Latest / Influencer Confidential / From Micro Influencer to $500K+ | Kristen Bousquet on Creator Monetization [Creator Currency Ep. 24]

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From Micro Influencer to $500K+ | Kristen Bousquet on Creator Monetization [Creator Currency Ep. 24] · Influencer Confidential

• 0:00
  Speaker 1: I remember watching Kristen's videos on TikTok because she always
• 0:03
  Speaker 1: strowed out because of her pink hair. We are so
• 0:06
  Speaker 1: excited to have her here today on our podcast talking
• 0:09
  Speaker 1: all things monetization. Kristin is also the founder of Social
• 0:14
  Speaker 1: meet and at the age of twenty five, she sold
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  Speaker 1: her first business for one hundred thousand dollars and since
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  Speaker 1: then has made over five hundred thousand dollars in partnerships
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  Speaker 1: as a micro influencer. She also has a creator membership
• 0:27
  Speaker 1: community similar to myself. But that's why I felt like
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  Speaker 1: it's so great for us to reach out. We probably
• 0:32
  Speaker 1: have so many things in common, so many philosophies, but
• 0:35
  Speaker 1: there has to be areas of differences too, And I
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  Speaker 1: love having these conversations with people in our industry, bringing
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  Speaker 1: us together, sharing stories, strategies, and tips on monetization. I
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  Speaker 1: don't think you could ever get enough of that, and
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  Speaker 1: combining our forces is only going to make today's episode
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  Speaker 1: even more valuable for you all. So let's jump into
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  Speaker 1: all things creater monetization with Kristin. Can't wait for you
• 0:55
  Speaker 1: guys to get to know her. Welcome Kristin to Influencer Confidential.
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  Speaker 1: I am so pumped to have you here today and
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  Speaker 1: chat with you and pick your brain and do all
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  Speaker 1: the things.
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  Speaker 2: I'm so excited to be here. Yeah, I'm really really pumped, guys.
• 1:07
  Speaker 1: Just so you know, Kristen's due date for her first
• 1:11
  Speaker 1: baby is in two days, and when our team scheduled
• 1:13
  Speaker 1: this interview, they were like, yeah, she said yes, but
• 1:16
  Speaker 1: like she's her due dates like right around there, so
• 1:19
  Speaker 1: just hold tight. I'm like, oh my god, I love it. Yes,
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  Speaker 1: Like someone who has a meeting up until the end.
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  Speaker 2: I'm so bored of sitting around waiting for this baby
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  Speaker 2: to come out. I'm like, I need to work and
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  Speaker 2: entertain myself. So I'm really excited to be here.
• 1:33
  Speaker 1: Please love that. So, Kristin, as I briefly mentioned, you know,
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  Speaker 1: we have a quator community. People listening in are quators
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  Speaker 1: from all walks of life, all niches, all levels. You know.
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  Speaker 1: I always kind of say my people are a little
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  Speaker 1: bit level too, because they're monetizing. They're looking to get
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  Speaker 1: paid ram partnerships. Like they're not the human that's like
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  Speaker 1: I want to be an influencer or u GC theeter.
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  Speaker 1: They're like, hey, something's happening. I have traction, you know,
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  Speaker 1: can I do something right? So I would love for
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  Speaker 1: you to just briefly introduce yourself to our community here
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  Speaker 1: at Sidewalker, and then I want to pick your brain
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  Speaker 1: over some things. I know you've done some really good
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  Speaker 1: stuff in your career, and we can we can just
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  Speaker 1: dive in, but let's start off with an intro. Yeah.
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  Speaker 2: Absolutely, Well, first of all, thank you again for having me.
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  Speaker 2: I myself have been a creator for a really long time.
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  Speaker 2: Before I even was doing Instagram. I had a blog
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  Speaker 2: back in like two thousand and eight. It was called
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  Speaker 2: Stylish in Sequence, which is the most like cringy thing
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  Speaker 2: ever now, but I feel like that's the kind of
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  Speaker 2: stuff that really like exposed me to the world of
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  Speaker 2: like creating and photography and sharing content online. So as
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  Speaker 2: cringey as it is, I do appreciate it. I basically
• 2:48
  Speaker 2: started monetizing my own Instagram as a creator, probably back
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  Speaker 2: in twenty seventeen twenty eighteen, very sparingly, and I kind
• 2:57
  Speaker 2: of just started to feel like I was onto some thing.
• 3:01
  Speaker 2: This is still so early to influencing that I didn't
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  Speaker 2: really understand what I was doing exactly, but I knew
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  Speaker 2: something was happening, and so I started to put a
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  Speaker 2: lot more time and energy into learning how to monetize
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  Speaker 2: until in probably twenty nineteen, I was able to make
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  Speaker 2: enough to really like cover all my bills, and I
• 3:23
  Speaker 2: was really having some traction happening. In twenty twenty, we
• 3:27
  Speaker 2: all know what happened in twenty twenty with the craziness
• 3:32
  Speaker 2: of life, it actually ended up being my best year yet.
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  Speaker 2: And it's also the year that I started mentoring other
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  Speaker 2: creators because I was getting so many questions. I think
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  Speaker 2: so many people were becoming creators. That was really such
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  Speaker 2: a great time as a coach to kind of be
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  Speaker 2: getting started. And I've been working with creators and such
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  Speaker 2: a similar capacity to you, Nina ever since, and I'm
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  Speaker 2: sure you feel the same way, Like it's so rewarding.
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  Speaker 2: It's so cool to see creators, you know, come to
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  Speaker 2: me in the beginning being like, oh, I want to
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  Speaker 2: do this so bad, and then watching them like thrive
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  Speaker 2: and then quit their jobs and do things that they
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  Speaker 2: love every day. It's just the coolest feeling. So I
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  Speaker 2: love my job, and I'm sure you feel exactly the
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  Speaker 2: same way totally.
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  Speaker 1: It's funny. I was reading this quote on like leadership,
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  Speaker 1: like I'm really into like leadership studies and like character
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  Speaker 1: and all of that. And there was some quote somewhere
• 4:23
  Speaker 1: somehow I'll try to find that. I'll try to give
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  Speaker 1: the right author the credit, but it was about like
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  Speaker 1: leadership is untapping the potential in others, Like strong leaders
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  Speaker 1: help untapped potential in others, and just kind of this feeling,
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  Speaker 1: like you said, like getting that DM in the middle
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  Speaker 1: of the night, like hey, I just landed this. Hey
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  Speaker 1: I just did that, and like it is so very
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  Speaker 1: rewarding just being a part of it. I call it entrepreneurship,
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  Speaker 1: and I know you think of it the same way,
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  Speaker 1: like creators listening in, Like you guys are business owners.
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  Speaker 1: This is a business for you. This is not a
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  Speaker 1: hobby at least the people we talk to like they
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  Speaker 1: want to make this full on business. And it's so
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  Speaker 1: great to have mentorship and different people to like walk
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  Speaker 1: you through and hold your hand in this journey. I
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  Speaker 1: do want to share a little bit because I read
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  Speaker 1: somewhere that you sold your first business at twenty five
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  Speaker 1: years old, and that is such like a tagline. I
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  Speaker 1: know we're going to talk a lot about monetization, but
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  Speaker 1: the reason I think it's so interesting is because I
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  Speaker 1: think about creators, thinking about, you know, how selling your
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  Speaker 1: own business at twenty five, like what was that like,
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  Speaker 1: Like how did that happen? And what did that teach
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  Speaker 1: you about business and money like from an early on age.
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  Speaker 2: Yeah, this is still so crazy to me when I
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  Speaker 2: think about it, and going through that experience when I
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  Speaker 2: was really so young definitely was quite the learning experience
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  Speaker 2: that I got thrown into. So I owned a company.
