Latest / Let's talk Marketplace / Amazon’s “Help me Decide” AI and more Marketplace News #LTM130

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Amazon’s “Help me Decide” AI and more Marketplace News #LTM130 · Let's talk Marketplace

• 0:00
  Amazon
• 0:00
  just
• 0:00
  announced
• 0:00
  a
• 0:01
  new
• 0:01
  AI
• 0:01
  feature.
• 0:02
  It's
• 0:02
  called
• 0:02
  Help
• 0:03
  Me
• 0:03
  Decide.
• 0:04
  Part
• 0:05
  of
• 0:05
  their
• 0:06
  growing
• 0:06
  family
• 0:06
  of
• 0:06
  AI
• 0:07
  shopping
• 0:07
  tools.
• 0:08
  And
• 0:08
  the
• 0:08
  idea
• 0:08
  here
• 0:08
  is
• 0:09
  quite
• 0:09
  simply
• 0:10
  based
• 0:11
  on
• 0:11
  your
• 0:11
  browsing
• 0:12
  history
• 0:12
  and
• 0:12
  past
• 0:13
  searches
• 0:13
  and
• 0:13
  preferences,
• 0:14
  the
• 0:15
  Amazon
• 0:15
  AI
• 0:16
  will
• 0:16
  now
• 0:16
  suggest
• 0:17
  which
• 0:17
  product
• 0:18
  will
• 0:18
  actually
• 0:19
  fit
• 0:19
  you
• 0:19
  best.
• 0:20
  Yeah.
• 0:20
  So
• 0:20
  it
• 0:20
  helps
• 0:20
  you
• 0:21
  decide
• 0:21
  for
• 0:22
  the
• 0:22
  right
• 0:22
  product.
• 0:27
  Let's
• 0:27
  Talk
• 0:28
  Marketplace
• 0:28
  the
• 0:29
  Marketplace
• 0:29
  podcast
• 0:30
  with
• 0:30
  Ingrid
• 0:31
  Lommer
• 0:31
  and.
• 0:36
  Hello
• 0:36
  everyone
• 0:36
  and
• 0:37
  welcome
• 0:37
  back
• 0:37
  to
• 0:37
  let's
• 0:38
  Talk
• 0:38
  Marketplace.
• 0:39
  I'm
• 0:39
  Ygritte
• 0:39
  and
• 0:40
  as
• 0:40
  always,
• 0:40
  I'm
• 0:40
  joined
• 0:41
  by
• 0:41
  Valerie.
• 0:42
  It's
• 0:42
  the
• 0:42
  end
• 0:42
  of
• 0:43
  October
• 0:43
  and
• 0:43
  as
• 0:44
  always
• 0:44
  at
• 0:44
  the
• 0:44
  end
• 0:44
  of
• 0:44
  the
• 0:44
  month.
• 0:45
  We
• 0:45
  will
• 0:45
  give
• 0:45
  you
• 0:46
  a
• 0:46
  short
• 0:46
  news
• 0:46
  update
• 0:47
  today
• 0:47
  about
• 0:48
  everything
• 0:48
  important
• 0:49
  that
• 0:49
  happened
• 0:49
  in
• 0:50
  the
• 0:50
  Marketplace
• 0:50
  space
• 0:50
  in
• 0:51
  the
• 0:51
  last
• 0:51
  few
• 0:51
  weeks.
• 0:52
  And
• 0:53
  yeah,
• 0:53
  I
• 0:54
  can
• 0:54
  say
• 0:54
  right
• 0:55
  ahead
• 0:55
  that
• 0:55
  I'm
• 0:56
  happy
• 0:56
  with
• 0:56
  what
• 0:57
  we
• 0:57
  can
• 0:57
  present
• 0:58
  you
• 0:58
  today
• 0:58
  because
• 0:58
  we
• 0:59
  can
• 0:59
  offer
• 0:59
  you
• 0:59
  a
• 1:00
  lot
• 1:00
  of
• 1:00
  strong
• 1:00
  new
• 1:01
  figures
• 1:01
  and
• 1:01
  numbers
• 1:02
  and,
• 1:02
  and
• 1:02
  interesting
• 1:03
  news.
