Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Why Being Honest is Your Most Profitable Business Strategy!

Transcript

Why Being Honest is Your Most Profitable Business Strategy! · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the podcast.
• 0:03
  Today we're going to be talking about aligning business goals
• 0:07
  with morale integrity. Now, the reason why we're going
• 0:11
  to be looking at this today is because if you've been listening
• 0:15
  to the podcast from day one all the way up to now, or if you've
• 0:19
  been listening to my radio show, which started in January of
• 0:22
  2025. So yeah, I'm celebrating one
• 0:25
  year as a broadcaster. So you've been listening to the
• 0:29
  show. We've been going hard about
• 0:30
  money, money, money, money, money.
• 0:32
  And I haven't been talking about, OK, well, I have been
• 0:35
  talking about some of the moral aspects related to business, but
• 0:39
  I've not been doing so in a very conscious and direct way.
• 0:43
  And so because of that, while we were coming up with the list of
• 0:48
  topics for 2026, that's for the radio show.
• 0:51
  Because the radio show is really planned, man.
• 0:54
  It's really structured. So it's been a good experience
• 0:56
  because, you know, when I make the podcast, what I do basically
• 0:59
  is, you know, questions I receive from you guys or
• 1:01
  questions that I tackle when consulting, coaching and
• 1:05
  training my clients. Those are the things I talk
• 1:07
  about over here on the podcast. But man, for the radio show, ha,
• 1:12
  director will say, OK, end of year is coming up where?
• 1:16
  Where's the list of programs for the year?
• 1:18
  And I'm thinking like, you guys should calm down now.
• 1:20
  Like no room for freestyling here.
• 1:23
  But anyway, that's how it is in radio.
• 1:25
  No freestyling. You gas plan everything.
• 1:28
  So we had to plan ahead for the year 2025.
• 1:32
  So when coming up with the list of topics, we decided to throw
• 1:37
  in some ethical stuff there, you know, because well, of course,
• 1:42
  you know, the, it's a, it's a, it's a not-for-profit radio
• 1:44
  station and it's run by Catholics.
• 1:46
  And so, you know, now not only God, but Mammon, you know, you
• 1:52
  not only gain the world, but you try not to lose your soul.
• 1:56
  So I'm going to throw in some mythical issues.
• 1:58
  And as as I usually do over here on the podcast, whenever we have
• 2:03
  an interesting day on the radio, I come over here and I share the
• 2:06
  good stuff so that you guys can be carried along because not
• 2:10
  everybody is based in Abuja or Nasawa or Niger states, you
• 2:15
  know, all these close areas that can catch the radio signal.
• 2:19
  So that's what we're talking about, aligning business goals
• 2:23
  with moral integrity. Or by the way, this is your
• 2:26
  first time listening to the show.
• 2:27
  I'm your host. My name is Tavishima Ayede, I'm
• 2:30
  a former lawyer turned business consultant and I always try to
• 2:33
  solve business problems from a sales and business development
• 2:37
  perspective. So if you like what you hear
• 2:40
  over here on the podcast, then subscribe on Spotify, YouTube,
• 2:45
  Apple or any player of your choice.
• 2:48
  And if you'd love to connect with me, you can call or send me
• 2:52
  a text message or a WhatsApp message on 08064662140.
• 3:00
  Now before we get into the meat of the topic today again, which
• 3:04
  is how to blend your business goals with moral integrity, I
• 3:08
  want to remind you guys that too many intrapreneurs fail because
• 3:14
  they start with the wrong business idea in the 1st place.
• 3:17
  And because of that, I've come up with a training on how to
• 3:19
  solve this problem in three easy steps.
• 3:22
  So #1 if you take part in the new training that I've come up
• 3:25
  with, we're going to help you pick a winner from your business
• 3:29
  ideas because a lot of you've been reaching out to me.
• 3:32
  You guys have 3-4 ideas. In fact, some people have
• 3:34
  5678910 ideas. So let's pick a winner because
• 3:39
  if we pick a business idea that is going to lose from the
• 3:41
  outset, then of course, you know that wahala day.
• 3:44
  So after we pick a winner, we're going to figure out how to
• 3:48
  validate the demand. We want to show that there's
• 3:51
  demand. We want to show that people
• 3:53
  actually do desire this product or service.
• 3:58
  Then after that, we're going to come up with the selling system
• 4:01
  so that you can get customers, so that you can convert
• 4:05
  customers so that you can get them to come back and buy again.
• 4:08
  And also so that you can get referrals, because that is the
• 4:12
  whole point of a sales system. We don't just want to collect
• 4:16
  1,000,000 from somebody today, we want the person to come back
• 4:19
  in six months or in one year and give us another 750K and maybe
• 4:24
  the year after that give us 850. Maybe the year after that give
• 4:27
  us 2:50. And then a couple of years in
• 4:31
  between, refer some of their friends or their associates so
• 4:34
  that as each person enters, we'll just be here one M
• 4:38
  75851.22.5. That's the way to do it.
• 4:43
  So if you take part in this training, this is what we're
• 4:45
  going to try and achieve. Look at your business ideas.
• 4:48
  Let's pick a winner. Let's validate demand.
• 4:51
  Let's create a selling system. So stop juggling 3 or 4 ideas
• 4:55
  without making a single cover. Just go ahead, call me, send me
• 4:59
  a WhatsApp message, send me a text on 08064662140, and let's
• 5:06
  get your business moving now. Speaking of getting your
• 5:10
  business moving, we're talking about aligning business goals to
• 5:14
  business with moral integrity. He actually started together.
