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From Headache to Scale: How AI Is Changing Fashion Content Production #LTM152 · Let's talk Marketplace

• 0:00
  The
• 0:00
  last
• 0:00
  year
• 0:00
  in
• 0:00
  general,
• 0:01
  most
• 0:01
  brand
• 0:02
  were
• 0:02
  still
• 0:02
  experimenting
• 0:03
  with
• 0:04
  AI
• 0:05
  but
• 0:05
  now
• 0:06
  today
• 0:07
  they're
• 0:07
  trying
• 0:07
  to
• 0:08
  understand
• 0:08
  how
• 0:08
  integrate
• 0:09
  interreal
• 0:10
  production.
• 0:11
  That
• 0:11
  is
• 0:11
  our
• 0:12
  job.
• 0:12
  Without
• 0:12
  losing
• 0:13
  naturally
• 0:14
  control
• 0:15
  losing
• 0:15
  over
• 0:16
  quality,
• 0:17
  consistency
• 0:18
  and
• 0:18
  brand
• 0:19
  identity.
• 0:24
  Let's
• 0:24
  Talk
• 0:24
  Marketplace
• 0:25
  the
• 0:25
  Marketplace
• 0:26
  podcast
• 0:26
  with
• 0:27
  Ingrid
• 0:27
  Lommer
• 0:28
  and
• 0:28
  Vana
• 0:28
  Vridichter
• 0:33
  hello
• 0:33
  and
• 0:34
  welcome
• 0:34
  back
• 0:34
  to
• 0:35
  let's
• 0:35
  Talk
• 0:35
  Marketplace.
• 0:36
  I
• 0:37
  am
• 0:37
  Valerie
• 0:37
  and
• 0:38
  I
• 0:38
  really
• 0:38
  need
• 0:39
  to
• 0:39
  do
• 0:39
  a
• 0:39
  small
• 0:39
  confession.
• 0:40
  Today
• 0:40
  I'm
• 0:41
  solo
• 0:41
  at
• 0:41
  the
• 0:42
  mic
• 0:42
  for
• 0:42
  the
• 0:42
  first
• 0:42
  time
• 0:43
  in
• 0:43
  a
• 0:43
  while
• 0:43
  without
• 0:44
  Ingrid
• 0:45
  because
• 0:45
  she's
• 0:45
  on
• 0:45
  holiday
• 0:46
  in
• 0:46
  Italy.
• 0:47
  So
• 0:48
  yeah,
• 0:49
  this
• 0:49
  means
• 0:49
  today
• 0:51
  I
• 0:51
  have
• 0:52
  brought
• 0:52
  a
• 0:52
  guest
• 0:52
  to
• 0:53
  you
• 0:53
  actually
• 0:53
  also
• 0:54
  from
• 0:54
  Italy.
• 0:55
  And
• 0:56
  I'm
• 0:56
  really
• 0:57
  trying
• 0:57
  to
• 0:58
  still
• 0:59
  know
• 0:59
  how
• 0:59
  to
• 0:59
  do
• 0:59
  this
• 1:00
  because
• 1:01
  it's
• 1:01
  a
• 1:01
  bit
• 1:01
  like
• 1:02
  I
• 1:02
  think
• 1:02
  riding
• 1:02
  a
• 1:03
  bike,
• 1:03
  right?
• 1:03
  You
• 1:03
  don't
• 1:03
  forget
• 1:04
  how
• 1:04
  to
• 1:04
  do
• 1:04
  it
• 1:05
  even
• 1:05
  after
• 1:05
  a
• 1:06
  few
• 1:06
  months
• 1:06
  of
• 1:06
  baby
• 1:07
  mode.
• 1:07
  So
• 1:08
  here
• 1:09
  we
• 1:09
  go.
• 1:10
  Today
• 1:10
  we
• 1:11
  are
• 1:11
  picking
• 1:11
  up
• 1:11
  a
• 1:11
  thread
• 1:12
  we
• 1:12
  started
• 1:12
  back
• 1:12
  in
• 1:13
  September
• 1:13
  in
• 1:14
  episode
• 1:14
  126
• 1:15
  when
• 1:15
  Pixelmura
• 1:16
  co
• 1:16
  founder
• 1:17
  and
• 1:17
  president
• 1:17
  Gianni
• 1:18
  Serassi
• 1:19
  joined
• 1:19
  us
• 1:19
  to
• 1:20
  talk
• 1:20
  about
• 1:20
  what
• 1:21
  AI
• 1:21
  assisted
• 1:22
  content
• 1:22
  production
• 1:23
  actually
• 1:23
  means
• 1:24
  for
• 1:24
  fashion
• 1:24
  brands.
• 1:25
  That
• 1:26
  episode
• 1:26
  sparked
• 1:27
  a
• 1:27
  lot
• 1:27
  of
• 1:27
  conversation
• 1:28
  and
• 1:29
  a
• 1:29
  lot
• 1:29
  has
• 1:29
  happened
• 1:30
  since
• 1:30
  then.
• 1:30
  Zalando
• 1:31
  has
• 1:31
  publicly
• 1:32
  said
• 1:33
  AI
• 1:33
  gives
• 1:33
  them
• 1:34
  70%
• 1:35
  more
• 1:35
  content
• 1:36
  at
• 1:36
  basically
• 1:37
  the
• 1:37
  same
• 1:37
  cost.
• 1:38
  And
• 1:38
  the
• 1:38
  conversation
• 1:39
  has
• 1:39
  shifted.
• 1:40
  It's
• 1:40
  no
• 1:41
  longer
• 1:41
  about
• 1:42
  whether
• 1:42
  AI
• 1:43
  belongs
• 1:43
  on
• 1:43
  fashion
• 1:44
  content
• 1:44
  production,
• 1:45
  it's
• 1:45
  about
• 1:46
  how
• 1:46
  fast
• 1:46
  brands
• 1:47
  can
• 1:47
  actually
• 1:47
  move
• 1:48
  and
• 1:48
  what
• 1:48
  it
• 1:48
  costs
• 1:49
  them
• 1:49
  to
• 1:49
  wait.
• 1:50
  Today
• 1:50
  we
• 1:51
  go
• 1:51
  a
• 1:51
  bit
• 1:51
  deeper.
• 1:52
  We
• 1:52
  are
• 1:52
  Talking
• 1:53
  about
• 1:53
  what
• 1:53
  AI
• 1:54
  assisted
• 1:55
  and
• 1:55
  generative
• 1:55
  AI
• 1:56
  can
• 1:56
  actually
• 1:57
  deliver
• 1:57
  now
• 1:58
  in
• 1:58
  May
• 1:59
  2026
• 1:59
  for
• 2:00
  fashion
• 2:00
  brands,
• 2:01
  from
• 2:01
  price
• 2:01
  entry
• 2:02
  to
• 2:02
  luxury,
• 2:03
  especially
• 2:04
  for
• 2:04
  fashion,
• 2:05
  with
• 2:05
  its
• 2:06
  hundreds
• 2:06
  of
• 2:06
  new
• 2:07
  styles
• 2:07
  every
• 2:07
  season,
• 2:07
  product
• 2:08
  images
• 2:08
  and
• 2:09
  videos
• 2:09
  are
• 2:09
  a
• 2:09
  huge
• 2:10
  cost
• 2:10
  factor
• 2:10
  for
• 2:10
  the
• 2:11
  E
• 2:11
  commerce
• 2:11
  business.
• 2:12
  So
• 2:12
  how
• 2:12
  can
• 2:13
  AI
• 2:13
  support
• 2:13
  them
• 2:14
  in
• 2:14
  scalable,
• 2:14
  cost
• 2:15
  effective
• 2:15
  way?
• 2:16
  That's
• 2:16
  where
• 2:17
  we
• 2:17
  dig
• 2:17
  today,
• 2:18
  a
• 2:18
  bit
• 2:18
  deeper
• 2:19
  together
• 2:19
  with
• 2:20
  Fabio
• 2:20
  Lo
• 2:20
  Paco
• 2:21
  with
• 2:21
  us
• 2:22
  today.
• 2:22
  Fabio
• 2:23
  is
• 2:23
  Executive
• 2:23
  managing
• 2:24
  director
• 2:24
  and
• 2:24
  CEO
• 2:25
  at
• 2:25
  PixelModer,
• 2:26
  the
• 2:27
  Milan
• 2:27
  based
• 2:27
  company
• 2:28
  that
• 2:28
  is
• 2:28
  now
• 2:28
  working
• 2:29
  with
• 2:29
  over
• 2:29
  900
• 2:30
  brands
• 2:30
  and
• 2:31
  produces
• 2:31
  visual
• 2:32
  content
• 2:32
  for
• 2:32
  some
• 2:32
  of
• 2:33
  the
• 2:33
  largest
• 2:33
  fashion
• 2:34
  marketplaces
• 2:34
  and
• 2:35
  fashion
• 2:35
  brands
• 2:36
  and
• 2:36
  luxury
• 2:37
  houses
• 2:37
  in
• 2:38
  the
• 2:38
  world.
• 2:39
  So
• 2:40
  Fabio,
• 2:40
  I'm
• 2:40
  very
• 2:41
  happy
• 2:41
  to
• 2:42
  have
• 2:42
  you
• 2:42
  here
• 2:42
  today
• 2:42
  and
• 2:43
  to
• 2:43
  see
• 2:43
  your
• 2:44
  perspective.
• 2:44
  Welcome.
• 2:46
  Thank
• 2:46
  you.
• 2:47
  Thank
• 2:47
  you
• 2:47
  Valerie.
• 2:48
  And
• 2:49
  it's
• 2:49
  a
• 2:49
  pleasure
• 2:50
  to
• 2:50
  see
• 2:51
  you
• 2:51
  again.
• 2:52
  And
• 2:52
  then
• 2:53
  nice
• 2:53
  to
• 2:53
  meet
• 2:53
  you
• 2:54
  everyone.
• 2:54
  I'm
• 2:55
  Fabio
• 2:55
  Parco,
• 2:56
  CEO
• 2:56
  of
• 2:56
  PixelModa
• 2:58
  and
• 2:58
  I've
• 2:58
  been
• 2:58
  leading
• 2:59
  the
• 2:59
  company
• 2:59
  since
• 3:00
  its
• 3:00
  foundation
• 3:01
  in
• 3:01
  2021.
• 3:02
  PixelModel,
• 3:03
  like
• 3:03
  Valerie
• 3:04
  perfectly
• 3:05
  said,
• 3:06
  is
• 3:06
  a
• 3:06
  company
• 3:06
  specialized
• 3:07
  in
• 3:07
  the
• 3:07
  production
• 3:08
  of
• 3:08
  digital
• 3:08
  photo
• 3:09
  and
• 3:09
  video
• 3:09
  assets
• 3:10
  for
• 3:10
  E
• 3:10
  commerce.
• 3:11
  And
• 3:12
  our
• 3:12
  clients
• 3:12
  include
• 3:13
  some
• 3:13
  of
• 3:13
  the
• 3:13
  largest
• 3:14
  European
• 3:14
  marketplaces,
• 3:15
  fashion.
• 3:16
  Fashion
• 3:16
  companies,
• 3:17
  premium
• 3:17
  brands
• 3:17
  and
• 3:18
  luxury
• 3:18
  labels.
• 3:20
  And
• 3:21
  one
• 3:22
  figure
• 3:22
  in
• 3:23
  2025
• 3:24
  will
• 3:24
  deliver
• 3:24
  more
• 3:25
  than
• 3:25
  40
• 3:26
  million
• 3:26
  photo
• 3:27
  and
• 3:27
  video
• 3:27
  assets.
• 3:28
  Wow.
• 3:29
  This
• 3:29
  is
• 3:30
  only
• 3:30
  one
• 3:31
  figure
• 3:31
  to
• 3:32
  say
• 3:32
  you.
• 3:32
  That's
• 3:33
  quite
• 3:33
  impressive.
• 3:34
  I'm
• 3:34
  really
• 3:34
  looking
• 3:35
  forward
• 3:35
  to
• 3:35
  our
• 3:36
  interview,
• 3:36
  Fabio,
• 3:37
  and
• 3:37
  to
• 3:37
  hear
• 3:38
  more
• 3:38
  about
• 3:38
  pixelmotor.
• 3:39
  But
• 3:39
  I
• 3:40
  would
• 3:40
  say
• 3:40
  before
• 3:40
  we
• 3:40
  dive
• 3:41
  in,
• 3:42
  I
• 3:42
  would
• 3:43
  love
• 3:43
  to
• 3:43
  hear
• 3:43
  first
• 3:44
  about
• 3:44
  who
• 3:44
  are
• 3:45
  you?
• 3:45
  I
• 3:45
  mean,
• 3:45
  we
• 3:45
  heard
• 3:46
  you
• 3:46
  are
• 3:46
  the
• 3:46
  CEO
• 3:46
  of
• 3:47
  PixelModer.
• 3:49
  What
• 3:49
  else
• 3:49
  do
• 3:49
  you
• 3:50
  do?
• 3:51
  I'm
• 3:52
  50
• 3:52
  year
• 3:53
  this
• 3:53
  year.
• 3:56
  50
• 3:56
  year
• 3:57
  Italian
• 3:57
  man.
• 3:59
  I
• 3:59
  was
• 3:59
  born
• 4:00
  and
• 4:00
  live
• 4:00
  in
• 4:00
  Milan
• 4:01
  for
• 4:01
  all
• 4:01
  my
• 4:02
  life.
• 4:03
  And
• 4:03
  my
• 4:03
  background
• 4:04
  is
• 4:04
  an
• 4:05
  IT
• 4:06
  consultant
• 4:07
  background
• 4:07
  because
• 4:08
  I
• 4:08
  study
• 4:09
  engineering
• 4:10
  and
• 4:11
  my
• 4:12
  approach
• 4:12
  with
• 4:12
  the
• 4:12
  fashion.
• 4:13
  I
• 4:14
  try
• 4:14
  to
• 4:15
  combine
• 4:16
  technology
• 4:17
  and
• 4:17
  fashion
• 4:19
  in
• 4:19
  one
• 4:20
  job.
• 4:21
  And
• 4:21
  then
• 4:21
  when
• 4:22
  I
• 4:22
  met
• 4:23
  Gianni
• 4:24
  Serrazzi,
• 4:24
  our
• 4:25
  president
• 4:25
  and
• 4:25
  founder,
• 4:27
  we
• 4:27
  try
• 4:27
  together
• 4:28
  to
• 4:29
  build
• 4:29
  PixelModa.
• 4:31
  And
• 4:31
  this
• 4:32
  is
• 4:32
  our
• 4:32
  result.
• 4:34
  And
• 4:35
  I'm
• 4:36
  very
• 4:36
  glad
• 4:36
  to
• 4:36
  present
• 4:37
  you
• 4:39
  our
• 4:39
  project
• 4:40
  and
• 4:41
  how
• 4:42
  fashion
• 4:42
  evolving,
• 4:43
  especially
• 4:44
  in
• 4:44
  the
• 4:44
  commerce.
• 4:45
  And
• 4:46
  then
• 4:48
  I
• 4:49
  know
• 4:49
  that
• 4:49
  Gianni
• 4:50
  speak
• 4:51
  with
• 4:51
  you
• 4:52
  eight
• 4:52
  months
• 4:52
  ago,
• 4:54
  I
• 4:54
  think.
• 4:55
  And
• 4:55
  then
• 4:57
  if.
• 4:57
  If
• 4:57
  I
• 4:58
  can
• 4:58
  start
• 4:58
  from
• 4:58
  this.
• 4:59
  Yeah,
• 5:00
  we
• 5:00
  will
• 5:00
  start.
• 5:00
  We
• 5:00
  start
• 5:01
  there
• 5:01
  later.
• 5:02
  Okay.
• 5:03
  Okay,
• 5:03
  sorry,
• 5:03
  sorry.
• 5:05
  You
• 5:05
  want
• 5:05
  to
• 5:05
  ask
• 5:06
  me
• 5:06
  something
• 5:06
  out?
• 5:08
  Like
• 5:08
  first
• 5:08
  we
• 5:08
  do
• 5:08
  your
• 5:09
  intro,
• 5:09
  right?
• 5:09
  So
• 5:10
  what
• 5:10
  do
• 5:10
  you
• 5:10
  do
• 5:10
  best
• 5:11
  in
• 5:11
  the
• 5:11
  marketplace
• 5:11
  business?
• 5:12
  Because.
• 5:12
  Or
• 5:13
  in
• 5:13
  the.
• 5:13
  In
• 5:13
  the.
