,
• 0:52
  a
• 0:52
  business
• 0:52
  mentor
• 0:53
  and
• 0:53
  ICF
• 0:54
  accredited
• 0:54
  coach
• 0:55
  and
• 0:55
  I
• 0:55
  help
• 0:56
  coaches
• 0:56
  to
• 0:56
  build
• 0:57
  brilliant
• 0:57
  businesses.
• 0:59
  I
• 1:00
  know
• 1:00
  that
• 1:00
  when
• 1:00
  you
• 1:00
  prepare
• 1:01
  to
• 1:01
  enter
• 1:01
  the
• 1:02
  arena
• 1:02
  there
• 1:02
  is
• 1:03
  fear,
• 1:03
  self
• 1:04
  doubt,
• 1:04
  comparison,
• 1:05
  anxiety,
• 1:06
  uncertainty.
• 1:08
  You
• 1:08
  can
• 1:09
  tend
• 1:09
  to
• 1:09
  armour
• 1:10
  up
• 1:10
  and
• 1:10
  protect
• 1:11
  yourself
• 1:11
  from
• 1:12
  vulnerability.
• 1:14
  In
• 1:14
  this
• 1:14
  podcast
• 1:15
  I'll
• 1:15
  be
• 1:15
  sharing
• 1:15
  honest,
• 1:16
  not
• 1:16
  hype,
• 1:17
  practical
• 1:17
  and
• 1:17
  emotional
• 1:18
  tools
• 1:18
  to
• 1:19
  support
• 1:19
  you
• 1:19
  to
• 1:19
  make
• 1:20
  the
• 1:20
  difference
• 1:20
  that
• 1:20
  you're
• 1:21
  here
• 1:21
  for
• 1:22
  DARE
• 1:22
  greatly
• 1:23
  you
• 1:23
  belong
• 1:24
  in
• 1:24
  this
• 1:24
  arena.
• 1:26
  Hello,
• 1:27
  welcome
• 1:27
  to
• 1:27
  the
• 1:28
  90th
• 1:28
  episode
• 1:29
  of
• 1:29
  Women
• 1:29
  in
• 1:29
  the
• 1:30
  Coaching
• 1:30
  Arena.
• 1:30
  I
• 1:31
  am
• 1:31
  so
• 1:31
  glad
• 1:31
  you
• 1:31
  are
• 1:32
  here.
• 1:32
  It
• 1:33
  feels
• 1:33
  very
• 1:33
  exciting
• 1:34
  to
• 1:34
  be
• 1:34
  on
• 1:34
  my
• 1:34
  90th
• 1:35
  episode
• 1:35
  and
• 1:35
  I
• 1:35
  must
• 1:36
  plan
• 1:37
  some
• 1:37
  sort
• 1:37
  of
• 1:38
  party
• 1:38
  or
• 1:38
  something
• 1:39
  for
• 1:39
  my
• 1:39
  100th
• 1:39
  episode.
• 1:40
  So
• 1:41
  thank
• 1:41
  you
• 1:41
  so
• 1:41
  much
• 1:41
  for
• 1:42
  listening
• 1:42
  and
• 1:43
  I
• 1:43
  cannot
• 1:43
  wait
• 1:44
  to
• 1:44
  dig
• 1:44
  into
• 1:44
  today's
• 1:45
  topic
• 1:45
  which
• 1:46
  is
• 1:46
  how
• 1:46
  to
• 1:46
  make
• 1:46
  money
• 1:47
  as
• 1:47
  a
• 1:47
  coach
• 1:47
  in
• 1:48
  2020.
• 1:50
  This
• 1:50
  is
• 1:50
  an
• 1:50
  honest,
• 1:51
  not
• 1:51
  hype
• 1:51
  episode
• 1:52
  with
• 1:52
  actionable
• 1:53
  things
• 1:53
  that
• 1:53
  you
• 1:54
  can
• 1:54
  implement
• 1:55
  following
• 1:56
  today's
• 1:56
  session.
• 1:57
  So
• 1:57
  let's
• 1:58
  start
• 1:58
  by
• 1:58
  thinking
• 1:59
  about
• 1:59
  what's
• 1:59
  working
• 2:00
  now,
• 2:00
  what
• 2:00
  trends
• 2:01
  do
• 2:01
  we
• 2:01
  need
• 2:01
  to
• 2:01
  keep
• 2:01
  an
• 2:01
  eye
• 2:02
  on
• 2:02
  and
• 2:02
  how
• 2:03
  can
• 2:03
  you
• 2:03
  thrive
• 2:04
  in
• 2:04
  your
• 2:04
  business
• 2:04
  next
• 2:05
  year?
• 2:06
  So
• 2:06
  I
• 2:06
  did
• 2:07
  some
• 2:07
  research
• 2:07
  into
• 2:08
  what's
• 2:09
  changed
• 2:10
  in
• 2:10
  the
• 2:10
  industry
• 2:11
  recently
• 2:11
  and
• 2:11
  I
• 2:11
  always
• 2:12
  do
• 2:12
  this
• 2:12
  for
• 2:12
  my
• 2:12
  workshops
• 2:13
  as
• 2:13
  well.
• 2:14
  My
• 2:14
  latest
• 2:14
  research
• 2:15
  shows
• 2:15
  that
• 2:15
  people
• 2:16
  are
• 2:16
  now
• 2:16
  viewing
• 2:17
  coaching
• 2:17
  as
• 2:18
  more
• 2:18
  like
• 2:18
  a
• 2:18
  necessity
• 2:19
  than
• 2:19
  a
• 2:20
  luxury.
• 2:21
  So
• 2:21
  that
• 2:21
  is
• 2:22
  really
• 2:22
  great
• 2:23
  news.
• 2:23
  It's
• 2:24
  not
• 2:24
  unusual
• 2:25
  for
• 2:25
  an
• 2:25
  individual
• 2:26
  to
• 2:27
  seek
• 2:27
  a
• 2:27
  coach
• 2:28
  now,
• 2:28
  whereas
• 2:28
  obviously
• 2:28
  years
• 2:29
  ago
• 2:29
  that
• 2:29
  was
• 2:29
  not
• 2:30
  the
• 2:30
  case
• 2:30
  and
• 2:30
  it
• 2:30
  was
• 2:31
  reserved
• 2:31
  for
• 2:31
  really
• 2:32
  senior
• 2:32
  professionals
• 2:33
  who
• 2:33
  would
• 2:34
  have
• 2:34
  it
• 2:34
  bought
• 2:35
  for
• 2:35
  by
• 2:36
  their
• 2:36
  workplace.
• 2:37
  So
• 2:37
  this
• 2:38
  shift
• 2:38
  will
• 2:38
  open
• 2:38
  doors
• 2:39
  for
• 2:39
  you
• 2:40
  to
• 2:40
  expand
• 2:40
  your
• 2:41
  reach
• 2:41
  and
• 2:41
  access
• 2:42
  everyday
• 2:43
  people
• 2:43
  by
• 2:44
  addressing
• 2:45
  everyday
• 2:45
  problems.
• 2:46
  My
• 2:46
  next
• 2:47
  finding
• 2:47
  is
• 2:47
  that
• 2:48
  specialization
• 2:49
  rules
• 2:50
  in
• 2:50
  the
• 2:50
  increasingly
• 2:51
  competitive
• 2:51
  market
• 2:52
  we
• 2:52
  are
• 2:52
  now
• 2:52
  in.
• 2:53
  Generalists
• 2:54
  have
• 2:54
  lost
• 2:55
  ground
• 2:55
  and
• 2:56
  coaches
• 2:56
  who
• 2:56
  focus
• 2:56
  on
• 2:57
  niche
• 2:57
  markets
• 2:58
  like
• 2:59
  hormonal
• 3:00
  health,
• 3:01
  leadership
• 3:01
  for
• 3:01
  hybrid
• 3:02
  teams
• 3:03
  or
• 3:03
  leveraging
• 3:04
  and
• 3:04
  scaling
• 3:05
  businesses
• 3:06
  are
• 3:06
  better
• 3:07
  positioned
• 3:07
  to
• 3:08
  stand
• 3:08
  out
• 3:08
  and
• 3:08
  command
• 3:09
  premium
• 3:09
  pricing.
• 3:10
  So
• 3:11
  it's
• 3:11
  more
• 3:11
  like
• 3:12
  a
• 3:12
  micro
• 3:12
  niche
• 3:13
  now.
• 3:13
  So
• 3:13
  leadership
• 3:14
  is
• 3:14
  not
• 3:15
  really
• 3:15
  a
• 3:16
  micro
• 3:16
  niche,
• 3:16
  it's
• 3:17
  a
• 3:17
  very,
• 3:17
  very
• 3:17
  wide
• 3:18
  niche.
• 3:18
  So
• 3:19
  the
• 3:19
  more
• 3:19
  you
• 3:19
  can
• 3:20
  find
• 3:21
  your
• 3:21
  area
• 3:21
  of
• 3:22
  specialism,
• 3:22
  the
• 3:23
  more
• 3:23
  your
• 3:23
  audience
• 3:24
  will
• 3:24
  see
• 3:25
  you
• 3:25
  as
• 3:25
  essential
• 3:26
  to
• 3:26
  their
• 3:26
  success.
• 3:28
  The
• 3:28
  next
• 3:28
  change
• 3:29
  is
• 3:29
  tech
• 3:30
  and
• 3:30
  automation
• 3:30
  in
• 3:31
  coaching.
• 3:31
  So
• 3:32
  AI
• 3:32
  powered
• 3:33
  tools
• 3:33
  like
• 3:33
  for
• 3:33
  example
• 3:34
  I
• 3:34
  use
• 3:34
  Fathom
• 3:35
  to
• 3:36
  record
• 3:36
  all
• 3:36
  my
• 3:36
  sessions
• 3:37
  and
• 3:37
  create
• 3:37
  notes
• 3:38
  for
• 3:38
  me
• 3:38
  afterwards.
• 3:39
  That
• 3:39
  used
• 3:39
  to
• 3:40
  take
• 3:40
  me
• 3:40
  probably
• 3:41
  an
• 3:41
  hour
• 3:41
  to
• 3:42
  download
• 3:43
  the
• 3:43
  zoom,
• 3:44
  then
• 3:44
  upload
• 3:45
  the
• 3:45
  Zoom
• 3:45
  recording
• 3:46
  into
• 3:46
  my
• 3:46
  portal
• 3:47
  and
• 3:47
  now
• 3:48
  all
• 3:48
  I
• 3:48
  need
• 3:48
  to
• 3:48
  do
• 3:48
  is
• 3:49
  copy
• 3:49
  one
• 3:50
  simple
• 3:50
  link
• 3:50
  into
• 3:51
  my
• 3:51
  portal
• 3:51
  to
• 3:51
  share
• 3:52
  the
• 3:52
  recording
• 3:52
  and
• 3:53
  notes
• 3:53
  afterwards
• 3:54
  which
• 3:54
  are
• 3:55
  really
• 3:55
  really
• 3:55
  good
• 3:55
  notes
• 3:56
  as
• 3:56
  well.