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  Speaker 2: I come from a whole family of entrepreneurs. So even
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  Speaker 2: though I was working, you know, like part time jobs
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  Speaker 2: or whatever, I always had like these hobbies on the
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  Speaker 2: side that I was trying to monetize. I'm the type
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  Speaker 2: of person where like, if I pick up a hobby,
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  Speaker 2: I like have to try and monetize it, which is
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  Speaker 2: actually kind of annoying.
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  Speaker 1: Why are we like this? Why are we like this?
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  Speaker 1: I'm like, what's your sign? Why are you like this?
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  Speaker 2: Oh my god, it's happening.
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  Speaker 1: I know, yeah, yeah. My business partner's at Capricorn, so
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  Speaker 1: I know the Capricorn energy. You guys are like, okay,
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  Speaker 1: continue to continue.
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  Speaker 2: No chill, Like actually, no chill, zero chill, zero chill.
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  Speaker 2: I started I was working at Sephora at the time,
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  Speaker 2: and I was really really into like makeup and photography
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  Speaker 2: and everything, and so I would be taking like my
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  Speaker 2: friend's photos, like for you know, high school seniors and stuff,
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  Speaker 2: and doing their makeup for their photos. And then people
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  Speaker 2: started being like, hey, can I like hire you to
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  Speaker 2: take my photos or hire you to do my makeup?
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  Speaker 2: And I was like, that's so dumb because I don't
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  Speaker 2: know what I'm doing, but sure, yeah, great, and eventually
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  Speaker 2: just kind of figured out that I actually did know
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  Speaker 2: what I was doing, and eventually myself and my business
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  Speaker 2: partner at the time who worked with me at Sephora,
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  Speaker 2: we kind of like branched off and started a company
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  Speaker 2: where we did hair, makeup and photography. So we would
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  Speaker 2: do like weddings where we would do the hair and
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  Speaker 2: makeup and then go shoot the wedding and do high
• 7:06
  Speaker 2: school seniors and boudoir and all these things. And it
• 7:09
  Speaker 2: was great for so long, but me, being like again
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  Speaker 2: very type Capricorn, like manifesting generator, I was always feeling
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  Speaker 2: like I was doing so much more, and I kind
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  Speaker 2: of felt like I was in an unequal partnership, and
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  Speaker 2: it got to the point where, like I didn't really
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  Speaker 2: love going to work every day, and so eventually I decided, like,
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  Speaker 2: I can't do this forever. I don't think this is
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  Speaker 2: the right place for me anymore. And it was crazy
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  Speaker 2: to leave because it was something that I built, you know,
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  Speaker 2: from the ground up. I loved it so much. But
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  Speaker 2: eventually I decided to sell my share of that business,
• 7:44
  Speaker 2: which figuring out how to do that and what to
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  Speaker 2: sell it for was like a whole challenge in and
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  Speaker 2: of itself, and I honestly feel like it kind of
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  Speaker 2: just really worked out in my favor, even though neither
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  Speaker 2: of us really knew what we were doing. But I
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  Speaker 2: was able to sell that and that's our when I
• 8:00
  Speaker 2: moved down to Charlotte, North Carolina from Massachusetts, so I
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  Speaker 2: kind of like sold my business moved across the country,
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  Speaker 2: and then that's when I really dove into everything with
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  Speaker 2: being a creator.
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  Speaker 1: So it was quad like every what do they say,
• 8:14
  Speaker 1: rejection is redirection, right, so when things when things don't
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  Speaker 1: work out, like you just never know what's behind door
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  Speaker 1: number two. So super cool. And I know there's creators
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  Speaker 1: that have business owners that are sometimes want out or
• 8:26
  Speaker 1: want to start fresh, So I think that's a It
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  Speaker 1: just always shows that there's like a good leaf to turn.
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  Speaker 1: But regarding your own micro influencer journey, because you you
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  Speaker 1: kind of come from the perspective of, like you've worked
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  Speaker 1: with brands, right, you were a micro influencer. I think
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  Speaker 1: I have stated that you've made over five hundred thousand
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  Speaker 1: in revenue as a micro influencer. So you're coming from like, hey,
• 8:49
  Speaker 1: I did this, Like let me teach you what I did.
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  Speaker 1: And I always tell people I'm coming from the hey,
• 8:54
  Speaker 1: I manage those budgets, Like I'm paying five hundred k
• 8:56
  Speaker 1: out So we kind of make a really great team,
• 8:59
  Speaker 1: right because I'm kind of brand side, you're coming as
• 9:02
  Speaker 1: a microcreator micro influencer. That is a huge milestone in itself.
• 9:06
  Speaker 1: So like for you learning how to generate brand deals,
• 9:10
  Speaker 1: you know, talk to us about especially someone that's made that.
• 9:14
  Speaker 1: Like for some people they're like, oh my god, I
• 9:16
  Speaker 1: make a half a million in brand deals or monetization
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  Speaker 1: and like could the creator space, Like I am good,
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  Speaker 1: So talk to us about like the early days and
• 9:22
  Speaker 1: like kind of what you did to set yourself up
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  Speaker 1: to be able to start monetizing and build that influencer
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  Speaker 1: side of your business really make it a sustainable business
• 9:32
  Speaker 1: for you.
• 9:33
  Speaker 2: Yeah, it's again I think going back to like my
• 9:37
  Speaker 2: work personality having no chill, I think so much in
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  Speaker 2: the beginning was I was just so hungry for it.
• 9:45
  Speaker 2: Like once I saw that there was even a brand
• 9:48
  Speaker 2: who wanted to pay me fifty dollars, I was like, ooh,
• 9:50
  Speaker 2: what would happen if I asked for like two hundred dollars? Like,
• 9:53
  Speaker 2: and it kind of became like a fun game almost
• 9:56
  Speaker 2: where I would just like see what would happen. And
• 9:59
  Speaker 2: I started to that when I was asking for things,
• 10:02
  Speaker 2: most of the time, I was getting them, which probably
• 10:04
  Speaker 2: meant in the beginning I was charging way too low
• 10:06
  Speaker 2: of course, like everyone does. But I really started to
• 10:11
  Speaker 2: realize like the possibilities, and I think once I had
• 10:14
  Speaker 2: a taste of that, I was really really motivated to
• 10:17
  Speaker 2: just kind of keep seeing how much I could do.
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  Speaker 2: But I will say I think something that is really
• 10:24
  Speaker 2: different in my business now is this kind of idea
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  Speaker 2: of like sustainability because in the beginning, again me being
• 10:30
  Speaker 2: so hungry for and just like wanting to go so hard,
• 10:34
  Speaker 2: I definitely hit a point where I was burning myself
• 10:36
  Speaker 2: out and it became like, Okay, I'm making all this money,
• 10:40
  Speaker 2: but I also have no time to like sit and
• 10:43
  Speaker 2: read a book or like go outside with my dogs.
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  Speaker 2: And I think in my twenties I was really fine
• 10:50
  Speaker 2: with that, and then later on I was kind of
• 10:52
  Speaker 2: just feeling like I wanted to make money, but I
• 10:55
  Speaker 2: also wanted to have more of like this work life balance.
• 10:58
  Speaker 2: So I started looking for a lot more opportunities that
• 11:01
  Speaker 2: were you know, high you're paying opportunities, but I could
• 11:05
  Speaker 2: do less of them. So I did have a lot
• 11:07
  Speaker 2: more sustainability in my business. And I think for me
• 11:10
  Speaker 2: now that's such a big pillar is how can I
• 11:14
  Speaker 2: do things just as efficiently as possible? And I say
• 11:18
  Speaker 2: no to a lot more things than I say yes to,
• 11:21
  Speaker 2: And I really feel like with me doing that, I'm
• 11:23
  Speaker 2: able to open myself up for opportunities that really align
• 11:27
  Speaker 2: with not only the money I want to make, but
• 11:30
  Speaker 2: also like the lifestyle that I want to live. And
• 11:32
  Speaker 2: that's you know, before I even have a baby, right,
• 11:35
  Speaker 2: so having a baby, but I'm sure, yeah, it.
