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Latest / The Buyer & Seller Podcast with Fexingo: Business Brokers, Exits, and Private Sales Explained

The Mom-and-Pop Factory That Scored a Billion-Dollar Exit

In Episode 1 of The Buyer & Seller Podcast, Lucas and Luna unpack the unlikely story of Cholula hot sauce, a family-run Mexican condiment brand that sold to a private equity-backed platform for $1.2 billion in 2020. They walk through how the founders built a cult following with zero marketing budget, why a small Ohio-based private equity firm called L Catterton led the deal, and what mom-and-pop sellers can learn about positioning a business for a premium exit. The hosts also break down the mechanics of a earnout structure, how multiples differ between strategic buyers and financial buyers…

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