• 3:57
  Other
• 3:58
  AI
• 3:58
  is
• 3:59
  really
• 3:59
  changing
• 4:00
  the
• 4:00
  industry
• 4:00
  like
• 4:01
  ChatGPT
• 4:02
  or
• 4:02
  my
• 4:03
  favorite
• 4:03
  is
• 4:04
  Claude.
• 4:05
  This
• 4:06
  really
• 4:06
  helps
• 4:06
  to
• 4:06
  become
• 4:07
  your
• 4:07
  own
• 4:08
  thinking
• 4:08
  partner
• 4:09
  with
• 4:09
  creating
• 4:10
  marketing
• 4:10
  in
• 4:10
  your
• 4:11
  business,
• 4:11
  reviewing
• 4:12
  things
• 4:12
  for
• 4:13
  you.
• 4:13
  You
• 4:14
  do
• 4:14
  need
• 4:14
  to
• 4:14
  take
• 4:14
  it
• 4:14
  with
• 4:14
  a
• 4:15
  pinch
• 4:15
  of
• 4:15
  salt.
• 4:15
  So
• 4:16
  don't
• 4:16
  get
• 4:16
  too
• 4:16
  carried
• 4:17
  away
• 4:17
  with
• 4:17
  AI
• 4:18
  because
• 4:18
  there
• 4:18
  is
• 4:18
  a
• 4:19
  downside
• 4:19
  because
• 4:20
  it
• 4:20
  doesn't
• 4:20
  always
• 4:21
  have
• 4:22
  real
• 4:23
  knowledge
• 4:23
  of
• 4:24
  what
• 4:24
  is
• 4:24
  for
• 4:24
  example
• 4:25
  a
• 4:25
  good
• 4:25
  niche.
• 4:26
  Because
• 4:27
  if
• 4:27
  you
• 4:27
  put
• 4:27
  in
• 4:27
  there
• 4:28
  I
• 4:28
  help
• 4:28
  people
• 4:29
  improve
• 4:29
  their
• 4:29
  life,
• 4:30
  it
• 4:30
  will
• 4:30
  say
• 4:30
  there
• 4:31
  are
• 4:31
  thousands
• 4:31
  of
• 4:31
  people
• 4:32
  wanting
• 4:32
  to
• 4:32
  improve
• 4:32
  their
• 4:33
  life.
• 4:33
  This
• 4:33
  is
• 4:33
  a
• 4:33
  really
• 4:34
  great
• 4:34
  niche.
• 4:35
  When
• 4:35
  sadly
• 4:35
  I
• 4:36
  know
• 4:36
  through
• 4:37
  real
• 4:37
  life
• 4:38
  experience
• 4:39
  very
• 4:39
  few
• 4:39
  people
• 4:40
  are
• 4:40
  buying
• 4:40
  that
• 4:41
  kind
• 4:41
  of
• 4:41
  general
• 4:42
  vague
• 4:42
  life
• 4:43
  coaching.
• 4:44
  Other
• 4:45
  AI
• 4:45
  tools
• 4:46
  and
• 4:46
  technology
• 4:47
  are
• 4:47
  really
• 4:47
  useful.
• 4:48
  For
• 4:48
  example,
• 4:49
  I
• 4:50
  send
• 4:50
  loom
• 4:51
  videos
• 4:51
  to
• 4:51
  my
• 4:52
  clients
• 4:52
  all
• 4:52
  the
• 4:52
  time,
• 4:53
  reviewing
• 4:53
  their
• 4:54
  websites,
• 4:55
  chatting
• 4:55
  through
• 4:56
  issues
• 4:57
  and
• 4:58
  it's
• 4:58
  a
• 4:58
  great
• 4:58
  way
• 4:59
  of
• 4:59
  providing
• 5:00
  support
• 5:00
  exactly
• 5:01
  when
• 5:01
  people
• 5:01
  need
• 5:01
  it
• 5:02
  without
• 5:02
  us
• 5:03
  having
• 5:03
  to
• 5:03
  try
• 5:03
  and
• 5:03
  arrange
• 5:04
  to
• 5:04
  get
• 5:04
  a
• 5:04
  call
• 5:04
  in
• 5:05
  the
• 5:05
  diary.
• 5:06
  It's
• 5:07
  been
• 5:07
  an
• 5:07
  absolute
• 5:08
  game
• 5:08
  changer
• 5:08
  in
• 5:08
  my
• 5:09
  business
• 5:09
  being
• 5:09
  able
• 5:09
  to
• 5:10
  do
• 5:10
  this
• 5:10
  and
• 5:11
  then
• 5:11
  provide
• 5:11
  support
• 5:12
  within
• 5:13
  like
• 5:13
  an
• 5:13
  hour
• 5:13
  or
• 5:14
  two
• 5:14
  of
• 5:14
  someone
• 5:14
  asking
• 5:15
  for
• 5:15
  it
• 5:15
  so
• 5:16
  they
• 5:16
  can
• 5:16
  move
• 5:16
  forward
• 5:17
  quicker.
• 5:18
  That
• 5:18
  means
• 5:18
  they
• 5:18
  will
• 5:19
  make
• 5:19
  more
• 5:19
  money
• 5:20
  in
• 5:20
  less
• 5:20
  time
• 5:20
  because
• 5:21
  they
• 5:21
  won't
• 5:21
  stay
• 5:22
  stuck
• 5:22
  waiting
• 5:23
  for
• 5:23
  a
• 5:23
  group
• 5:23
  call
• 5:24
  or
• 5:24
  waiting
• 5:24
  for
• 5:24
  a
• 5:24
  one
• 5:25
  on
• 5:25
  one
• 5:25
  call
• 5:25
  to
• 5:25
  clarify
• 5:26
  their
• 5:26
  thinking.
• 5:27
  We
• 5:27
  can
• 5:27
  literally
• 5:28
  chat
• 5:28
  it
• 5:28
  through
• 5:28
  there
• 5:28
  and
• 5:29
  then
• 5:29
  Slack
• 5:30
  is
• 5:30
  another
• 5:30
  technology
• 5:31
  I
• 5:31
  use
• 5:32
  so
• 5:32
  we
• 5:32
  have
• 5:32
  a
• 5:32
  communal
• 5:33
  Slack
• 5:33
  group
• 5:34
  but
• 5:34
  we
• 5:34
  also
• 5:34
  have
• 5:34
  direct
• 5:35
  messaging
• 5:36
  so
• 5:36
  you
• 5:36
  can
• 5:36
  just
• 5:36
  get
• 5:37
  the
• 5:37
  help
• 5:37
  when
• 5:38
  you
• 5:38
  need
• 5:38
  it
• 5:38
  and
• 5:39
  also
• 5:39
  share
• 5:39
  wins,
• 5:40
  share
• 5:40
  learnings.
• 5:41
  Moving
• 5:42
  from
• 5:42
  Facebook
• 5:43
  to
• 5:43
  Slack
• 5:44
  was
• 5:44
  a
• 5:44
  real
• 5:45
  improvement
• 5:45
  in
• 5:46
  my
• 5:46
  business
• 5:46
  because
• 5:47
  it's
• 5:47
  now
• 5:47
  extremely
• 5:48
  active
• 5:48
  and
• 5:49
  extremely
• 5:49
  organized.
• 5:51
  The
• 5:51
  final
• 5:52
  thing
• 5:52
  I
• 5:52
  will
• 5:52
  touch
• 5:53
  on
• 5:53
  with
• 5:53
  regards
• 5:54
  to
• 5:54
  the
• 5:54
  industry
• 5:55
  changing
• 5:55
  is
• 5:56
  ethics
• 5:56
  and
• 5:56
  standards.
• 5:58
  There
• 5:58
  are
• 5:59
  more
• 5:59
  qualifications
• 6:00
  and
• 6:00
  accreditations
• 6:00
  that
• 6:01
  you
• 6:01
  can
• 6:01
  do.
• 6:02
  So
• 6:02
  the
• 6:02
  industry
• 6:03
  is
• 6:03
  trying
• 6:04
  to
• 6:04
  become
• 6:05
  more
• 6:05
  regulated,
• 6:06
  but
• 6:07
  as
• 6:07
  you
• 6:07
  will
• 6:07
  know
• 6:08
  if
• 6:08
  you
• 6:08
  are
• 6:08
  in
• 6:08
  the
• 6:09
  industry
• 6:09
  it's
• 6:10
  not
• 6:10
  always
• 6:10
  the
• 6:11
  case.
• 6:11
  And
• 6:12
  I
• 6:12
  think
• 6:12
  especially
• 6:13
  in
• 6:13
  the
• 6:13
  business
• 6:14
  coaching
• 6:14
  world,
• 6:15
  most
• 6:15
  people
• 6:16
  are
• 6:16
  not
• 6:17
  qualified.
• 6:18
  Sometimes
• 6:19
  we
• 6:19
  use
• 6:19
  the
• 6:20
  word
• 6:20
  coach
• 6:20
  when
• 6:20
  we
• 6:21
  don't
• 6:21
  really
• 6:21
  mean
• 6:22
  coaching.
• 6:22
  So
• 6:22
  I
• 6:23
  am
• 6:23
  definitely
• 6:24
  more
• 6:24
  of
• 6:24
  a
• 6:25
  mentor
• 6:25
  these
• 6:25
  days
• 6:25
  than
• 6:26
  coach
• 6:26
  because
• 6:27
  I
• 6:27
  think
• 6:27
  my
• 6:27
  clients
• 6:28
  would
• 6:28
  be
• 6:28
  extremely
• 6:29
  frustrated
• 6:30
  if
• 6:30
  they
• 6:30
  joined
• 6:31
  my
• 6:31
  program
• 6:31
  and
• 6:32
  I
• 6:32
  refused
• 6:32
  to
• 6:33
  give
• 6:33
  them
• 6:33
  feedback
• 6:33
  on
• 6:34
  their
• 6:34
  niche
• 6:34
  and
• 6:34
  offer
• 6:35
  and
• 6:35
  all
• 6:35
  of
• 6:35
  the
• 6:35
  things.