• 5:19
  It's for the sake of getting your business moving because,
• 5:24
  you know, there's no secret. I'm a greedy bastard.
• 5:27
  I like money. But The funny thing is acting
• 5:31
  with integrity, with moral integrity, actually, it's one of
• 5:33
  the easiest ways to move your business forward.
• 5:36
  It's like this guy, what's his name, Gary Vaynerchuk, likes to
• 5:38
  say that being nice is a recipe for business success.
• 5:42
  Now people don't believe that and I understand why, especially
• 5:45
  people in my own generation, because with the kind of movies
• 5:49
  that we grew up with during our time, you know, Schwarzenegger
• 5:52
  movies, you know, all those kind of action movies, martial art
• 5:56
  movies, what else? You know, some Wall Street
• 6:01
  movies, things like that. You know, the impression that we
• 6:03
  get is that if you're a soft guy, you know, if you're a soft
• 6:09
  guy, life will summer you. If you are a soft woman, you'll
• 6:15
  be taken advantage of. So therefore, all of us want to
• 6:18
  grow up, want to be sharp, want to be quick, you know, on the
• 6:22
  move. If there's a way to cut corners,
• 6:25
  especially since why Nigel will cut it.
• 6:28
  It's not as if we're killing anybody.
• 6:29
  That's the way we look at it. But actually being nice and
• 6:36
  acting with moral integrity is the way to actually grow your
• 6:40
  business. So like I said, we're tackling
• 6:43
  this because, you know, new year.
• 6:45
  So not just money, let's also look at morals.
• 6:48
  But first of all, let's look at this whole thing about business
• 6:50
  goals. Now, for those of you who are
• 6:52
  long time business of broadcast, you already know, but of course
• 6:55
  there are some people who this is their first time discovering
• 6:57
  the show. So I bet you guys just be
• 6:59
  patient. Let me bring them up to speed
• 7:02
  small. Now the first thing that I'd
• 7:05
  like to those of you who are newbies who are listening for
• 7:08
  the first time, welcome, welcome to the club, welcome to the
• 7:10
  family. After this, subscribe.
• 7:13
  So yeah, First off, business goals.
• 7:17
  Now what is the goal of a business?
• 7:19
  Now some of you are going to say that the goal of a business is
• 7:24
  to give somebody money, which is what I thought a couple of
• 7:27
  decades ago. I thought the whole point of a
• 7:29
  business is to give somebody some cold hard cash so that you
• 7:32
  flex. So excuse me because as I today
• 7:37
  as our 2D, what's today's date? So let me check as our today's
• 7:42
  date, 29th of January 2026, the National Grid has failed the
• 7:47
  second time. Can you imagine?
• 7:50
  We just started 2026 and then in January twice the grid has
• 7:57
  already failed again. So those people who are totally
• 8:01
  reliant on Nepal see the rubbish that they are facing.
• 8:05
  So the only way out of these rubbish is you guys.
• 8:07
  You take care of yourself. I remember when we were young
• 8:10
  and younger because I'm still a young man.
• 8:12
  When we're younger, living in Lagos, things are not too
• 8:16
  smooth, you know, for mum, see when we entered Lagos, remember
• 8:19
  back then the last time when Michael during the holidays
• 8:22
  cause the National Grid collapse again in December, but we're
• 8:26
  just gisting in the house because you know, now mom, see
• 8:28
  how solar and so we're just gisting.
• 8:30
  So mom, so it was like, remember a time when we used to use
• 8:32
  candle? I was like, oh, that's true.
• 8:36
  I remembered there was a time when we used to use candle in
• 8:41
  the house. We didn't have gem.
• 8:43
  We didn't have a better pass, my neighbor and we and we lived it.
• 8:48
  We slummed it. In fact, I remember one time my
• 8:51
  my sis Moising remember one time she was reading the meals and
• 8:55
  bones. So excuse me, you know, now
• 8:57
  meals and bones, all these are useless, trashy romantic novels.
• 9:00
  So she was reading meals and bones now and then somehow she
• 9:03
  fell asleep and then she didn't put the candle on the floor.
• 9:07
  That's how the candle fell on the bed and then blew fire.
• 9:11
  If I what we did was we now of course we come down the fire.
• 9:17
  What we now did was we took the mattress, we carried A Styrofoam
• 9:21
  and we broke Styrofoam. Then we put Styrofoam in the
• 9:24
  hole because the thing burnt a hole in the mattress.
• 9:27
  Then we now just covered it up. We turn the mattress upside
• 9:29
  down. So that's it, problem resolved.
• 9:32
  And so that's a good old days. So eventually now things go well
• 9:37
  for mom saying we're able to buy a diesel generator I think was
• 9:40
  like 5 point something KV and he used to carry the whole house.
• 9:44
  Then we were leaving generator that can carry TV carry AC carry
• 9:49
  microwave, carry ion carry everything like that's why we
• 9:54
  started living the life. So where was I?
• 9:58
  So the purpose of a business is to give somebody money, wealth,
• 10:02
  so that if you're in a harsh environment like Niger, you can
• 10:06
  take care of yourself. If Nepal misbehave, you can buy
• 10:09
  diesel generator. If you're tired of you can buy
• 10:13
  inverter, if you're tired of National Grid collapsing for one
• 10:17
  week because of the inverted in charge, you go ahead and upgrade
• 10:21
  and buy solar. Or if Nigeria is messing you up
• 10:24
  too much, you say, you know what, my family, I've had enough
• 10:26
  for this rubbish. And then you just pay the
• 10:28
  American embassy. How much is it?
