Why Do We All Chase 10,000 Steps a Day?
Think you need to hit 10,000 steps every day? That target didn't come from a doctor or a clinical study. It came from a 1964 Japanese pedometer marketing campaign. In this episode, Jen, Chris, and Matt trace the surprising origin of the world's most famous fitness target and compare it with what modern research actually says about steps and health.
A 2025 study published in The Lancet, analysing data from over 160,000 adults globally, found that the real health benefits of walking kick in much earlier than most people think, and that the ideal step count depends on your age, your health, and…
The skinny
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