• 6:36
  So
• 6:36
  despite
• 6:37
  being
• 6:37
  a
• 6:38
  ILM
• 6:38
  Level
• 6:39
  7
• 6:39
  executive
• 6:40
  coach
• 6:40
  and
• 6:40
  mentor
• 6:41
  and
• 6:41
  having
• 6:42
  an
• 6:42
  ICF
• 6:43
  accreditation,
• 6:45
  I
• 6:45
  actually
• 6:46
  think
• 6:46
  it's
• 6:46
  more
• 6:46
  about
• 6:47
  having
• 6:47
  clarity
• 6:48
  on
• 6:48
  what
• 6:48
  you
• 6:49
  need
• 6:49
  and
• 6:49
  what
• 6:50
  qualifications
• 6:51
  or
• 6:52
  experience
• 6:52
  is
• 6:53
  needed
• 6:53
  to
• 6:53
  be
• 6:54
  able
• 6:54
  to
• 6:54
  support
• 6:55
  you.
• 6:55
  So
• 6:56
  yes,
• 6:56
  qualifications
• 6:57
  are
• 6:57
  great,
• 6:57
  but
• 6:58
  don't
• 6:59
  underestimate
• 6:59
  real
• 7:00
  life
• 7:00
  experience,
• 7:01
  including
• 7:01
  your
• 7:02
  own
• 7:02
  real
• 7:02
  life
• 7:03
  experience.
• 7:04
  The
• 7:04
  most
• 7:05
  successful
• 7:05
  businesses
• 7:06
  that
• 7:06
  I
• 7:06
  have
• 7:06
  worked
• 7:06
  with
• 7:07
  all
• 7:08
  bring
• 7:08
  their
• 7:09
  own
• 7:09
  unique
• 7:10
  experience
• 7:10
  into
• 7:11
  their
• 7:11
  coaching.
• 7:12
  Okay,
• 7:13
  so
• 7:13
  now
• 7:14
  we
• 7:14
  have
• 7:14
  looked
• 7:14
  at
• 7:14
  the
• 7:15
  general
• 7:15
  industry
• 7:16
  as
• 7:16
  a
• 7:16
  whole.
• 7:17
  Let's
• 7:17
  move
• 7:17
  on
• 7:18
  to
• 7:18
  proven
• 7:18
  ways
• 7:19
  that
• 7:19
  you
• 7:19
  can
• 7:19
  make
• 7:19
  money
• 7:20
  as
• 7:20
  a
• 7:20
  coach
• 7:21
  so
• 7:21
  you
• 7:21
  can
• 7:22
  decide
• 7:22
  what
• 7:22
  is
• 7:22
  right
• 7:23
  for
• 7:23
  you.
• 7:23
  Right
• 7:24
  now
• 7:24
  the
• 7:25
  first
• 7:25
  one
• 7:25
  is
• 7:25
  one
• 7:26
  on
• 7:26
  one
• 7:26
  coaching.
• 7:27
  So
• 7:27
  this
• 7:27
  is
• 7:28
  a
• 7:28
  huge
• 7:29
  advantage
• 7:29
  for
• 7:29
  you
• 7:30
  when
• 7:30
  you
• 7:30
  start
• 7:31
  your
• 7:31
  business
• 7:31
  because
• 7:32
  as
• 7:32
  you
• 7:33
  continue
• 7:33
  your
• 7:33
  business
• 7:34
  you
• 7:35
  will
• 7:35
  start
• 7:35
  to
• 7:36
  feel
• 7:36
  squeezed
• 7:36
  for
• 7:37
  time
• 7:37
  and
• 7:38
  want
• 7:38
  to
• 7:38
  move
• 7:38
  to
• 7:39
  one
• 7:39
  too
• 7:39
  many
• 7:39
  models.
• 7:40
  So
• 7:41
  therefore
• 7:41
  for
• 7:42
  those
• 7:42
  offering
• 7:42
  one
• 7:43
  on
• 7:43
  one
• 7:43
  coaching
• 7:43
  is
• 7:44
  actually
• 7:44
  a
• 7:44
  big
• 7:44
  advantage
• 7:45
  for
• 7:45
  you.
• 7:47
  I
• 7:47
  for
• 7:47
  example,
• 7:48
  rarely
• 7:48
  offer
• 7:49
  one
• 7:49
  to
• 7:49
  one
• 7:50
  anymore
• 7:50
  because
• 7:50
  I
• 7:51
  have
• 7:51
  a
• 7:51
  full
• 7:52
  client
• 7:52
  roster
• 7:53
  and
• 7:54
  just
• 7:54
  don't
• 7:55
  have
• 7:55
  the
• 7:55
  hours
• 7:55
  in
• 7:55
  my
• 7:56
  day.
• 7:56
  So
• 7:56
  this
• 7:57
  is
• 7:57
  a
• 7:57
  perfect
• 7:58
  opportunity
• 7:58
  and
• 7:58
  is
• 7:59
  the
• 7:59
  easiest,
• 8:00
  quickest
• 8:00
  way
• 8:00
  to
• 8:01
  start.
• 8:01
  So
• 8:02
  please
• 8:02
  don't
• 8:03
  underestimate
• 8:04
  how
• 8:04
  powerful
• 8:04
  this
• 8:05
  is
• 8:05
  for
• 8:05
  your
• 8:05
  business.
• 8:07
  But
• 8:08
  I
• 8:08
  would
• 8:08
  say
• 8:09
  that
• 8:09
  it
• 8:09
  is
• 8:09
  worth
• 8:10
  considering
• 8:11
  A
• 8:11
  more
• 8:12
  exciting
• 8:13
  twist
• 8:13
  I
• 8:14
  often
• 8:14
  review
• 8:15
  coaches
• 8:16
  profiles
• 8:16
  and
• 8:16
  different
• 8:17
  things
• 8:17
  in
• 8:17
  my
• 8:17
  program
• 8:18
  and
• 8:18
  also
• 8:18
  just
• 8:19
  generally
• 8:19
  online
• 8:20
  and
• 8:20
  I
• 8:20
  do
• 8:21
  sometimes
• 8:21
  think
• 8:22
  we
• 8:22
  need
• 8:22
  to
• 8:22
  shake
• 8:23
  this
• 8:23
  up,
• 8:23
  we
• 8:23
  need
• 8:23
  to
• 8:23
  make
• 8:23
  it
• 8:24
  more
• 8:24
  exciting.
• 8:25
  Maybe
• 8:26
  it's
• 8:26
  just
• 8:26
  because
• 8:26
  I
• 8:27
  see
• 8:27
  a
• 8:27
  lot
• 8:28
  so
• 8:28
  therefore
• 8:28
  I'm
• 8:29
  like
• 8:29
  come
• 8:29
  on,
• 8:29
  give
• 8:29
  me
• 8:30
  something
• 8:30
  more.
• 8:31
  So
• 8:31
  for
• 8:31
  example,
• 8:32
  when
• 8:32
  I
• 8:33
  was
• 8:33
  fairly
• 8:33
  early
• 8:33
  on
• 8:34
  in
• 8:34
  my
• 8:34
  business
• 8:34
  I
• 8:35
  did
• 8:35
  this
• 8:35
  laser
• 8:35
  coaching
• 8:36
  which
• 8:37
  was
• 8:37
  unlimited
• 8:38
  15
• 8:39
  minute
• 8:39
  coaching
• 8:40
  sessions
• 8:40
  over
• 8:40
  a
• 8:40
  three
• 8:41
  month
• 8:41
  period.
• 8:42
  But
• 8:42
  the
• 8:42
  person
• 8:43
  could
• 8:43
  only
• 8:43
  book
• 8:44
  in
• 8:44
  the
• 8:44
  session
• 8:45
  when
• 8:45
  they
• 8:45
  had
• 8:45
  completed
• 8:46
  the
• 8:46
  actions
• 8:46
  from
• 8:47
  the
• 8:47
  last
• 8:47
  session.
• 8:48
  So
• 8:48
  it
• 8:48
  was
• 8:49
  a
• 8:49
  great
• 8:49
  way
• 8:49
  of
• 8:50
  getting
• 8:50
  someone
• 8:50
  to
• 8:51
  actually
• 8:51
  focus
• 8:52
  on
• 8:52
  their
• 8:52
  goal
• 8:52
  because
• 8:53
  they
• 8:53
  don't
• 8:53
  want
• 8:53
  to
• 8:53
  pay,
• 8:53
  for
• 8:53
  example
• 8:54
  1000
• 8:54
  pound
• 8:55
  for
• 8:55
  one
• 8:56
  15
• 8:56
  minute
• 8:56
  session.
• 8:57
  I
• 8:57
  also
• 8:58
  think
• 8:58
  tangible
• 8:59
  trackers,
• 8:59
  for
• 9:00
  example
• 9:01
  can
• 9:01
  be
• 9:01
  really
• 9:01
  useful.
• 9:02
  People
• 9:02
  love
• 9:03
  seeing
• 9:03
  their
• 9:04
  progress.
• 9:04
  They
• 9:04
  love
• 9:05
  having
• 9:05
  really
• 9:05
  strong
• 9:06
  accountability
• 9:07
  in
• 9:07
  a
• 9:07
  really
• 9:08
  tangible
• 9:08
  way.
• 9:09
  So
• 9:09
  there's
• 9:09
  so
• 9:10
  many
• 9:10
  different
• 9:10
  things
• 9:11
  you
• 9:11
  could
• 9:11
  do
• 9:11
  to
• 9:12
  create
• 9:12
  a
• 9:13
  really
• 9:13
  exciting
• 9:14
  program
• 9:15
  that
• 9:15
  doesn't
• 9:15
  always
• 9:16
  require
• 9:16
  people's
• 9:17
  time.
• 9:17
  For
• 9:18
  example,
• 9:18
  lots
• 9:19
  of
• 9:19
  people
• 9:19
  do
• 9:20
  voice
• 9:20
  note
• 9:20
  coaching
• 9:21
  these
• 9:21
  days
• 9:22
  so
• 9:22
  you
• 9:22
  don't
• 9:22
  have
• 9:22
  to
• 9:23
  have
• 9:23
  that
• 9:24
  session
• 9:24
  in
• 9:24
  the
• 9:24
  diary
• 9:25
  which
• 9:25
  is
• 9:25
  kind
• 9:25
  of
• 9:25
  more
• 9:25
  what
• 9:26
  I
• 9:26
  do
• 9:26
  with
• 9:26
  my
• 9:26
  clients.