• 10:31
  And then you just relocate everybody one time.
• 10:34
  By the way, that's an option. There's a family, should I say
• 10:39
  family friend. OK, not really family friend,
• 10:40
  but I know of the family. So that's how the props you
• 10:43
  wanted. The guy just works.
• 10:44
  The guy had a few properties in Abuja.
• 10:46
  So the guy sold it and got a few billions.
• 10:49
  And that's how everybody don't relocate, they've gone, they're
• 10:54
  tired of Niger. So there's some also say that's
• 10:56
  the purpose of a business, cold hard cash so that we can look at
• 11:00
  Nigeria and say what the hell F you and then we'll sort
• 11:03
  ourselves out. So that some of us used to say
• 11:06
  the purpose of a business is cash.
• 11:08
  Then there's some people who say the purpose of a business is
• 11:11
  personal development. I'm entering into business
• 11:13
  because I want the challenge, I want to grow, I want to be a
• 11:16
  better person, blah, blah, blah, blah, blah.
• 11:19
  My own opinion. Anybody who will tell you that
• 11:21
  that's bubbles of a business. The person likes money, but the
• 11:23
  person is shy. The person doesn't want you to
• 11:25
  think they're greedy. That's why there's they're
• 11:27
  talking like that, but don't mind them, they're greedy just
• 11:30
  like us. OK, so and then the other people
• 11:36
  who say that the purpose of a business is to create social
• 11:38
  impact or environmental impact, and of course, you know my own
• 11:41
  opinion there. Excuse me, Those people who say
• 11:45
  these kinds of things is because they are shy, they're greedy,
• 11:48
  but they don't want you to look down upon them.
• 11:51
  As for me and my house, we all now agreed with our food chest,
• 11:56
  we want money. So those are the reasons why
• 12:00
  people would have said, we start a business, we started a
• 12:04
  business for money, We started a business so that we can grow as
• 12:09
  a person or expand our personal influence.
• 12:11
  And then we start the business so that we can have social and
• 12:14
  environmental impact. So those are some of the ideas
• 12:18
  that I grew up with when I was a much younger guy because I'm,
• 12:22
  I'm still young. I'm still fresh.
• 12:23
  If you see me. Fine boy.
• 12:25
  So yeah. But then eventually I came
• 12:29
  across a book that was written by Peter Drucker.
• 12:31
  I can't remember which of the books because the guy has
• 12:33
  written a few, you know, four or five, at least the four or five
• 12:37
  that I know. One of them is considered the
• 12:38
  classic. I think now it is maybe on
• 12:40
  business management or something.
• 12:43
  So in the Peter Drocker book now he tackled this question, what
• 12:46
  is the goal of a business? And then he said the goal of a
• 12:48
  business is to create a customer.
• 12:49
  And I said, what does this guy know?
• 12:51
  And I closed the book. Bam.
• 12:52
  I said this guy is not serious. And then I went about my life.
• 12:56
  But then eventually I started to reason it and I was like, OK, I
• 13:00
  guess this guy is correct. So I went back and opened the
• 13:03
  book again and said, let me see what Drucker, old man Drucker
• 13:05
  has to say. And Peter Drucker, he actually
• 13:08
  does have the correct perspective.
• 13:10
  He says that the purpose of the business is to create a
• 13:13
  customer. I say, OK, so no problem.
• 13:16
  Well let me keep reading. Let us get educate me.
• 13:19
  So Peter Drucker points out that it is only when you create a
• 13:23
  customer that you now begin to enjoy all those other things.
• 13:28
  So if you're a greedy bastard like me, it is when you create a
• 13:31
  customer, it is when you find market that you get money.
• 13:34
  And you can upgrade from candle to diesel generator there from
• 13:39
  diesel generator to inverter, then from inverter to solar and
• 13:43
  then from solar to you know what, let me leave this this
• 13:46
  country, let me just go to Canada or whatever.
• 13:49
  So it is only when you find market and you get a customer
• 13:52
  that you get the money. And then Drug also pointed out
• 13:57
  that it is only when you find a customer, when you create a
• 14:00
  customer, when you find market, it is only then that with the
• 14:05
  money they give you. Well, first of all, you need the
• 14:08
  customer to to go through this whole process of personal
• 14:11
  development in the 1st place because there's some customers
• 14:13
  that you get along with. Then there's some customers that
• 14:15
  you quarrel with. Then you have to build a team.
• 14:18
  So you have to learn interpersonal, you need to learn
• 14:23
  relationship skills, you need to learn team building skills, you
• 14:26
  need to learn what else, personal finance, management,
• 14:33
  self management, you know all those things that we need to
• 14:35
  learn. So but it's only when we have a
• 14:37
  customer, we can do all these things.
• 14:41
  Because if you have this idea, let's say you like renewables,
• 14:48
  you like solar, but it's just an idea, you're just inquiring
• 14:51
  around with the idea until you actually set up the business and
• 14:54
  start selling stuff. You won't be in the position
• 14:57
  where you actually have to start interacting with customers,
• 15:02
  building a team, and then coming up with all, learning how to
• 15:06
  manage people and then all of that.
• 15:08
  So we actually need to get the customer first before we won't
• 15:11
  get into this whole thing of personal development, Then
• 15:15
  personal influence. Now in this part of the world,
• 15:18
  which kind of personal influence do you want to have?
• 15:20
  If you don't have money, you want to be a poor man and have
• 15:22
  personal influence? Come on, let's be serious.
• 15:25
  So you have to get the money first.
• 15:28
  Then you now get personal influence.