• 11:37
  Speaker 1: On welcome to the jungle when they have fun over here.
• 11:43
  Speaker 1: Now it's really normal, Like I talk to creators. You
• 11:47
  Speaker 1: know that I'm making literally seven figures a year, and
• 11:49
  Speaker 1: I hate that seven figure but literally they're making a
• 11:51
  Speaker 1: million dollars a year in brand new yeah, and they're like,
• 11:54
  Speaker 1: I'm just hungry, hungry, hungry, going, going, going, chasing, chasing, cheasing.
• 11:58
  Speaker 1: But then it's like this this constant, especially when you
• 12:02
  Speaker 1: start making money, it's like it's like the laser eyes
• 12:05
  Speaker 1: come out, like you're like, yeah, I'm going all in,
• 12:08
  Speaker 1: you know. But that does tend to lead to burnout.
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  Speaker 1: So for people I guess that are just you know,
• 12:15
  Speaker 1: kind of getting started and struggling to not burn out,
• 12:19
  Speaker 1: I feel like you're what you're kind of sharing is
• 12:22
  Speaker 1: this idea of figure out ways in your business to
• 12:25
  Speaker 1: do like bigger packages, to say no to more things,
• 12:29
  Speaker 1: to say no to cheap one offs, and try to
• 12:31
  Speaker 1: focus on longer term partnerships so that you don't burn
• 12:35
  Speaker 1: out and you're not like always chasing the next dollar.
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  Speaker 1: You know.
• 12:38
  Speaker 2: Yeah, one hundred percent, Because I think if I were
• 12:40
  Speaker 2: running my business today the way I ran it when
• 12:42
  Speaker 2: I first started, I would hate my business and I
• 12:45
  Speaker 2: wouldn't want to show up every day, you know. So
• 12:47
  Speaker 2: I think it's easier said than done for creators who
• 12:50
  Speaker 2: are newer, especially like if you're just starting to monetize
• 12:54
  Speaker 2: and like get a taste of this and everything. It's
• 12:56
  Speaker 2: a lot harder for you to be like, oh, I'm
• 12:58
  Speaker 2: gonna just like say no to these opportunities because you're like, well, no,
• 13:02
  Speaker 2: I want it, Like I want to do as much
• 13:03
  Speaker 2: as I can. Again, you're really so hungry in the beginning,
• 13:06
  Speaker 2: and so I think it's okay to go hard in
• 13:10
  Speaker 2: the beginning, but you still have to like respect the
• 13:13
  Speaker 2: lifestyle you want to live. And I think a lot
• 13:16
  Speaker 2: of creators to again who are in kind of this,
• 13:18
  Speaker 2: like maybe like tier two level are thinking more about
• 13:23
  Speaker 2: again like making money versus building a sustainable business. And
• 13:28
  Speaker 2: that's like such a big shift that I really like
• 13:31
  Speaker 2: to make With the creators that I work with. It's like, yes,
• 13:34
  Speaker 2: I know you got this opportunity and it's a really
• 13:36
  Speaker 2: good brand, but they're offering you two hundred dollars for
• 13:39
  Speaker 2: something that's going to take like ten hours of your life.
• 13:42
  Speaker 2: That's like not a ton of money at the end
• 13:45
  Speaker 2: of the day when you take out taxes and any
• 13:48
  Speaker 2: expenses you have and things like that. And so I
• 13:51
  Speaker 2: think having someone who has been through it like you
• 13:54
  Speaker 2: and I, where we can kind of share but look
• 13:57
  Speaker 2: at the actual reality of what this opportunity is costing you.
• 14:02
  Speaker 2: It really kind of puts it into a different perspective,
• 14:05
  Speaker 2: and not a lot of newer creators think about it
• 14:07
  Speaker 2: that way.
• 14:08
  Speaker 1: So and I agree, So speaking of newer creators, this
• 14:11
  Speaker 1: is something that I'm just like so curious to your thoughts, like,
• 14:14
  Speaker 1: is it ever too early to monetize?
• 14:17
  Speaker 2: Is there?
• 14:17
  Speaker 1: Are you ever too little? Are you ever too ever
• 14:20
  Speaker 1: too early? Maybe not let me say the word little,
• 14:22
  Speaker 1: but is it ever too early to monetize?
• 14:25
  Speaker 2: Like I feel like I want to say no, it's
• 14:30
  Speaker 2: never too early, but I do think that, like realistically,
• 14:32
  Speaker 2: from what I've seen, I do think there is a
• 14:35
  Speaker 2: point where it's It's not that it's definitely not going
• 14:38
  Speaker 2: to happen. I think it's just a lot harder. And
• 14:41
  Speaker 2: this is kind of like a lot of creators that
• 14:43
  Speaker 2: I work with similar to you, are kind of on
• 14:45
  Speaker 2: this like tier two level. And the reason why I
• 14:49
  Speaker 2: work with mostly those creators is because I feel like
• 14:51
  Speaker 2: creators who are super super new have never monetized, are
• 14:55
  Speaker 2: getting into it, posting a couple of videos and then
• 14:57
  Speaker 2: going all I want to monetize, but it's like you
• 15:00
  Speaker 2: haven't even figured out these foundational things first, Like, I
• 15:04
  Speaker 2: think you need a community that cares about what you're saying,
• 15:07
  Speaker 2: whether it's big or small or whatever. I don't really
• 15:09
  Speaker 2: care so much about the number. But a brand needs
• 15:11
  Speaker 2: to be able to go to your page and see
• 15:13
  Speaker 2: that you have people who are gonna buy stuff and
• 15:15
  Speaker 2: actually care about what you have to say before they
• 15:18
  Speaker 2: decide to pay you hundreds or thousands of dollars.
• 15:20
  Speaker 1: That just makes sense and you know, right, no, and
• 15:24
  Speaker 1: I agree, And like I was talking to this girl
• 15:26
  Speaker 1: the other day and she was so hungry to monetize,
• 15:28
  Speaker 1: but like she literally hasn't even posted videos yet, and
• 15:31
  Speaker 1: it's like, I don't want to sell you. I don't
• 15:33
  Speaker 1: want to like sell you fools gold. But like the
• 15:35
  Speaker 1: brand is going to go on your page and be
• 15:36
  Speaker 1: like you've never posted, Like what is in it for them?
• 15:38
  Speaker 1: Fifty five views is not in it for them? Like
• 15:41
  Speaker 1: let's call a spade a spade, right, However, like maybe
• 15:45
  Speaker 1: you can go to the brand and create did you
• 15:47
  Speaker 1: see assets for them? Or you can produce I don't know,
• 15:50
  Speaker 1: an itinerary or a blog post that the brand can
• 15:52
  Speaker 1: use for their site, like almost as an independent contractor.
• 15:55
  Speaker 1: But like you know, influence is not a number, but
• 15:58
  Speaker 1: it's an action. Do you influence people? Like it's really
• 16:01
  Speaker 1: easy to see, right, So I agree with you, like
• 16:04
  Speaker 1: it's never too early, but it's like, how do you
• 16:05
  Speaker 1: position yourself? Like are you positioning content? Okay, you can
• 16:08
  Speaker 1: have zero followers, Like the best photographers I know don't
• 16:11
  Speaker 1: even have followers, Like they don't even They're like amazing
• 16:14
  Speaker 1: and they have solid work because you know, so it's
• 16:16
  Speaker 1: not a follower thing. But when you're entering influence, when
• 16:20
  Speaker 1: you're entering following, it's like, y'all, either you are selling
• 16:24
  Speaker 1: your audience or you're selling your content, you know, and
• 16:25
  Speaker 1: obviously the win win is to sell both. Right. So
• 16:30
  Speaker 1: in terms of like I guess for you because you've
• 16:33
  Speaker 1: had really great partnerships, I think you've worked with brands
• 16:36
  Speaker 1: like Notion and Honeybook and Think Epic, I've worked with Think.