• 9:27
  So
• 9:28
  they
• 9:28
  can
• 9:28
  message
• 9:28
  me,
• 9:29
  voice
• 9:29
  note
• 9:29
  me
• 9:29
  their
• 9:29
  issue,
• 9:30
  we
• 9:30
  can
• 9:30
  chat
• 9:31
  it
• 9:31
  out,
• 9:31
  but
• 9:31
  it's
• 9:32
  convenient
• 9:32
  on
• 9:32
  both
• 9:33
  of
• 9:33
  our
• 9:33
  terms
• 9:33
  because
• 9:34
  we
• 9:34
  can
• 9:34
  do
• 9:34
  it
• 9:34
  when
• 9:34
  I'm
• 9:34
  walking
• 9:35
  back
• 9:35
  from
• 9:35
  the
• 9:35
  school
• 9:36
  run
• 9:36
  or
• 9:36
  whenever
• 9:36
  else
• 9:37
  I
• 9:37
  fancy.
• 9:39
  So
• 9:39
  allow
• 9:39
  yourself
• 9:40
  to
• 9:40
  be
• 9:41
  creative
• 9:41
  and
• 9:42
  think
• 9:42
  about
• 9:42
  exciting
• 9:43
  opportunities
• 9:44
  to
• 9:44
  bring
• 9:45
  your
• 9:45
  own
• 9:46
  unique
• 9:46
  spin
• 9:47
  onto
• 9:47
  one
• 9:47
  on
• 9:47
  one
• 9:48
  coaching.
• 9:49
  My
• 9:50
  second
• 9:50
  one
• 9:50
  is
• 9:51
  group
• 9:51
  coaching.
• 9:53
  This
• 9:53
  allows
• 9:53
  you
• 9:54
  to
• 9:54
  scale
• 9:54
  your
• 9:54
  impact
• 9:55
  whilst
• 9:55
  still
• 9:56
  maintaining
• 9:56
  personal
• 9:57
  interaction.
• 9:58
  Programs
• 9:59
  really
• 10:00
  do
• 10:00
  need
• 10:00
  an
• 10:01
  even
• 10:01
  more
• 10:01
  specific
• 10:02
  niche
• 10:02
  because
• 10:03
  there
• 10:03
  is
• 10:04
  nothing
• 10:04
  worse
• 10:04
  than
• 10:04
  being
• 10:04
  in
• 10:05
  a
• 10:05
  program
• 10:05
  with
• 10:05
  people
• 10:06
  with
• 10:06
  varying
• 10:07
  goals.
• 10:07
  For
• 10:07
  example,
• 10:08
  I
• 10:08
  was
• 10:09
  once
• 10:09
  in
• 10:09
  a
• 10:09
  business
• 10:10
  program
• 10:10
  with
• 10:11
  all
• 10:11
  sorts
• 10:11
  of
• 10:12
  different
• 10:12
  entrepreneurs.
• 10:13
  There
• 10:13
  was
• 10:13
  people
• 10:14
  selling
• 10:14
  handbags
• 10:15
  or
• 10:16
  running
• 10:17
  software
• 10:18
  companies
• 10:18
  and
• 10:19
  to
• 10:19
  be
• 10:19
  honest,
• 10:19
  the
• 10:20
  group
• 10:20
  just
• 10:20
  didn't
• 10:21
  gel
• 10:21
  because
• 10:21
  we
• 10:22
  had
• 10:22
  nothing
• 10:22
  in
• 10:23
  common.
• 10:23
  The
• 10:24
  sorts
• 10:24
  of
• 10:24
  problems
• 10:25
  someone
• 10:25
  creating
• 10:26
  real
• 10:27
  tangible
• 10:27
  goods
• 10:28
  like
• 10:28
  a
• 10:28
  handbag
• 10:29
  are
• 10:29
  nothing
• 10:29
  like
• 10:29
  the
• 10:30
  problems
• 10:30
  I
• 10:30
  was
• 10:30
  dealing
• 10:30
  with
• 10:31
  in
• 10:31
  my
• 10:31
  business.
• 10:32
  So
• 10:32
  we
• 10:32
  just
• 10:33
  couldn't
• 10:34
  work
• 10:34
  together
• 10:34
  on
• 10:35
  that
• 10:35
  shared
• 10:35
  goal.
• 10:36
  This
• 10:36
  is
• 10:36
  something
• 10:36
  I'm
• 10:37
  working
• 10:37
  on
• 10:37
  now
• 10:38
  as
• 10:38
  I'm
• 10:38
  planning
• 10:39
  my
• 10:39
  next
• 10:39
  level
• 10:39
  mastermind.
• 10:40
  So
• 10:41
  I
• 10:41
  need
• 10:41
  to
• 10:42
  ensure
• 10:42
  that
• 10:42
  everyone
• 10:43
  in
• 10:43
  that
• 10:43
  program
• 10:44
  is
• 10:45
  at
• 10:45
  a
• 10:45
  similar
• 10:46
  level
• 10:47
  discussing
• 10:47
  the
• 10:47
  same
• 10:48
  sorts
• 10:48
  of
• 10:48
  things.
• 10:49
  So
• 10:49
  for
• 10:49
  example,
• 10:50
  I've
• 10:50
  specified
• 10:51
  that
• 10:51
  you
• 10:51
  already
• 10:52
  have
• 10:52
  a
• 10:52
  solid
• 10:53
  business,
• 10:53
  healthy
• 10:53
  revenue,
• 10:54
  typically
• 10:55
  3
• 10:56
  to
• 10:56
  5k
• 10:56
  plus
• 10:57
  months,
• 10:57
  though
• 10:58
  it
• 10:58
  might
• 10:58
  not
• 10:58
  be
• 10:58
  as
• 10:58
  consistent
• 10:59
  as
• 10:59
  you
• 10:59
  want
• 11:00
  because
• 11:01
  there's
• 11:01
  nothing
• 11:01
  worse
• 11:02
  than
• 11:02
  not
• 11:02
  being
• 11:02
  able
• 11:03
  to,
• 11:03
  for
• 11:03
  example,
• 11:04
  celebrate
• 11:04
  your
• 11:05
  financial
• 11:05
  milestones
• 11:06
  because
• 11:06
  you
• 11:07
  feel
• 11:07
  like
• 11:07
  you
• 11:07
  need
• 11:07
  to
• 11:07
  hide
• 11:08
  your
• 11:08
  success
• 11:09
  because
• 11:09
  they're
• 11:10
  at
• 11:10
  a
• 11:10
  completely
• 11:10
  different
• 11:11
  level.
• 11:11
  Also
• 11:12
  the
• 11:12
  conversations
• 11:13
  will
• 11:13
  be
• 11:13
  completely
• 11:14
  different.
• 11:14
  For
• 11:14
  example,
• 11:15
  lots
• 11:15
  of
• 11:15
  talk
• 11:16
  about
• 11:17
  niching
• 11:17
  or
• 11:17
  the
• 11:18
  resistance
• 11:18
  of
• 11:18
  niching
• 11:19
  versus
• 11:19
  scaling
• 11:20
  group
• 11:20
  programs,
• 11:21
  gaining
• 11:22
  a
• 11:22
  team,
• 11:22
  all
• 11:23
  of
• 11:23
  that
• 11:23
  kind
• 11:23
  of
• 11:23
  thing.
• 11:24
  So
• 11:24
  again,
• 11:24
  the
• 11:25
  more
• 11:25
  you
• 11:26
  move
• 11:26
  into
• 11:27
  group
• 11:27
  programs,
• 11:27
  the
• 11:28
  more
• 11:28
  important
• 11:28
  you
• 11:29
  will
• 11:29
  see
• 11:29
  the
• 11:29
  aspect
• 11:30
  is
• 11:31
  of
• 11:31
  ensuring
• 11:32
  a
• 11:32
  really
• 11:32
  good
• 11:32
  fit
• 11:33
  for
• 11:33
  those
• 11:33
  who
• 11:33
  are
• 11:33
  joining.
• 11:35
  I
• 11:35
  would
• 11:35
  say
• 11:36
  though
• 11:36
  from
• 11:36
  my
• 11:36
  work
• 11:36
  with
• 11:37
  coaches
• 11:37
  that
• 11:38
  it's
• 11:38
  really
• 11:39
  easy
• 11:39
  to
• 11:39
  try
• 11:40
  and
• 11:40
  jump
• 11:40
  to
• 11:41
  group
• 11:41
  programs
• 11:42
  too
• 11:42
  early.
• 11:43
  Please
• 11:43
  don't
• 11:43
  underestimate
• 11:44
  the
• 11:44
  audience
• 11:45
  size
• 11:45
  that
• 11:45
  you
• 11:46
  need
• 11:46
  to
• 11:47
  get
• 11:47
  a
• 11:47
  number
• 11:48
  of
• 11:48
  people
• 11:49
  to
• 11:49
  pay
• 11:49
  you
• 11:50
  and
• 11:50
  say
• 11:50
  yes
• 11:51
  to
• 11:51
  starting
• 11:51
  a
• 11:51
  group
• 11:52
  program
• 11:53
  all
• 11:53
  on
• 11:53
  the
• 11:53
  same
• 11:53
  date.
• 11:54
  Digital
• 11:55
  courses
• 11:56
  is
• 11:56
  my
• 11:56
  next
• 11:57
  topic.
• 11:57
  So
• 11:58
  the
• 11:58
  E
• 11:58
  learning
• 11:59
  market
• 11:59
  is
• 11:59
  booming.
• 12:00
  Not
• 12:00
  quite
• 12:00
  as
• 12:00
  much
• 12:01
  as
• 12:01
  it
• 12:01
  was
• 12:01
  in
• 12:01
  2020
• 12:02
  when
• 12:02
  we
• 12:02
  were
• 12:02
  all
• 12:03
  stuck
• 12:03
  at
• 12:03
  home
• 12:03
  watching
• 12:04
  training,
• 12:05
  but
• 12:05
  it
• 12:06
  is
• 12:06
  a
• 12:06
  growing
• 12:06
  industry.
• 12:08
  Packaging
• 12:09
  your
• 12:09
  expertise
• 12:10
  into
• 12:10
  self
• 12:11
  paced
• 12:11
  programs
• 12:12
  can
• 12:12
  really
• 12:12
  be
• 12:12
  a
• 12:12
  huge
• 12:13
  asset
• 12:13
  to
• 12:13
  your
• 12:14
  business
• 12:14
  because
• 12:14
  people
• 12:15
  can
• 12:15
  access
• 12:15
  it
• 12:15
  at
• 12:16
  any
• 12:16
  time.