• 5:14
  Also
• 5:14
  like
• 5:14
  in
• 5:15
  the
• 5:15
  fashion
• 5:15
  business
• 5:15
  because
• 5:16
  I
• 5:16
  mean,
• 5:16
  you
• 5:16
  said
• 5:17
  like
• 5:17
  you're
• 5:17
  an
• 5:17
  engineer,
• 5:18
  you
• 5:18
  are
• 5:18
  like
• 5:19
  also
• 5:20
  combining
• 5:20
  that
• 5:20
  with
• 5:21
  fashion.
• 5:22
  So
• 5:22
  what
• 5:22
  do
• 5:22
  you
• 5:23
  do
• 5:23
  best
• 5:23
  in
• 5:23
  this
• 5:23
  industry?
• 5:24
  What
• 5:24
  would
• 5:24
  you
• 5:24
  say?
• 5:26
  I
• 5:26
  think
• 5:27
  is
• 5:27
  my
• 5:28
  best
• 5:28
  is
• 5:29
  collaborate
• 5:30
  with
• 5:30
  our
• 5:30
  technician
• 5:32
  to
• 5:32
  create
• 5:32
  a
• 5:33
  platform
• 5:34
  for
• 5:34
  delivering
• 5:35
  images
• 5:35
  and
• 5:36
  different
• 5:36
  platform,
• 5:37
  like
• 5:37
  in
• 5:38
  different
• 5:38
  marketplaces.
• 5:39
  Sorry,
• 5:40
  Like
• 5:41
  Zalando,
• 5:41
  like
• 5:41
  Broninger,
• 5:42
  like
• 5:42
  others.
• 5:43
  Because
• 5:44
  different
• 5:44
  marketplaces
• 5:45
  has
• 5:46
  different
• 5:47
  formats.
• 5:48
  These
• 5:49
  delivery
• 5:49
  images,
• 5:50
  this
• 5:51
  file
• 5:51
  sizing,
• 5:52
  different
• 5:53
  background,
• 5:55
  different
• 5:56
  style
• 5:57
  guide
• 5:57
  in
• 5:57
  general.
• 5:58
  And
• 5:58
  then
• 5:59
  I
• 5:59
  collaborated
• 6:01
  this
• 6:01
  project
• 6:01
  for
• 6:02
  two
• 6:03
  years
• 6:03
  and
• 6:04
  we
• 6:05
  called
• 6:05
  them
• 6:06
  Delivery
• 6:07
  Matrix.
• 6:07
  This
• 6:08
  is
• 6:08
  interesting.
• 6:09
  We
• 6:10
  integrated
• 6:11
  with
• 6:11
  other
• 6:12
  platform
• 6:13
  like
• 6:13
  tb,
• 6:14
  one
• 6:15
  from
• 6:15
  Trade
• 6:15
  Byte
• 6:17
  and
• 6:18
  other
• 6:18
  in
• 6:18
  Europe,
• 6:19
  but
• 6:19
  in
• 6:20
  US
• 6:20
  too.
• 6:21
  Because
• 6:22
  it's
• 6:22
  very,
• 6:23
  very
• 6:23
  important
• 6:23
  point
• 6:24
  of
• 6:24
  the
• 6:24
  company.
• 6:25
  It
• 6:25
  is.
• 6:26
  And
• 6:26
  that's
• 6:26
  what
• 6:26
  we
• 6:26
  will
• 6:26
  also
• 6:27
  talk
• 6:27
  about
• 6:27
  today.
• 6:28
  So
• 6:28
  first
• 6:29
  and
• 6:29
  last
• 6:29
  question
• 6:30
  about
• 6:30
  your
• 6:31
  personal
• 6:31
  things.
• 6:32
  Tell
• 6:33
  us
• 6:33
  a
• 6:33
  fun
• 6:33
  fact
• 6:33
  about
• 6:34
  yourself,
• 6:34
  Fabio.
• 6:36
  Fun
• 6:36
  fact.
• 6:38
  I
• 6:39
  live.
• 6:39
  I
• 6:39
  spent
• 6:39
  my
• 6:40
  life
• 6:40
  in
• 6:40
  the
• 6:40
  city,
• 6:41
  but
• 6:42
  I
• 6:42
  love
• 6:42
  the
• 6:42
  sea
• 6:43
  and
• 6:44
  I
• 6:44
  love
• 6:45
  to
• 6:45
  swim
• 6:45
  every
• 6:46
  day.
• 6:47
  And
• 6:47
  when
• 6:48
  I
• 6:48
  can,
• 6:49
  I
• 6:50
  like
• 6:50
  to
• 6:50
  go
• 6:50
  to
• 6:51
  the
• 6:51
  sea.
• 6:51
  Because
• 6:52
  Italian
• 6:52
  is
• 6:54
  a
• 6:54
  place
• 6:55
  full
• 6:55
  of
• 6:55
  sea.
• 6:56
  It
• 6:57
  is,
• 6:57
  yeah,
• 6:58
  yeah,
• 6:59
  it
• 6:59
  is.
• 6:59
  I
• 6:59
  can
• 7:00
  totally
• 7:00
  understand.
• 7:01
  So
• 7:02
  yeah.
• 7:02
  Thank
• 7:02
  you
• 7:02
  so
• 7:02
  much
• 7:02
  for
• 7:03
  the
• 7:03
  first
• 7:03
  intro,
• 7:03
  Fabio.
• 7:04
  It's
• 7:04
  a
• 7:04
  pleasure.
• 7:05
  We're
• 7:05
  back
• 7:05
  on
• 7:06
  now.
• 7:06
  We
• 7:06
  already
• 7:07
  know
• 7:07
  you
• 7:08
  Much
• 7:09
  better.
• 7:09
  And
• 7:09
  I'm
• 7:10
  really
• 7:10
  looking
• 7:10
  forward
• 7:10
  to
• 7:11
  diving
• 7:11
  deep
• 7:11
  into
• 7:11
  our
• 7:12
  topic
• 7:12
  with
• 7:12
  you
• 7:12
  today.
• 7:13
  But
• 7:14
  first,
• 7:14
  a
• 7:14
  very
• 7:15
  short
• 7:15
  break.
• 7:21
  Wondering
• 7:21
  whether
• 7:22
  TikTok
• 7:22
  shop
• 7:22
  is
• 7:22
  worth
• 7:23
  your
• 7:23
  time.
• 7:23
  It
• 7:24
  is,
• 7:24
  but
• 7:24
  only
• 7:25
  if
• 7:25
  you
• 7:25
  get
• 7:25
  the
• 7:26
  fundamentals
• 7:26
  right.
• 7:27
  TikTok
• 7:28
  Shop
• 7:28
  rewards
• 7:29
  content
• 7:29
  performance,
• 7:30
  runs
• 7:30
  on
• 7:31
  creator
• 7:31
  trust
• 7:31
  and
• 7:32
  will
• 7:32
  punish
• 7:32
  you
• 7:32
  if
• 7:33
  your
• 7:33
  operations
• 7:34
  can't
• 7:34
  keep
• 7:34
  up.
• 7:35
  The
• 7:35
  brands
• 7:36
  winning
• 7:36
  right
• 7:36
  now
• 7:37
  have
• 7:37
  the
• 7:37
  infrastructure
• 7:38
  to
• 7:38
  back
• 7:38
  up
• 7:39
  their
• 7:39
  content
• 7:39
  strategy.
• 7:40
  And
• 7:40
  that's
• 7:41
  exactly
• 7:41
  where
• 7:41
  Channel
• 7:42
  Engine
• 7:42
  comes
• 7:42
  in.
• 7:43
  They
• 7:43
  connect
• 7:44
  your
• 7:44
  backend
• 7:44
  directly
• 7:45
  to
• 7:45
  TikTok
• 7:46
  shop,
• 7:46
  handling
• 7:47
  real
• 7:47
  time
• 7:48
  stock
• 7:48
  sync,
• 7:49
  listing
• 7:49
  compliance
• 7:50
  and
• 7:50
  order
• 7:51
  routing.
• 7:52
  So
• 7:52
  when
• 7:52
  your
• 7:52
  content
• 7:53
  takes
• 7:53
  off,
• 7:54
  your
• 7:54
  operations
• 7:55
  don't
• 7:55
  fall
• 7:55
  apart.
• 7:56
  We
• 7:57
  have
• 7:57
  written
• 7:57
  a
• 7:57
  full
• 7:58
  deep
• 7:58
  dive
• 7:58
  on
• 7:59
  how
• 7:59
  to
• 7:59
  win
• 7:59
  on
• 7:59
  TikTok
• 8:00
  Shop.
• 8:00
  Head
• 8:01
  to
• 8:01
  marketplaceuniverse.com
• 8:03
  to
• 8:03
  read
• 8:03
  it.
• 8:03
  Link
• 8:04
  is
• 8:04
  in
• 8:04
  the
• 8:04
  show
• 8:05
  notes.
• 8:10
  So
• 8:10
  Fabio.
• 8:11
  Well,
• 8:12
  I'm
• 8:12
  really
• 8:12
  happy
• 8:13
  that
• 8:13
  we
• 8:13
  are
• 8:14
  talking
• 8:14
  today
• 8:14
  because
• 8:15
  actually
• 8:15
  my
• 8:16
  background
• 8:16
  is
• 8:17
  15
• 8:17
  years
• 8:18
  of
• 8:18
  fashion
• 8:18
  e
• 8:18
  commerce
• 8:19
  and
• 8:20
  through
• 8:20
  my
• 8:20
  whole
• 8:21
  story
• 8:21
  and
• 8:22
  my
• 8:22
  whole
• 8:22
  history
• 8:23
  in
• 8:23
  the
• 8:23
  fashion
• 8:24
  e
• 8:24
  commerce
• 8:24
  business,
• 8:25
  there
• 8:25
  was
• 8:25
  always
• 8:26
  this
• 8:27
  topic
• 8:27
  of
• 8:27
  fashion
• 8:28
  and
• 8:28
  product
• 8:28
  images
• 8:29
  with
• 8:29
  me.
• 8:30
  So
• 8:30
  at
• 8:30
  Amazon
• 8:30
  while
• 8:31
  I
• 8:31
  was
• 8:31
  working,
• 8:31
  I
• 8:31
  needed
• 8:32
  to
• 8:32
  ask
• 8:32
  the
• 8:32
  brands.
• 8:33
  I
• 8:33
  think
• 8:33
  it
• 8:34
  was
• 8:34
  like
• 8:34
  12
• 8:35
  years
• 8:35
  ago
• 8:35
  or
• 8:36
  13
• 8:36
  years
• 8:36
  ago,
• 8:37
  hey,
• 8:37
  can
• 8:37
  you
• 8:38
  send
• 8:38
  us
• 8:38
  product
• 8:38
  images?
• 8:39
  And
• 8:39
  back
• 8:39
  then
• 8:39
  it
• 8:40
  was
• 8:40
  really,
• 8:40
  oh
• 8:42
  well,
• 8:42
  what
• 8:43
  we
• 8:43
  got
• 8:43
  there
• 8:43
  as
• 8:43
  product
• 8:44
  images
• 8:44
  was
• 8:44
  really
• 8:46
  interesting.
• 8:48
  Let
• 8:48
  me
• 8:48
  tell
• 8:48
  you.
• 8:50
  The
• 8:51
  world
• 8:51
  is
• 8:51
  changing.
• 8:52
  Yeah,
• 8:52
  the
• 8:52
  world
• 8:52
  is
• 8:53
  changing
• 8:53
  a
• 8:53
  lot.
• 8:53
  And
• 8:53
  then
• 8:53
  I
• 8:54
  worked
• 8:54
  as
• 8:54
  a
• 8:54
  marketplace
• 8:55
  manager
• 8:56
  for
• 8:56
  a
• 8:56
  fashion
• 8:57
  brand,
• 8:57
  actually
• 8:57
  an
• 8:58
  underwear
• 8:58
  brand.
• 8:59
  And
• 8:59
  I
• 9:00
  really
• 9:00
  needed
• 9:00
  to
• 9:00
  choose
• 9:01
  the
• 9:01
  models
• 9:01
  where
• 9:02
  we
• 9:02
  want
• 9:02
  to
• 9:02
  look.
• 9:03
  I
• 9:03
  needed
• 9:04
  to
• 9:04
  write
• 9:04
  a
• 9:04
  style
• 9:05
  guide
• 9:05
  manually
• 9:06
  how
• 9:06
  to
• 9:06
  shoot
• 9:06
  product
• 9:07
  images
• 9:07
  for
• 9:08
  about
• 9:08
  you,
• 9:08
  for
• 9:09
  Zalando,
• 9:09
  for
• 9:09
  Amazon.
• 9:11
  Really
• 9:12
  need
• 9:12
  to
• 9:12
  write
• 9:12
  a
• 9:12
  style
• 9:13
  guide
• 9:13
  which
• 9:13
  is
• 9:13
  also
• 9:13
  fitting
• 9:14
  to
• 9:14
  our
• 9:14
  marketing
• 9:15
  team
• 9:15
  and
• 9:16
  the
• 9:16
  style
• 9:17
  guides
• 9:17
  of
• 9:17
  the
• 9:18
  different
• 9:18
  marketplaces.
• 9:19
  And
• 9:19
  then
• 9:19
  I
• 9:19
  needed
• 9:20
  to
• 9:20
  write
• 9:20
  down
• 9:20
  that's
• 9:21
  the
• 9:21
  data
• 9:21
  name,
• 9:21
  that's
• 9:22
  the
• 9:22
  file
• 9:22
  name,
• 9:23
  that's
• 9:23
  the
• 9:23
  size
• 9:24
  of
• 9:24
  the
• 9:24
  there
• 9:25
  you
• 9:25
  need
• 9:25
  to
• 9:25
  crop
• 9:25
  the
• 9:25
  image,
• 9:26
  blah
• 9:26
  blah
• 9:26
  blah.
• 9:26
  And
• 9:27
  it
• 9:27
  was
• 9:27
  like
• 9:27
  pages
• 9:27
  of
• 9:28
  pages.
• 9:29
  Oh
• 9:29
  holy.
• 9:30
  And
• 9:31
  I,
• 9:31
  I
• 9:32
  really,
• 9:32
  I
• 9:32
  also
• 9:32
  remember
• 9:33
  like
• 9:33
  those
• 9:33
  fights
• 9:34
  in
• 9:34
  between
• 9:35
  the
• 9:35
  company
• 9:36
  because
• 9:36
  it
• 9:36
  was
• 9:36
  like
• 9:37
  the
• 9:37
  marketing
• 9:37
  team
• 9:38
  wanted
• 9:38
  to
• 9:38
  have
• 9:38
  like
• 9:38
  their
• 9:39
  look
• 9:39
  and
• 9:39
  feel
• 9:39
  on
• 9:40
  their
• 9:40
  own
• 9:40
  website,
• 9:41
  right?
• 9:41
  I
• 9:42
  needed
• 9:42
  to
• 9:42
  do
• 9:42
  the
• 9:43
  product
• 9:43
  images
• 9:44
  based
• 9:44
  on
• 9:44
  how
• 9:45
  the
• 9:45
  marketplaces
• 9:45
  wanted
• 9:46
  them,
• 9:46
  otherwise
• 9:47
  we
• 9:47
  would
• 9:47
  not
• 9:47
  be
• 9:47
  able
• 9:48
  to
• 9:48
  sell
• 9:48
  our
• 9:48
  products
• 9:49
  at
• 9:49
  all.
• 9:49
  And
• 9:50
  I
• 9:50
  was
• 9:50
  like,
• 9:50
  holy
• 9:51
  shit.
• 9:51
  And
• 9:52
  every
• 9:52
  product
• 9:53
  image,
• 9:53
  and
• 9:53
  this
• 9:54
  is
• 9:54
  like
• 9:54
  also
• 9:55
  almost
• 9:55
  already
• 9:56
  like
• 9:56
  eight
• 9:57
  years
• 9:57
  ago,
• 9:58
  every
• 9:59
  product
• 9:59
  image
• 10:00
  is
• 10:00
  like
• 10:00
  costed,
• 10:00
  I
• 10:00
  don't
• 10:01
  know,
• 10:01
  like
• 10:01
  50,
• 10:02
  60
• 10:02
  Euro.
• 10:03
  Like
• 10:04
  there
• 10:04
  was
• 10:04
  no
• 10:04
  idea
• 10:05
  about
• 10:05
  video
• 10:06
  back
• 10:06
  then
• 10:06
  because
• 10:07
  it
• 10:07
  was
• 10:07
  like
• 10:07
  totally
• 10:08
  insane.
• 10:08
  We
• 10:08
  had
• 10:08
  like
• 10:09
  we
• 10:09
  have
• 10:09
  every
• 10:10
  season
• 10:10
  so
• 10:10
  many
• 10:11
  new
• 10:11
  products,
• 10:11
  right?