• 16:39
  Speaker 1: How do you feel like in terms of working with
• 16:41
  Speaker 1: brands like you now you work with brands still you
• 16:43
  Speaker 1: have your membership community, but like in terms of what
• 16:47
  Speaker 1: makes a creator attractive right to a brand partner, especially
• 16:52
  Speaker 1: with the creators that you're seeing, what who are the
• 16:54
  Speaker 1: people getting jobs outside of follower count? But like what
• 16:57
  Speaker 1: is standing out for you nowadays, think.
• 17:00
  Speaker 2: At this point in the game, having really great content
• 17:05
  Speaker 2: is not enough, which kind of stinks, right because few
• 17:09
  Speaker 2: years ago, if you were a really good content creator,
• 17:12
  Speaker 2: it was kind of that's what set you apart. Right now,
• 17:15
  Speaker 2: it's everyone has an iPhone with a great camera and
• 17:19
  Speaker 2: can watch creators all day long and study and analyze
• 17:24
  Speaker 2: and recreate and make really great content. But everyone is
• 17:29
  Speaker 2: doing it, so having that great content thing doesn't really
• 17:32
  Speaker 2: set you apart at this point. I think a few
• 17:34
  Speaker 2: things outside of that are what brands look for a
• 17:37
  Speaker 2: lot more, and I think for me, one of those
• 17:40
  Speaker 2: things is authority, like within your category, within your niche.
• 17:45
  Speaker 2: So you know, if you are like a pet creator,
• 17:49
  Speaker 2: do we recognize your pets if we see them on
• 17:52
  Speaker 2: like the pet cod Instagram or something like, are you
• 17:56
  Speaker 2: going to have that maybe notoriety or recognition or you know,
• 18:00
  Speaker 2: are you even in our space? You know? Like one
• 18:04
  Speaker 2: of the things that I think gets me hired for
• 18:06
  Speaker 2: jobs specifically is because I am a thought leader in
• 18:11
  Speaker 2: the space, you know, like I write for Forbes, I'm
• 18:15
  Speaker 2: on podcasts like yours, and I'm sharing my insights, like
• 18:19
  Speaker 2: why are people coming to me? That must mean I
• 18:21
  Speaker 2: know what I'm talking about. So it's easier for those
• 18:24
  Speaker 2: brands to be like, oh, this is someone who would
• 18:28
  Speaker 2: be reputable person for us to pay and that adds
• 18:31
  Speaker 2: a lot of value. So I think authority is a
• 18:34
  Speaker 2: big one. In community. I think is another really big one.
• 18:37
  Speaker 2: I mean again, not even just looking at numbers, but
• 18:41
  Speaker 2: it's like, can you can a brand come to your
• 18:43
  Speaker 2: page and look at your content and look through your
• 18:47
  Speaker 2: comments and not even the numbers, but just the quality
• 18:51
  Speaker 2: of conversations that you're having, Like, are is it easy
• 18:55
  Speaker 2: for them to see that people genuinely care what you
• 18:58
  Speaker 2: have to say and actually like want to hang out
• 19:00
  Speaker 2: with you. I think that is one of the biggest
• 19:03
  Speaker 2: indicators that people are going to feel comfortable purchasing from you,
• 19:06
  Speaker 2: and so having that is you know, worth its weight
• 19:10
  Speaker 2: in gold. And that's kind of what we were talking
• 19:12
  Speaker 2: about before. It's like it doesn't matter how many followers
• 19:14
  Speaker 2: you have, but like you have to have the whole
• 19:16
  Speaker 2: point of influencing is help people learn about the brands,
• 19:21
  Speaker 2: purchase the brands, make more money for the brands. Right,
• 19:24
  Speaker 2: how are we going to do that? We need people
• 19:25
  Speaker 2: to actually purchase and having a community that likes your
• 19:30
  Speaker 2: videos but never comments and doesn't really like know if
• 19:33
  Speaker 2: they would go to the store and purchase what you're
• 19:35
  Speaker 2: sharing with them, doesn't do anything for a brand. So
• 19:38
  Speaker 2: that like real loyal community I think is important. And
• 19:42
  Speaker 2: then a targeted community too specifically.
• 19:45
  Speaker 1: Definitely, and I think that, you know, I was doing
• 19:49
  Speaker 1: like my walk yesterday and this came to me as
• 19:51
  Speaker 1: I was walking my dog yesterday. I'm like, I'm gonna
• 19:53
  Speaker 1: put it on a T shirt. Like I think I
• 19:55
  Speaker 1: may or may not be one of the first to
• 19:56
  Speaker 1: say it, but I was like, people don't quit because
• 19:59
  Speaker 1: it's hard. People quit because it's boring, Like it is
• 20:03
  Speaker 1: so boring to do the minutia of like executing on content,
• 20:09
  Speaker 1: like it is my numbingly boring, Like I have a
• 20:11
  Speaker 1: YouTube channel and yesterday I was like, people see me
• 20:14
  Speaker 1: at the studio, they get to see me do like that.
• 20:16
  Speaker 1: They're like, oh my god, Nina, it's so glam. I'm
• 20:18
  Speaker 1: like title thumbnail, text description, like the we transfer link
• 20:23
  Speaker 1: with the screen shares. It is tiring to do to
• 20:26
  Speaker 1: it's hard to build community showing up every day, you know,
• 20:29
  Speaker 1: really putting in that effort of constantly being on you know,
• 20:35
  Speaker 1: constantly being on. Then that's why I put it to
• 20:38
  Speaker 1: love what you talk about, because if you love what
• 20:40
  Speaker 1: you talk about, then at least being on is easy,
• 20:43
  Speaker 1: and then the minutia and all the other work you
• 20:45
  Speaker 1: can do like later, you know.
• 20:47
  Speaker 2: Yeah, Yeah, I had a really similar conversation with one
• 20:51
  Speaker 2: of the coaches who's in my community. It's funny. She's
• 20:54
  Speaker 2: actually one of my first students and now she coaches
• 20:58
  Speaker 2: in my membership, which is just like it's a full
• 21:00
  Speaker 2: circle moment. Yeah, But we were saying, like, sometimes content
• 21:04
  Speaker 2: creation is literally the least favorite part of our job,
• 21:07
  Speaker 2: but it's the thing that people think we like do
• 21:10
  Speaker 2: and is so cool all day. But it's like I
• 21:12
  Speaker 2: am sometimes so sick of creating content, but like I
• 21:17
  Speaker 2: do it because I love it. But it doesn't mean
• 21:19
  Speaker 2: I love every part of the process. You know.
• 21:22
  Speaker 1: Of course there's pieces like I love, like once I'm
• 21:25
  Speaker 1: sitting there and shooting a video, I'm like, okay, I'm one,
• 21:27
  Speaker 1: But like all the stuff before and all the stuff after,
• 21:30
  Speaker 1: you know, it is it's a heavy it's a heavy lift. Yeah, totally.