• 15:29
  Then the same thing for the social and the environmental
• 15:32
  impact. These things cost money, but you
• 15:34
  have to create a customer first. The customer will give you the
• 15:36
  money. You can now use that money for
• 15:38
  social impact and environmental impact.
• 15:41
  And by the way, for those of you business owners who are engaged
• 15:44
  in the charitable space, God continue to bless all of you
• 15:47
  because every other week we keep running in, I keep, I personally
• 15:51
  keep running into initiatives where you will see maybe you
• 15:55
  know, like a, a business person who is doing well and the person
• 15:58
  will go and drop something for orphanages.
• 16:01
  Then my former business partner was in the house a couple of
• 16:03
  days ago and he spoke about one particular guy who owns a Genco
• 16:08
  in Nigeria that's a a power generating company, the people
• 16:13
  who sell electricity to NEPA. And he said that those people
• 16:17
  that they've hammered that are doing very well, very fine.
• 16:19
  It's a very popular family. You will know them because
• 16:22
  there's a politician in that family, There's a musician in
• 16:24
  that family. So you will know them.
• 16:25
  Those of you on social media, you know who I'm talking about.
• 16:28
  And the guy, because he's from the same place as them, he
• 16:31
  mentioned how the patriarch, that's the grandfather, the
• 16:35
  person who was the generating company, the one who is the
• 16:38
  father of the politician, the politician, the musician, the
• 16:41
  senator, the said that that particular guy that in their
• 16:46
  area, where they comes from at any given point in time, the guy
• 16:51
  pays the school fees of 3000 people.
• 16:56
  Can you imagine that one man paying the school fees of 3000
• 17:02
  individuals? But that is good.
• 17:04
  That is good. It's it's inspiring.
• 17:06
  So me too, when I arrive, I don't know if I'll pay for as
• 17:09
  many as 3000, but anyway, yeah, environmental and social impact.
• 17:15
  Yes, it's, it's a worthy cause. It's very good.
• 17:17
  But sure, Peter Drucker is saying that first, first you
• 17:19
  will get the customer, the customer will give you money,
• 17:22
  then all those other things will flow.
• 17:24
  And then I saw that. OK, Peter Drucker is correct.
• 17:27
  And because of this, I will recommend, if you see any of
• 17:30
  Peter Drucker's books, you know, go ahead and read, read.
• 17:33
  It's an easy read. And then the thing I like about
• 17:36
  American academics is that they write in a very straightforward
• 17:39
  way. You don't have to, you don't
• 17:41
  need PhD to understand what it is that they are.
• 17:46
  They are saying so, yeah. So business goals.
• 17:51
  And since it's about creating a customer and you know, our
• 17:55
  business goals will always be focused around, you know,
• 18:00
  awareness, conversions, revenue, you know, things like that.
• 18:05
  So anyway, just know that money is not bad.
• 18:11
  It's not bad at all that we all need this money.
• 18:15
  And yes, our business goals when it comes to creating the
• 18:18
  customer, yes, we'll be around financial metrics and financial
• 18:22
  incentives and things like that. Now, Peter Drocker says that to
• 18:26
  achieve these goals, we need to do 2 business functions.
• 18:29
  The business has to do marketing, the business has to
• 18:31
  do innovation. We already know what innovation
• 18:34
  is. So let's let's flash you that
• 18:35
  one. So what we do over here on the
• 18:38
  podcast is we talk about marketing.
• 18:42
  So, so excuse me. So for those of you who are
• 18:45
  listening to the podcast for the first time, this is the
• 18:49
  background, you know, I guess which we're having this
• 18:52
  conversation. And also, please do not forget
• 18:57
  that too many entrepreneurs fail because they start the wrong
• 19:03
  business. They have the wrong idea for a
• 19:05
  business. And so that's the reason why for
• 19:07
  my latest training, we've come up with this program on how to
• 19:13
  pick the right business in three easy steps.
• 19:15
  We're going to pick a winner, We're going to validate the
• 19:17
  business should have this market demand and then we're going to
• 19:20
  create a selling system so that you can have recurring revenue.
• 19:26
  So, so training that I'm just rolling out and if you are
• 19:30
  interested, call, send me a text message or a WhatsApp message on
• 19:33
  08064662140 so that we can get your business moving.
• 19:40
  Yeah, I don't have any sponsor of the podcast, so I might as
• 19:43
  well sponsor the podcast myself. All right, where are we now?
• 19:47
  Moral integrity. So MMM, OK, well I like to
• 19:54
  define things. So moral comes from the root
• 19:58
  word Morris moral Morris and which means customary ways of
• 20:03
  doing things. And of course.
• 20:05
  No matter the custom or the culture, people are concerned
• 20:07
  about doing what is right or what is wrong.
• 20:10
  At least that was the traditional way of thinking
• 20:12
  about things. You organize your life based on
• 20:14
  what is right, what is wrong. So this new thing that people
• 20:17
  are talking about, like, oh, there's no right and there's no
• 20:19
  wrong. You just do you be your truest
• 20:22
  authentic self so long as you're not killing anybody like that.
• 20:25
  Absolute BS. But this is a business
• 20:27
  broadcast, so I'm not going to start talking philosophy here.
• 20:32
  So yeah, customarily people are concerned with right or wrong.
• 20:35
  Now, integrity, of course, comes from the root word integral, You
• 20:40
  know, I can't remember, but the sense of togetherness or the
• 20:43
  sense of coherence. So the idea of moral integrity
• 20:46
  is this. When you have a system of right
• 20:50
  and wrong, when you have a system of good and bad, you want
• 20:53
  to make sure that you are aligning yourself perfectly with
• 20:56
  that system. You don't pick and choose.