• 10:12
  And
• 10:12
  then
• 10:12
  there
• 10:12
  were
• 10:12
  the
• 10:13
  products
• 10:13
  not
• 10:13
  bad
• 10:13
  there
• 10:14
  in
• 10:14
  time
• 10:14
  or
• 10:15
  we
• 10:15
  had
• 10:16
  like
• 10:16
  different,
• 10:17
  I
• 10:17
  don't
• 10:18
  know,
• 10:19
  the
• 10:20
  product
• 10:20
  sample
• 10:21
  was
• 10:21
  different
• 10:21
  than
• 10:21
  the
• 10:21
  original
• 10:22
  product.
• 10:22
  It
• 10:23
  was
• 10:23
  really
• 10:23
  a
• 10:23
  mess.
• 10:24
  And
• 10:24
  then
• 10:25
  there
• 10:25
  was
• 10:25
  the
• 10:25
  model
• 10:26
  shoot
• 10:26
  and
• 10:26
  the
• 10:26
  product
• 10:26
  samples
• 10:27
  were
• 10:27
  not
• 10:27
  there
• 10:27
  for
• 10:28
  the
• 10:28
  shooting
• 10:29
  and
• 10:29
  so
• 10:29
  on
• 10:29
  and
• 10:29
  so
• 10:30
  on.
• 10:30
  So
• 10:30
  like
• 10:30
  endless
• 10:32
  challenges
• 10:33
  in
• 10:33
  this
• 10:33
  process
• 10:34
  to
• 10:34
  get
• 10:34
  them
• 10:35
  finally
• 10:35
  really
• 10:36
  fast
• 10:36
  back,
• 10:37
  fast
• 10:38
  effort
• 10:38
  online
• 10:39
  the
• 10:39
  product.
• 10:39
  So
• 10:40
  yeah,
• 10:41
  time
• 10:41
  has
• 10:42
  changed.
• 10:42
  Luckily
• 10:42
  for
• 10:43
  fashion
• 10:43
  brands
• 10:44
  cost
• 10:45
  prices
• 10:45
  as
• 10:46
  well.
• 10:46
  And
• 10:46
  I'm
• 10:46
  really
• 10:46
  happy
• 10:47
  to
• 10:47
  get
• 10:47
  deeper
• 10:48
  into
• 10:48
  that.
• 10:49
  What
• 10:49
  changed?
• 10:50
  But
• 10:50
  first
• 10:51
  let's
• 10:51
  go
• 10:51
  into
• 10:51
  what
• 10:52
  changed
• 10:52
  since
• 10:52
  September.
• 10:53
  Because
• 10:53
  in
• 10:54
  September
• 10:54
  we
• 10:54
  had
• 10:54
  this
• 10:55
  talk
• 10:55
  with
• 10:55
  Johnny,
• 10:55
  right?
• 10:56
  So
• 10:56
  now
• 10:57
  eight
• 10:57
  months
• 10:57
  later,
• 10:58
  what
• 10:58
  has
• 10:58
  changed?
• 10:59
  What
• 10:59
  can
• 10:59
  Pixelmoda
• 11:00
  now
• 11:01
  do?
• 11:02
  What
• 11:03
  was
• 11:03
  not
• 11:03
  possible
• 11:04
  back
• 11:04
  in
• 11:04
  September.
• 11:05
  And
• 11:06
  yeah,
• 11:07
  what
• 11:07
  has
• 11:08
  especially
• 11:09
  changed
• 11:10
  in
• 11:10
  the
• 11:12
  product
• 11:12
  and
• 11:12
  video
• 11:13
  creation?
• 11:13
  Product
• 11:13
  image
• 11:14
  and
• 11:14
  video
• 11:14
  creation.
• 11:15
  Your
• 11:15
  experience
• 11:16
  in
• 11:16
  one
• 11:16
  word
• 11:17
  is
• 11:17
  headache.
• 11:19
  Yeah.
• 11:21
  And
• 11:22
  then
• 11:22
  it's
• 11:22
  funny
• 11:23
  because
• 11:23
  we
• 11:23
  start
• 11:23
  with
• 11:24
  Amazon
• 11:24
  Fashion,
• 11:24
  this
• 11:25
  r
• 11:25
  force
• 11:25
  carsomer.
• 11:27
  And
• 11:27
  then
• 11:27
  I
• 11:27
  know
• 11:28
  very
• 11:28
  well
• 11:28
  the
• 11:28
  complexity
• 11:29
  of
• 11:29
  a
• 11:30
  company
• 11:30
  like
• 11:30
  Amazon.
• 11:32
  And
• 11:32
  then
• 11:33
  to
• 11:33
  step
• 11:34
  back
• 11:34
  to
• 11:34
  your
• 11:35
  question,
• 11:36
  what
• 11:37
  changed?
• 11:37
  I
• 11:38
  think
• 11:38
  the
• 11:38
  biggest
• 11:39
  shift
• 11:39
  is
• 11:40
  not
• 11:40
  just
• 11:41
  technological
• 11:42
  but
• 11:43
  it's
• 11:43
  operational.
• 11:44
  It's
• 11:45
  a
• 11:45
  little
• 11:45
  change.
• 11:46
  Eight
• 11:47
  months
• 11:47
  ago
• 11:47
  or
• 11:48
  in
• 11:48
  September,
• 11:49
  the
• 11:49
  last
• 11:49
  year
• 11:49
  in
• 11:50
  general,
• 11:51
  most
• 11:52
  brand
• 11:52
  were
• 11:53
  still
• 11:53
  experimenting
• 11:54
  with
• 11:54
  AI.
• 11:56
  But
• 11:56
  now
• 11:56
  today
• 11:57
  they're
• 11:58
  trying
• 11:58
  to
• 11:58
  understand
• 11:59
  how
• 11:59
  integrate
• 12:01
  into
• 12:01
  real
• 12:02
  production.
• 12:03
  That
• 12:03
  is
• 12:03
  our
• 12:03
  job.
• 12:04
  Without
• 12:05
  losing
• 12:05
  naturally
• 12:06
  control
• 12:07
  losing
• 12:08
  over
• 12:08
  quality,
• 12:09
  consistency
• 12:10
  and
• 12:11
  brand
• 12:11
  identity.
• 12:13
  Because
• 12:13
  the
• 12:14
  fear
• 12:14
  is
• 12:14
  to
• 12:14
  lost
• 12:15
  brand
• 12:16
  identity.
• 12:17
  But
• 12:17
  now
• 12:18
  is
• 12:18
  it
• 12:18
  possible
• 12:19
  use
• 12:19
  gen
• 12:19
  AI
• 12:20
  different
• 12:21
  like
• 12:22
  last
• 12:22
  year
• 12:23
  or
• 12:23
  some
• 12:24
  some
• 12:24
  months
• 12:24
  ago.
• 12:25
  Because
• 12:25
  technology
• 12:26
  runs,
• 12:27
  technology
• 12:28
  runs
• 12:29
  every
• 12:29
  day.
• 12:30
  If
• 12:30
  you
• 12:31
  wake
• 12:31
  up
• 12:31
  in
• 12:31
  the
• 12:31
  morning
• 12:32
  and
• 12:32
  there's
• 12:32
  a
• 12:32
  new
• 12:33
  platform,
• 12:33
  a
• 12:33
  new
• 12:34
  gen
• 12:34
  AI
• 12:35
  then
• 12:36
  function
• 12:36
  better
• 12:37
  than
• 12:38
  yesterday.
• 12:40
  And
• 12:40
  then
• 12:40
  what
• 12:41
  has
• 12:41
  changed
• 12:42
  for
• 12:42
  us,
• 12:43
  for
• 12:43
  me,
• 12:44
  humble
• 12:44
  for
• 12:44
  me
• 12:45
  is
• 12:45
  that
• 12:45
  Genai
• 12:46
  no
• 12:46
  longer
• 12:46
  is
• 12:47
  a
• 12:47
  creative
• 12:47
  experiment
• 12:48
  or
• 12:49
  a
• 12:49
  demo,
• 12:50
  but
• 12:50
  became
• 12:51
  production
• 12:52
  ready.
• 12:53
  The
• 12:53
  big
• 12:54
  evolution
• 12:55
  in
• 12:55
  my
• 12:55
  opinion
• 12:56
  is
• 12:56
  the
• 12:57
  scale.
• 12:57
  Consistency
• 12:58
  at
• 12:58
  scale.
• 12:59
  Because
• 12:59
  consistency
• 13:01
  is
• 13:01
  for
• 13:01
  human,
• 13:02
  but
• 13:03
  scale
• 13:03
  is
• 13:03
  for
• 13:04
  gen
• 13:04
  AI.
• 13:04
  And
• 13:05
  then
• 13:05
  I
• 13:05
  try
• 13:06
  to
• 13:06
  explain
• 13:06
  better
• 13:07
  this
• 13:08
  argument.
• 13:09
  Because
• 13:10
  luxury
• 13:11
  brand,
• 13:11
  for
• 13:11
  example.
• 13:12
  Because
• 13:14
  luxury
• 13:14
  brand
• 13:15
  is
• 13:15
  the
• 13:15
  maximal
• 13:16
  example.
• 13:17
  Don't
• 13:18
  care
• 13:18
  if
• 13:18
  AI
• 13:19
  can
• 13:19
  generate
• 13:20
  a
• 13:20
  beautiful
• 13:20
  match
• 13:21
  once,
• 13:21
  no.
• 13:22
  And
• 13:22
  they
• 13:22
  care
• 13:23
  whether
• 13:23
  it
• 13:23
  can
• 13:24
  reproduce
• 13:25
  the
• 13:25
  exact
• 13:25
  same
• 13:26
  garment
• 13:27
  fit
• 13:28
  color,
• 13:28
  silhouette,
• 13:30
  styling
• 13:30
  standard
• 13:31
  in
• 13:31
  general
• 13:32
  across
• 13:32
  thousand
• 13:33
  sku.
• 13:33
  Because
• 13:33
  it's
• 13:34
  not
• 13:34
  one
• 13:34
  sku,
• 13:35
  it's
• 13:35
  thousand
• 13:35
  sku
• 13:36
  different
• 13:36
  collection.
• 13:38
  And
• 13:38
  take
• 13:38
  consistency,
• 13:39
  I'm
• 13:39
  sorry,
• 13:41
  take
• 13:41
  consistency
• 13:43
  along
• 13:43
  the
• 13:43
  year
• 13:44
  in
• 13:44
  different
• 13:45
  months
• 13:45
  and
• 13:45
  collection,
• 13:46
  winter,
• 13:47
  summer
• 13:47
  and
• 13:48
  so
• 13:48
  on.
• 13:49
  And
• 13:49
  to
• 13:49
  delivery
• 13:50
  marketplace
• 13:51
  and
• 13:51
  delivery
• 13:51
  formats
• 13:52
  at
• 13:52
  the
• 13:52
  same
• 13:53
  time.
• 13:54
  And
• 13:55
  the
• 13:55
  other
• 13:55
  second
• 13:56
  major
• 13:57
  revolution
• 13:58
  is
• 13:58
  video.
• 14:00
  Because
• 14:00
  video
• 14:01
  Is
• 14:02
  a
• 14:02
  very
• 14:02
  important
• 14:03
  asset
• 14:04
  to
• 14:04
  create,
• 14:05
  to
• 14:06
  add
• 14:07
  in
• 14:07
  a
• 14:08
  pdp.
• 14:09
  Because
• 14:09
  today
• 14:10
  if
• 14:10
  you
• 14:10
  have
• 14:11
  a
• 14:11
  look
• 14:11
  at
• 14:11
  some
• 14:12
  brands
• 14:12
  or
• 14:13
  luxury
• 14:13
  brands,
• 14:15
  they
• 14:15
  don't
• 14:15
  have
• 14:16
  a
• 14:16
  video
• 14:16
  in
• 14:16
  their
• 14:16
  pdp.
• 14:17
  But
• 14:18
  video
• 14:19
  helps
• 14:20
  you
• 14:20
  helps
• 14:21
  the
• 14:21
  brand
• 14:21
  to
• 14:22
  increase
• 14:22
  the
• 14:22
  conversion.
• 14:24
  This
• 14:24
  is
• 14:25
  a
• 14:25
  number,
• 14:25
  a
• 14:26
  figure
• 14:26
  that
• 14:26
  Shopify
• 14:27
  said,
• 14:28
  not
• 14:28
  pixel
• 14:29
  model.
• 14:29
  Shopify
• 14:30
  said
• 14:30
  that
• 14:31
  can
• 14:31
  you
• 14:32
  increase
• 14:32
  the
• 14:33
  conversion
• 14:33
  with
• 14:34
  the
• 14:34
  video?
• 14:34
  With
• 14:35
  a
• 14:35
  simple
• 14:35
  video
• 14:36
  8,
• 14:36
  10
• 14:36
  second
• 14:37
  video
• 14:38
  and
• 14:38
  you
• 14:38
  can
• 14:39
  generate
• 14:39
  and
• 14:39
  perfectly
• 14:41
  design
• 14:42
  for
• 14:42
  you,
• 14:42
  for
• 14:43
  your
• 14:43
  brand
• 14:43
  identity.
• 14:44
  And
• 14:45
  it's
• 14:45
  very,
• 14:45
  very
• 14:45
  realistic
• 14:46
  and
• 14:47
  the
• 14:47
  garment
• 14:47
  is
• 14:48
  very
• 14:48
  realistic
• 14:49
  and
• 14:50
  help
• 14:50
  you
• 14:50
  to
• 14:50
  increase
• 14:51
  conversion
• 14:52
  up
• 14:52
  to
• 14:52
  20%.
• 14:54
  This
• 14:54
  is
• 14:54
  big,
• 14:55
  big
• 14:55
  and
• 14:56
  huge
• 14:56
  number.
• 14:56
  It's
• 14:56
  really
• 14:57
  a
• 14:57
  big
• 14:57
  number.
• 14:57
  Yeah,
• 14:58
  it's
• 14:58
  huge
• 14:58
  number.
• 15:00
  Maybe
• 15:00
  eight
• 15:00
  months
• 15:01
  ago,
• 15:01
  AI
• 15:02
  video
• 15:02
  was
• 15:03
  unstable
• 15:05
  and
• 15:06
  difficult
• 15:06
  to
• 15:07
  industrialize
• 15:08
  to
• 15:08
  standardize
• 15:09
  the
• 15:09
  process.
• 15:10
  But
• 15:10
  today
• 15:10
  it's
• 15:11
  very
• 15:11
  possible.
• 15:12
  And
• 15:13
  so
• 15:14
  the
• 15:14
  conversion
• 15:15
  moved.
• 15:16
  I
• 15:16
  repeat
• 15:16
  from
• 15:17
  can
• 15:17
  I
• 15:17
  generate
• 15:17
  fashion
• 15:18
  content
• 15:18
  eight
• 15:19
  months
• 15:19
  ago.
• 15:20
  And
• 15:20
  now
• 15:20
  the
• 15:20
  question
• 15:21
  how
• 15:21
  do
• 15:21
  we
• 15:21
  redesign
• 15:22
  the
• 15:22
  whole
• 15:23
  production
• 15:23
  pipeline
• 15:24
  around
• 15:24
  it?
• 15:25
  And
• 15:26
  the
• 15:26
  discussion
• 15:27
  is
• 15:27
  changing
• 15:28
  now.
• 15:29
  All
• 15:30
  brands
• 15:30
  want
• 15:31
  Gen
• 15:31
  AI,
• 15:32
  all
• 15:33
  brands
• 15:33
  want
• 15:33
  to
• 15:34
  save
• 15:34
  money
• 15:35
  and
• 15:35
  all
• 15:35
  brands
• 15:36
  want
• 15:36
  to
• 15:38
  consistency
• 15:39
  that
• 15:40
  remain
• 15:40
  the
• 15:41
  same.
• 15:41
  Yeah,
• 15:42
  and
• 15:43
  this
• 15:43
  is
• 15:43
  the
• 15:43
  challenge.
• 15:44
  But
• 15:44
  it's
• 15:45
  very
• 15:45
  possible
• 15:45
  today.
• 15:46
  I
• 15:46
  mean
• 15:47
  back
• 15:47
  then,
• 15:47
  right.
• 15:47
  There
• 15:48
  was
• 15:48
  like
• 15:48
  video
• 15:49
  was
• 15:49
  not
• 15:49
  a
• 15:49
  topic
• 15:50
  because
• 15:50
  it
• 15:50
  was
• 15:50
  like
• 15:50
  simply
• 15:51
  not
• 15:51
  able
• 15:52
  to
• 15:52
  fit
• 15:53
  into
• 15:53
  budget.