• 1:04
  Yeah,
• 1:05
  I
• 1:05
  totally
• 1:05
  agree
• 1:05
  and
• 1:06
  welcome
• 1:06
  from
• 1:06
  my
• 1:06
  side
• 1:07
  as
• 1:07
  well.
• 1:07
  There
• 1:08
  were
• 1:08
  lots
• 1:08
  of
• 1:08
  crazy
• 1:09
  stuff
• 1:09
  happen,
• 1:09
  stuff
• 1:10
  happening
• 1:10
  in
• 1:10
  October,
• 1:11
  new
• 1:11
  AI
• 1:11
  moves
• 1:12
  from
• 1:12
  Amazon,
• 1:12
  slowing
• 1:13
  growth
• 1:13
  from
• 1:14
  the
• 1:14
  Chinese
• 1:15
  giants
• 1:15
  and
• 1:15
  fresh
• 1:16
  marketplace
• 1:16
  launches
• 1:17
  here
• 1:17
  in
• 1:17
  Europe.
• 1:18
  So
• 1:18
  yes,
• 1:19
  Ingrid
• 1:20
  has
• 1:20
  really
• 1:20
  been
• 1:20
  down
• 1:21
  that
• 1:21
  rabbit
• 1:22
  data
• 1:22
  rabbit
• 1:22
  hole
• 1:23
  again
• 1:23
  and
• 1:24
  we
• 1:24
  are
• 1:24
  really
• 1:24
  happy
• 1:25
  to
• 1:25
  present
• 1:25
  this
• 1:26
  to
• 1:26
  you
• 1:26
  today.
• 1:26
  Yeah,
• 1:27
  well,
• 1:27
  Gildy
• 1:27
  is
• 1:27
  charged
• 1:28
  for
• 1:29
  our
• 1:29
  analysis
• 1:30
  of
• 1:31
  at
• 1:31
  the
• 1:31
  Marketplace
• 1:31
  universe.
• 1:32
  I
• 1:32
  spent
• 1:32
  a
• 1:32
  lot
• 1:32
  of
• 1:33
  hours
• 1:33
  diving
• 1:33
  into
• 1:34
  the
• 1:34
  EU
• 1:34
  transparency
• 1:35
  reports,
• 1:36
  you
• 1:37
  know,
• 1:37
  those
• 1:37
  of
• 1:37
  the
• 1:37
  very
• 1:37
  large
• 1:38
  online
• 1:38
  platforms
• 1:39
  or
• 1:39
  short
• 1:39
  vlops,
• 1:41
  and
• 1:41
  they
• 1:41
  map
• 1:42
  really
• 1:42
  out
• 1:42
  how
• 1:43
  important
• 1:43
  AliExpress,
• 1:44
  Shein,
• 1:45
  Temu
• 1:45
  and
• 1:45
  TikTok
• 1:46
  have
• 1:46
  already
• 1:46
  become
• 1:47
  to
• 1:47
  the
• 1:48
  European
• 1:48
  consumers.
• 1:49
  And
• 1:50
  I
• 1:50
  could
• 1:50
  also
• 1:51
  calculate
• 1:51
  the
• 1:51
  penetration
• 1:52
  rate
• 1:52
  of
• 1:52
  each
• 1:52
  of
• 1:53
  these
• 1:53
  platforms
• 1:53
  per
• 1:54
  country
• 1:54
  and
• 1:54
  that
• 1:54
  reveals
• 1:55
  quite
• 1:55
  a
• 1:55
  lot
• 1:55
  of
• 1:56
  interesting
• 1:56
  insights.
• 1:58
  Yeah,
• 1:58
  we
• 1:58
  really
• 1:58
  worked
• 1:59
  hard
• 1:59
  on
• 1:59
  that
• 1:59
  one
• 2:00
  and
• 2:01
  to
• 2:01
  give
• 2:01
  you
• 2:01
  a
• 2:01
  great
• 2:02
  overview
• 2:02
  and
• 2:03
  yeah,
• 2:04
  I
• 2:04
  can't
• 2:04
  wait
• 2:04
  to
• 2:04
  hear
• 2:04
  what
• 2:05
  you
• 2:05
  uncovered.
