Latest / The Yield Doctor with James Deaker
Beyond the Price List: Most Media Rate Cards Leak Revenue
Description
Most media companies think a rate card is just a price list.
That’s wrong—and it’s one of the main reasons they quietly leak revenue.
In this video, I break down how rate cards actually work, why structure matters more than pricing, and how the best operators use rate cards to shape demand—not just respond to it.
We cover:
Why “price list thinking” leads to revenue leakage
The correct sequence for building a rate card (segmentation → pricing model → price)
Why rate cards need to be updated regularly
How internal pricing (target + floor) should support your external rate card
A…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.