• 21:36
  Speaker 1: So I kind of want to go back really quickly
• 21:39
  Speaker 1: to this thing about sustainability and a business, because you've
• 21:42
  Speaker 1: said that a few times, like, oh, like helping you
• 21:44
  Speaker 1: build like a sustainable business, the sustainable business, Like what
• 21:47
  Speaker 1: does that mean? Like in Layman's terms, like just breaking
• 21:49
  Speaker 1: it down for those that are like listening and they're like,
• 21:52
  Speaker 1: I want to build a sustainable business, Like what does
• 21:54
  Speaker 1: that mean to you?
• 21:55
  Speaker 2: For me? Is I think work life balance is a
• 21:59
  Speaker 2: maybe the best way to put it, because I don't
• 22:01
  Speaker 2: think as an entrepreneur we really get that luxury, especially
• 22:05
  Speaker 2: people who are in social media as entrepreneurs, like I
• 22:08
  Speaker 2: am on my phone at nine PM very often answering
• 22:12
  Speaker 2: DMS and things like that, Like I don't have a
• 22:14
  Speaker 2: typical nine to five clock in clockout time and that's
• 22:17
  Speaker 2: fine with me, but as long as I'm not, you know,
• 22:20
  Speaker 2: waking up at six am, getting my tea for the morning,
• 22:25
  Speaker 2: and then sitting at my computer from six thirty to
• 22:29
  Speaker 2: nine pm, Like I have to have some sort of
• 22:33
  Speaker 2: life outside of work. And I think that again going
• 22:38
  Speaker 2: back to how I used to run my business, that
• 22:40
  Speaker 2: is what I did, Like I sat on my computer
• 22:42
  Speaker 2: all day long. I went out and shot ten outfits,
• 22:45
  Speaker 2: and I was like all I did was work, and
• 22:48
  Speaker 2: I had no life outside of work. No, and even
• 22:51
  Speaker 2: if it was a little unequal of a balance, I
• 22:53
  Speaker 2: had no sort of balance. This is the skill was
• 22:56
  Speaker 2: completely tipped. And so I for what but my business
• 23:00
  Speaker 2: looks like now and what kind of sustainability means to
• 23:03
  Speaker 2: me now? It's really like, what are things that maybe,
• 23:06
  Speaker 2: like I don't need to do. I would rather pay someone, yes,
• 23:11
  Speaker 2: it's money out of my pocket. I would rather have
• 23:14
  Speaker 2: a VA or we have a community manager or other
• 23:16
  Speaker 2: coaches who can be a support system for me. I'm
• 23:20
  Speaker 2: still doing a lot of the things that I need
• 23:23
  Speaker 2: to do and that I love to do, but I
• 23:26
  Speaker 2: am less afraid of spending money on help, even if
• 23:31
  Speaker 2: it's funny. Like sometimes I kind of feel like weird
• 23:35
  Speaker 2: about it because I'll be sitting on my couch watching
• 23:38
  Speaker 2: Master Chef for three hours and then I like am
• 23:43
  Speaker 2: getting slack messages from my team who are working, and
• 23:45
  Speaker 2: I'm like, it's weird that they're working and I'm not
• 23:48
  Speaker 2: right now, And sometimes I feel like a little guilt
• 23:51
  Speaker 2: about it, but I'm like, no, that's literally the point
• 23:53
  Speaker 2: I'm supposed to have this time to be able to
• 23:56
  Speaker 2: like go take my dogs for a walk guilt free.
• 23:59
  Speaker 1: You know, Also that time believe it or not. As
• 24:02
  Speaker 1: someone who has a team of almost ten now, I
• 24:05
  Speaker 1: always tell people like people that when I hire, it's
• 24:08
  Speaker 1: to take off my plate so I can make the
• 24:10
  Speaker 1: company more money. So it's not like for you, you're like
• 24:13
  Speaker 1: obviously watching Mastership and that was an example that you're
• 24:16
  Speaker 1: just chilling. But I'm sure that your team is like
• 24:19
  Speaker 1: freeing you from the burden of the mental load of
• 24:23
  Speaker 1: the stuff that is not revenue generating. So I cannot
• 24:26
  Speaker 1: we just hired two people this week, Like you don't
• 24:28
  Speaker 1: have to tell me. I am team get people in
• 24:30
  Speaker 1: their lanes, and it's not it's like having having support.
• 24:34
  Speaker 1: Having someone come in and support you is meant to
• 24:39
  Speaker 1: free up Let's just say three of your hours, and
• 24:40
  Speaker 1: those three hours in the business should be so valuable.
• 24:44
  Speaker 1: They should be so that they that they either you know,
• 24:48
  Speaker 1: bring something into the business.
• 24:49
  Speaker 2: You know what I mean.
• 24:50
  Speaker 1: So it's like for everyone listening, guys, creators, like, don't
• 24:53
  Speaker 1: be afraid to invest in support, invest in things that
• 24:57
  Speaker 1: make you money. So like what does that mean, right,
• 25:00
  Speaker 1: Like invest in an assistant that's going to support you
• 25:04
  Speaker 1: so that either you can make more money or their
• 25:06
  Speaker 1: revenue generating because they're helping you with the pitches or
• 25:09
  Speaker 1: they're helping you know what I mean. So it's like,
• 25:11
  Speaker 1: I totally I love how you're talking about like sustainability,
• 25:14
  Speaker 1: but also in terms of like delegating and hiring it out,
• 25:18
  Speaker 1: because if you get stuck in the trenches, like no
• 25:21
  Speaker 1: one's winning, right, no one's the company can't grow exactly.
• 25:25
  Speaker 2: And this I had this like I don't even know
• 25:28
  Speaker 2: where I read it or heard it, but I had
• 25:31
  Speaker 2: this moment where I learned about like the difference between
• 25:34
  Speaker 2: being a manager of my business and a CEO of
• 25:38
  Speaker 2: my business. And I was like, oh my gosh, my
• 25:40
  Speaker 2: business doesn't have a CEO. I'm just the manager here.
• 25:44
  Speaker 2: Like my day used to be full of let me
• 25:47
  Speaker 2: do all these like mundane tasks that are just keeping
• 25:52
  Speaker 2: us afloat. Nothing I was doing was like growth tasks.
• 25:57
  Speaker 2: It was a lot of just like these things ship
• 26:00
  Speaker 2: had to be done, Yeah, exactly, like the the just
• 26:04
  Speaker 2: checking things off a list, which again like it's scary
• 26:07
  Speaker 2: to pay for those things because I was like, oh,
• 26:09
  Speaker 2: I don't really I'm not flowing in money like you know.
• 26:13
  Speaker 1: Yeah, but let's talk about it for the creators, because
• 26:16
  Speaker 1: I work with creators and this is not a dig.
• 26:19
  Speaker 1: But like so many people are like, oh yeah, creators
• 26:20
  Speaker 1: are cheap. Creators are cheap. Creators are cheap, like they
• 26:22
  Speaker 1: don't spend. But the ones that do, like the ones
• 26:26
  Speaker 1: that like me and you, right, we're investing in our businesses.
• 26:29
  Speaker 1: I'm hosting this on riverside, Like this isn't for my health,
• 26:32
  Speaker 1: Like this is an investment, right, So it's like ones
• 26:34
  Speaker 1: creators make that swap like this isn't a hobby, this
• 26:37
  Speaker 1: is a business, and I know we I want to
• 26:39
  Speaker 1: talk about that with you too, Like that shift of like, hey, creator,
• 26:43
  Speaker 1: this is for fun, but this is actually something that's
• 26:45
  Speaker 1: going to be like a long term business for you.
