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The Future of Ad Tracking: Navigating the Google Analytics Landscape
In this episode of the Duct Tape Marketing Podcast, I interviewed Julian Juenemann, the founder of JJAnalytics, a company that helps businesses adopt the data-driven way of Digital Marketing. In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. With over 150,000 subscribers, MeasureSchool has become the leading video source for many marketers to learn these data-driven methods.
During this episode, we discuss the transition from Universal Google Analytics to Google Analytics G4 and its significant differences from the previous…
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