• 2:06
  But
• 2:06
  first
• 2:06
  let's
• 2:06
  kick
• 2:06
  off
• 2:07
  with
• 2:07
  the
• 2:07
  latest
• 2:07
  news
• 2:08
  fresh
• 2:08
  from
• 2:08
  our
• 2:09
  weekly
• 2:09
  newsletter
• 2:09
  this
• 2:10
  morning.
• 2:11
  Yeah,
• 2:11
  and
• 2:12
  that
• 2:12
  is
• 2:13
  something
• 2:14
  about
• 2:14
  Amazon
• 2:14
  because
• 2:15
  Amazon
• 2:15
  just
• 2:15
  announced
• 2:16
  a
• 2:16
  new
• 2:16
  AI
• 2:16
  feature.
• 2:17
  It's
• 2:17
  called
• 2:18
  Help
• 2:18
  Me
• 2:18
  Decide.
• 2:19
  Part
• 2:20
  of
• 2:20
  their
• 2:21
  growing
• 2:21
  family
• 2:21
  of
• 2:22
  AI
• 2:22
  shopping
• 2:22
  tools.
• 2:23
  They've
• 2:24
  got
• 2:24
  already
• 2:24
  Rufus
• 2:25
  and
• 2:25
  Lens
• 2:25
  Life
• 2:26
  and
• 2:26
  AI
• 2:27
  shopping
• 2:27
  guides
• 2:27
  and
• 2:28
  stuff
• 2:28
  like
• 2:28
  that.
• 2:29
  And
• 2:29
  now
• 2:30
  Help
• 2:30
  Me
• 2:30
  Decide.
• 2:30
  And
• 2:31
  the
• 2:31
  idea
• 2:31
  here
• 2:31
  is
• 2:32
  quite
• 2:32
  simply
• 2:33
  based
• 2:34
  on
• 2:34
  your
• 2:34
  browsing
• 2:34
  history
• 2:35
  and
• 2:35
  past
• 2:36
  searches
• 2:36
  and
• 2:36
  preferences,
• 2:37
  the
• 2:37
  Amazon
• 2:38
  AI
• 2:38
  will
• 2:39
  now
• 2:39
  suggest
• 2:40
  which
• 2:40
  product
• 2:41
  will
• 2:41
  actually
• 2:42
  fit
• 2:42
  you
• 2:42
  best.
• 2:43
  Yeah.
• 2:43
  So
• 2:43
  it
• 2:43
  helps
• 2:44
  you
• 2:44
  decide
• 2:44
  for
• 2:45
  the
• 2:45
  right
• 2:45
  product.
• 2:47
  Yeah.
• 2:48
  What
• 2:48
  would
• 2:48
  you
• 2:48
  think
• 2:49
  about
• 2:49
  that?
• 2:49
  Well,
• 2:50
  that
• 2:50
  sounds
• 2:51
  familiar,
• 2:51
  doesn't
• 2:51
  it?
• 2:52
  I
• 2:52
  mean,
• 2:52
  this
• 2:53
  is
• 2:53
  exactly
• 2:53
  what
• 2:53
  everyone
• 2:54
  in
• 2:54
  the
• 2:54
  agent
• 2:54
  E
• 2:55
  commerce
• 2:55
  space
• 2:55
  has
• 2:56
  been
• 2:56
  talking
• 2:56
  about,
• 2:57
  giving
• 2:57
  users
• 2:58
  a
• 2:58
  guided
• 2:59
  AI
• 2:59
  based
• 2:59
  buying
• 3:00
  journey.
• 3:01
  And
• 3:01
  Amazon
• 3:02
  is
• 3:02
  basically
• 3:02
  saying,
• 3:03
  well,
• 3:03
  we
• 3:03
  can
• 3:03
  do
• 3:03
  that
• 3:03
  too.
