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#61 INSIDE GOING DIRECT: What, “Going Direct” Actually Means
I sit down with Rafik Kheffache, founder of Heliosand, for our first-ever in-person episode in Paris.
This was a different kind of episode where Rafik asks me to pull back the curtain on Going Direct - why I started it, what I actually believe, and where it’s all going.
Over the past year, I’ve had 50+ conversations with founders, engineers, and builders working on decentralized production, AI infrastructure, and the future of the real economy. This one was about connecting the dots and honestly, just have some fun over a few glasses of whiskey.
It’s part philosophy, part story, part rant…
The skinny
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