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Why Most PI Firms are Lighting Money on Fire | James Helm, TopDog Law
Key Takeways
Why the first 500 cases are your cheapest and how to capitalize on that window
How to structure a social team by platform instead of generic roles
Why firms should spend 20 percent of media budgets on creative
How influencer collaborations can generate $1,000 cost per case at scale
Why hiring outside legal, especially from auto retail, creates a data edge
How connected TV and branded search protect long-term growth
The skinny
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