• 15:53
  Right.
• 15:54
  So
• 15:54
  you
• 15:54
  had
• 15:55
  like
• 15:55
  to
• 15:55
  book
• 15:56
  models,
• 15:57
  et
• 15:57
  cetera,
• 15:57
  you
• 15:58
  needed
• 15:58
  to
• 15:58
  be
• 15:58
  in
• 15:58
  time,
• 15:59
  et
• 15:59
  cetera.
• 16:00
  So
• 16:00
  yeah,
• 16:01
  it
• 16:01
  was
• 16:01
  simply
• 16:01
  not
• 16:02
  able
• 16:02
  to
• 16:02
  pay.
• 16:03
  And
• 16:03
  now
• 16:03
  with
• 16:03
  gen
• 16:04
  AI
• 16:04
  that's
• 16:05
  much
• 16:05
  easier
• 16:06
  possible.
• 16:06
  Right.
• 16:07
  So
• 16:07
  you
• 16:07
  don't
• 16:07
  need
• 16:07
  to
• 16:07
  book
• 16:08
  a
• 16:08
  model,
• 16:08
  etc.
• 16:09
  So
• 16:10
  what
• 16:10
  is.
• 16:11
  Or
• 16:12
  maybe
• 16:12
  can
• 16:12
  you
• 16:12
  explain
• 16:13
  the
• 16:13
  difference
• 16:14
  between.
• 16:14
  Because
• 16:14
  in
• 16:15
  September
• 16:15
  we
• 16:15
  talked
• 16:16
  a
• 16:16
  lot
• 16:16
  about
• 16:16
  AI
• 16:17
  Assisted.
• 16:18
  Yeah.
• 16:18
  And
• 16:18
  now
• 16:19
  we
• 16:19
  talk
• 16:19
  about
• 16:19
  Gen
• 16:20
  AI.
• 16:20
  What
• 16:21
  is
• 16:21
  the
• 16:22
  main
• 16:22
  difference
• 16:23
  in
• 16:23
  the
• 16:23
  content
• 16:23
  production?
• 16:24
  Yes,
• 16:25
  it's
• 16:25
  very
• 16:25
  different.
• 16:26
  This
• 16:26
  is
• 16:26
  two
• 16:26
  models
• 16:27
  of
• 16:27
  business
• 16:28
  AI
• 16:29
  assisted.
• 16:30
  If
• 16:30
  we
• 16:30
  talk
• 16:30
  about
• 16:31
  PixelModel.
• 16:32
  AI
• 16:33
  assisted
• 16:33
  is
• 16:34
  our
• 16:34
  platform
• 16:36
  developed
• 16:36
  with
• 16:37
  Politecnico
• 16:37
  di
• 16:38
  Milano.
• 16:39
  But
• 16:40
  the
• 16:40
  very,
• 16:41
  very
• 16:43
  I
• 16:43
  assisted
• 16:44
  the
• 16:44
  means
• 16:45
  better.
• 16:46
  The
• 16:46
  production
• 16:47
  is
• 16:47
  still
• 16:47
  completely
• 16:48
  real
• 16:49
  and
• 16:50
  with
• 16:50
  real
• 16:50
  photographer,
• 16:51
  real
• 16:51
  model,
• 16:52
  real
• 16:52
  stylist,
• 16:53
  real
• 16:53
  garment.
• 16:55
  And
• 16:56
  AI
• 16:56
  Assisted
• 16:57
  is
• 16:57
  a
• 16:58
  live
• 16:58
  feedback
• 16:59
  for
• 17:00
  the
• 17:00
  team
• 17:00
  that
• 17:01
  produces
• 17:01
  the
• 17:02
  assets
• 17:03
  and
• 17:03
  say
• 17:04
  hey,
• 17:04
  the
• 17:04
  background
• 17:05
  is
• 17:05
  not
• 17:06
  is
• 17:06
  a
• 17:06
  platform,
• 17:06
  is
• 17:07
  a
• 17:07
  software.
• 17:07
  But
• 17:08
  change
• 17:08
  anything
• 17:10
  and
• 17:10
  modify
• 17:11
  anything
• 17:11
  of
• 17:11
  images.
• 17:12
  Video
• 17:13
  is
• 17:13
  a
• 17:13
  real
• 17:14
  support.
• 17:15
  It's
• 17:15
  like
• 17:15
  have
• 17:16
  100
• 17:17
  producer
• 17:17
  on
• 17:18
  set.
• 17:19
  Because
• 17:20
  correct
• 17:20
  the
• 17:22
  correct
• 17:23
  with
• 17:23
  the
• 17:23
  live
• 17:23
  feedback.
• 17:24
  Not
• 17:24
  correct
• 17:24
  directly
• 17:25
  is
• 17:25
  a
• 17:26
  live
• 17:26
  feedback.
• 17:26
  If
• 17:26
  you
• 17:27
  is
• 17:28
  a
• 17:28
  wrong
• 17:28
  background,
• 17:29
  wrong
• 17:30
  styling,
• 17:31
  wrong
• 17:31
  format
• 17:32
  or
• 17:33
  something
• 17:33
  else.
• 17:34
  And
• 17:35
  you
• 17:35
  can
• 17:36
  obviously
• 17:37
  is
• 17:38
  more
• 17:38
  efficient
• 17:39
  in
• 17:39
  one
• 17:39
  day
• 17:40
  production.
• 17:41
  And
• 17:41
  the
• 17:41
  consistency
• 17:42
  is
• 17:42
  100%
• 17:44
  perfect.
• 17:45
  This
• 17:45
  is
• 17:45
  AI
• 17:46
  assisted
• 17:46
  it's
• 17:47
  not
• 17:47
  generate
• 17:48
  nothing.
• 17:48
  And
• 17:49
  then
• 17:49
  Genai
• 17:50
  like
• 17:50
  the
• 17:51
  word
• 17:51
  said
• 17:52
  the
• 17:52
  Gen
• 17:53
  was
• 17:53
  a
• 17:53
  major
• 17:53
  video
• 17:54
  itself
• 17:54
  is
• 17:55
  generated.
• 17:56
  And
• 17:56
  we
• 17:56
  use
• 17:57
  many
• 17:57
  platform.
• 17:58
  We
• 17:58
  have
• 17:58
  done
• 17:59
  property
• 17:59
  model
• 18:00
  because
• 18:00
  we
• 18:01
  know
• 18:01
  tech
• 18:01
  company
• 18:01
  in
• 18:02
  Geni
• 18:03
  obviously.
• 18:04
  But
• 18:04
  even
• 18:05
  humans
• 18:06
  remain
• 18:06
  central.
• 18:07
  Why?
• 18:09
  Because
• 18:09
  somebody
• 18:10
  still
• 18:10
  need
• 18:10
  to
• 18:10
  decide
• 18:11
  does
• 18:12
  still
• 18:12
  this
• 18:12
  still
• 18:13
  feel
• 18:13
  like
• 18:14
  the
• 18:14
  brand
• 18:14
  we
• 18:15
  ask
• 18:15
  or
• 18:16
  our
• 18:16
  creative
• 18:17
  ask,
• 18:17
  does
• 18:18
  your
• 18:18
  garment
• 18:18
  still
• 18:19
  look
• 18:19
  correct?
• 18:20
  What
• 18:20
  a
• 18:20
  luxury
• 18:21
  client
• 18:21
  upset.
• 18:21
  This.
• 18:22
  This
• 18:22
  is
• 18:22
  the
• 18:22
  question.
• 18:23
  Yeah.
• 18:23
  And
• 18:24
  I
• 18:24
  like
• 18:24
  to
• 18:25
  say
• 18:25
  always
• 18:26
  that
• 18:27
  AI
• 18:27
  scales
• 18:28
  platform
• 18:29
  production.
• 18:29
  Sorry.
• 18:31
  And
• 18:31
  humans
• 18:32
  protect
• 18:32
  the
• 18:32
  brand.
• 18:33
  This
• 18:33
  is.
• 18:34
  And
• 18:34
  we
• 18:35
  use
• 18:35
  together
• 18:36
  AI
• 18:36
  assisted
• 18:37
  to
• 18:38
  start
• 18:38
  and
• 18:39
  shoot
• 18:39
  some
• 18:40
  photos
• 18:41
  and
• 18:41
  gen
• 18:41
  AI
• 18:42
  to
• 18:42
  add
• 18:42
  content.
• 18:43
  And
• 18:44
  then
• 18:44
  you
• 18:44
  have
• 18:44
  in
• 18:45
  the
• 18:45
  same
• 18:45
  time
• 18:46
  the
• 18:46
  saving
• 18:47
  of
• 18:48
  the
• 18:48
  eye
• 18:48
  assisted
• 18:49
  and
• 18:49
  the
• 18:49
  perfection
• 18:50
  or
• 18:50
  consistency
• 18:51
  of
• 18:51
  the
• 18:51
  eye
• 18:51
  assisted.
• 18:52
  But
• 18:53
  you
• 18:53
  can
• 18:53
  create
• 18:54
  more
• 18:54
  content,
• 18:55
  more
• 18:55
  poses.
• 18:56
  You
• 18:56
  can
• 18:57
  change
• 18:57
  the
• 18:57
  model
• 18:58
  with
• 18:58
  model
• 18:58
  swap
• 18:59
  with
• 18:59
  the
• 18:59
  model
• 18:59
  virtual.
• 19:00
  And
• 19:00
  then
• 19:00
  you
• 19:01
  publish
• 19:01
  photo
• 19:02
  with
• 19:02
  the
• 19:02
  Azure
• 19:03
  model
• 19:03
  for
• 19:03
  the
• 19:03
  Azure
• 19:04
  market,
• 19:04
  for
• 19:04
  example.
• 19:05
  And
• 19:05
  then
• 19:06
  you
• 19:06
  can
• 19:06
  add
• 19:07
  the
• 19:07
  poses.
• 19:08
  You
• 19:08
  can
• 19:08
  create
• 19:09
  some
• 19:09
  editorial
• 19:10
  photo.
• 19:11
  You
• 19:11
  can
• 19:11
  create
• 19:12
  one
• 19:12
  video
• 19:13
  e
• 19:13
  commerce
• 19:13
  video
• 19:14
  or
• 19:14
  editorial
• 19:15
  video
• 19:15
  starting
• 19:16
  from
• 19:16
  real
• 19:16
  photo.
• 19:17
  And
• 19:17
  this
• 19:18
  is
• 19:18
  the
• 19:19
  perfect
• 19:19
  solution
• 19:20
  because
• 19:20
  you
• 19:21
  have
• 19:21
  the
• 19:21
  realistic
• 19:22
  garment
• 19:23
  and
• 19:23
  the
• 19:23
  realistic
• 19:24
  shoot,
• 19:25
  but
• 19:25
  you
• 19:25
  generate
• 19:26
  more
• 19:26
  and
• 19:26
  more
• 19:27
  contents
• 19:28
  in
• 19:29
  the
• 19:29
  meanwhile.
• 19:29
  You
• 19:30
  increase
• 19:30
  the
• 19:31
  sales
• 19:32
  and
• 19:32
  lower
• 19:33
  the
• 19:33
  returns
• 19:34
  because
• 19:35
  you
• 19:35
  have
• 19:35
  more
• 19:35
  asset
• 19:36
  to
• 19:36
  show
• 19:37
  the
• 19:37
  real
• 19:37
  garments.
• 19:39
  This
• 19:39
  is
• 19:39
  the
• 19:40
  story
• 19:41
  we
• 19:41
  met
• 19:42
  actually.
• 19:42
  Two
• 19:42
  weeks
• 19:43
  ago
• 19:43
  at
• 19:43
  the
• 19:43
  ecd,
• 19:44
  right,
• 19:44
  Fabio
• 19:44
  and
• 19:45
  I
• 19:46
  watched
• 19:46
  your
• 19:46
  product
• 19:48
  like
• 19:48
  your
• 19:48
  presentation
• 19:49
  there.
• 19:49
  It
• 19:50
  was
• 19:50
  quite
• 19:50
  interesting.
• 19:51
  And
• 19:51
  you
• 19:51
  showed
• 19:52
  us
• 19:52
  as
• 19:52
  well
• 19:52
  there
• 19:53
  that
• 19:54
  for
• 19:54
  example,
• 19:56
  in
• 19:56
  September
• 19:56
  you
• 19:57
  said
• 19:57
  to
• 19:57
  us,
• 19:58
  hey,
• 19:58
  we
• 19:58
  need
• 19:59
  the
• 19:59
  product
• 20:00
  in
• 20:01
  your
• 20:01
  photo
• 20:01
  studio.
• 20:02
  So
• 20:02
  to
• 20:02
  make
• 20:03
  a
• 20:03
  photo
• 20:03
  and
• 20:04
  to
• 20:04
  create
• 20:04
  everything
• 20:05
  AI
• 20:05
  assisted,
• 20:06
  right?
• 20:07
  Now
• 20:08
  you
• 20:08
  also
• 20:08
  told
• 20:08
  us
• 20:09
  like,
• 20:09
  you
• 20:09
  just
• 20:10
  need
• 20:11
  good
• 20:11
  pictures
• 20:11
  from
• 20:11
  that
• 20:12
  product
• 20:13
  and
• 20:13
  then
• 20:14
  you
• 20:14
  can
• 20:14
  generate
• 20:14
  everything
• 20:15
  out
• 20:15
  of
• 20:15
  it.
• 20:15
  And
• 20:16
  what
• 20:16
  I
• 20:16
  found
• 20:16
  very
• 20:17
  interesting
• 20:17
  was
• 20:17
  your
• 20:18
  example
• 20:19
  where
• 20:19
  you
• 20:19
  had
• 20:19
  like
• 20:19
  this
• 20:20
  white
• 20:20
  dress,
• 20:21
  which
• 20:21
  was
• 20:21
  like
• 20:21
  a
• 20:21
  good
• 20:22
  photo
• 20:22
  you
• 20:22
  got,
• 20:22
  right?
• 20:24
  And
• 20:24
  then
• 20:24
  you
• 20:24
  said
• 20:25
  like
• 20:25
  to
• 20:25
  your
• 20:25
  client,
• 20:26
  hey,
• 20:26
  okay,
• 20:27
  now
• 20:27
  you
• 20:27
  want
• 20:27
  to
• 20:28
  have
• 20:28
  like
• 20:28
  an
• 20:28
  editorial
• 20:29
  shoot,
• 20:29
  right?
• 20:30
  So
• 20:30
  you
• 20:30
  were.
• 20:30
  They
• 20:31
  were
• 20:31
  able
• 20:31
  to
• 20:32
  choose
• 20:32
  an
• 20:33
  model
• 20:34
  you
• 20:34
  generated
• 20:35
  just
• 20:35
  for
• 20:36
  them,
• 20:36
  right?
• 20:37
  To
• 20:37
  have
• 20:37
  like
• 20:37
  this
• 20:38
  consistency
• 20:39
  in.
• 20:40
  In.
• 20:41
  Yeah,
• 20:41
  the
• 20:41
  look
• 20:42
  and
• 20:42
  feel
• 20:42
  and
• 20:43
  also
• 20:44
  the.
• 20:45
  The
• 20:45
  what
• 20:46
  the
• 20:46
  brand
• 20:46
  wants
• 20:47
  to
• 20:47
  present.
• 20:48
  So
• 20:48
  they
• 20:48
  could
• 20:48
  choose
• 20:49
  the.
• 20:49
  The
• 20:49
  model.
• 20:50
  They
• 20:50
  could
• 20:50
  say
• 20:50
  like,
• 20:51
  okay,
• 20:51
  this
• 20:51
  is
• 20:51
  the
• 20:51
  style
• 20:52
  they
• 20:52
  should
• 20:52
  have
• 20:53
  you
• 20:53
  to.
• 20:53
  They
• 20:54
  choose
• 20:54
  the.
• 20:55
  The
• 20:55
  place
• 20:55
  in
• 20:55
  Paris
• 20:56
  and
• 20:57
  the
• 20:58
  daylight
• 20:58
  and
• 20:59
  whoops.
• 20:59
  Oh,
• 21:00
  wow,
• 21:01
  great.
• 21:02
  So
• 21:03
  again,
• 21:04
  so
• 21:04
  you
• 21:05
  choose
• 21:05
  it
• 21:05
  daylight
• 21:06
  or
• 21:06
  evening
• 21:06
  or
• 21:07
  et
• 21:07
  cetera.