• 26:47
  Speaker 1: You're gonna need to eventually or you should eventually think about,
• 26:51
  Speaker 1: you know, how can you, as a business owner, what
• 26:56
  Speaker 1: are the investments you need to make in your business
• 27:00
  Speaker 1: so that it is something that is not short short
• 27:03
  Speaker 1: termed or short lived, right, Like creators oftentimes like having
• 27:07
  Speaker 1: that mindset shift, like how do you find that with
• 27:10
  Speaker 1: your people? Like how do you help them with that
• 27:11
  Speaker 1: mindset shift from like hey, you're a creator to a
• 27:13
  Speaker 1: business owner And that may mean hiring someone, that may
• 27:17
  Speaker 1: mean putting an add on upwork that may mean, you
• 27:20
  Speaker 1: know whatever, having uncomfortable conversations and firing someone, Like what
• 27:25
  Speaker 1: are you seeing that shift be? Like, you know with
• 27:27
  Speaker 1: your people.
• 27:29
  Speaker 2: Think that shift. Yes, there's a lot of logistics stuff
• 27:33
  Speaker 2: with like maybe you hire someone or this and that
• 27:35
  Speaker 2: and like looking at their business to see more logistically
• 27:38
  Speaker 2: how they can you know, become more sustainable. But I
• 27:42
  Speaker 2: also think it's actually just like a huge mental shift
• 27:46
  Speaker 2: like a lot of the creators, because most of us
• 27:49
  Speaker 2: get in it as a hobby and then we're like,
• 27:51
  Speaker 2: oh wow, look at us, like we're kind of making money,
• 27:54
  Speaker 2: like this is cool, you know, Like I feel like
• 27:56
  Speaker 2: most people don't like graduate college and then this is
• 28:00
  Speaker 2: their job immediately. Like it takes a you know amount
• 28:03
  Speaker 2: of time to grow it and build it and everything.
• 28:06
  Speaker 2: And I think because it's so hard, especially at the beginning,
• 28:09
  Speaker 2: you don't typically go into it one hundred percent confident, right,
• 28:14
  Speaker 2: And so I think that's probably true for any entrepreneur honestly,
• 28:17
  Speaker 2: But I think you get to a point where it
• 28:22
  Speaker 2: is time to make these decisions about like Okay, I'm
• 28:26
  Speaker 2: actually becoming more of a business here. But I think
• 28:28
  Speaker 2: it's sometimes like the imposter syndrome sneaks in and it's like, no,
• 28:32
  Speaker 2: you're not, Like you're just like making money here and there,
• 28:36
  Speaker 2: Like you're not getting a consistent paycheck every month, Like
• 28:39
  Speaker 2: it's not this is a hobby, you know. And I
• 28:41
  Speaker 2: think that in the back of our head makes us go,
• 28:45
  Speaker 2: you don't have the money to hire someone because like
• 28:46
  Speaker 2: this isn't really even like a business, you know, I
• 28:48
  Speaker 2: think it is a you have to invest.
• 28:51
  Speaker 1: Yeah, there's like investments. Like if you I always tell
• 28:53
  Speaker 1: my creators, if you wanted to open a pizza shop,
• 28:56
  Speaker 1: like in your little town center, like and you have
• 28:58
  Speaker 1: to pay rent for twelve months, Like I mean, either
• 29:01
  Speaker 1: you're born rich, you have a trust like you I
• 29:03
  Speaker 1: don't know, Like, how are you gonna do that?
• 29:05
  Speaker 2: Truly?
• 29:05
  Speaker 1: If you wanted to start a nail salon, you wanted
• 29:07
  Speaker 1: to start a flower shop, like why are those businesses? Okay,
• 29:11
  Speaker 1: well I'll take a loan, Okay, I'll invest, But when
• 29:13
  Speaker 1: it comes to setting up a creator business, it's like
• 29:15
  Speaker 1: like I can't invest in mentorship or I can't invest
• 29:19
  Speaker 1: in you know, hiring someone. Why not?
• 29:22
  Speaker 2: Why are the product you know what I mean? Like
• 29:25
  Speaker 2: it's our face and our intellectual property, that is what
• 29:29
  Speaker 2: we're selling, and so it's so much harder. Like with
• 29:32
  Speaker 2: a flower shop, it's like these flowers are beautiful, like
• 29:35
  Speaker 2: people will buy them. That feels like a safer place
• 29:39
  Speaker 2: to invest your money versus like I'm selling myself, Like
• 29:43
  Speaker 2: I have to genuinely believe that I am like good
• 29:47
  Speaker 2: enough and can create well enough that people are going
• 29:50
  Speaker 2: to spend money on literally me, And that's I think
• 29:54
  Speaker 2: why it is such a mental shift. But again, like
• 29:56
  Speaker 2: once you start seeing the success, I think you have
• 29:59
  Speaker 2: to clock those moments and be like people are paying me,
• 30:03
  Speaker 2: you know, like this is legit. Yeah, I just yeah,
• 30:06
  Speaker 2: that's no ideal, Like there is a lot of flowers
• 30:09
  Speaker 2: that I would have had to sell in this flower shop,
• 30:11
  Speaker 2: Like you know what I mean. Like it's just mindset shifts,
• 30:15
  Speaker 2: I think to really like to be like corny, but
• 30:19
  Speaker 2: like believe in yourself that you are not.
• 30:21
  Speaker 1: I was gonna say, yeah, I was gonna say, I
• 30:24
  Speaker 1: think we all just need therapy, Like that's what it is, like,
• 30:27
  Speaker 1: we all just need to get a therapy because what
• 30:29
  Speaker 1: you're saying is like such an aha. Right, it's so
• 30:31
  Speaker 1: easy to be like these flowers are easy to sell,
• 30:33
  Speaker 1: but oh my gosh, I'm selling myself? Will anyone buy?
• 30:36
  Speaker 1: And that's where that block around money in investing in
• 30:38
  Speaker 1: yourself and mentorship in you know, whatever it is that
• 30:42
  Speaker 1: assistant that support because so many people are interested in
• 30:48
  Speaker 1: obviously that monetization side, long term growth, sustainable businesses, all
• 30:53
  Speaker 1: of that. If a creator is looking for long term income,
• 30:56
  Speaker 1: you know, they're one person in the beginning in terms
• 30:58
  Speaker 1: of prioritizing shit, Like what do you think is the priority?
• 31:02
  Speaker 2: Here?
• 31:02
  Speaker 1: Are we talking brand deals, digital products? Memberships? Like what
• 31:08
  Speaker 1: I know there's not a one size fits all, but like,
• 31:10
  Speaker 1: do you see if someone had to kind of like
• 31:12
  Speaker 1: go all in on a few areas of monetization, Like
• 31:15
  Speaker 1: what would you say you're seeing is bringing the best
• 31:18
  Speaker 1: ROI for creators.