• 3:04
  So,
• 3:05
  I
• 3:05
  mean,
• 3:05
  we
• 3:05
  also
• 3:05
  discussed
• 3:06
  this
• 3:06
  a
• 3:06
  few
• 3:07
  seasons
• 3:07
  ago,
• 3:08
  maybe
• 3:08
  in
• 3:08
  the
• 3:08
  last
• 3:09
  news.
• 3:09
  Oh,
• 3:10
  and
• 3:10
  the
• 3:10
  one,
• 3:10
  the
• 3:11
  episode
• 3:11
  with.
• 3:13
  About
• 3:14
  Amazon,
• 3:15
  Ms.
• 3:15
  Martin.
• 3:15
  Yeah,
• 3:16
  that's
• 3:16
  right.
• 3:16
  Yeah.
• 3:17
  We
• 3:17
  already
• 3:17
  were
• 3:18
  discussing
• 3:18
  what
• 3:18
  is
• 3:18
  Amazon
• 3:19
  doing
• 3:19
  here
• 3:19
  in
• 3:19
  the
• 3:20
  AI
• 3:20
  space
• 3:20
  and
• 3:22
  why
• 3:22
  are
• 3:22
  they
• 3:23
  always
• 3:23
  reacting
• 3:24
  instead
• 3:24
  of
• 3:25
  acting
• 3:25
  and
• 3:25
  innovating
• 3:26
  and
• 3:26
  as
• 3:27
  we
• 3:27
  say.
• 3:27
  Yeah,
• 3:28
  I
• 3:28
  don't
• 3:28
  know.
• 3:28
  I
• 3:28
  mean,
• 3:29
  I
• 3:29
  mean
• 3:29
  it's
• 3:30
  not
• 3:30
  like
• 3:30
  just
• 3:31
  like
• 3:31
  reacting,
• 3:32
  I
• 3:32
  mean,
• 3:32
  to,
• 3:32
  to,
• 3:35
  well,
• 3:35
  to
• 3:35
  work
• 3:35
  on
• 3:36
  a
• 3:36
  new
• 3:36
  tool.
• 3:37
  It's
• 3:37
  not
• 3:37
  like,
• 3:38
  oh,
• 3:38
  we
• 3:38
  started
• 3:38
  working
• 3:39
  last
• 3:39
  week
• 3:39
  because
• 3:39
  we
• 3:40
  heard
• 3:40
  it
• 3:40
  in
• 3:40
  the
• 3:40
  news.
• 3:40
  Yeah,
• 3:41
  of
• 3:41
  course,
• 3:41
  I
• 3:41
  think
• 3:41
  there's
• 3:42
  a
• 3:42
  longer
• 3:43
  time
• 3:43
  before
• 3:44
  they
• 3:44
  work
• 3:44
  on.
• 3:44
  But
• 3:45
  yeah,
• 3:48
  I
• 3:48
  would
• 3:48
  say
• 3:48
  Amazon
• 3:49
  became
• 3:50
  more
• 3:50
  a
• 3:51
  huge,
• 3:51
  huge
• 3:52
  company
• 3:53
  and
• 3:54
  it's
• 3:55
  also
• 3:55
  maybe
• 3:56
  not
• 3:56
  that
• 3:57
  fast
• 3:57
  as
• 3:57
  it
• 3:58
  has
• 3:58
  been
• 3:59
  where
• 3:59
  always
• 3:59
  was
• 4:00
  day
• 4:01
  one.
• 4:02
  Yeah,
• 4:02
  yeah.
• 4:03
  Well,
• 4:03
  this
• 4:03
  helped
• 4:03
  me
• 4:04
  decide.
• 4:04
  Doesn't
• 4:04
  really
• 4:04
  sound
• 4:05
  revolutionary
• 4:06
  to
• 4:06
  me,
• 4:06
  I
• 4:06
  have
• 4:07
  to
• 4:07
  say,
• 4:07
  because,
• 4:08
  I
• 4:08
  mean,
• 4:08
  come
• 4:08
  on,
• 4:09
  ChatGPT
• 4:09
  can
• 4:10
  do
• 4:10
  that
• 4:10
  for
• 4:10
  you.