• 21:07
  And
• 21:08
  then
• 21:08
  you
• 21:09
  created
• 21:09
  a
• 21:10
  completely
• 21:10
  generated
• 21:11
  AI
• 21:12
  editorial
• 21:13
  video
• 21:13
  out
• 21:13
  of
• 21:13
  it
• 21:14
  based
• 21:15
  on
• 21:15
  this
• 21:15
  white
• 21:16
  based
• 21:16
  on
• 21:16
  Paris.
• 21:17
  Okay.
• 21:17
  Yeah.
• 21:18
  And
• 21:18
  that
• 21:18
  was.
• 21:19
  I
• 21:19
  was
• 21:19
  like
• 21:19
  really
• 21:20
  impressed
• 21:20
  what's
• 21:21
  really
• 21:21
  possible
• 21:21
  because
• 21:22
  the
• 21:23
  video
• 21:23
  looked
• 21:24
  so
• 21:24
  real.
• 21:24
  And
• 21:25
  I'm
• 21:25
  really,
• 21:26
  really
• 21:26
  excited
• 21:27
  about
• 21:27
  this
• 21:27
  example
• 21:28
  because
• 21:28
  we
• 21:28
  will
• 21:29
  also
• 21:29
  have
• 21:29
  a
• 21:29
  webinar
• 21:31
  where
• 21:31
  we
• 21:32
  show
• 21:32
  this
• 21:32
  video
• 21:32
  and
• 21:33
  also
• 21:33
  this
• 21:34
  case
• 21:35
  I
• 21:35
  think
• 21:36
  in
• 21:36
  July.
• 21:38
  So
• 21:38
  on
• 21:38
  the
• 21:38
  2nd
• 21:38
  of
• 21:39
  July
• 21:39
  we'll
• 21:39
  have
• 21:39
  a
• 21:39
  webinar
• 21:40
  with
• 21:40
  PixelModer.
• 21:41
  And
• 21:41
  I'm
• 21:41
  also
• 21:41
  really
• 21:41
  looking
• 21:42
  forward
• 21:42
  to
• 21:42
  this.
• 21:45
  And
• 21:46
  at
• 21:46
  the
• 21:46
  same
• 21:47
  time
• 21:47
  Zalando
• 21:48
  also
• 21:48
  said
• 21:49
  hey,
• 21:49
  we
• 21:50
  have
• 21:50
  70%
• 21:51
  more
• 21:51
  content
• 21:52
  at
• 21:52
  the
• 21:52
  same
• 21:53
  costs
• 21:54
  as
• 21:54
  well
• 21:55
  with
• 21:55
  product
• 21:56
  videos.
• 21:57
  And
• 21:58
  how
• 21:58
  is
• 21:58
  that
• 21:59
  possible?
• 21:59
  Fabio,.
• 22:02
  Two
• 22:02
  things
• 22:03
  Zalando
• 22:04
  didn't
• 22:04
  simplify
• 22:05
  adopt
• 22:05
  AI,
• 22:07
  they
• 22:07
  redesigned
• 22:08
  the
• 22:08
  operation
• 22:09
  model.
• 22:10
  And
• 22:10
  the
• 22:10
  Zalando
• 22:11
  example
• 22:11
  is
• 22:11
  a
• 22:11
  little
• 22:12
  different
• 22:12
  because
• 22:12
  Zalando
• 22:13
  is
• 22:13
  the
• 22:14
  huge
• 22:15
  client
• 22:16
  with
• 22:16
  thousand
• 22:17
  sku.
• 22:19
  But
• 22:20
  the
• 22:20
  real
• 22:20
  issue
• 22:21
  for
• 22:21
  Zalando
• 22:22
  or
• 22:22
  for
• 22:22
  provider
• 22:23
  of
• 22:23
  Zalando
• 22:24
  like
• 22:24
  us,
• 22:25
  like
• 22:25
  PixelModa
• 22:27
  is
• 22:27
  not
• 22:27
  generating
• 22:28
  one
• 22:28
  image,
• 22:29
  is
• 22:30
  managing
• 22:30
  thousands
• 22:31
  of
• 22:31
  SKUs
• 22:32
  delivery
• 22:33
  standard
• 22:33
  localization
• 22:34
  time
• 22:35
  to
• 22:35
  market
• 22:36
  or
• 22:36
  better
• 22:36
  speed
• 22:37
  to
• 22:37
  market.
• 22:38
  Because
• 22:38
  SLA
• 22:39
  with
• 22:39
  Zalando
• 22:40
  is
• 22:40
  very,
• 22:40
  very
• 22:40
  strict.
• 22:42
  And
• 22:42
  obviously
• 22:43
  consistency
• 22:44
  in
• 22:44
  Thousand
• 22:45
  SKU
• 22:47
  AI
• 22:48
  becomes
• 22:49
  powerful
• 22:50
  only
• 22:50
  when
• 22:50
  it's
• 22:51
  integrated
• 22:51
  in
• 22:51
  production
• 22:52
  infrastructure.
• 22:53
  And
• 22:54
  we
• 22:54
  did
• 22:54
  this
• 22:55
  with
• 22:55
  Zalando.
• 22:56
  It's
• 22:56
  all
• 22:56
  integrated
• 22:57
  in
• 22:57
  the
• 22:57
  workflo
• 22:58
  is
• 22:58
  not
• 22:59
  generating
• 23:00
  some
• 23:00
  images
• 23:01
  and
• 23:01
  then
• 23:01
  a
• 23:02
  little
• 23:02
  different.
• 23:03
  But
• 23:03
  if
• 23:04
  I
• 23:04
  can
• 23:06
  to
• 23:07
  tell
• 23:07
  the
• 23:07
  story
• 23:08
  of
• 23:08
  the
• 23:08
  video
• 23:09
  in
• 23:10
  Paris
• 23:11
  because
• 23:12
  it's
• 23:12
  a
• 23:13
  interesting
• 23:13
  story.
• 23:13
  It's
• 23:14
  impressive
• 23:14
  video
• 23:14
  that
• 23:15
  one
• 23:15
  very
• 23:16
  impressive.
• 23:17
  And
• 23:18
  when
• 23:18
  I
• 23:18
  showed
• 23:19
  the
• 23:19
  video
• 23:19
  at
• 23:20
  SED
• 23:20
  is
• 23:21
  a
• 23:21
  real
• 23:21
  project
• 23:21
  for
• 23:21
  a
• 23:22
  real
• 23:22
  client.
• 23:22
  It's
• 23:23
  a
• 23:23
  multi
• 23:23
  brand
• 23:23
  client
• 23:24
  that
• 23:24
  sell
• 23:25
  luxury
• 23:26
  different
• 23:26
  luxury
• 23:26
  brands
• 23:28
  and
• 23:29
  they
• 23:29
  not
• 23:30
  to
• 23:30
  remove
• 23:30
  creativity
• 23:31
  with
• 23:32
  Gen
• 23:32
  AI,
• 23:32
  but
• 23:33
  expand
• 23:33
  it
• 23:34
  expand
• 23:35
  creativity.
• 23:36
  And
• 23:36
  I
• 23:36
  think
• 23:37
  this
• 23:37
  is
• 23:37
  the
• 23:37
  distinction
• 23:38
  is
• 23:39
  very
• 23:39
  important.
• 23:41
  And
• 23:42
  then
• 23:42
  what
• 23:43
  I
• 23:43
  showed
• 23:43
  XED
• 23:43
  as
• 23:44
  a
• 23:45
  synthesis
• 23:45
  a
• 23:45
  little
• 23:46
  part
• 23:46
  of
• 23:47
  a
• 23:47
  much
• 23:47
  larger
• 23:48
  editorial
• 23:48
  narrative.
• 23:49
  This
• 23:50
  is
• 23:50
  romantic
• 23:51
  story.
• 23:52
  It's
• 23:52
  love
• 23:52
  story
• 23:53
  that
• 23:53
  one.
• 23:53
  Yeah.
• 23:54
  Because
• 23:55
  the
• 23:55
  project
• 23:55
  started
• 23:56
  from
• 23:56
  products
• 23:57
  already
• 23:57
  available
• 23:59
  on
• 23:59
  the
• 23:59
  client's
• 23:59
  E
• 23:59
  commerce
• 24:01
  and
• 24:01
  then
• 24:01
  we
• 24:02
  shoot
• 24:02
  them.
• 24:02
  But
• 24:03
  it's
• 24:03
  not
• 24:03
  necessary
• 24:04
  because
• 24:04
  we
• 24:04
  teach
• 24:05
  and
• 24:06
  we
• 24:06
  say
• 24:06
  to
• 24:06
  the
• 24:07
  client
• 24:07
  hey,
• 24:08
  you
• 24:08
  have
• 24:08
  to
• 24:09
  shoot
• 24:10
  these
• 24:11
  different
• 24:11
  views
• 24:12
  of
• 24:12
  the
• 24:12
  product
• 24:13
  and
• 24:13
  send
• 24:14
  us
• 24:14
  images.
• 24:14
  This
• 24:15
  is
• 24:15
  a
• 24:15
  large
• 24:16
  different
• 24:16
  big
• 24:16
  difference
• 24:17
  from
• 24:19
  some
• 24:19
  some
• 24:19
  months
• 24:20
  ago.
• 24:21
  You
• 24:21
  can
• 24:21
  send
• 24:21
  us
• 24:22
  all
• 24:22
  images
• 24:23
  but
• 24:24
  I
• 24:24
  have
• 24:24
  to
• 24:25
  say
• 24:25
  to
• 24:25
  the
• 24:25
  client
• 24:26
  what
• 24:27
  I
• 24:27
  need
• 24:27
  to
• 24:28
  create
• 24:28
  perfect
• 24:29
  Genai.
• 24:30
  And
• 24:31
  using
• 24:31
  Genai
• 24:32
  those
• 24:32
  products
• 24:32
  became
• 24:33
  a
• 24:33
  part
• 24:33
  of
• 24:34
  complete
• 24:34
  story.
• 24:35
  Like
• 24:35
  you
• 24:35
  see.
• 24:36
  Because
• 24:37
  a
• 24:37
  boy
• 24:37
  and
• 24:37
  girl
• 24:38
  meet
• 24:38
  in
• 24:38
  Paris
• 24:40
  and
• 24:40
  they
• 24:40
  are
• 24:41
  both
• 24:41
  wearing
• 24:41
  looks
• 24:42
  sold
• 24:43
  on
• 24:43
  the
• 24:43
  platform.
• 24:44
  Because
• 24:45
  it's
• 24:45
  a
• 24:46
  business
• 24:46
  love
• 24:47
  story.
• 24:47
  But
• 24:47
  business
• 24:48
  story.
• 24:49
  And
• 24:49
  they
• 24:49
  walk
• 24:50
  through
• 24:50
  the
• 24:50
  city
• 24:51
  that
• 24:51
  appear
• 24:51
  in
• 24:52
  the
• 24:52
  editorial
• 24:52
  style
• 24:52
  photography
• 24:53
  obviously
• 24:54
  across
• 24:54
  different
• 24:55
  Paris
• 24:56
  location
• 24:56
  and
• 24:56
  our
• 24:57
  time
• 24:57
  relationship
• 24:59
  and
• 24:59
  develops
• 25:00
  between
• 25:00
  them.
• 25:01
  But
• 25:01
  in
• 25:02
  the
• 25:02
  final
• 25:02
  Part
• 25:03
  of
• 25:03
  the
• 25:03
  narrative
• 25:04
  when
• 25:04
  you
• 25:04
  see
• 25:04
  the
• 25:04
  video
• 25:05
  on
• 25:05
  extract
• 25:06
  the
• 25:06
  video
• 25:06
  they
• 25:07
  meet
• 25:07
  and
• 25:07
  again
• 25:08
  at
• 25:08
  night
• 25:09
  and
• 25:10
  climb
• 25:11
  onto
• 25:11
  the
• 25:11
  rooftop
• 25:12
  of
• 25:12
  Paris
• 25:13
  and
• 25:13
  which
• 25:13
  is
• 25:13
  the
• 25:14
  story
• 25:14
  of
• 25:14
  video
• 25:14
  sequence
• 25:15
  I
• 25:15
  showed
• 25:16
  during
• 25:16
  the
• 25:16
  presentation.
• 25:17
  That
• 25:17
  one
• 25:18
  is
• 25:19
  I
• 25:19
  think
• 25:20
  20
• 25:20
  seconds
• 25:21
  of
• 25:21
  video,
• 25:22
  not
• 25:22
  one.
• 25:22
  And
• 25:23
  that's
• 25:23
  become
• 25:24
  interesting
• 25:25
  because
• 25:26
  with
• 25:27
  the
• 25:27
  same
• 25:27
  assets
• 25:28
  and
• 25:28
  then
• 25:29
  product
• 25:29
  images
• 25:30
  the
• 25:30
  first
• 25:30
  product
• 25:30
  image
• 25:31
  we
• 25:32
  can
• 25:32
  simultaneously
• 25:33
  generate
• 25:34
  E
• 25:35
  commerce
• 25:35
  imagery.
• 25:36
  We
• 25:37
  generate
• 25:37
  editorial
• 25:38
  storytelling.
• 25:39
  Editorial
• 25:40
  because
• 25:40
  is
• 25:42
  a
• 25:42
  step
• 25:44
  in
• 25:44
  the
• 25:44
  top
• 25:45
  editorial
• 25:46
  storytelling
• 25:47
  campaign
• 25:47
  like
• 25:48
  visuals
• 25:49
  and
• 25:49
  video
• 25:49
  content
• 25:51
  inside
• 25:51
  one
• 25:51
  connected
• 25:53
  production
• 25:53
  flow
• 25:54
  on
• 25:54
  a
• 25:54
  production
• 25:55
  flow.
• 25:55
  Yeah.
• 25:55
  That's
• 25:55
  crazy.
• 25:56
  And
• 25:56
  that's.
• 25:57
  I
• 25:57
  think
• 25:57
  this
• 25:58
  is
• 25:58
  the
• 25:58
  one
• 25:59
  of
• 25:59
  the
• 25:59
  biggest,
• 25:59
  biggest
• 26:00
  future
• 26:00
  shift
• 26:01
  profession
• 26:02
  brands.
• 26:03
  Yeah,
• 26:03
  I
• 26:04
  see.
• 26:04
  So
• 26:04
  it's
• 26:04
  really.
• 26:05
  The
• 26:05
  brands
• 26:05
  are
• 26:06
  really
• 26:06
  staying
• 26:06
  with
• 26:07
  their
• 26:07
  creativity
• 26:08
  and
• 26:08
  can
• 26:08
  improve
• 26:09
  it.
• 26:09
  Right.
• 26:09
  And
• 26:10
  can
• 26:10
  it
• 26:10
  absolutely
• 26:11
  can
• 26:11
  put
• 26:11
  more
• 26:11
  creativity
• 26:12
  into
• 26:12
  a
• 26:13
  project.
• 26:13
  Because
• 26:13
  you
• 26:13
  can
• 26:14
  say
• 26:14
  like
• 26:14
  okay,
• 26:15
  this
• 26:15
  we
• 26:15
  want
• 26:15
  to
• 26:15
  have
• 26:15
  in
• 26:16
  Paris
• 26:16
  at
• 26:16
  this
• 26:17
  place.
• 26:17
  Does
• 26:17
  you
• 26:17
  want
• 26:17
  to
• 26:18
  have
• 26:18
  like
• 26:18
  in
• 26:18
  I
• 26:18
  don't
• 26:19
  know
• 26:19
  the
• 26:19
  Provence
• 26:20
  at
• 26:20
  this
• 26:20
  place.
• 26:21
  Right.
• 26:21
  So
• 26:22
  you
• 26:22
  don't
• 26:23
  have
• 26:23
  to
• 26:23
  move
• 26:24
  things
• 26:24
  to
• 26:25
  videos
• 26:26
  in
• 26:26
  Paris
• 26:26
  in
• 26:26
  the
• 26:27
  Provence.
• 26:27
  Absolutely.
• 26:28
  Because
• 26:28
  I
• 26:28
  think
• 26:28
  if
• 26:29
  you
• 26:29
  put
• 26:29
  creativity
• 26:30
  in
• 26:30
  Genai
• 26:31
  Gen
• 26:31
  AI
• 26:32
  give
• 26:32
  you
• 26:32
  creativity
• 26:33
  that
• 26:34
  you
• 26:34
  want.
• 26:35
  But
• 26:35
  if
• 26:35
  you
• 26:36
  don't
• 26:36
  know
• 26:37
  what
• 26:37
  ask
• 26:38
  to
• 26:38
  Gen
• 26:40
  Gen
• 26:41
  doesn't
• 26:41
  function
• 26:42
  so
• 26:42
  so,
• 26:43
  so
• 26:43
  well.