• 20:59
  So if it is right, it is right, do it.
• 21:00
  If it is wrong, it is wrong, don't do it.
• 21:03
  And so moral integrity in marketing, because remember,
• 21:09
  we're talking about the business functions here, marketing and
• 21:12
  innovation, we use that to get customers.
• 21:16
  Those are the main functions of a business.
• 21:17
  So if we want to align our business goals with moral
• 21:21
  integrity, the question now becomes how do we bring moral
• 21:24
  integrity into the business function of marketing?
• 21:31
  So let me see. OK, Yeah.
• 21:36
  So that's it. Let me go straight into some
• 21:38
  ideas. I got tempted on it to explore
• 21:40
  some of the philosophy behind good and bad or right or wrong.
• 21:42
  But let me not bore you guys. Excuse me because it's already
• 21:45
  been 20 minutes. So there are some, there's lots
• 21:50
  of ideas about how you can integrate moral integrity into
• 21:53
  your marketing, but I just picked some very basic ones.
• 21:57
  Now, the first one that I discussed on the radio show.
• 21:59
  And then I want to hint over here now that this idea of
• 22:02
  radical transparency or honesty, and what I mean when I say
• 22:06
  radical transparency and honesty, I just mean don't
• 22:09
  mislead anybody. The thing that you can do, say
• 22:12
  you can do it. The one that you cannot do, say
• 22:15
  you cannot do. In fact, from a sales point of
• 22:19
  view, the traditional thing that sales people do actually is if
• 22:22
  you're in front of somebody you've had you've done the need
• 22:26
  analysis conversation, you understand what it is they want,
• 22:29
  but deep down you know that your product or service cannot do it.
• 22:32
  What you do is you sell the person.
• 22:33
  Oh, I'm sorry, I can't do that, but I can refer you to my
• 22:36
  client, my customer, my friend, buyer and buyer will take care
• 22:40
  of you. You now give them buyers phone
• 22:41
  number. Then quickly you now want to
• 22:43
  call buyer before they call and say, hey, I sent you somebody's
• 22:46
  phone number, I beg you, listening clicks give me 10%.
• 22:49
  So traditionally that's what we do from a sales perspective.
• 22:52
  So instead of giving them something.
• 22:56
  That you know. It kind of helps, but 100% will
• 23:01
  satisfy them. Just refer this thing and then
• 23:03
  collect your 10% or your 5% or your 20%.
• 23:07
  For those of you who are greedy. By the way, 20% is on the high
• 23:10
  side, 20% is on the high side. Let's be real, if you call buyer
• 23:14
  and you tell him that give me 20%, buyer will have to now
• 23:17
  raise his own price on the product or the service.
• 23:20
  By the time buyer raised it, he will now be uncompetitive and
• 23:23
  then the person will say you're too expensive and then move on
• 23:25
  to somebody else. So let's be decent human beings
• 23:29
  here please. We're all Nigerians, all of you
• 23:31
  that collect 20%, like what's your problem?
• 23:35
  10% is OK, OK, so you tell by your 10%, he gives you the 10%,
• 23:40
  everybody's happy, the customer is happy, buyer is kind of happy
• 23:45
  because his profit margin has gone down, but SHA is a deal
• 23:48
  that he didn't have before. And then you, you're happy you
• 23:51
  didn't quite get the money you expected, but you have some
• 23:53
  change in your pocket. You know, you buy fuel and then
• 23:57
  you pay for Internet all. Right, so.
• 24:00
  Radical transparency and honesty don't mislead anybody.
• 24:05
  Then also pricing. Let your pricing be clear.
• 24:09
  No hidden fees. The reason why I remember this
• 24:11
  one right is because for one of my clients last year who is in
• 24:15
  the solar space, his business is they do solar installations and
• 24:20
  inverter batteries, alternative forms of power basically.
• 24:24
  So one of their sales people was talking to a woman and Duma was
• 24:28
  considering 2 quotes and she thought that my client's company
• 24:31
  was the better one because yes, actually it it is the better
• 24:34
  company. Because my friend has been in
• 24:36
  the business, the solar business for 20 something years.
• 24:41
  And his partner is an engineer who also has close to 30 years
• 24:44
  experience in this space. And then they have technical
• 24:49
  staff who handle all the installations who have on
• 24:53
  average 17 years of experience in this space.
• 24:55
  They also have a a sales engineer who also had, I think
• 25:01
  like 12 years experience in the space, share their experienced
• 25:05
  crew and they always make sure that they buy the best equipment
• 25:09
  possible. Now my my customer, well, now my
• 25:14
  friend started off as a customer.
• 25:16
  He prefers as far as he's concerned, the best solar
• 25:21
  equipment, the best panels, the best everything come from
• 25:23
  Germany. But you know, of course now when
• 25:26
  you're buying from the EU, you go cost, you know, Nigerians
• 25:29
  sometimes they don't like to buy expensive stuff.
• 25:33
  So because of that, he's constrained to get the regular
• 25:37
  suppliers that other people, other people get, but left to
• 25:41
  him who'd rather just deal with the Germans alone and bring in
• 25:45
  correct equipment. So anyway, basically what I'm
• 25:49
  just trying to say is that the guy, his company definitely was
• 25:52
  the better one and the woman admitted was the was the better
• 25:55
  one, but she said, look, you know what, honestly speaking,
• 25:59
  I'm in a tight situation right now.
• 26:00
  You guys are asking me for 12:12 AM.