• 31:19
  Speaker 2: It's tough because I do feel like it's gonna be
• 31:21
  Speaker 2: different for everyone. I think it's actually more about like
• 31:25
  Speaker 2: what would you be motivated and excited enough to show
• 31:29
  Speaker 2: up and do every day? You know? Like cause if
• 31:31
  Speaker 2: I were to say digital products and then you're like,
• 31:34
  Speaker 2: I don't really want to like create it, I'll do it,
• 31:36
  Speaker 2: but like I don't, you know, like you have to
• 31:38
  Speaker 2: wake up every day and sell that. So like if
• 31:40
  Speaker 2: you're not it is wild that yeah, like you're not
• 31:43
  Speaker 2: gonna do it, and it's interesting again as a very
• 31:47
  Speaker 2: like entrepreneurial spirit. I've I've started five billion businesses and
• 31:52
  Speaker 2: then like and like I actually hate this. I'm gonna
• 31:54
  Speaker 2: drop this and like do this thing. Like I remember
• 31:58
  Speaker 2: probably in like maybe twenty nineteen, twenty twenty, I got
• 32:03
  Speaker 2: an iPad and I got pro Create, and I would
• 32:06
  Speaker 2: like design all these like cool little designs and I
• 32:08
  Speaker 2: was like, I'm gonna put these on T shirts and
• 32:09
  Speaker 2: like sell T shirts. And I didn't for like maybe
• 32:14
  Speaker 2: a solid six months. It just went hard and like
• 32:17
  Speaker 2: designing these T shirts. I was talking about them and
• 32:19
  Speaker 2: like getting sending them to influencers, getting pictures and like
• 32:21
  Speaker 2: it was really awesome. And then I kind of started
• 32:24
  Speaker 2: to like feel not as excited about it anymore, and
• 32:27
  Speaker 2: so like I wouldn't really post about it a ton,
• 32:30
  Speaker 2: and you know, I wasn't sending them out to influencers
• 32:33
  Speaker 2: as much, and it kind of like fizzled, you know,
• 32:36
  Speaker 2: and so for me, I was like, I this is
• 32:40
  Speaker 2: not a good use of my time anymore. And I
• 32:42
  Speaker 2: ended up I stopped doing it, but I think I
• 32:46
  Speaker 2: wasn't as excited as I should have been, you know
• 32:50
  Speaker 2: what I mean, Like it really has to be something
• 32:52
  Speaker 2: that you are going to wake up every day and
• 32:54
  Speaker 2: be excited about. And that could change too, right, I
• 32:58
  Speaker 2: think there might be a moment And this has happened
• 33:01
  Speaker 2: for me specifically in twenty nineteen to maybe twenty twenty three.
• 33:08
  Speaker 2: I went so hard in brand partnerships and that was
• 33:11
  Speaker 2: like my number one thing. I was so excited about it.
• 33:14
  Speaker 2: And while I'm still excited about brand partnerships, I'm actually
• 33:17
  Speaker 2: a lot more excited about like, ooh, what if we
• 33:19
  Speaker 2: did this in the membership and like let's like come
• 33:22
  Speaker 2: up with this program. Like I'm really into like improving
• 33:25
  Speaker 2: that community now, and so a lot more of my
• 33:28
  Speaker 2: time and energy goes there. And that's actually where I'm
• 33:31
  Speaker 2: making more money now because it's where I spend the
• 33:34
  Speaker 2: most of my time and where I'm most excited about.
• 33:37
  Speaker 1: That's it's like that whole thing where you water the
• 33:39
  Speaker 1: garden is where the friends come, Like wherever you put
• 33:42
  Speaker 1: love into like you're gonna see results. It's just about
• 33:45
  Speaker 1: watering that. And similarly, I feel like I'm really annoying
• 33:48
  Speaker 1: today with all my little quotes, but I just I
• 33:50
  Speaker 1: don't know it's a coffee, but like it's that concept
• 33:54
  Speaker 1: of pick your herd. Like for me being an influencer,
• 33:58
  Speaker 1: like I would love to be, I just don't have
• 34:00
  Speaker 1: it in me to, Like it is too hard, like
• 34:03
  Speaker 1: truly like creating content like trends, hooks, like filming myself,
• 34:08
  Speaker 1: like editing, and for so many people I talk to,
• 34:10
  Speaker 1: they're like, oh my god, I love that, like it's
• 34:12
  Speaker 1: so good and like I could do that all the time.
• 34:14
  Speaker 1: I'm like, yeah, I wish, like I rather do a course,
• 34:16
  Speaker 1: Like I'm an educator. If you watch any of my YouTube's,
• 34:19
  Speaker 1: I'm like, hey, class, how are you? Like I am
• 34:22
  Speaker 1: just not you know what I mean. Like I so
• 34:25
  Speaker 1: it's like you're finding spaces that motivate you. So many
• 34:28
  Speaker 1: influencers I've met that are like, oh, I want to
• 34:30
  Speaker 1: make a course to make money because they're following money,
• 34:32
  Speaker 1: and then they freaking hate it because they're like I
• 34:35
  Speaker 1: hate courses. They're like it is so boring, you know.
• 34:38
  Speaker 2: Yeah yeah, And I even think too, Like something else
• 34:41
  Speaker 2: I think about with this idea of like multiple streams
• 34:44
  Speaker 2: of income, even if you're a creator who has courses
• 34:46
  Speaker 2: in digital products and coaching and brand partners in UGC like,
• 34:50
  Speaker 2: this is a lot of things to be dabbling with.
• 34:53
  Speaker 2: Have you ever read ten X is easier than two X?
• 34:56
  Speaker 1: Yeah? Yeah, yeah, yeah.
• 34:57
  Speaker 2: They start paying because I talk about this book at
• 35:00
  Speaker 2: least once.
• 35:00
  Speaker 1: Day, Like I need to put it part of my
• 35:03
  Speaker 1: book club. You know, I have a shit, I have
• 35:05
  Speaker 1: a book club. You should come. You should come to
• 35:07
  Speaker 1: our book cub when we discuss it.
• 35:09
  Speaker 2: Okay, I will talk about this book all day long.
• 35:12
  Speaker 2: It's it's such an interesting concept because, like I remember
• 35:15
  Speaker 2: when I read it, I was doing five hundred different
• 35:19
  Speaker 2: things in my business, and I was never really giving
• 35:22
  Speaker 2: the things that were like a most fulfilling to me
• 35:25
  Speaker 2: and be making me the most money. I was never
• 35:28
  Speaker 2: giving those the most of my attention because I was
• 35:30
  Speaker 2: too concerned about like all these other little little things.
• 35:33
  Speaker 2: And I was like, oh, well, this makes me like
• 35:34
  Speaker 2: an extra two hundred dollars a month, Like I don't
• 35:37
  Speaker 2: want to like give up on that. It's two hundred bucks,
• 35:39
  Speaker 2: Like that's two hundred bucks in my pocket. But at
• 35:41
  Speaker 2: the same time, it's like if I had taken that
• 35:43
  Speaker 2: time and put it into the thing that was what
• 35:45
  Speaker 2: I was most excited about, or like what I was
• 35:48
  Speaker 2: monetizing most with probably could have made two thousand dollars
• 35:51
  Speaker 2: that month in it, you know, so looking totally, we've
• 35:54
  Speaker 2: been at multiple streams of income and figuring out, like again,
• 35:58
  Speaker 2: where do I even if you hand that two hundred
• 36:00
  Speaker 2: dollars a month job off to a contractor or whatever,
• 36:03
  Speaker 2: like fabulous, that's still money in your pocket. But it's
• 36:08
  Speaker 2: like you can focus on those other things that are
• 36:11
  Speaker 2: going to actually text your income instead of just giving
• 36:14
  Speaker 2: you a little bit of pocket change here and there.
• 36:16
  Speaker 2: You know.
• 36:17
  Speaker 1: I was talking to my mom last night. She's getting
• 36:21
  Speaker 1: back into real estate, and she recently sold like a
• 36:23
  Speaker 1: one point eight million dollar home, and she was telling
• 36:26
  Speaker 1: me telling a one point eight million dollar home is
• 36:29
  Speaker 1: like the same selling like a five hundred thousand dollar home,
• 36:32
  Speaker 1: Like it's the same work. She's like, I know, I
• 36:34
  Speaker 1: can do it. So then it was like this aha
• 36:36
  Speaker 1: of like wait a second, yeah, Like why am I
• 36:40
  Speaker 1: going after you know, smaller properties? I need to be
• 36:42
  Speaker 1: in the two million dollar home category.
• 36:44
  Speaker 2: I can do it.
• 36:45
  Speaker 1: It's the same work. It's the same like workouts I have.
• 36:49
  Speaker 1: So it's like thinking about your brand partnerships or your
• 36:51
  Speaker 1: revenue that way, Like if you are doing all this work.