• 26:43
  Yeah.
• 26:44
  Yeah.
• 26:45
  Because
• 26:46
  if
• 26:46
  I
• 26:46
  try
• 26:46
  at
• 26:46
  home
• 26:47
  to
• 26:47
  generate
• 26:47
  that
• 26:48
  video
• 26:48
  I
• 26:49
  can't.
• 26:50
  It's
• 26:50
  not
• 26:50
  my.
• 26:51
  It's
• 26:51
  not
• 26:51
  my
• 26:51
  job.
• 26:52
  But
• 26:53
  creator
• 26:53
  like
• 26:54
  a
• 26:54
  stylist,
• 26:54
  like
• 26:55
  makeup
• 26:55
  artist,
• 26:56
  like
• 26:56
  a
• 26:57
  casting
• 26:57
  director,
• 26:58
  like
• 26:58
  a
• 26:58
  photographer,
• 26:59
  they
• 26:59
  put
• 27:00
  together
• 27:00
  and
• 27:00
  generate
• 27:01
  a
• 27:01
  video
• 27:01
  like
• 27:02
  that.
• 27:02
  Yeah.
• 27:04
  That's
• 27:04
  great
• 27:05
  to
• 27:05
  hear.
• 27:06
  Okay,
• 27:06
  thank
• 27:07
  you
• 27:07
  Fabio.
• 27:07
  I
• 27:08
  think
• 27:08
  we
• 27:08
  will
• 27:08
  be
• 27:08
  back
• 27:09
  in
• 27:09
  a
• 27:09
  second.
• 27:10
  So
• 27:10
  now
• 27:10
  we
• 27:10
  will
• 27:11
  have
• 27:11
  a
• 27:11
  quick
• 27:11
  word
• 27:12
  from
• 27:12
  our
• 27:12
  next
• 27:13
  partner.
• 27:20
  And
• 27:21
  just
• 27:21
  a
• 27:21
  quick
• 27:21
  word
• 27:22
  from
• 27:22
  our
• 27:22
  partner
• 27:22
  and
• 27:22
  sponsor
• 27:23
  edesk.
• 27:24
  Because
• 27:24
  every
• 27:25
  unanswered
• 27:25
  pre
• 27:26
  sale
• 27:26
  question
• 27:26
  can
• 27:27
  mean
• 27:27
  a
• 27:27
  lost
• 27:27
  purchase.
• 27:28
  Every
• 27:28
  slow
• 27:29
  response
• 27:29
  can
• 27:29
  hurt
• 27:30
  seller
• 27:30
  performance
• 27:31
  and
• 27:31
  every
• 27:31
  poorly
• 27:32
  handled
• 27:32
  complaint
• 27:33
  can
• 27:33
  turn
• 27:34
  into
• 27:34
  a
• 27:34
  negative
• 27:34
  review
• 27:35
  that
• 27:35
  affects
• 27:36
  visibility
• 27:36
  for
• 27:36
  weeks.
• 27:38
  Many
• 27:38
  marketplace
• 27:38
  sellers
• 27:39
  spend
• 27:39
  months
• 27:40
  optimizing
• 27:40
  their
• 27:41
  ads
• 27:41
  listing
• 27:41
  and
• 27:42
  prices.
• 27:42
  But
• 27:43
  a
• 27:43
  significant
• 27:43
  share
• 27:44
  of
• 27:44
  revenue
• 27:44
  is
• 27:44
  won
• 27:45
  or
• 27:45
  lost
• 27:45
  in
• 27:45
  a
• 27:46
  place
• 27:46
  many
• 27:46
  still
• 27:47
  underestimate.
• 27:48
  The
• 27:48
  inbox.
• 27:49
  And
• 27:50
  that
• 27:50
  is
• 27:50
  exactly
• 27:51
  what
• 27:51
  we
• 27:51
  will
• 27:51
  discuss
• 27:51
  in
• 27:52
  our
• 27:52
  free
• 27:52
  webinar
• 27:53
  on
• 27:53
  June
• 27:53
  2
• 27:54
  at
• 27:54
  11am
• 27:55
  CET.
• 27:56
  How
• 27:56
  do
• 27:57
  successful
• 27:57
  marketplace
• 27:58
  sellers
• 27:58
  manage
• 27:59
  customer
• 27:59
  support
• 28:00
  efficiently
• 28:01
  across
• 28:01
  multiple
• 28:02
  languages
• 28:02
  and
• 28:03
  many
• 28:03
  marketplaces
• 28:04
  without
• 28:04
  burning
• 28:05
  out
• 28:05
  the
• 28:05
  team.
• 28:06
  Join
• 28:06
  us
• 28:07
  with
• 28:07
  Garrett
• 28:08
  Cummings,
• 28:09
  CEO
• 28:09
  of
• 28:09
  Edesk
• 28:10
  and
• 28:10
  Irini
• 28:11
  App
• 28:11
  Operations
• 28:11
  Support
• 28:12
  Manager
• 28:12
  at
• 28:12
  Petimemba.
• 28:14
  Gareth
• 28:14
  will
• 28:15
  show
• 28:15
  how
• 28:15
  an
• 28:16
  AI
• 28:16
  supported
• 28:17
  help
• 28:17
  desk
• 28:17
  can
• 28:17
  turn
• 28:17
  a
• 28:18
  Coteg
• 28:18
  inbox
• 28:19
  into
• 28:19
  a
• 28:20
  structured
• 28:20
  support
• 28:21
  operation.
• 28:21
  And
• 28:22
  Irene
• 28:22
  brings
• 28:23
  the
• 28:23
  real
• 28:23
  bird
• 28:24
  perspective
• 28:24
  Pertenba
• 28:25
  sells
• 28:26
  on
• 28:26
  more
• 28:26
  than
• 28:27
  100
• 28:27
  global
• 28:28
  marketplaces
• 28:29
  and
• 28:29
  handles
• 28:29
  over
• 28:30
  1000
• 28:30
  customer
• 28:31
  inquiries
• 28:32
  per
• 28:32
  day.
• 28:33
  We
• 28:33
  will
• 28:34
  talk
• 28:34
  about
• 28:34
  why
• 28:34
  the
• 28:35
  Inbox
• 28:35
  is
• 28:35
  one
• 28:35
  of
• 28:36
  the
• 28:36
  most
• 28:36
  underestimated
• 28:37
  revenue
• 28:37
  levers
• 28:38
  on
• 28:38
  marketplaces.
• 28:39
  How
• 28:40
  presale
• 28:41
  messages
• 28:41
  influence
• 28:42
  conversation
• 28:43
  and
• 28:44
  conversion.
• 28:45
  Sorry.
• 28:46
  What
• 28:46
  response
• 28:47
  speed
• 28:47
  has
• 28:48
  to
• 28:48
  do
• 28:48
  with
• 28:48
  visibility
• 28:49
  and
• 28:50
  what
• 28:50
  scalable
• 28:51
  setup
• 28:51
  can
• 28:52
  look
• 28:52
  without
• 28:53
  building
• 28:53
  everything
• 28:54
  from
• 28:54
  scratch.
• 28:55
  So
• 28:55
  if
• 28:55
  you
• 28:55
  are
• 28:56
  selling
• 28:56
  on
• 28:56
  multiple
• 28:57
  marketplaces
• 28:57
  and
• 28:57
  support
• 28:58
  is
• 28:58
  slowly
• 28:59
  becoming
• 28:59
  a
• 29:00
  bottleneck,
• 29:01
  register
• 29:01
  now.
• 29:02
  You
• 29:02
  will
• 29:02
  find
• 29:02
  the
• 29:02
  link
• 29:03
  as
• 29:03
  always,
• 29:03
  in
• 29:04
  the
• 29:04
  show
• 29:04
  notes.
• 29:05
  So
• 29:05
  now
• 29:06
  back
• 29:06
  to
• 29:06
  our
• 29:07
  main
• 29:07
  topic.
• 29:13
  So,
• 29:14
  Fabio,
• 29:14
  you
• 29:14
  said
• 29:15
  the
• 29:15
  operations
• 29:16
  are
• 29:16
  really
• 29:16
  the
• 29:16
  challenging
• 29:17
  part
• 29:17
  or
• 29:18
  the
• 29:18
  part
• 29:18
  where
• 29:18
  also
• 29:19
  Genai
• 29:19
  can
• 29:20
  support
• 29:20
  the
• 29:20
  best
• 29:21
  to
• 29:21
  scale
• 29:21
  really
• 29:22
  the
• 29:22
  amount
• 29:23
  of
• 29:23
  product
• 29:23
  images
• 29:24
  we
• 29:24
  have
• 29:24
  to
• 29:24
  take
• 29:25
  care
• 29:25
  about.
• 29:25
  I
• 29:25
  mean,
• 29:26
  thinking
• 29:26
  about
• 29:27
  a
• 29:27
  season
• 29:27
  where
• 29:28
  we
• 29:28
  have
• 29:28
  like
• 29:29
  just
• 29:30
  1,000
• 29:30
  new
• 29:31
  styles,
• 29:31
  right.
• 29:32
  For
• 29:32
  a
• 29:32
  brand.
• 29:33
  Don't.
• 29:34
  Don't
• 29:34
  think
• 29:34
  about
• 29:34
  even
• 29:34
  a
• 29:35
  retailer.
• 29:35
  There
• 29:35
  are
• 29:35
  100,000
• 29:36
  of
• 29:36
  new
• 29:37
  sites
• 29:38
  every
• 29:38
  season.
• 29:38
  And
• 29:39
  then
• 29:39
  you
• 29:39
  think
• 29:39
  about
• 29:39
  it.
• 29:39
  If
• 29:40
  you
• 29:40
  have
• 29:40
  like,
• 29:41
  I
• 29:41
  don't
• 29:41
  know,
• 29:41
  five
• 29:41
  model
• 29:42
  images
• 29:42
  and
• 29:42
  then
• 29:42
  you
• 29:43
  have
• 29:43
  three
• 29:43
  editorial
• 29:44
  and
• 29:44
  then
• 29:44
  you
• 29:44
  have
• 29:44
  an
• 29:44
  outfit
• 29:45
  and
• 29:45
  then
• 29:45
  you
• 29:45
  have
• 29:46
  videos
• 29:46
  and
• 29:46
  then
• 29:46
  you
• 29:46
  have
• 29:47
  like,
• 29:47
  I
• 29:47
  don't
• 29:47
  know,
• 29:47
  10
• 29:48
  different
• 29:49
  images
• 29:50
  and
• 29:50
  videos
• 29:50
  for
• 29:51
  once
• 29:51
  for
• 29:52
  one
• 29:52
  style.
• 29:53
  Right.
• 29:53
  And
• 29:53
  then
• 29:53
  imagine
• 29:54
  to
• 29:54
  think
• 29:54
  about,
• 29:55
  you
• 29:55
  have
• 29:55
  like
• 29:56
  different
• 29:56
  marketplaces
• 29:57
  and
• 29:57
  formats
• 29:58
  you
• 29:58
  need.
• 29:58
  So
• 29:59
  here,
• 30:00
  where,
• 30:01
  here's
• 30:01
  the
• 30:01
  point
• 30:01
  where
• 30:02
  Jennai
• 30:02
  can
• 30:02
  really
• 30:02
  support.
• 30:03
  Right.
• 30:07
  So
• 30:08
  how
• 30:08
  can
• 30:09
  you,
• 30:11
  or
• 30:11
  how
• 30:11
  can
• 30:11
  Genai
• 30:12
  support
• 30:13
  me
• 30:13
  as
• 30:14
  a
• 30:14
  marketplace
• 30:14
  manager
• 30:15
  in
• 30:16
  getting
• 30:17
  those
• 30:17
  different
• 30:18
  product
• 30:18
  images
• 30:19
  in
• 30:20
  the
• 30:20
  right
• 30:21
  product
• 30:21
  file
• 30:22
  names,
• 30:22
  the
• 30:23
  right
• 30:23
  size,
• 30:23
  the
• 30:24
  right
• 30:24
  cropping.
• 30:26
  Yeah.
• 30:27
  I
• 30:27
  think
• 30:27
  this
• 30:28
  is
• 30:30
  one
• 30:30
  of
• 30:30
  the
• 30:30
  biggest
• 30:31
  hidden
• 30:31
  problems
• 30:31
  in
• 30:32
  the
• 30:32
  fashion
• 30:32
  commerce.
• 30:34
  Because
• 30:34
  it
• 30:34
  is.
• 30:37
  That's
• 30:38
  such
• 30:38
  a
• 30:38
  pay.
• 30:38
  Now
• 30:39
  most
• 30:40
  people
• 30:40
  think
• 30:40
  content
• 30:41
  production
• 30:41
  is
• 30:42
  about
• 30:42
  taking
• 30:42
  pictures.
• 30:43
  Okay.
• 30:44
  But
• 30:45
  it's
• 30:45
  only
• 30:45
  the
• 30:45
  first
• 30:46
  step.
• 30:46
  And
• 30:47
  in
• 30:47
  reality
• 30:48
  a
• 30:48
  huge
• 30:48
  part
• 30:49
  of
• 30:49
  the
• 30:49
  complexity
• 30:50
  is
• 30:50
  delivery.
• 30:51
  Yes.
• 30:52
  Because
• 30:52
  delivery
• 30:53
  like
• 30:54
  mentioned
• 30:54
  before,
• 30:55
  for
• 30:55
  the
• 30:55
  marketplaces.
• 30:56
  For
• 30:56
  different
• 30:57
  marketplaces.
• 30:58
  Because
• 30:59
  I
• 30:59
  repeat
• 30:59
  again,
• 31:00
  every
• 31:00
  marketplaces.
• 31:01
  But
• 31:02
  you
• 31:02
  know
• 31:02
  better
• 31:03
  than
• 31:03
  me.
• 31:03
  But
• 31:04
  every
• 31:05
  marketplace
• 31:05
  has
• 31:05
  different
• 31:06
  formats,
• 31:07
  has
• 31:07
  different
• 31:08
  backgrounds.
• 31:09
  Naming
• 31:09
  system
• 31:10
  is
• 31:10
  very
• 31:10
  important
• 31:11
  to
• 31:11
  upload
• 31:11
  images
• 31:12
  in
• 31:12
  the
• 31:12
  marketplace.
• 31:13
  It
• 31:13
  is.
• 31:14
  Naming
• 31:14
  system.
• 31:15
  Yeah.
• 31:15
  And
• 31:16
  then
• 31:16
  we
• 31:16
  do
• 31:17
  this
• 31:17
  automatically.
• 31:19
  The
• 31:19
  renaming
• 31:20
  is
• 31:20
  a
• 31:20
  big
• 31:21
  headache
• 31:22
  for
• 31:22
  everyone.
• 31:23
  And
• 31:25
  we
• 31:25
  do
• 31:25
  this
• 31:26
  automatically
• 31:27
  with
• 31:27
  our
• 31:27
  platform
• 31:28
  that
• 31:28
  I
• 31:28
  mentioned
• 31:29
  before
• 31:29
  is
• 31:29
  a
• 31:29
  delivery
• 31:30
  matrix.
• 31:31
  Because
• 31:33
  we
• 31:33
  upload
• 31:34
  the
• 31:34
  photos
• 31:35
  101,000
• 31:36
  of
• 31:36
  SKU
• 31:37
  of
• 31:37
  the
• 31:38
  client
• 31:38
  and
• 31:39
  say,
• 31:39
  okay,
• 31:40
  I
• 31:40
  need
• 31:41
  the
• 31:42
  Zalando
• 31:43
  pictures
• 31:44
  aligned
• 31:45
  with
• 31:45
  the
• 31:45
  day
• 31:47
  style
• 31:47
  guide.
• 31:49
  And
• 31:49
  we
• 31:49
  come
• 31:49
  back,
• 31:49
  the
• 31:50
  images
• 31:50
  ready
• 31:51
  for
• 31:51
  Zalando.
• 31:52
  Yeah.
• 31:52
  And
• 31:53
  with
• 31:53
  the
• 31:53
  button
• 31:54
  we
• 31:54
  upload
• 31:54
  on
• 31:55
  Zalando
• 31:55
  platform
• 31:56
  or
• 31:56
  the
• 31:56
  other
• 31:56
  marketplace
• 31:57
  platform.
• 31:58
  This
• 31:58
  is
• 31:59
  not
• 31:59
  only
• 32:00
  a
• 32:00
  Production
• 32:00
  system.
• 32:01
  But
• 32:02
  it's
• 32:02
  a
• 32:03
  very
• 32:03
  delivery
• 32:03
  matrix.