• 26:03
  This other person is asking me for 10.
• 26:06
  So let me just go with this 10. So the sales engineer, you know,
• 26:10
  tried to make something happen, but the gap was still too big.
• 26:14
  So of course we are right. That is best that she goes with
• 26:17
  the other person, if truly that's what it is she can afford
• 26:20
  because you know, we don't skimp on quality.
• 26:24
  We don't, we don't keep on quality, we don't skimp on after
• 26:27
  sales service and all these sorts of things.
• 26:29
  So we just had to say bye bye. However, the.
• 26:34
  Sales guy called her back later on.
• 26:36
  Or say I'm not fine now. I hope those guys took care of
• 26:38
  you very well. And woman was bitter.
• 26:40
  This is why she was bitter. She was bitter because she was
• 26:44
  looking at 2 quotes. One is 12 M, another one is 10 M
• 26:48
  In woman's mind, the difference is how much is 2 M Happy?
• 26:53
  2 million. So she tells the other person,
• 26:56
  well, let's go. And then she gives them their 10
• 26:58
  million complete. Then after she has transferred
• 27:01
  the 10 million complete, after she has transferred it, and then
• 27:05
  when they show up, then I'll start saying, ah, Madam, it's
• 27:09
  like we'll buy cable. It's like we'll buy this.
• 27:13
  It's like we'll buy that, we'll buy this.
• 27:16
  And of course DOMA was angry like you.
• 27:18
  People did not tell me this in the beginning.
• 27:22
  Somebody else was saying. 12 you people said 10 I went for you
• 27:27
  because I thought 10 is 10 so by.
• 27:32
  The time we'll. Buy cable, we'll buy this we'll
• 27:34
  buy a bracket, we'll buy, we'll buy, we'll buy.
• 27:36
  That's how everything now came up past 12 and of course that's
• 27:39
  the reason why I do my was upset because you know, if it was like
• 27:43
  that I would have just stuck with my first choice who were
• 27:47
  giving me 12 in the 1st place instead of going for you.
• 27:49
  But I didn't think you were as as a Ganga as these other people
• 27:54
  and. Then you collect 10.
• 27:57
  And then all these extra extra add, add, add, add, you know,
• 28:00
  came up past these other people. Now it's something that.
• 28:05
  Nigerian business owners do stop it, stop it.
• 28:12
  This is the reason why people don't trust us Nigerian business
• 28:15
  people. This is the reason why.
• 28:19
  Because our. Yes is never yes.
• 28:21
  Our no is never no. We don't do.
• 28:28
  Anything straight, they will always be comma, they will
• 28:30
  always be K leg. Say it as it is.
• 28:35
  If you're somebody that has been engaging in this sort of
• 28:37
  practice, stop it. This is the reason why when you
• 28:41
  give misleading claims when your pricing structure is not clear.
• 28:47
  You are throwing. Distrust into the whole
• 28:49
  situation. If the person has already given
• 28:52
  you money, I can assure you they will never give you money again.
• 28:57
  Now this is the sad thing. Whether in America or in the UK
• 29:01
  or in Nigeria and Australia, unfortunately this is just human
• 29:05
  nature. When people are happy, they
• 29:07
  don't tell too many people. When people are upset, they tell
• 29:11
  a whole lot of people. Now there's been some research
• 29:13
  that has been done, not in Nigeria, of course.
• 29:16
  I think in the UK, is it 6? Is it one to six?
• 29:19
  Like if somebody is happy, they will tell one other person.
• 29:22
  What if they're angry? They will tell 6 people.
• 29:26
  There's even 1 country where. I think is even as high as, is
• 29:28
  it 10 or 12? Like if they're happy to tell
• 29:31
  one or two people or if they're angry, they will tell like 12
• 29:33
  people. In fact, I've even seen this
• 29:35
  thing happened in my own front. There was, I can't remember this
• 29:38
  restaurant and I would even call that himself.
• 29:40
  It's not good, but somebody was thinking about going there.
• 29:44
  My wife was talking to her friends and in my very presence
• 29:47
  she told them is it this place? Never go there.
• 29:51
  Don't take your money and go there.
• 29:53
  My wife was talking to four of her friends and my wife
• 29:57
  proceeded to say, you know, this is what happened.
• 30:00
  This is what happened. Was like this was like this was
• 30:02
  like this. And of course, our friends, you
• 30:05
  don't mean it. Thank you.
• 30:07
  That's how I would have gone there and I would have wasted my
• 30:09
  money. It's just human nature.
• 30:14
  When we go somewhere, we have a wonderful experience.
• 30:16
  My wife doesn't call back and call up four of our friends and
• 30:19
  say no, you don't believe what happened.
• 30:21
  We went to this place. It was wonderful.
• 30:23
  It was masterful. We have the nice feeling.
• 30:26
  My wife doesn't call up for people to say go to this place,
• 30:31
  but meanwhile she's just with four of her friends.
• 30:36
  One of them mentions one place. Possibly we've had a negative
• 30:39
  experience there. And what does my wife say?
• 30:41
  My wife says, look, don't try it.
• 30:43
  Don't go and waste your money now.
• 30:45
  It's not of my wife is wicked. It's just a normal human
• 30:48
  tendency. This lady.
• 30:52
  That's had this nasty experience, I can assure you if
• 30:54
  she is somewhere and somebody wants to buy solar and they
• 30:59
  remotely mention this other person's name, what do you think
• 31:02
  she will do? Especially if it's her friend,
• 31:04
  She will say, wait, what name was that?