• 4:10
  And
• 4:11
  why
• 4:11
  should
• 4:11
  you
• 4:11
  actually
• 4:12
  open
• 4:12
  Amazon
• 4:13
  and
• 4:13
  ask
• 4:13
  Amazon
• 4:14
  to
• 4:14
  do
• 4:14
  that
• 4:14
  for
• 4:14
  you
• 4:14
  if
• 4:15
  you
• 4:15
  can
• 4:15
  ask
• 4:16
  another
• 4:16
  chatbot
• 4:17
  that
• 4:17
  you
• 4:17
  are
• 4:18
  already
• 4:18
  using
• 4:19
  daily?
• 4:19
  So,
• 4:20
  yeah,
• 4:20
  let's
• 4:21
  see.
• 4:21
  Well,
• 4:22
  but
• 4:22
  still,
• 4:24
  you
• 4:24
  know.
• 4:26
  So
• 4:27
  now
• 4:27
  the
• 4:27
  question
• 4:27
  is
• 4:28
  really
• 4:28
  like,
• 4:28
  is
• 4:28
  it
• 4:28
  really
• 4:28
  an
• 4:29
  innovation
• 4:29
  or
• 4:30
  reaction,
• 4:30
  as
• 4:30
  you
• 4:30
  said?
• 4:31
  Um,
• 4:32
  but
• 4:33
  it's
• 4:33
  not
• 4:34
  really.
• 4:34
  It's.
• 4:35
  It's
• 4:35
  just
• 4:35
  like
• 4:36
  life
• 4:37
  in
• 4:37
  the
• 4:38
  US
• 4:38
  now.
• 4:38
  Right?
• 4:39
  Yeah,
• 4:39
  that's
• 4:39
  true.
• 4:39
  Yeah.
• 4:40
  It's
• 4:40
  just
• 4:40
  in
• 4:40
  the
• 4:40
  US
• 4:41
  and
• 4:41
  not
• 4:42
  a
• 4:42
  European
• 4:42
  story
• 4:43
  yet.
• 4:44
  But
• 4:45
  I
• 4:45
  think
• 4:45
  it
• 4:46
  does
• 4:46
  show
• 4:46
  that
• 4:47
  Amazon
• 4:47
  is
• 4:47
  feeling
• 4:47
  the
• 4:48
  pressure,
• 4:48
  you
• 4:48
  know,
• 4:48
  with
• 4:48
  all
• 4:49
  the
• 4:49
  ChatGPT
• 4:50
  shopping
• 4:50
  experiments
• 4:51
  and
• 4:51
  of
• 4:52
  course
• 4:52
  all
• 4:52
  the
• 4:52
  AI
• 4:53
  search
• 4:53
  stuff
• 4:54
  that's
• 4:54
  going
• 4:54
  on
• 4:54
  from,
• 4:55
  from
• 4:55
  Google
• 4:55
  and
• 4:55
  also
• 4:56
  from
• 4:56
  other
• 4:56
  platforms
• 4:57
  like
• 4:58
  Miracle,
• 4:58
  for
• 4:58
  example,
• 4:59
  so
• 5:00
  they
• 5:00
  can't
• 5:01
  afford
• 5:01
  to
• 5:01
  look
• 5:01
  static.
• 5:03
  That's
• 5:03
  quite
• 5:04
  true.
• 5:04
  Let's
• 5:04
  see.
• 5:05
  Yeah.
• 5:06
  So
• 5:06
  I
• 5:06
  would
• 5:07
  say
• 5:07
  let's,
• 5:08
  let's
• 5:08
  go
• 5:08
  on
• 5:08
  the
• 5:09
  next
• 5:09
  news
• 5:09
  or
• 5:10
  Insights,
• 5:11
  I
• 5:11
  would
• 5:11
  call
• 5:11
  it
• 5:11
  more
• 5:11
  the
• 5:12
  insights
• 5:12
  part.
• 5:14
  Yeah.