• 32:04
  His
• 32:05
  name
• 32:05
  is.
• 32:05
  The
• 32:06
  delivery
• 32:07
  matrix
• 32:07
  is
• 32:08
  for
• 32:08
  me
• 32:08
  perfect.
• 32:09
  Because
• 32:11
  we
• 32:11
  put
• 32:12
  images
• 32:13
  in
• 32:13
  different
• 32:14
  angles
• 32:14
  of
• 32:15
  the
• 32:15
  web,
• 32:16
  but
• 32:16
  we
• 32:17
  start
• 32:17
  from
• 32:17
  one
• 32:18
  image
• 32:18
  and
• 32:19
  delivery
• 32:19
  maybe
• 32:20
  10,
• 32:20
  20,
• 32:21
  30
• 32:21
  different
• 32:22
  images
• 32:23
  for
• 32:23
  the
• 32:23
  marketplace.
• 32:25
  And
• 32:25
  now
• 32:25
  marketplace
• 32:26
  is
• 32:26
  the
• 32:26
  boost
• 32:27
  to
• 32:28
  sell
• 32:28
  product
• 32:28
  on
• 32:29
  E
• 32:29
  commerce,
• 32:30
  you
• 32:30
  know.
• 32:30
  Yes,
• 32:31
  it
• 32:31
  is.
• 32:34
  That's
• 32:35
  why
• 32:35
  we
• 32:35
  are
• 32:36
  called.
• 32:36
  Let's
• 32:36
  talk
• 32:36
  marketplace.
• 32:37
  Right.
• 32:38
  I
• 32:38
  think,
• 32:39
  you
• 32:39
  know.
• 32:42
  Yeah,
• 32:43
  I
• 32:44
  answer
• 32:44
  your
• 32:44
  question.
• 32:45
  Yeah,
• 32:45
  perfect.
• 32:48
  So
• 32:48
  we
• 32:48
  also
• 32:48
  have
• 32:49
  like
• 32:49
  sometimes
• 32:51
  product
• 32:52
  images
• 32:52
  which
• 32:52
  are
• 32:53
  a
• 32:53
  bit
• 32:53
  more
• 32:53
  difficult
• 32:54
  to
• 32:54
  create.
• 32:54
  For
• 32:55
  example,
• 32:55
  for
• 32:55
  underwear,
• 32:56
  I
• 32:56
  would
• 32:56
  say,
• 32:57
  or
• 32:58
  for
• 32:58
  kids
• 32:59
  fashion
• 32:59
  as
• 32:59
  well.
• 33:00
  How
• 33:00
  do
• 33:00
  you
• 33:00
  work
• 33:01
  with
• 33:01
  that?
• 33:03
  Yeah,
• 33:03
  it's
• 33:04
  a
• 33:04
  little
• 33:04
  complicated
• 33:05
  to
• 33:06
  preserve
• 33:07
  and
• 33:08
  kids
• 33:09
  or
• 33:09
  preserve
• 33:09
  nude
• 33:10
  woman
• 33:11
  man.
• 33:12
  And
• 33:12
  then.
• 33:12
  But
• 33:13
  we
• 33:13
  have
• 33:14
  a
• 33:14
  system
• 33:15
  to
• 33:15
  collaborate
• 33:16
  with
• 33:16
  Gen
• 33:17
  AI
• 33:18
  and
• 33:19
  respectful
• 33:20
  the
• 33:20
  law.
• 33:20
  Respectful
• 33:22
  and
• 33:23
  create.
• 33:24
  I
• 33:24
  know,
• 33:25
  you
• 33:25
  know,
• 33:26
  create
• 33:26
  ethic
• 33:27
  model
• 33:27
  of
• 33:28
  business.
• 33:29
  And
• 33:30
  then
• 33:30
  our
• 33:31
  Gen
• 33:31
  AI,
• 33:33
  we
• 33:33
  teach
• 33:33
  the
• 33:34
  Gen
• 33:34
  AI
• 33:34
  and
• 33:35
  we
• 33:35
  learn
• 33:35
  with
• 33:36
  Genai
• 33:36
  because
• 33:37
  we
• 33:37
  work
• 33:37
  together
• 33:38
  every
• 33:38
  day.
• 33:39
  To
• 33:39
  not
• 33:39
  generate
• 33:40
  anything
• 33:41
  is
• 33:41
  not
• 33:41
  okay
• 33:42
  for
• 33:42
  the
• 33:42
  web,
• 33:43
  okay
• 33:43
  for
• 33:43
  the
• 33:44
  commerce.
• 33:45
  This
• 33:45
  is
• 33:46
  a
• 33:47
  very,
• 33:47
  very
• 33:47
  important
• 33:48
  point.
• 33:49
  I'm
• 33:50
  not
• 33:50
  the
• 33:50
  perfect
• 33:51
  person
• 33:51
  to
• 33:52
  ask
• 33:52
  this
• 33:53
  because
• 33:53
  we
• 33:53
  are
• 33:54
  the
• 33:54
  lawyer,
• 33:55
  we
• 33:55
  are
• 33:56
  the
• 33:56
  creative
• 33:57
  that
• 33:57
  knows
• 33:58
  very
• 33:58
  well
• 33:59
  this
• 33:59
  point,
• 34:00
  but
• 34:01
  is
• 34:02
  a
• 34:02
  very,
• 34:02
  very
• 34:03
  scared
• 34:03
  point
• 34:04
  to
• 34:05
  many,
• 34:05
  many
• 34:05
  brands.
• 34:06
  Obviously
• 34:06
  it
• 34:07
  is.
• 34:07
  Yeah.
• 34:07
  So
• 34:08
  often
• 34:08
  actually
• 34:08
  kids
• 34:09
  fashion
• 34:09
  has
• 34:09
  no
• 34:09
  model
• 34:10
  images
• 34:10
  because
• 34:10
  it's
• 34:11
  like
• 34:11
  too
• 34:12
  difficult,
• 34:12
  too
• 34:13
  expensive.
• 34:14
  Like,
• 34:14
  you
• 34:14
  know,
• 34:14
  I
• 34:14
  have
• 34:15
  a
• 34:15
  son,
• 34:16
  four
• 34:17
  years
• 34:17
  old
• 34:17
  son.
• 34:19
  I'm
• 34:19
  very
• 34:19
  scared
• 34:20
  about
• 34:20
  this.
• 34:20
  Yeah,
• 34:20
  yes.
• 34:21
  Yeah.
• 34:21
  It's.
• 34:22
  It's
• 34:22
  actually
• 34:22
  this.
• 34:23
  It's
• 34:23
  also
• 34:23
  the
• 34:24
  buyout
• 34:24
  rights.
• 34:25
  Right.
• 34:25
  It's
• 34:25
  also
• 34:25
  like
• 34:26
  photo
• 34:27
  production
• 34:27
  with
• 34:28
  the
• 34:28
  kids.
• 34:28
  You
• 34:28
  don't
• 34:29
  know
• 34:29
  how
• 34:29
  their
• 34:29
  mood
• 34:29
  is.
• 34:30
  Right.
• 34:30
  Like
• 34:30
  maybe
• 34:31
  they
• 34:31
  don't
• 34:31
  have
• 34:32
  like
• 34:32
  the
• 34:32
  sense
• 34:33
  of
• 34:33
  like
• 34:33
  getting
• 34:34
  images
• 34:35
  today.
• 34:35
  And
• 34:35
  then
• 34:35
  like.
• 34:36
  So,
• 34:38
  yes,
• 34:39
  if
• 34:40
  you
• 34:40
  create
• 34:40
  a
• 34:40
  synthetic
• 34:41
  child,
• 34:42
  we
• 34:42
  call
• 34:43
  this
• 34:43
  way
• 34:45
  you
• 34:45
  have
• 34:45
  more
• 34:46
  productivity.
• 34:47
  Of
• 34:47
  course,
• 34:48
  yes.
• 34:48
  You
• 34:49
  can
• 34:49
  shoot
• 34:51
  with
• 34:52
  a
• 34:52
  very
• 34:52
  child.
• 34:53
  You
• 34:53
  shoot
• 34:53
  20,
• 34:54
  maybe
• 34:54
  10
• 34:55
  SKU.
• 34:56
  Yeah,
• 34:56
  it's
• 34:57
  very
• 34:57
  expensive.
• 34:58
  It's
• 34:58
  not
• 34:58
  easy
• 34:59
  to
• 34:59
  work
• 34:59
  with
• 34:59
  the
• 35:00
  child.
• 35:00
  Yes,
• 35:01
  because
• 35:01
  he's
• 35:01
  a
• 35:02
  child,
• 35:02
  obviously.
• 35:04
  And
• 35:04
  with
• 35:05
  Gen
• 35:05
  AI,
• 35:06
  you
• 35:06
  can
• 35:06
  increase,
• 35:08
  triple,
• 35:08
  quadruple
• 35:09
  the
• 35:10
  productivity.
• 35:11
  You
• 35:11
  have
• 35:11
  no
• 35:11
  problem.
• 35:12
  You're
• 35:13
  saving
• 35:13
  money
• 35:13
  for
• 35:14
  the
• 35:14
  booking
• 35:15
  child
• 35:16
  and
• 35:16
  so
• 35:16
  on.
• 35:17
  And
• 35:17
  it's
• 35:17
  very,
• 35:17
  very,
• 35:18
  very
• 35:18
  disruptive.
• 35:19
  Yes.
• 35:20
  But
• 35:20
  always
• 35:21
  respect
• 35:22
  the
• 35:22
  law
• 35:22
  and
• 35:22
  respect
• 35:23
  the
• 35:23
  child
• 35:24
  and
• 35:25
  the
• 35:26
  nude
• 35:26
  of
• 35:27
  mothers.
• 35:28
  Yeah,
• 35:28
  that's
• 35:28
  what
• 35:29
  I
• 35:30
  really
• 35:30
  love
• 35:30
  to
• 35:30
  hear.
• 35:32
  Yeah,
• 35:32
  yeah,
• 35:32
  absolutely
• 35:34
  great.
• 35:34
  Fabio,
• 35:35
  I
• 35:35
  need
• 35:35
  to
• 35:35
  have
• 35:36
  a
• 35:36
  look
• 35:36
  a
• 35:36
  bit
• 35:36
  on
• 35:36
  the
• 35:37
  time,
• 35:37
  so
• 35:37
  I
• 35:37
  will
• 35:38
  ask
• 35:39
  you
• 35:39
  two
• 35:40
  questions.
• 35:40
  So
• 35:41
  actually
• 35:42
  I
• 35:42
  would
• 35:42
  say
• 35:42
  we
• 35:43
  talked
• 35:43
  a
• 35:43
  lot
• 35:43
  about
• 35:44
  creativity,
• 35:45
  we
• 35:45
  talked
• 35:45
  a
• 35:45
  lot
• 35:45
  about
• 35:45
  production
• 35:46
  and
• 35:46
  scalability,
• 35:48
  but
• 35:48
  actually
• 35:49
  when
• 35:49
  it
• 35:49
  comes
• 35:49
  to
• 35:49
  decide
• 35:52
  who
• 35:52
  is
• 35:52
  doing
• 35:53
  the
• 35:53
  photo
• 35:53
  shoots,
• 35:54
  etc.
• 35:54
  The
• 35:54
  biggest
• 35:55
  challenge
• 35:55
  is
• 35:55
  the
• 35:55
  often
• 35:56
  not
• 35:56
  the
• 35:56
  technology,
• 35:57
  it's
• 35:58
  internal.
• 35:59
  So
• 35:59
  as
• 35:59
  I
• 35:59
  said
• 36:00
  before,
• 36:00
  like
• 36:00
  we
• 36:01
  had
• 36:01
  fights
• 36:01
  in
• 36:02
  the
• 36:02
  company
• 36:03
  where
• 36:04
  I
• 36:04
  worked
• 36:04
  because
• 36:04
  of
• 36:05
  like
• 36:05
  the
• 36:05
  marketing
• 36:05
  team
• 36:06
  wanted
• 36:06
  to
• 36:06
  have
• 36:06
  like
• 36:07
  this,
• 36:07
  the
• 36:08
  marketplace
• 36:08
  team
• 36:08
  want
• 36:09
  to
• 36:09
  have
• 36:09
  another
• 36:09
  thing,
• 36:10
  et
• 36:10
  cetera.
• 36:12
  And
• 36:12
  usually
• 36:12
  marketing
• 36:13
  controls
• 36:13
  this
• 36:14
  kind
• 36:14
  of
• 36:14
  budget
• 36:15
  in
• 36:15
  the
• 36:16
  teams.
• 36:16
  So
• 36:17
  not
• 36:17
  the
• 36:17
  marketplace
• 36:18
  team.
• 36:18
  How
• 36:19
  do
• 36:19
  you.
• 36:20
  Yeah.
• 36:20
  How
• 36:21
  do
• 36:21
  you
• 36:21
  solve
• 36:21
  that
• 36:21
  problem
• 36:22
  issue
• 36:23
  or.
• 36:25
  But
• 36:25
  we
• 36:26
  start
• 36:26
  from.
• 36:29
  Always
• 36:29
  from
• 36:30
  one
• 36:30
  point.
• 36:30
  One
• 36:31
  suggestion,
• 36:31
  one
• 36:32
  suggestion.
• 36:33
  Because
• 36:34
  we
• 36:34
  would
• 36:35
  tell
• 36:35
  them
• 36:36
  not
• 36:36
  start
• 36:37
  by
• 36:37
  thinking
• 36:38
  about
• 36:38
  AI
• 36:40
  like
• 36:40
  a
• 36:40
  first
• 36:41
  thing.
• 36:42
  Because
• 36:42
  I
• 36:43
  would
• 36:43
  tell
• 36:43
  them
• 36:44
  every
• 36:44
  time
• 36:46
  to
• 36:46
  start
• 36:46
  by
• 36:46
  thinking
• 36:47
  about
• 36:47
  their
• 36:47
  customer
• 36:48
  experience.
• 36:49
  Because
• 36:49
  a
• 36:49
  little
• 36:49
  different.
• 36:50
  And
• 36:50
  the
• 36:50
  marketing
• 36:51
  is
• 36:51
  very
• 36:51
  sensible.
• 36:52
  Sensible
• 36:53
  at
• 36:53
  this
• 36:53
  point.
• 36:55
  Because
• 36:55
  today
• 36:55
  many
• 36:56
  fashion
• 36:56
  brands
• 36:56
  still
• 36:57
  have
• 36:57
  incomplete
• 36:58
  product,
• 36:58
  product
• 36:59
  range
• 36:59
  or
• 37:00
  with
• 37:00
  a
• 37:01
  little
• 37:01
  assets
• 37:03
  missing
• 37:04
  video
• 37:04
  inconsistency,
• 37:05
  imagery
• 37:06
  across
• 37:07
  different
• 37:07
  channel
• 37:08
  and
• 37:09
  slow
• 37:09
  refresh
• 37:10
  cycles.
• 37:11
  Because
• 37:11
  this
• 37:11
  is
• 37:11
  another
• 37:12
  important
• 37:12
  point.
• 37:13
  And
• 37:14
  internal
• 37:14
  studio
• 37:15
  under
• 37:15
  constant
• 37:16
  pressure
• 37:17
  because
• 37:18
  they
• 37:18
  have
• 37:18
  to
• 37:19
  shoot
• 37:19
  every
• 37:19
  day
• 37:20
  for
• 37:21
  every
• 37:21
  channel,
• 37:22
  different
• 37:23
  assets,
• 37:23
  different
• 37:24
  formats
• 37:25
  for
• 37:25
  marketplace.
• 37:27
  And
• 37:27
  then
• 37:28
  what
• 37:28
  we
• 37:28
  suggest
• 37:29
  is
• 37:33
  maybe
• 37:34
  the
• 37:34
  question
• 37:34
  is
• 37:35
  how
• 37:35
  much
• 37:36
  more
• 37:36
  value
• 37:36
  do
• 37:37
  we
• 37:37
  can
• 37:37
  create
• 37:37
  from
• 37:38
  the
• 37:38
  asset
• 37:38
  we
• 37:38
  already
• 37:39
  own.
• 37:40
  This
• 37:41
  is
• 37:41
  the
• 37:41
  question
• 37:42
  and
• 37:43
  the
• 37:43
  future.
• 37:46
  What
• 37:46
  to
• 37:47
  say?