• 31:07
  Wait, let me check my phone. He's the same guy.
• 31:09
  This is what they did to me. And she would tell that her
• 31:11
  friend. And that is how the news starts
• 31:14
  to. Travel and that is how our our
• 31:17
  reputation starts being compromised.
• 31:19
  It's not worth it because remember I said here at the
• 31:23
  beginning when I was talking about how people's businesses
• 31:26
  feel and. Why we need to create a?
• 31:29
  Selling system, because the whole point of the selling
• 31:31
  system is we want to collect money from somebody today, we
• 31:35
  want the person to buy tomorrow or next tomorrow, and then we
• 31:38
  want the person to refer other people.
• 31:40
  So if you're in solar sales, it's not just that you want to
• 31:42
  collect 12 million from somebody today, you want the person to
• 31:46
  pay 12 million this year. Then in three years when they
• 31:49
  want to upgrade to lithium battery, we want them to call us
• 31:53
  again so that we can make, you know, 506100K.
• 31:56
  Then if they decide that God has blessed them and they're tired
• 32:00
  of 10 kva, then I want to upgrade to 40 kva so that, you
• 32:04
  know, when the children are at home during the holidays, you
• 32:06
  know, the whole village can come and visit or whatever.
• 32:08
  We want them to come and meet us so that we'll now get that
• 32:11
  contract again. You see how it works, You see
• 32:14
  where the good money comes from. Then apart from.
• 32:17
  That when? Because, you know, as people who
• 32:20
  grow, as their pockets expand, their social circle also grows.
• 32:24
  So when she's still at the level of 10 million, we want her to
• 32:27
  refer us to one or two other people who are, you know,
• 32:31
  10,000,008 million, 7 million. You, you understand as her, as
• 32:36
  her circle begins to grow and improve, as she gets to the
• 32:39
  level of my solar system of 4050 million, we also want her to be
• 32:43
  referring us to other people who are, you know, 503045, you know.
• 32:51
  That is how it works when you do not.
• 32:54
  Do radical transparency. You are messing up your sales.
• 33:01
  So even if you're. Not going to be honest because
• 33:03
  you're a child of God. Be honest because we want good
• 33:07
  money in our pockets. And that's the whole point of
• 33:11
  creating. A selling system.
• 33:15
  That's the reason why I should reach out.
• 33:16
  To me, actually, even if you have too many ideas, you don't
• 33:19
  know which one to pick. Yeah, come, I'll help you pick a
• 33:21
  winner. We'll help you validate business
• 33:24
  demand. But for the rest of you who
• 33:25
  don't have this problem, reach out so we can help you create a
• 33:28
  selling system that focuses you on the right things.
• 33:32
  So for those of you who work with me, when I say never lie,
• 33:36
  it's not because I'm doing holy. Holy.
• 33:39
  It's because we. Don't tell lies.
• 33:42
  We don't have to struggle to remember what it is that we've
• 33:44
  said before. It'll be easier to live.
• 33:47
  Up to what it is that we promised, it'll be easier for us
• 33:50
  to get repeat business, It will be easier for us to get
• 33:52
  referrals. And then we'll be.
• 33:55
  Able to walk around confidently so that.
• 33:59
  We're not afraid. Of running into somebody.
• 34:01
  That bride that I told you guys about from I think I mentioned
• 34:06
  it, one of the podcast episodes last week, the bride in Katuna
• 34:09
  that I messed up her wedding. The only bride I ever
• 34:12
  disappointed, you know, if I see her in public, you know, me and
• 34:17
  her husband, we made-up pretty quick, pretty quickly because
• 34:19
  you know, we're guys, you know, I apologize to them and
• 34:22
  everything. Their parents didn't get
• 34:23
  involved. So, you know, as per on the man
• 34:26
  level. Now when we see like, hey, my
• 34:27
  guy, how far you know? But to be honest, you know, if
• 34:31
  I, if I see his wife, it will, it will be kind of awkward.
• 34:35
  The last time I saw them was small awkwardness.
• 34:40
  We're trying to make money. Yes, but let's deal with a clean
• 34:44
  conscience. So that we can get repeat
• 34:46
  business. Repeat refer and referrals and
• 34:49
  also apart from that so that we can work in public freely.
• 34:52
  So if we see somebody will greet them well, when we leave,
• 34:55
  somebody will say you see that guy now my guy, be that.
• 34:58
  If you need XYZ, call that guy. He's a straightforward person.
• 35:02
  That's the goal. Trust facilitates sales.
• 35:05
  So let's be radically honest, radically transparent in what it
• 35:11
  is that we do. Then of course.
• 35:14
  On the airwaves, I also discussed some things about
• 35:18
  vulnerable audiences, how to deal, or rather how not to deal
• 35:21
  with vulnerable audiences, how not to manipulate children.
• 35:26
  When it comes to selling unsuitable products for
• 35:30
  children, then also unsuitable investments for the elderly.
• 35:33
  Because since you know the elderly, you know, they're not
• 35:38
  sharp and they're not up to date with technology and things like
• 35:40
  that. So there are people, somebody
• 35:43
  called on the radio show to ask me about an investment product.
• 35:46
  The person was talking about an investment products that was AI
• 35:48
  something, something, something. So I had to explain to Baba that
• 35:51
  look, Baba, these guys are called you and they say
• 35:54
  investment product, AI something, something.
• 35:56
  I like Baba, they're just. They're just trying to.
• 36:01
  Bubble you. They're just trying to bubble
• 36:03
  you. That is not any AI.