• 12:17
  But
• 12:18
  again,
• 12:18
  just
• 12:18
  like
• 12:19
  I
• 12:19
  said
• 12:19
  previously,
• 12:20
  don't
• 12:20
  jump
• 12:21
  to
• 12:22
  thinking
• 12:22
  you
• 12:22
  have
• 12:22
  to
• 12:22
  do
• 12:23
  this
• 12:23
  earlier
• 12:23
  than
• 12:24
  you
• 12:24
  do
• 12:24
  because
• 12:25
  often
• 12:26
  it's
• 12:26
  not
• 12:27
  easier
• 12:27
  to
• 12:27
  sell
• 12:28
  a
• 12:28
  cheap
• 12:28
  program.
• 12:29
  So
• 12:30
  for
• 12:30
  example,
• 12:30
  I
• 12:31
  sell
• 12:31
  way
• 12:32
  more
• 12:32
  of
• 12:32
  my
• 12:33
  higher
• 12:33
  value
• 12:33
  packages
• 12:34
  than
• 12:34
  I
• 12:34
  do
• 12:35
  my
• 12:35
  lower
• 12:35
  value
• 12:36
  self
• 12:36
  paced
• 12:36
  course
• 12:37
  because
• 12:37
  sometimes
• 12:38
  people
• 12:38
  know
• 12:39
  that
• 12:39
  they're
• 12:40
  not
• 12:40
  really
• 12:40
  going
• 12:40
  to
• 12:41
  log
• 12:41
  in
• 12:41
  and
• 12:41
  they're
• 12:42
  not
• 12:42
  really
• 12:42
  going
• 12:42
  to
• 12:42
  be
• 12:42
  able
• 12:42
  to
• 12:43
  take
• 12:43
  the
• 12:43
  action.
• 12:43
  Without
• 12:44
  that
• 12:44
  support
• 12:44
  and
• 12:45
  accountability,
• 12:46
  you
• 12:46
  also
• 12:47
  lose
• 12:47
  the
• 12:47
  connection,
• 12:48
  the
• 12:49
  feedback
• 12:49
  so
• 12:50
  there
• 12:50
  are
• 12:50
  great
• 12:51
  pluses
• 12:52
  of
• 12:52
  online
• 12:52
  courses,
• 12:53
  but
• 12:53
  do
• 12:54
  bear
• 12:54
  in
• 12:54
  mind
• 12:55
  that
• 12:55
  without
• 12:55
  that
• 12:56
  support
• 12:56
  and
• 12:56
  accountability,
• 12:57
  the
• 12:58
  average
• 12:58
  completion
• 12:58
  rate
• 12:59
  is
• 12:59
  just
• 12:59
  3%.
• 13:00
  So
• 13:00
  if
• 13:01
  you
• 13:01
  want
• 13:01
  to
• 13:01
  create
• 13:01
  a
• 13:02
  huge
• 13:02
  impact
• 13:03
  in
• 13:03
  your
• 13:03
  business,
• 13:04
  this
• 13:05
  might
• 13:05
  not
• 13:05
  always
• 13:05
  be
• 13:05
  the
• 13:06
  model
• 13:06
  for
• 13:06
  you.
• 13:07
  Or
• 13:08
  it
• 13:08
  might
• 13:08
  be
• 13:08
  the
• 13:08
  model
• 13:09
  for
• 13:09
  you
• 13:09
  if
• 13:09
  you
• 13:09
  want
• 13:09
  to
• 13:10
  focus
• 13:10
  on
• 13:10
  a
• 13:11
  micro
• 13:11
  course
• 13:12
  that
• 13:12
  people
• 13:12
  will
• 13:13
  implement
• 13:13
  and
• 13:13
  get
• 13:13
  results
• 13:14
  from.
• 13:15
  It
• 13:15
  all
• 13:16
  depends
• 13:16
  on
• 13:16
  where
• 13:17
  you
• 13:17
  are
• 13:17
  in
• 13:17
  your
• 13:18
  business
• 13:18
  as
• 13:18
  to
• 13:18
  what
• 13:19
  stage
• 13:19
  is
• 13:19
  right
• 13:20
  for
• 13:20
  you.
• 13:21
  My
• 13:21
  next
• 13:21
  proven
• 13:22
  way
• 13:22
  to
• 13:22
  make
• 13:22
  money
• 13:22
  as
• 13:23
  a
• 13:23
  coach
• 13:23
  is
• 13:24
  corporate
• 13:24
  coaching
• 13:24
  and
• 13:25
  training.
• 13:26
  Many
• 13:26
  of
• 13:26
  my
• 13:26
  clients
• 13:27
  develop
• 13:27
  workshops
• 13:28
  or
• 13:28
  training
• 13:29
  to
• 13:29
  fit
• 13:30
  those
• 13:30
  corporate
• 13:30
  needs.
• 13:32
  It's
• 13:32
  also
• 13:32
  a
• 13:33
  great
• 13:33
  way
• 13:33
  to
• 13:33
  get
• 13:33
  your
• 13:33
  foot
• 13:34
  in
• 13:34
  the
• 13:34
  door
• 13:34
  to
• 13:35
  organizations
• 13:36
  because
• 13:36
  often
• 13:37
  training
• 13:38
  can
• 13:38
  feel
• 13:38
  more
• 13:39
  tangible
• 13:39
  than
• 13:40
  coaching.
• 13:40
  The
• 13:41
  next
• 13:41
  proven
• 13:41
  way
• 13:42
  to
• 13:42
  make
• 13:42
  money
• 13:42
  as
• 13:42
  a
• 13:43
  coach
• 13:43
  is
• 13:43
  by
• 13:44
  memberships.
• 13:45
  These
• 13:45
  are
• 13:45
  similar
• 13:46
  to
• 13:46
  a
• 13:46
  group
• 13:46
  program,
• 13:47
  but
• 13:47
  usually
• 13:47
  larger
• 13:48
  with
• 13:48
  way
• 13:48
  less
• 13:49
  support.
• 13:50
  Most
• 13:51
  offer
• 13:52
  content,
• 13:53
  live
• 13:53
  Q
• 13:53
  and
• 13:53
  A
• 13:54
  sessions
• 13:54
  or
• 13:54
  a
• 13:55
  community
• 13:55
  discussion,
• 13:56
  and
• 13:56
  they
• 13:56
  are
• 13:56
  usually
• 13:57
  at
• 13:57
  an
• 13:58
  ongoing
• 13:58
  monthly
• 13:59
  fee.
• 14:00
  You
• 14:00
  usually
• 14:01
  need
• 14:01
  to
• 14:01
  be
• 14:01
  at
• 14:01
  a
• 14:01
  certain
• 14:02
  stage
• 14:02
  of
• 14:03
  your
• 14:03
  business
• 14:03
  or
• 14:04
  audience
• 14:04
  growth
• 14:04
  journey
• 14:05
  to
• 14:05
  be
• 14:05
  able
• 14:06
  to
• 14:06
  make
• 14:06
  a
• 14:07
  membership
• 14:07
  financially
• 14:08
  work
• 14:08
  for
• 14:08
  you
• 14:09
  because
• 14:09
  they
• 14:10
  tend
• 14:10
  to
• 14:10
  be
• 14:10
  fairly
• 14:11
  low
• 14:11
  level,
• 14:12
  between
• 14:12
  maybe
• 14:13
  30
• 14:13
  to
• 14:14
  100
• 14:14
  pounds
• 14:14
  a
• 14:14
  month.
• 14:15
  So
• 14:15
  you
• 14:16
  would
• 14:16
  need
• 14:16
  quite
• 14:16
  a
• 14:17
  few
• 14:17
  people
• 14:17
  inside
• 14:18
  to
• 14:19
  be
• 14:19
  able
• 14:19
  to
• 14:19
  make
• 14:19
  it
• 14:20
  worth
• 14:20
  your
• 14:20
  time.
• 14:22
  There
• 14:22
  is
• 14:22
  also
• 14:23
  often
• 14:23
  less
• 14:24
  engagement
• 14:24
  in
• 14:25
  memberships
• 14:25
  because
• 14:25
  people
• 14:26
  aren't
• 14:26
  paying
• 14:27
  such
• 14:27
  a
• 14:27
  high
• 14:27
  fee.
• 14:28
  I'm
• 14:28
  part
• 14:28
  of
• 14:29
  a
• 14:29
  wonderful
• 14:30
  community
• 14:30
  and
• 14:30
  she
• 14:31
  has
• 14:31
  a
• 14:31
  really
• 14:31
  high
• 14:31
  retention
• 14:32
  rate.
• 14:33
  Although
• 14:33
  I
• 14:33
  must
• 14:34
  admit
• 14:34
  because
• 14:35
  it's
• 14:35
  60
• 14:36
  pounds
• 14:36
  a
• 14:36
  month,
• 14:36
  I
• 14:37
  have
• 14:37
  never
• 14:37
  once
• 14:38
  attended
• 14:39
  the
• 14:39
  Q
• 14:39
  and
• 14:39
  A
• 14:39
  call.
• 14:40
  I
• 14:40
  just
• 14:41
  like
• 14:41
  knowing
• 14:41
  that
• 14:41
  I've
• 14:42
  got
• 14:42
  that
• 14:42
  content
• 14:43
  there
• 14:43
  should
• 14:43
  I
• 14:43
  need
• 14:43
  to
• 14:44
  refer
• 14:44
  to
• 14:44
  it.
• 14:45
  But
• 14:45
  for
• 14:45
  example,
• 14:46
  when
• 14:46
  I
• 14:46
  pay
• 14:47
  a
• 14:47
  good
• 14:47
  price
• 14:48
  for
• 14:48
  a
• 14:48
  high
• 14:48
  value
• 14:49
  group
• 14:49
  program,
• 14:50
  then
• 14:50
  I
• 14:50
  am
• 14:50
  there
• 14:51
  every
• 14:51
  single
• 14:52
  week
• 14:52
  getting
• 14:53
  feedback,
• 14:53
  getting
• 14:53
  knowledge,
• 14:54
  connecting
• 14:55
  with
• 14:55
  the
• 14:55
  community,
• 14:56
  all
• 14:56
  of
• 14:56
  those
• 14:57
  things.
• 14:57
  So
• 14:58
  what
• 14:58
  you
• 14:58
  pay
• 14:59
  often
• 14:59
  does
• 15:00
  make
• 15:00
  a
• 15:00
  difference
• 15:00
  in
• 15:01
  how
• 15:01
  you
• 15:01
  show
• 15:01
  up.
• 15:03
  So
• 15:03
  let's
• 15:03
  move
• 15:04
  on
• 15:04
  to
• 15:04
  adapting
• 15:05
  to
• 15:05
  new
• 15:06
  trends.
• 15:06
  What
• 15:07
  can
• 15:07
  you
• 15:07
  do
• 15:07
  to
• 15:08
  ensure
• 15:08
  that
• 15:08
  you
• 15:08
  remain
• 15:09
  innovative
• 15:10
  and
• 15:10
  adaptable
• 15:11
  to
• 15:12
  this
• 15:12
  changing
• 15:12
  landscape?