• 37:48
  I
• 37:48
  want
• 37:49
  to
• 37:49
  say
• 37:49
  that
• 37:51
  we
• 37:51
  try
• 37:51
  to
• 37:52
  explain
• 37:53
  them
• 37:53
  to
• 37:54
  take
• 37:54
  some
• 37:55
  SKU
• 37:56
  better
• 37:57
  the
• 37:58
  important
• 37:58
  SKU
• 37:59
  and
• 38:00
  we
• 38:00
  came
• 38:01
  together
• 38:01
  to
• 38:01
  test,
• 38:02
  to
• 38:02
  do
• 38:03
  together
• 38:03
  a
• 38:03
  B
• 38:04
  test
• 38:05
  and
• 38:05
  say
• 38:05
  we
• 38:06
  create
• 38:06
  more
• 38:06
  content
• 38:07
  for
• 38:07
  that
• 38:07
  sku.
• 38:08
  We
• 38:08
  create
• 38:10
  some
• 38:10
  editorial
• 38:11
  asset
• 38:11
  for
• 38:11
  then
• 38:12
  the
• 38:12
  SKU
• 38:13
  and
• 38:13
  we
• 38:14
  together
• 38:16
  monitoring
• 38:17
  the
• 38:17
  assets
• 38:18
  in
• 38:18
  conversion
• 38:19
  in
• 38:19
  returns
• 38:20
  and
• 38:21
  start
• 38:21
  a
• 38:22
  project
• 38:22
  from
• 38:23
  there
• 38:24
  with
• 38:24
  the
• 38:24
  free
• 38:24
  habit
• 38:25
  test.
• 38:26
  Because
• 38:27
  we
• 38:27
  know
• 38:28
  marketing
• 38:28
  have
• 38:28
  a
• 38:29
  budget,
• 38:29
  but
• 38:30
  marketing
• 38:30
  is
• 38:31
  not
• 38:31
  in
• 38:32
  the
• 38:32
  studio,
• 38:33
  is
• 38:33
  not
• 38:33
  in
• 38:33
  the
• 38:33
  production
• 38:35
  and
• 38:35
  vice
• 38:36
  versa.
• 38:37
  And
• 38:37
  then
• 38:38
  the
• 38:38
  budget,
• 38:40
  you
• 38:40
  take
• 38:40
  the
• 38:41
  budget,
• 38:41
  whole
• 38:42
  budget.
• 38:43
  We
• 38:43
  try
• 38:43
  to
• 38:44
  gather
• 38:44
  an
• 38:44
  A
• 38:44
  B
• 38:45
  test
• 38:45
  and
• 38:46
  then
• 38:46
  we
• 38:46
  control.
• 38:47
  And
• 38:48
  maybe
• 38:48
  we
• 38:48
  can
• 38:49
  shoot
• 38:49
  a
• 38:49
  different
• 38:50
  asset
• 38:50
  or
• 38:51
  maybe
• 38:51
  we
• 38:51
  generate
• 38:52
  a
• 38:52
  different
• 38:52
  views.
• 38:54
  We
• 38:54
  can
• 38:54
  change
• 38:55
  model
• 38:55
  with
• 38:55
  virtual
• 38:56
  model,
• 38:56
  we
• 38:57
  generate
• 38:57
  a
• 38:57
  video
• 38:59
  and
• 38:59
  together
• 38:59
  understand
• 39:00
  what
• 39:00
  is
• 39:01
  the
• 39:01
  better
• 39:01
  way
• 39:02
  to
• 39:02
  sell.
• 39:03
  This
• 39:03
  is
• 39:04
  our
• 39:04
  approach
• 39:05
  with
• 39:05
  this,
• 39:06
  this
• 39:06
  kind.
• 39:07
  Because
• 39:09
  we
• 39:09
  know
• 39:09
  this
• 39:10
  is
• 39:10
  different
• 39:11
  point
• 39:11
  of
• 39:11
  view
• 39:12
  from
• 39:12
  marketing,
• 39:13
  from
• 39:13
  production
• 39:14
  for
• 39:14
  procurement
• 39:15
  that
• 39:16
  have
• 39:16
  the
• 39:16
  budget
• 39:17
  spent
• 39:18
  or
• 39:18
  for
• 39:18
  the
• 39:19
  C
• 39:19
  level
• 39:19
  manager
• 39:20
  because
• 39:21
  they
• 39:21
  want
• 39:21
  to
• 39:22
  sell
• 39:22
  more,
• 39:23
  but
• 39:24
  want
• 39:24
  to
• 39:25
  save
• 39:25
  money.
• 39:27
  And
• 39:28
  then
• 39:28
  this
• 39:28
  is
• 39:28
  a
• 39:29
  point,
• 39:30
  a
• 39:30
  little
• 39:30
  point
• 39:30
  of
• 39:31
  starting
• 39:32
  collaboration.
• 39:33
  Okay,
• 39:34
  I
• 39:35
  totally
• 39:36
  feel
• 39:37
  your
• 39:38
  approach
• 39:39
  actually
• 39:40
  and
• 39:40
  I
• 39:40
  think
• 39:40
  that's
• 39:41
  a
• 39:41
  good
• 39:41
  one
• 39:41
  because
• 39:42
  that's
• 39:42
  like
• 39:43
  really
• 39:43
  what
• 39:44
  marketing
• 39:44
  also
• 39:45
  needs
• 39:45
  to
• 39:45
  hear
• 39:46
  and
• 39:46
  to
• 39:47
  see
• 39:48
  how
• 39:48
  it
• 39:48
  works.
• 39:49
  Okay,
• 39:50
  let's
• 39:50
  come
• 39:50
  to
• 39:50
  our
• 39:51
  last
• 39:51
  question.
• 39:53
  Fabio,
• 39:53
  imagine
• 39:54
  I
• 39:54
  am
• 39:54
  a
• 39:55
  fashion
• 39:55
  brand
• 39:56
  and
• 39:57
  it's
• 39:57
  now
• 39:57
  beginning
• 39:58
  of
• 39:58
  June,
• 39:59
  2026.
• 40:00
  And
• 40:01
  I
• 40:01
  have
• 40:01
  1,000
• 40:03
  new
• 40:03
  styles
• 40:04
  for
• 40:04
  the
• 40:04
  coming
• 40:05
  winter
• 40:05
  season
• 40:05
  and
• 40:05
  they
• 40:06
  need
• 40:06
  to
• 40:06
  be
• 40:06
  online.
• 40:08
  I
• 40:08
  already
• 40:08
  have
• 40:08
  like
• 40:08
  four
• 40:09
  product
• 40:09
  images
• 40:10
  actually
• 40:10
  for
• 40:10
  all
• 40:11
  of
• 40:11
  my
• 40:11
  thousand
• 40:12
  SKUs,
• 40:13
  but
• 40:13
  I
• 40:13
  have
• 40:13
  no
• 40:13
  video
• 40:14
  and
• 40:15
  my
• 40:15
  internal
• 40:16
  studio
• 40:16
  costs
• 40:17
  are
• 40:17
  obviously
• 40:18
  pretty
• 40:18
  high.
• 40:20
  What
• 40:20
  would
• 40:21
  you
• 40:21
  think
• 40:21
  is
• 40:21
  the
• 40:21
  one
• 40:22
  thing
• 40:22
  I
• 40:22
  should
• 40:24
  do
• 40:24
  or
• 40:24
  my
• 40:25
  team
• 40:25
  should
• 40:25
  do
• 40:26
  next
• 40:26
  Monday?
• 40:29
  But
• 40:29
  I
• 40:29
  think
• 40:31
  the
• 40:31
  same
• 40:32
  approach
• 40:32
  that
• 40:33
  I
• 40:33
  just
• 40:34
  explained,
• 40:35
  because
• 40:36
  we
• 40:37
  start
• 40:37
  with
• 40:37
  the
• 40:38
  production.
• 40:38
  If
• 40:39
  you
• 40:39
  have,
• 40:40
  if
• 40:40
  you
• 40:40
  have
• 40:40
  already
• 40:41
  photos,
• 40:42
  we
• 40:42
  can
• 40:42
  create
• 40:43
  more
• 40:43
  contents
• 40:44
  from
• 40:44
  your
• 40:44
  photos.
• 40:46
  But
• 40:46
  we
• 40:46
  start
• 40:46
  with
• 40:47
  some
• 40:47
  SKU,
• 40:48
  10,
• 40:48
  20
• 40:49
  SKU,
• 40:50
  not
• 40:50
  the
• 40:50
  whole
• 40:50
  catalog.
• 40:52
  Because
• 40:52
  we
• 40:52
  have
• 40:52
  to
• 40:53
  understand
• 40:54
  what
• 40:54
  works
• 40:55
  well
• 40:56
  or
• 40:56
  works
• 40:57
  better.
• 40:59
  And
• 40:59
  then
• 41:00
  we
• 41:00
  can
• 41:01
  stay
• 41:01
  together
• 41:02
  for
• 41:02
  the
• 41:02
  first
• 41:03
  production
• 41:03
  or
• 41:04
  the
• 41:04
  next
• 41:04
  production
• 41:05
  and
• 41:06
  have
• 41:07
  a
• 41:07
  measurement
• 41:08
  of
• 41:08
  the
• 41:08
  selling
• 41:09
  or
• 41:09
  the
• 41:10
  saving
• 41:10
  and
• 41:11
  the
• 41:11
  content.
• 41:12
  And
• 41:12
  then
• 41:13
  if
• 41:13
  you
• 41:13
  have,
• 41:13
  you
• 41:14
  say
• 41:14
  four
• 41:14
  views
• 41:15
  for
• 41:15
  sku,
• 41:16
  for
• 41:16
  assets
• 41:16
  for
• 41:16
  sku,
• 41:17
  we
• 41:18
  can
• 41:18
  suggest
• 41:18
  to
• 41:18
  create
• 41:19
  more
• 41:19
  contents
• 41:20
  starting
• 41:21
  from
• 41:22
  four
• 41:23
  images
• 41:24
  and
• 41:25
  create
• 41:25
  maybe
• 41:26
  on
• 41:26
  model
• 41:26
  images
• 41:27
  or
• 41:27
  with
• 41:28
  different
• 41:28
  model
• 41:29
  or
• 41:29
  one
• 41:30
  video,
• 41:30
  one
• 41:31
  video
• 41:31
  editorial
• 41:32
  or
• 41:33
  a
• 41:33
  little
• 41:33
  video
• 41:34
  editorial
• 41:35
  campaign
• 41:36
  and
• 41:37
  you
• 41:37
  in
• 41:37
  the
• 41:38
  homepage
• 41:38
  maybe
• 41:39
  and
• 41:39
  you
• 41:39
  can
• 41:40
  click
• 41:40
  and
• 41:41
  go
• 41:41
  to
• 41:41
  the
• 41:41
  PDP
• 41:42
  in
• 41:42
  detail
• 41:44
  because
• 41:44
  this
• 41:44
  is
• 41:47
  more
• 41:47
  efficient
• 41:48
  to
• 41:48
  sell
• 41:49
  the
• 41:49
  product.
• 41:51
  And
• 41:53
  we
• 41:53
  understand
• 41:53
  together.
• 41:56
  I'm
• 41:56
  not
• 41:57
  a
• 41:57
  magician.
• 41:59
  I
• 41:59
  don't
• 41:59
  see
• 42:00
  the
• 42:00
  future,
• 42:01
  but
• 42:02
  I
• 42:02
  like
• 42:02
  to
• 42:03
  help
• 42:04
  the
• 42:04
  customer.
• 42:06
  And
• 42:06
  if
• 42:06
  a
• 42:06
  new
• 42:06
  customer,
• 42:08
  they
• 42:08
  need
• 42:08
  help.
• 42:11
  Yeah.
• 42:12
  So
• 42:13
  let's
• 42:13
  do
• 42:13
  test.
• 42:14
  Right?
• 42:14
  That's
• 42:14
  the
• 42:15
  thing,
• 42:15
  what
• 42:15
  you're
• 42:15
  telling
• 42:15
  me.
• 42:16
  And
• 42:16
  then
• 42:17
  let
• 42:17
  the
• 42:17
  results
• 42:18
  speak
• 42:18
  for
• 42:18
  itself.
• 42:19
  Testing
• 42:20
  and
• 42:20
  numbers,
• 42:20
  Testing
• 42:21
  and
• 42:21
  numbers.
• 42:22
  This
• 42:22
  is
• 42:22
  the
• 42:22
  only
• 42:22
  way.
• 42:23
  That's
• 42:23
  our
• 42:24
  usual
• 42:24
  game,
• 42:24
  right?
• 42:25
  The
• 42:26
  only
• 42:26
  way
• 42:26
  we
• 42:26
  know.
• 42:30
  So,
• 42:30
  yeah,
• 42:31
  thank
• 42:31
  you
• 42:31
  so
• 42:31
  much,
• 42:32
  Fabio,
• 42:32
  for
• 42:33
  being
• 42:33
  my
• 42:33
  guest
• 42:34
  today.
• 42:34
  It
• 42:34
  was
• 42:35
  really
• 42:35
  a
• 42:36
  nice
• 42:37
  talk
• 42:38
  and
• 42:38
  really
• 42:38
  interesting.
• 42:40
  So,
• 42:40
  yeah,
• 42:40
  that
• 42:41
  was
• 42:41
  AI
• 42:42
  assisted
• 42:42
  and
• 42:42
  AI
• 42:43
  generated
• 42:43
  product
• 42:43
  content
• 42:44
  for
• 42:44
  fashion
• 42:45
  marketplaces
• 42:46
  and
• 42:46
  a
• 42:47
  real
• 42:47
  look
• 42:47
  at
• 42:47
  where
• 42:48
  the
• 42:48
  technology
• 42:48
  stands
• 42:49
  right
• 42:49
  now.
• 42:50
  And
• 42:51
  yeah.
• 42:51
  How
• 42:52
  you
• 42:52
  can
• 42:52
  improve
• 42:52
  your
• 42:54
  content
• 42:54
  and
• 42:54
  image
• 42:55
  business.
• 42:56
  Yeah.
• 42:56
  Thank
• 42:56
  you.
• 42:57
  Thank
• 42:57
  you,
• 42:58
  Fabio.
• 42:58
  And
• 42:59
  it
• 42:59
  was
• 42:59
  really
• 43:00
  interesting
• 43:00
  to
• 43:00
  hear
• 43:00
  what
• 43:01
  PixelModa
• 43:01
  is
• 43:01
  doing.
• 43:03
  Yeah.
• 43:03
  If
• 43:03
  you
• 43:03
  enjoyed
• 43:04
  this
• 43:04
  episode,
• 43:05
  please
• 43:05
  follow
• 43:05
  us
• 43:06
  and
• 43:06
  subscribe.
• 43:06
  Subscribe
• 43:07
  to
• 43:07
  let's
• 43:07
  Talk
• 43:07
  Marketplace
• 43:08
  on
• 43:08
  Spotify,
• 43:09
  Apple
• 43:09
  Podcasts,
• 43:10
  YouTube
• 43:10
  or
• 43:11
  wherever
• 43:11
  you
• 43:11
  are
• 43:11
  listening
• 43:12
  to
• 43:12
  us
• 43:13
  actually.
• 43:13
  Also,
• 43:14
  please.
• 43:15
  Yeah.
• 43:16
  Connect
• 43:16
  with
• 43:16
  us
• 43:17
  at
• 43:17
  the
• 43:17
  webinar
• 43:18
  we
• 43:18
  do
• 43:18
  with
• 43:18
  Pixelmoto
• 43:19
  on
• 43:19
  the
• 43:19
  2nd
• 43:19
  of
• 43:20
  July.
• 43:22
  Yeah.
• 43:22
  Next
• 43:22
  week
• 43:23
  I
• 43:23
  am
• 43:23
  talking
• 43:25
  about
• 43:26
  Philips
• 43:28
  and
• 43:29
  talking
• 43:29
  with
• 43:29
  Philips
• 43:30
  about
• 43:30
  how
• 43:31
  a
• 43:31
  global
• 43:31
  consumer
• 43:32
  electronic
• 43:33
  brands
• 43:33
  navigates
• 43:34
  marketplace
• 43:35
  strategy
• 43:35
  across
• 43:36
  Europe.
• 43:36
  So
• 43:37
  you
• 43:37
  don't
• 43:37
  want
• 43:38
  to
• 43:38
  miss
• 43:38
  that
• 43:38
  one.
• 43:39
  So
• 43:40
  see
• 43:40
  you
• 43:40
  then.
• 43:42
  See
• 43:42
  you.
• 43:47
  You
• 43:48
  listen
• 43:48
  to
• 43:49
  let's
• 43:49
  Talk
• 43:49
  Marketplace.
• 43:50
  The
• 43:50
  Marketplace
• 43:51
  podcast
• 43:51
  with
• 43:52
  Ingrid
• 43:52
  Lommer
• 43:52
  and
• 43:53
  Werner.