537. Building an ABM Playbook
Account based marketing is an extremely popular way of doing business - and for good reason. This method of honing in on specific personas and providing value and solutions to their company through your services is incredibly effective.
The process of transitioning to ABM can have unexpected challenges. Despite these, it is a worthwhile change that can often bring about greater success if implemented properly. Learning from others who are well-versed in this area can be a great resource and help in your own company’s transition.
Julia Stead, head of marketing at Invoca, Bassem Hamdy, CEO of…
The skinny
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