• 15:13
  Here
• 15:14
  is
• 15:14
  what
• 15:14
  to
• 15:14
  keep
• 15:14
  in
• 15:15
  mind.
• 15:15
  I
• 15:16
  would
• 15:16
  suggest
• 15:16
  leveraging
• 15:17
  technology,
• 15:18
  so
• 15:18
  use
• 15:19
  tools
• 15:19
  for
• 15:20
  client
• 15:20
  tracking,
• 15:21
  scheduling
• 15:22
  and
• 15:22
  your
• 15:22
  marketing.
• 15:23
  Expand
• 15:24
  your
• 15:24
  skills.
• 15:25
  Stay
• 15:25
  ahead
• 15:25
  by
• 15:26
  reviewing
• 15:26
  what
• 15:27
  you're
• 15:27
  doing
• 15:27
  now
• 15:28
  versus
• 15:28
  what
• 15:28
  somebody
• 15:29
  years
• 15:29
  ahead
• 15:30
  of
• 15:30
  you
• 15:30
  is
• 15:31
  doing.
• 15:32
  This
• 15:32
  isn't
• 15:32
  to
• 15:33
  say
• 15:33
  you
• 15:33
  can
• 15:33
  implement
• 15:34
  the
• 15:34
  exact
• 15:34
  same
• 15:35
  things,
• 15:35
  but
• 15:35
  there
• 15:35
  is
• 15:35
  so
• 15:36
  much
• 15:36
  to
• 15:36
  learn
• 15:37
  from
• 15:37
  looking
• 15:38
  at
• 15:38
  those
• 15:38
  who
• 15:38
  are
• 15:38
  already
• 15:39
  successful.
• 15:40
  So
• 15:40
  for
• 15:41
  example,
• 15:41
  one
• 15:41
  thing
• 15:42
  that
• 15:42
  I
• 15:42
  often
• 15:43
  talk
• 15:43
  to
• 15:43
  my
• 15:43
  clients
• 15:44
  about
• 15:44
  is
• 15:45
  when
• 15:45
  you
• 15:45
  look
• 15:45
  at
• 15:46
  a
• 15:46
  really
• 15:47
  good
• 15:47
  social
• 15:48
  media
• 15:48
  account,
• 15:49
  you
• 15:49
  will
• 15:49
  see
• 15:50
  extremely
• 15:51
  clearly
• 15:52
  who
• 15:52
  they
• 15:52
  help
• 15:52
  and
• 15:53
  how.
• 15:54
  When
• 15:54
  you
• 15:54
  look
• 15:54
  at
• 15:54
  a
• 15:54
  less
• 15:55
  established
• 15:55
  coach,
• 15:56
  you
• 15:56
  will
• 15:56
  immediately
• 15:57
  see
• 15:57
  that
• 15:57
  it's
• 15:58
  really
• 15:58
  vague
• 15:59
  and
• 15:59
  there's
• 15:59
  usually
• 16:00
  five
• 16:01
  steps
• 16:01
  to
• 16:01
  productivity,
• 16:03
  but
• 16:03
  it's
• 16:03
  not
• 16:03
  like
• 16:04
  five
• 16:04
  steps
• 16:04
  to
• 16:05
  productivity.
• 16:06
  If
• 16:06
  you
• 16:06
  are
• 16:06
  a
• 16:07
  leader
• 16:07
  with
• 16:08
  a
• 16:08
  team
• 16:08
  of
• 16:09
  30
• 16:09
  people
• 16:10
  and
• 16:10
  you
• 16:10
  want
• 16:10
  to
• 16:10
  learn
• 16:11
  how
• 16:11
  to
• 16:11
  delegate
• 16:12
  more
• 16:12
  effectively,
• 16:13
  that
• 16:13
  is
• 16:14
  what
• 16:14
  an
• 16:14
  established
• 16:15
  coach
• 16:15
  would
• 16:15
  be
• 16:15
  doing
• 16:16
  versus
• 16:16
  a
• 16:17
  newbie.
• 16:17
  So
• 16:18
  do
• 16:18
  take
• 16:18
  a
• 16:19
  moment
• 16:19
  to
• 16:19
  look
• 16:19
  at
• 16:19
  your
• 16:20
  own
• 16:20
  profile
• 16:21
  and
• 16:21
  see
• 16:21
  if
• 16:22
  it's
• 16:22
  apparent
• 16:22
  who
• 16:23
  you
• 16:23
  help
• 16:23
  and
• 16:23
  how
• 16:24
  that
• 16:24
  leads
• 16:25
  on
• 16:25
  to
• 16:25
  my
• 16:25
  next
• 16:25
  point,
• 16:26
  which
• 16:26
  is
• 16:26
  build
• 16:26
  a
• 16:27
  unique
• 16:27
  brand
• 16:27
  so
• 16:28
  authenticity
• 16:29
  sells.
• 16:29
  I
• 16:29
  think
• 16:30
  people
• 16:30
  have
• 16:30
  become
• 16:31
  really
• 16:31
  jaded
• 16:31
  by
• 16:32
  fake
• 16:32
  stuff
• 16:33
  online,
• 16:33
  or
• 16:33
  I
• 16:33
  hope
• 16:34
  they
• 16:34
  have,
• 16:34
  because
• 16:34
  it
• 16:35
  drives
• 16:35
  me
• 16:35
  crazy.
• 16:37
  So
• 16:37
  define
• 16:37
  what
• 16:38
  makes
• 16:38
  your
• 16:38
  approach
• 16:39
  special.
• 16:39
  Consistently
• 16:40
  communicate
• 16:41
  that
• 16:41
  across
• 16:41
  all
• 16:41
  your
• 16:42
  platforms.
• 16:43
  I
• 16:43
  went
• 16:43
  to
• 16:43
  a
• 16:44
  two
• 16:44
  day
• 16:44
  workshop
• 16:45
  called
• 16:45
  Find
• 16:45
  the
• 16:45
  Words
• 16:46
  last
• 16:46
  week,
• 16:47
  which
• 16:47
  was
• 16:47
  about
• 16:48
  getting
• 16:48
  our
• 16:49
  approach
• 16:49
  super
• 16:49
  clear
• 16:50
  and
• 16:51
  choosing
• 16:51
  our
• 16:52
  words
• 16:52
  wisely
• 16:53
  and
• 16:53
  continuing
• 16:54
  to
• 16:54
  repeat
• 16:54
  them.
• 16:55
  We
• 16:55
  forget
• 16:55
  the
• 16:56
  power
• 16:56
  of
• 16:56
  repetition.
• 16:57
  We
• 16:57
  feel
• 16:58
  like
• 16:58
  we
• 16:58
  need
• 16:58
  to
• 16:59
  have
• 16:59
  a
• 16:59
  new
• 16:59
  thing
• 16:59
  to
• 17:00
  say
• 17:00
  every
• 17:00
  time
• 17:01
  we
• 17:01
  go
• 17:01
  out
• 17:01
  there
• 17:01
  and
• 17:02
  put
• 17:02
  a
• 17:02
  post
• 17:02
  out.
• 17:03
  But
• 17:03
  actually
• 17:03
  what
• 17:04
  this
• 17:04
  course
• 17:04
  reminded
• 17:04
  me
• 17:05
  of
• 17:05
  was
• 17:05
  the
• 17:06
  discipline
• 17:06
  of
• 17:06
  messaging
• 17:07
  that
• 17:07
  politicians
• 17:08
  use,
• 17:08
  for
• 17:08
  example.
• 17:09
  So
• 17:10
  then
• 17:10
  everyone
• 17:11
  gets
• 17:11
  super
• 17:12
  clear
• 17:12
  on
• 17:12
  exactly
• 17:13
  what
• 17:13
  they
• 17:13
  represent.
• 17:14
  Whereas
• 17:14
  if
• 17:15
  they
• 17:15
  continue
• 17:15
  to
• 17:15
  use
• 17:16
  different
• 17:16
  words,
• 17:17
  like
• 17:17
  we
• 17:17
  often
• 17:18
  do
• 17:18
  when
• 17:18
  we're
• 17:18
  kind
• 17:18
  of
• 17:19
  explaining
• 17:19
  what
• 17:20
  we
• 17:20
  do,
• 17:20
  for
• 17:20
  example,
• 17:21
  then
• 17:22
  it's
• 17:22
  really
• 17:22
  hard
• 17:23
  for
• 17:23
  you
• 17:23
  to
• 17:23
  stick
• 17:23
  in
• 17:24
  people's
• 17:24
  minds
• 17:24
  enough
• 17:25
  for
• 17:25
  them
• 17:25
  to
• 17:26
  be
• 17:26
  able
• 17:26
  to
• 17:26
  convey
• 17:26
  to
• 17:27
  other
• 17:27
  people
• 17:28
  exactly
• 17:28
  what
• 17:29
  you
• 17:29
  do.
• 17:30
  Now,
• 17:30
  we
• 17:30
  have
• 17:30
  covered
• 17:31
  a
• 17:31
  lot,
• 17:31
  so
• 17:32
  let's
• 17:32
  move
• 17:32
  into
• 17:33
  avoiding
• 17:33
  burnout
• 17:34
  and
• 17:34
  building
• 17:34
  sustainability.
• 17:35
  I
• 17:36
  think
• 17:36
  the
• 17:36
  more
• 17:36
  you
• 17:37
  grow,
• 17:37
  the
• 17:37
  more
• 17:38
  you
• 17:38
  realize
• 17:38
  you
• 17:38
  only
• 17:39
  have
• 17:39
  limited
• 17:40
  time
• 17:40
  and
• 17:40
  energy
• 17:41
  for
• 17:41
  things.
• 17:41
  So
• 17:42
  your
• 17:42
  focus
• 17:43
  is
• 17:43
  your
• 17:43
  most
• 17:44
  valuable
• 17:44
  thing.
• 17:45
  Ensure
• 17:46
  that
• 17:46
  you
• 17:46
  have
• 17:47
  automated
• 17:48
  admin
• 17:48
  tasks.
• 17:49
  Like,
• 17:49
  for
• 17:49
  example,
• 17:50
  I've
• 17:50
  just
• 17:51
  set
• 17:51
  up
• 17:51
  Asana
• 17:52
  as
• 17:52
  a
• 17:52
  project
• 17:52
  management
• 17:53
  system
• 17:54
  and
• 17:54
  it's
• 17:54
  just
• 17:54
  been
• 17:55
  amazing
• 17:55
  knowing
• 17:56
  that
• 17:56
  every
• 17:56
  single
• 17:57
  process
• 17:57
  I
• 17:58
  do
• 17:58
  in
• 17:58
  my
• 17:58
  business
• 17:59
  is
• 17:59
  recorded
• 18:00
  in
• 18:00
  there
• 18:00
  and
• 18:00
  I
• 18:01
  can
• 18:01
  delegate
• 18:01
  it
• 18:02
  really
• 18:02
  easily.
