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Half the Budget. 7X Conversions. This Is What Real GTM Alignment Looks Like | Lisa Cole
Sales ignoring your leads is a symptom. The real problem is that marketing and sales never agreed on what a lead was in the first place.
Lisa Cole has walked into that problem at company after company, and she has a system for fixing it. As a four-time CMO and two-time published author, she has driven results that are hard to argue with: nearly $50M in pipeline at one organization, and at another, half the marketing spend with 7X the conversion rate and double the revenue impact.
In this episode of the Revenue Problem Solvers Podcast, Lisa breaks down the RAMP framework - Review, Align…
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