Jamie Mackay: The Country host on what the whey protein boom means for dairy companies
New Zealand dairy companies are cashing in on a surge in global demand for bioactive proteins found in cow's milk, namely whey, off the back of the surge in weight-loss drugs.
Demand for whey powder in the US is soaring and Rabobank has reported high demand for high-protein yoghurt and dairy drinks.
The Country's Jamie Mackay explained further.
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