• 18:03
  Next
• 18:04
  up
• 18:04
  is
• 18:04
  to
• 18:04
  create
• 18:05
  clear
• 18:06
  boundaries
• 18:06
  to
• 18:07
  avoid
• 18:07
  burnout.
• 18:08
  I'm
• 18:09
  often
• 18:09
  really
• 18:10
  torn
• 18:10
  with
• 18:10
  this
• 18:11
  one
• 18:11
  because
• 18:11
  I
• 18:11
  do
• 18:12
  think
• 18:12
  we
• 18:12
  can
• 18:13
  end
• 18:13
  up
• 18:13
  leaving
• 18:14
  the
• 18:14
  workplace
• 18:15
  thinking
• 18:15
  that
• 18:15
  we
• 18:16
  have
• 18:16
  to
• 18:16
  work
• 18:16
  nine
• 18:17
  to
• 18:17
  five
• 18:17
  or
• 18:18
  nine
• 18:18
  to
• 18:18
  three,
• 18:19
  whatever
• 18:19
  it
• 18:19
  is
• 18:20
  for
• 18:20
  you,
• 18:21
  five
• 18:21
  days
• 18:21
  a
• 18:21
  week,
• 18:21
  and
• 18:22
  we
• 18:22
  must
• 18:22
  never
• 18:22
  work
• 18:23
  weekends
• 18:23
  and
• 18:23
  all
• 18:24
  of
• 18:24
  the
• 18:24
  things.
• 18:25
  But
• 18:25
  actually
• 18:26
  it's
• 18:26
  about
• 18:26
  having
• 18:27
  your
• 18:27
  boundaries
• 18:27
  with
• 18:28
  intention.
• 18:29
  So
• 18:29
  here
• 18:29
  I
• 18:29
  would
• 18:30
  just
• 18:30
  say
• 18:30
  what
• 18:31
  works
• 18:31
  for
• 18:31
  you.
• 18:32
  Like,
• 18:32
  I
• 18:33
  love
• 18:33
  recording
• 18:34
  this
• 18:34
  podcast
• 18:35
  at
• 18:35
  weekends
• 18:36
  because
• 18:36
  to
• 18:36
  be
• 18:36
  honest,
• 18:37
  the
• 18:37
  week
• 18:37
  is
• 18:37
  really
• 18:38
  busy.
• 18:38
  I've
• 18:38
  got
• 18:39
  things
• 18:39
  going
• 18:39
  on.
• 18:40
  I
• 18:40
  use
• 18:40
  this
• 18:41
  podcast
• 18:41
  as
• 18:42
  time
• 18:42
  to
• 18:43
  take
• 18:43
  a
• 18:43
  step
• 18:43
  back,
• 18:44
  reflect
• 18:45
  when
• 18:45
  I'm
• 18:45
  well
• 18:45
  rested,
• 18:46
  when
• 18:46
  I
• 18:46
  haven't
• 18:47
  got
• 18:47
  another
• 18:47
  call
• 18:47
  in
• 18:47
  my
• 18:48
  diary.
• 18:48
  And
• 18:49
  I'm
• 18:49
  okay
• 18:49
  with
• 18:50
  that.
• 18:50
  So
• 18:50
  don't
• 18:50
  feel
• 18:51
  like
• 18:51
  you
• 18:51
  have
• 18:51
  to
• 18:51
  be
• 18:52
  super
• 18:52
  rigorous.
• 18:53
  It
• 18:53
  depends
• 18:53
  what
• 18:53
  works
• 18:54
  for
• 18:54
  you
• 18:54
  and
• 18:55
  what
• 18:55
  you
• 18:55
  want
• 18:55
  to
• 18:55
  do.
• 18:56
  And
• 18:57
  my
• 18:57
  third
• 18:57
  point
• 18:58
  is
• 18:58
  to
• 18:58
  outsource
• 18:59
  tasks
• 18:59
  that
• 18:59
  you
• 19:00
  don't
• 19:00
  enjoy
• 19:00
  so
• 19:00
  you
• 19:01
  can
• 19:01
  focus
• 19:01
  on
• 19:01
  what
• 19:02
  you
• 19:02
  do
• 19:02
  best.
• 19:03
  It's
• 19:03
  been
• 19:04
  a
• 19:04
  pure
• 19:04
  joy
• 19:05
  for
• 19:05
  me
• 19:06
  to
• 19:06
  really
• 19:06
  learn
• 19:07
  how
• 19:07
  to
• 19:07
  do
• 19:07
  this
• 19:08
  recently.
• 19:08
  I
• 19:08
  have
• 19:09
  a
• 19:09
  few
• 19:09
  team
• 19:09
  members
• 19:10
  now
• 19:10
  and
• 19:11
  I
• 19:11
  suppose
• 19:12
  I've
• 19:12
  always
• 19:12
  been
• 19:12
  a
• 19:12
  doer,
• 19:13
  so
• 19:13
  it's
• 19:13
  actually
• 19:13
  really
• 19:14
  hard
• 19:14
  sometimes
• 19:15
  to
• 19:15
  not
• 19:16
  just
• 19:16
  quickly
• 19:16
  get
• 19:16
  on
• 19:17
  and
• 19:17
  do
• 19:17
  everything
• 19:17
  myself.
• 19:18
  But
• 19:18
  now
• 19:19
  I'm
• 19:19
  starting
• 19:19
  to
• 19:19
  notice
• 19:20
  how
• 19:20
  much
• 19:21
  joy
• 19:21
  it
• 19:21
  brings
• 19:22
  me
• 19:22
  to
• 19:22
  hang
• 19:22
  up
• 19:23
  this
• 19:23
  episode
• 19:24
  and
• 19:24
  know
• 19:25
  that
• 19:25
  somebody
• 19:25
  else
• 19:26
  is
• 19:26
  going
• 19:26
  to
• 19:27
  do
• 19:27
  the
• 19:27
  show
• 19:27
  notes,
• 19:28
  get
• 19:28
  it
• 19:28
  published
• 19:28
  to
• 19:29
  the
• 19:29
  platforms,
• 19:30
  draft
• 19:30
  an
• 19:31
  email
• 19:31
  for
• 19:31
  me
• 19:32
  about
• 19:32
  it,
• 19:32
  which
• 19:33
  I
• 19:33
  then
• 19:33
  edit
• 19:33
  to
• 19:34
  obviously
• 19:34
  inject
• 19:34
  my
• 19:35
  own
• 19:35
  personality
• 19:36
  into.
• 19:37
  But
• 19:38
  it
• 19:38
  really,
• 19:38
  really
• 19:39
  helps
• 19:39
  to
• 19:40
  automate
• 19:40
  and
• 19:40
  get
• 19:41
  help
• 19:41
  in
• 19:41
  your
• 19:41
  business.
• 19:43
  And
• 19:43
  I
• 19:43
  know
• 19:43
  that
• 19:44
  depends
• 19:44
  on
• 19:45
  your
• 19:45
  finances
• 19:46
  and
• 19:46
  where
• 19:47
  you
• 19:47
  are
• 19:47
  at
• 19:47
  right
• 19:47
  now
• 19:48
  in
• 19:48
  your
• 19:48
  business.
• 19:50
  It's
• 19:50
  certainly
• 19:50
  not
• 19:51
  something
• 19:51
  I
• 19:51
  did
• 19:51
  very
• 19:52
  early
• 19:52
  on,
• 19:52
  so
• 19:52
  I
• 19:53
  appreciate
• 19:53
  you
• 19:54
  sometimes
• 19:54
  need
• 19:54
  to
• 19:55
  ensure
• 19:56
  that
• 19:56
  that
• 19:56
  person
• 19:57
  can
• 19:57
  bring
• 19:58
  you
• 19:58
  in
• 19:58
  income
• 19:59
  and
• 19:59
  focus
• 20:00
  on
• 20:00
  the
• 20:00
  tasks
• 20:00
  that
• 20:01
  are
• 20:01
  going
• 20:01
  to
• 20:01
  free
• 20:01
  up
• 20:02
  your
• 20:02
  time
• 20:03
  to
• 20:03
  do
• 20:03
  lead
• 20:03
  generating
• 20:04
  activities.
• 20:06
  For
• 20:06
  me,
• 20:06
  for
• 20:07
  example,
• 20:07
  it's
• 20:08
  freed
• 20:08
  up
• 20:08
  my
• 20:08
  time
• 20:09
  to
• 20:09
  have
• 20:09
  a
• 20:10
  collaboration
• 20:10
  this
• 20:10
  week
• 20:11
  with
• 20:11
  a
• 20:11
  coach
• 20:11
  training
• 20:11
  organization
• 20:13
  to
• 20:14
  support
• 20:14
  their
• 20:14
  coaches
• 20:15
  to
• 20:15
  build
• 20:15
  their
• 20:16
  business
• 20:16
  once
• 20:16
  they're
• 20:16
  qualified.
• 20:17
  So
• 20:18
  that's
• 20:18
  the
• 20:18
  sort
• 20:18
  of
• 20:18
  thing
• 20:18
  that's
• 20:19
  been
• 20:19
  on
• 20:19
  my
• 20:19
  to
• 20:19
  do
• 20:19
  list
• 20:20
  for
• 20:20
  two
• 20:20
  to
• 20:20
  three
• 20:21
  years
• 20:21
  now.
• 20:22
  And
• 20:22
  I
• 20:22
  have
• 20:22
  just
• 20:22
  not
• 20:23
  got
• 20:23
  round
• 20:23
  to
• 20:23
  it
• 20:23
  because
• 20:24
  I've
• 20:24
  been
• 20:24
  drowning
• 20:25
  in
• 20:25
  the
• 20:25
  admin
• 20:26
  and
• 20:26
  that
• 20:27
  project
• 20:27
  and
• 20:28
  freeing
• 20:28
  up
• 20:28
  my
• 20:28
  time
• 20:29
  to
• 20:29
  do
• 20:29
  that
• 20:29
  project
• 20:30
  can
• 20:30
  generate
• 20:31
  a
• 20:31
  lot
• 20:31
  of
• 20:31
  income
• 20:32
  for
• 20:32
  my
• 20:32
  business.
