E16 - HOW TO ENHANCE YOUR BRAND AWARENESS | With Judy Shapiro
In this episode of the 1% Edge podcast, Carlos Nouche speaks with Judy Shapiro, CEO of Topic Intelligence, about the intricacies of B2B acquisition marketing. They discuss the dual aspects of acquisition—demand generation and lead generation—and the challenges posed by traditional ad tech. Judy highlights the need for a shift from targeting personas to focusing on relevant topics that drive engagement. The conversation also delves into the impact of AI on search behavior and the importance of creating valuable, accessible content without gating it. Judy shares her journey in the industry and…
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