• 36:06
  Nothing that even before the advent of AI people had already
• 36:09
  been using algorithms or bots to place market trades.
• 36:14
  So I have to tell him about this one is nothing new so.
• 36:19
  Don't be. Smiling that they mentioned AI.
• 36:23
  No, don't you know, you get yourself an advisor, then you
• 36:28
  look at the investment opportunity on the strengths and
• 36:31
  the weakness of it. What are they investing in?
• 36:34
  How has the fund been growing from year to year, blah, blah,
• 36:36
  blah, stuff like that. So I told him, Baba don't get
• 36:39
  carried away because they say AI, no AI nothing.
• 36:42
  There are some of you who are running around in the wealth
• 36:45
  creation space and as people are doing because you know that Baba
• 36:49
  is old, mommy is old. You now say mommy AIAI don't now
• 36:52
  be thinking OK, I need to put my money in this investment.
• 36:57
  Stop this. Please stop this.
• 37:01
  You collect daddy's money, you collect mommy's money.
• 37:05
  You forget that mommy and daddy have children.
• 37:08
  And for those of us who feel. Like our parents have been taken
• 37:10
  advantage of. How do you think we feel?
• 37:14
  How do you think we feel? Till today, you still hear me
• 37:18
  when I'm talking about MLM multi level marketing because I was
• 37:22
  rubbish that went down with my old man.
• 37:24
  Till today, I'm still bitter about that thing and lots of
• 37:28
  Nigerians are still bitter about what some of our some of our
• 37:32
  parents suffered at the hand of multi level marketers.
• 37:36
  That's the reason why any multi level marketing thing in Nigeria
• 37:39
  immediately people who catch you as 49, even if it's a genuine
• 37:42
  something, it is because there were actors in your industry who
• 37:47
  are not forthcoming, who are not open up, who are not radically
• 37:50
  transparent and who decided to sell a generation of Nigerians,
• 37:54
  you know, false promises. So those of us who are.
• 37:58
  Children who are watching when we grow up, what do you think?
• 38:03
  When we hear multi MLM, what do you think?
• 38:09
  It is from. Tianchi in the was in the 90s
• 38:14
  was Tianchi now Tianchi in the 90s and all these other ones.
• 38:17
  That is where the problem started.
• 38:21
  So if you're in the multi level marketing space and you're
• 38:24
  wondering why can't I get customers, why don't people
• 38:26
  listen to me? This is why because when multi
• 38:30
  level marketing was coming into Nigeria after military era with
• 38:34
  Tianchi and or not you, you guys, you people are not
• 38:37
  upfront. So what do you do you?
• 38:40
  Make small money on our parents. Then when you come and try and
• 38:45
  sell to us, we look at you and say, you think you'll catch me?
• 38:49
  Get deep behind me, Satan. So this whole thing of moral
• 38:56
  integrity in business, it's not just because you know somebody
• 39:02
  wants to be a child of God. It's also because it's good
• 39:04
  business. It is good business.
• 39:09
  Good business if you want to sell multi level marketing, if
• 39:14
  you want to sell investment products, if you want to sell
• 39:16
  solar services. The goal is repeat business.
• 39:20
  Let somebody buy an investment product from you today.
• 39:23
  Be happy with you and let the person call you back in two
• 39:26
  years to say, oh you know what, I'm getting ready to retire.
• 39:29
  My retirement fund is not much. It's maybe like 500 M.
• 39:33
  What other products do you have? Even multi level marketing thing
• 39:40
  you explain very well. The person knows what he's
• 39:42
  getting involved in. The person gets involved so
• 39:46
  that. When the time.
• 39:46
  Comes and the personal children of age, it is the person who
• 39:49
  won't call you and say, Oh yeah, I want my children to be
• 39:52
  involved in this thing. How can we bring them in?
• 39:59
  Instead of not. Being forthright, not being
• 40:02
  honest, not being transparent. Then you collect some small.
• 40:06
  Change and then you bond those bridges.
• 40:09
  Where do you think your customers are going to come from
• 40:11
  if you're burning bridges left, right and center and it's been
• 40:13
  14 minutes. Let me just bring this to your
• 40:16
  close. Sorry.
• 40:16
  You should not be annoyed. Some of these things, they
• 40:18
  really, really pepper my spirit so.
• 40:23
  Yeah, that's it. So thank.
• 40:24
  You very much for listening. And then remember, for those of
• 40:26
  you who have multiple business ideas, don't fail because you
• 40:29
  picked the wrong idea. Reach out to me.
• 40:31
  There are three easy steps on how you can grow your business.
• 40:34
  We'll pick a winner, we'll pick the right idea, we'll validate
• 40:37
  demand. We'll make sure that people are
• 40:38
  interested in this product or service.
• 40:40
  We will create a selling system for you so that you can stop
• 40:43
  juggling 3 or 4 ideas without making a single couple.
• 40:46
  So call me, WhatsApp me or text me on 08064662140 so that we can
• 40:54
  get your business moving. But if you don't want to take
• 40:56
  part in the training, you just want to shout out, you just want
• 40:58
  to say what's up. Yeah, sure, no problem.
• 41:00
  You can call, send me a WhatsApp message.
• 41:02
  You can text. And yes, it's me.
• 41:04
  I'm the one behind the phone, at least for now.
• 41:08
  When I become a big boy like that guy who was a Genco, the
• 41:11
  one who is paying for 3000 people's school fees.
• 41:13
  When I reached that level, I'll be answering my phone number is
• 41:16
  my PA that you will get. All right.
• 41:19
  So thanks for listening. I'll catch you all some other
• 41:21
  time.