• 20:33
  So
• 20:34
  yes,
• 20:34
  I
• 20:34
  think
• 20:35
  it
• 20:35
  depends
• 20:35
  where
• 20:36
  you're
• 20:36
  at
• 20:36
  as
• 20:37
  to
• 20:37
  ensuring
• 20:38
  that
• 20:38
  you
• 20:38
  are
• 20:39
  intending
• 20:39
  to
• 20:40
  free
• 20:40
  up
• 20:40
  your
• 20:40
  time
• 20:41
  for
• 20:41
  something
• 20:41
  super,
• 20:42
  super
• 20:43
  valuable.
• 20:44
  So
• 20:45
  in
• 20:45
  summary,
• 20:45
  we
• 20:46
  first
• 20:46
  talked
• 20:46
  about
• 20:47
  the
• 20:48
  market
• 20:48
  in
• 20:48
  2025
• 20:49
  and
• 20:49
  what's
• 20:50
  changed.
• 20:51
  Next
• 20:51
  up,
• 20:51
  I
• 20:52
  covered
• 20:52
  proven
• 20:52
  ways
• 20:53
  to
• 20:53
  make
• 20:53
  money
• 20:53
  as
• 20:53
  a
• 20:54
  coach.
• 20:55
  Then
• 20:55
  we
• 20:56
  talked
• 20:56
  about
• 20:56
  adapting
• 20:57
  to
• 20:57
  new
• 20:57
  trends
• 20:57
  and
• 20:58
  being
• 20:58
  innovative.
• 20:59
  Finally,
• 21:00
  we
• 21:00
  talked
• 21:00
  about
• 21:00
  avoiding
• 21:01
  burnout
• 21:01
  and
• 21:01
  building
• 21:02
  sustainability
• 21:03
  in
• 21:03
  your
• 21:03
  business.
• 21:04
  I
• 21:04
  hope
• 21:05
  you
• 21:05
  found
• 21:05
  this
• 21:05
  episode
• 21:06
  super
• 21:06
  helpful.
• 21:07
  As
• 21:08
  you
• 21:08
  can
• 21:08
  hear,
• 21:09
  making
• 21:09
  money
• 21:09
  as
• 21:09
  a
• 21:09
  coach
• 21:10
  in
• 21:10
  2025
• 21:11
  is
• 21:12
  more
• 21:12
  than
• 21:12
  just
• 21:13
  about
• 21:13
  offering
• 21:14
  services
• 21:14
  as
• 21:15
  a
• 21:15
  coach.
• 21:16
  It's
• 21:16
  about
• 21:16
  being
• 21:17
  innovative.
• 21:18
  It's
• 21:18
  about
• 21:18
  getting
• 21:19
  help.
• 21:19
  It's
• 21:19
  about
• 21:20
  utilizing
• 21:20
  tech
• 21:21
  and
• 21:21
  AI,
• 21:22
  maybe
• 21:22
  corporate
• 21:23
  training,
• 21:24
  personal
• 21:24
  branding.
• 21:25
  The
• 21:25
  opportunities
• 21:26
  are
• 21:27
  huge.
• 21:28
  So
• 21:28
  know
• 21:28
  that
• 21:29
  it's
• 21:29
  just
• 21:29
  like
• 21:29
  coaching
• 21:30
  and
• 21:30
  you
• 21:31
  can
• 21:31
  get
• 21:31
  better
• 21:32
  and
• 21:32
  better
• 21:32
  at
• 21:33
  your
• 21:33
  marketing
• 21:33
  and
• 21:34
  business
• 21:34
  building
• 21:34
  craft.
• 21:36
  But
• 21:36
  also
• 21:37
  to
• 21:37
  start
• 21:38
  like
• 21:38
  you
• 21:38
  are
• 21:38
  going
• 21:38
  to
• 21:39
  be
• 21:39
  rubbish
• 21:39
  when
• 21:39
  you
• 21:40
  start
• 21:40
  and
• 21:40
  that
• 21:41
  is
• 21:41
  all
• 21:41
  there
• 21:41
  is
• 21:41
  to
• 21:42
  it.
• 21:42
  And
• 21:43
  even
• 21:43
  years
• 21:43
  in
• 21:44
  you're
• 21:44
  still
• 21:44
  going
• 21:44
  to
• 21:45
  look
• 21:45
  at
• 21:45
  yourself
• 21:45
  and
• 21:45
  think
• 21:46
  my
• 21:46
  God
• 21:46
  these
• 21:46
  people
• 21:46
  are
• 21:47
  amazing
• 21:47
  and
• 21:48
  they
• 21:48
  will
• 21:48
  be
• 21:48
  amazing
• 21:49
  because
• 21:49
  guess
• 21:49
  what,
• 21:49
  they
• 21:50
  probably
• 21:50
  had
• 21:50
  10
• 21:50
  years
• 21:51
  of
• 21:51
  practice
• 21:51
  that
• 21:52
  you
• 21:52
  haven't
• 21:52
  had
• 21:52
  yet
• 21:53
  in
• 21:53
  this
• 21:53
  particular
• 21:54
  area.
• 21:54
  So
• 21:55
  just
• 21:55
  know
• 21:55
  that
• 21:55
  you
• 21:56
  are
• 21:56
  also
• 21:56
  going
• 21:56
  to
• 21:57
  be
• 21:57
  amazing
• 21:57
  in
• 21:57
  10
• 21:58
  years
• 21:58
  time.
• 21:59
  I'm
• 21:59
  doing
• 22:00
  a
• 22:00
  celebratory
• 22:00
  prize
• 22:01
  draw
• 22:01
  for
• 22:02
  those
• 22:02
  who
• 22:02
  rate
• 22:03
  and
• 22:03
  review
• 22:03
  the
• 22:03
  podcast.
• 22:05
  So
• 22:05
  please
• 22:05
  take
• 22:06
  a
• 22:06
  moment
• 22:06
  to
• 22:06
  hit
• 22:06
  on
• 22:07
  the
• 22:07
  show
• 22:07
  name,
• 22:08
  scroll
• 22:08
  down
• 22:09
  and
• 22:09
  rate
• 22:09
  and
• 22:09
  review
• 22:10
  and
• 22:10
  then
• 22:10
  email
• 22:11
  me
• 22:11
  on
• 22:11
  joannaoannalotscoaching.com
• 22:14
  let
• 22:15
  me
• 22:15
  know
• 22:15
  you've
• 22:15
  done
• 22:15
  that
• 22:16
  and
• 22:16
  I
• 22:16
  will
• 22:17
  do
• 22:17
  a
• 22:17
  live
• 22:17
  draw
• 22:18
  on
• 22:18
  video
• 22:18
  on
• 22:19
  Wednesday
• 22:19
  4th
• 22:20
  December.
• 22:21
  You
• 22:21
  will
• 22:22
  either
• 22:22
  win
• 22:22
  my
• 22:23
  course
• 22:23
  Signature
• 22:24
  solution
• 22:24
  to
• 22:25
  help
• 22:25
  you
• 22:25
  create
• 22:26
  a
• 22:26
  really
• 22:26
  great
• 22:27
  niche
• 22:28
  offer
• 22:28
  and
• 22:28
  make
• 22:29
  your
• 22:29
  first
• 22:29
  five
• 22:29
  sales
• 22:30
  or
• 22:30
  if
• 22:31
  you
• 22:31
  already
• 22:31
  have
• 22:31
  that,
• 22:32
  you
• 22:32
  will
• 22:32
  gain
• 22:32
  a
• 22:32
  one
• 22:33
  on
• 22:33
  one
• 22:33
  call
• 22:33
  with
• 22:33
  me.
• 22:35
  So
• 22:35
  as
• 22:35
  I
• 22:35
  say
• 22:35
  at
• 22:36
  the
• 22:36
  end
• 22:36
  of
• 22:36
  every
• 22:36
  episode,
• 22:37
  trust
• 22:37
  yourself,
• 22:38
  believe
• 22:38
  in
• 22:38
  yourself
• 22:39
  and
• 22:39
  be
• 22:39
  the
• 22:39
  wise
• 22:40
  gardener
• 22:40
  who
• 22:40
  keeps
• 22:41
  on
• 22:41
  watering
• 22:41
  the
• 22:42
  seed.
• 22:42
  Thank
• 22:43
  you
• 22:43
  so
• 22:43
  much
• 22:44
  for
• 22:44
  listening
• 22:44
  to
• 22:44
  this
• 22:45
  episode
• 22:45
  of
• 22:45
  Women
• 22:46
  in
• 22:46
  the
• 22:46
  Coaching
• 22:46
  Arena.
• 22:47
  I
• 22:48
  have
• 22:48
  a
• 22:48
  mass
• 22:48
  of
• 22:49
  free
• 22:49
  resources
• 22:50
  on
• 22:50
  my
• 22:50
  website
• 22:51
  joannalotcoaching.com
• 22:54
  that's
• 22:54
  Joanna
• 22:55
  with
• 22:55
  an
• 22:55
  A
• 22:55
  and
• 22:56
  Lot
• 22:56
  with
• 22:56
  two
• 22:57
  T's.
• 22:57
  Joanna
• 22:58
  Lott
• 22:58
  coaching.com
• 23:00
  and
• 23:00
  I'll
• 23:00
  also
• 23:01
  put
• 23:01
  links
• 23:01
  in
• 23:01
  the
• 23:02
  show
• 23:02
  notes
• 23:02
  below.
• 23:04
  Let
• 23:04
  me
• 23:04
  know
• 23:04
  if
• 23:04
  you
• 23:05
  found
• 23:05
  this
• 23:05
  episode
• 23:06
  useful,
• 23:06
  share
• 23:07
  it
• 23:07
  with
• 23:07
  a
• 23:07
  friend
• 23:08
  and
• 23:08
  leave
• 23:08
  me
• 23:08
  a
• 23:08
  review
• 23:09
  and
• 23:09
  I
• 23:09
  will
• 23:10
  personally
• 23:10
  thank
• 23:10
  you
• 23:11
  for
• 23:11
  that.
• 23:12
  Remember
• 23:13
  to
• 23:13
  trust
• 23:13
  yourself,
• 23:14
  believe
• 23:14
  in
• 23:14
  yourself
• 23:15
  and
• 23:15
  be
• 23:16
  the
• 23:16
  wise
• 23:16
  gardener
• 23:17
  who
• 23:17
  keeps
• 23:17
  on
• 23:17
  watering
• 23:18
  the
• 23:18
  seed.
• 23:19
  Get
• 23:19
  into
• 23:19
  the
• 23:20
  arena,
• 23:20
  dare
• 23:21
  greatly
• 23:21
  and
• 23:21
  try.