• 36:55
  Speaker 1: You know, how do you as a creator, like you're
• 36:57
  Speaker 1: already doing a brand deal, right, you're already maybe working
• 37:00
  Speaker 1: with a partner and creating content. How do you maybe
• 37:03
  Speaker 1: put a package or proposal or something together that's a
• 37:06
  Speaker 1: bigger that's a bigger partnership than like a little guy
• 37:09
  Speaker 1: you know, just having this idea of the workload is
• 37:11
  Speaker 1: the same. Yep, it's always just like mind boggling.
• 37:17
  Speaker 2: That makes so much sense. But sometimes we're in it,
• 37:19
  Speaker 2: we like don't really realize that.
• 37:22
  Speaker 1: Yeah, totally. I want to be mindful of your time.
• 37:24
  Speaker 1: Is there anything I'm missing, like regarding monetization that you
• 37:27
  Speaker 1: think you want to share, like any words of similar thoughts?
• 37:30
  Speaker 1: Because you do this every day, you're talking about it
• 37:33
  Speaker 1: every day, are there any blind spots or at least
• 37:35
  Speaker 1: for today's episode that you want to kind of like
• 37:37
  Speaker 1: just shout it out.
• 37:39
  Speaker 2: Yeah, I think, Like my the thing that I go
• 37:43
  Speaker 2: back to often again is that idea of sustainability. And
• 37:46
  Speaker 2: I think there are within the creator industry so many
• 37:50
  Speaker 2: different ways to do everything, but some of the ways
• 37:54
  Speaker 2: that we are taught to do stuff I think can
• 37:58
  Speaker 2: go against this idea of sustaining. So, like I would
• 38:01
  Speaker 2: really challenge people to look at the things that they
• 38:05
  Speaker 2: need to do to make money and then ask themselves, like,
• 38:09
  Speaker 2: is this really the best way of doing it? Like
• 38:12
  Speaker 2: is this the most effective use of my time and energy?
• 38:15
  Speaker 2: I really now in my life and my business value
• 38:19
  Speaker 2: my time so much more than anything else, and so
• 38:22
  Speaker 2: I'm constantly trying to figure out, like what is truly
• 38:25
  Speaker 2: the best use of my time?
• 38:26
  Speaker 1: I tell a lot of my like my pitching students,
• 38:29
  Speaker 1: is like, if you have a pitch that's not getting
• 38:31
  Speaker 1: you opens, it's like flopping, like reflect on that and
• 38:35
  Speaker 1: throw it away. Or if you have a pitch that
• 38:38
  Speaker 1: like is fire, and every time you send it, people
• 38:41
  Speaker 1: are like, you know, you're getting some sort of attraction
• 38:43
  Speaker 1: scale that pitch. Like it's also a big piece of
• 38:46
  Speaker 1: our business is reflection, right, Like it's not just doing
• 38:49
  Speaker 1: something like to do it, but like is it working?
• 38:51
  Speaker 1: Why did it work? Is this a good use of
• 38:53
  Speaker 1: my time? This girl perfect example, and my membership was
• 38:56
  Speaker 1: like I did like at twelve Days of Christmas giveaway
• 38:58
  Speaker 1: and I was like, how many hours did that take you?
• 39:00
  Speaker 1: She's probably like forty hours? And I'm like, right, I'm like,
• 39:04
  Speaker 1: and was it worth it? And She's like, from an
• 39:07
  Speaker 1: ROI perspective, yeah, we like did the moth and it
• 39:09
  Speaker 1: just wasn't. So I'm like, so are we going to
• 39:11
  Speaker 1: do it next year? No? These guide decisions like using
• 39:16
  Speaker 1: this reflection of Like, okay, I go on LinkedIn and
• 39:18
  Speaker 1: I spend twenty minutes sending out like introductions. What did
• 39:22
  Speaker 1: that bring me? Like constantly going back to like measuring
• 39:26
  Speaker 1: and that doesn't have to be in a data annoying way,
• 39:28
  Speaker 1: but just like, yeah, reflection, you know, like did this work?
• 39:31
  Speaker 1: Was this a good use of my time? You know?
• 39:33
  Speaker 1: Way more reflection for twenty twenty six, way more just
• 39:37
  Speaker 1: doing things and just kind of like taking the time
• 39:39
  Speaker 1: to like see if it works well. Kristin, thank you
• 39:42
  Speaker 1: so much for all of this. I'm going to include
• 39:44
  Speaker 1: links to you in our show notes. But if there's
• 39:46
  Speaker 1: anywhere that you want people to connect you with, like
• 39:48
  Speaker 1: let us know so our friends can follow you and
• 39:52
  Speaker 1: connect with you and all the good stuff.
• 39:54
  Speaker 2: Connect with me anywhere. I'm on all the platform.
• 39:57
  Speaker 1: Okay, speaking of all the platforms, I feel like I
• 40:01
  Speaker 1: first saw you on TikTok, Like I don't know why.
• 40:04
  Speaker 1: I feel like that may have been I don't know
• 40:07
  Speaker 1: it's like, do you have a platform you love or like?
• 40:10
  Speaker 2: Honestly, TikTok for me is so at the bottom of
• 40:14
  Speaker 2: my priority list. I just I really don't like like
• 40:18
  Speaker 2: I like being a user but not a or like
• 40:21
  Speaker 2: like being a viewer but not like a creator. Everything
• 40:24
  Speaker 2: on TikTok that I post is cross posted from Instagram.
• 40:27
  Speaker 2: That's it amazing. There's a lot of videos that you've
• 40:32
  Speaker 2: probably seen, but they probably started on Instagram. To be honest,
• 40:36
  Speaker 2: so cool. Instagram is definitely my main platform.
• 40:39
  Speaker 1: Okay, so we'll make sure we link that below you guys,
• 40:42
  Speaker 1: so you can connect with Kristin. I always remember you
• 40:44
  Speaker 1: because of your hair and mean like the branding, like
• 40:48
  Speaker 1: the color, the pink magenta. I actually have an influencer
• 40:52
  Speaker 1: I work with. She has a pink mohawk and when
• 40:54
  Speaker 1: a career milestone for me was helping her land a
• 40:57
  Speaker 1: two hundred thousand dollars brand deal that was freaking one partnership.
• 41:01
  Speaker 1: It was a year ambassador, but we got that. So cool,
• 41:05
  Speaker 1: and she's like my pink mohawk girl. So I'm like,
• 41:07
  Speaker 1: I feel like pink and hey, I'm like I was like,
• 41:10
  Speaker 1: should I die?
• 41:11
  Speaker 2: Like, you know, it's so funny. I literally think about
• 41:14
  Speaker 2: all because I hate I hate keeping up with keeping
• 41:17
  Speaker 2: it pink because you know, it fades and I have
• 41:18
  Speaker 2: to do it again. But I and I'm like, maybe
• 41:21
  Speaker 2: I'll like just go like my natural color. But then
• 41:23
  Speaker 2: I can't because I swear this is like it's my thing,
• 41:27
  Speaker 2: like it's my branding. I want to get rid of
• 41:31
  Speaker 2: it so many times.
• 41:33
  Speaker 1: I know what you mean, but it is part of
• 41:34
  Speaker 1: your brand, like it's recognizable. You know, people think about that.
• 41:38
  Speaker 1: It's a little thing.
• 41:39
  Speaker 2: I know, yeah, exactly.
• 41:41
  Speaker 1: You never know. Well, guys, make sure you go ahead
• 41:43
  Speaker 1: and follow Kristen and connect with her. We're super excited
• 41:47
  Speaker 1: for you guys to get to know her and all
• 41:48
  Speaker 1: the nuggets of wisdom she shares. And thank you Kristin
• 41:50
  Speaker 1: again for your time, because thanks for having me.
• 41:52
  Speaker 2: Lucia