• 5:14
  Let's
• 5:14
  talk
• 5:15
  about
• 5:15
  number
• 5:15
  crunching
• 5:16
  you
• 5:16
  have
• 5:16
  been
• 5:16
  doing
• 5:16
  with
• 5:16
  the
• 5:16
  figures
• 5:17
  from
• 5:17
  the
• 5:17
  EU
• 5:18
  transparency
• 5:19
  reports.
• 5:20
  Maybe
• 5:20
  you,
• 5:22
  you
• 5:22
  can
• 5:23
  just
• 5:23
  explain
• 5:24
  what
• 5:24
  the
• 5:24
  EU
• 5:25
  transparency
• 5:25
  report
• 5:26
  is
• 5:26
  and
• 5:27
  what
• 5:28
  we've
• 5:28
  done
• 5:28
  with
• 5:28
  it.
• 5:29
  Yeah,
• 5:29
  well,
• 5:30
  those
• 5:31
  reports
• 5:31
  come
• 5:31
  from
• 5:32
  the
• 5:32
  Digital
• 5:32
  Services
• 5:33
  Act
• 5:34
  EU
• 5:34
  has
• 5:36
  enforced
• 5:37
  and
• 5:37
  that
• 5:38
  says
• 5:38
  that
• 5:39
  all
• 5:39
  the
• 5:39
  big
• 5:41
  online
• 5:42
  platforms,
• 5:42
  so
• 5:42
  everyone
• 5:43
  that
• 5:43
  is
• 5:43
  reaching
• 5:44
  more
• 5:44
  than
• 5:45
  75
• 5:45
  million
• 5:46
  users
• 5:46
  in
• 5:46
  the
• 5:47
  EU
• 5:48
  has
• 5:48
  to
• 5:48
  do
• 5:49
  regular
• 5:50
  transparency
• 5:51
  reports
• 5:51
  and
• 5:51
  there
• 5:52
  they
• 5:53
  report
• 5:53
  on
• 5:54
  a
• 5:54
  lot
• 5:54
  of
• 5:54
  different
• 5:55
  things.
• 5:55
  Normally
• 5:56
  it's
• 5:56
  about
• 5:56
  fraud
• 5:57
  and
• 5:57
  about
• 5:57
  things
• 5:58
  that
• 5:58
  are
• 5:59
  about
• 5:59
  users
• 6:00
  that
• 6:00
  are
• 6:00
  complaining
• 6:01
  about
• 6:01
  stuff.
• 6:01
  But
• 6:02
  a
• 6:02
  part
• 6:02
  of
• 6:03
  this
• 6:03
  transparency
• 6:04
  reports
• 6:04
  are,
• 6:06
  is
• 6:06
  data
• 6:07
  about
• 6:07
  the
• 6:07
  average
• 6:09
  monthly
• 6:09
  users
• 6:10
  that
• 6:11
  this
• 6:11
  platform
• 6:11
  has
• 6:12
  in
• 6:12
  each
• 6:12
  European
• 6:13
  country.
• 6:14
  And
• 6:16
  this
• 6:16
  is
• 6:16
  a
• 6:16
  data
• 6:16
  mine.
• 6:17
  This
• 6:17
  is
• 6:17
  really,
• 6:18
  really,
• 6:18
  really
• 6:18
  datamine,
• 6:19
  especially
• 6:19
  as
• 6:19
  these
• 6:20
  transparency
• 6:20
  reports
• 6:21
  have
• 6:21
  to
• 6:21
  be
• 6:23
  handed
• 6:23
  in
• 6:24
  in
• 6:24
  a
• 6:24
  standardized
• 6:25
  format
• 6:26
  that
• 6:26
  the
• 6:26
  EU
• 6:27
  has
• 6:27
  given
• 6:27
  them.
• 6:28
  So
• 6:28
  each
• 6:29
  of
• 6:29
  them
• 6:29
  looks
• 6:29
  alike
• 6:32
  and
• 6:32
  the
• 6:32
  numbers
• 6:33
  are
• 6:34
  really
• 6:34
  compare
• 6:34
  the
• 6:34
  numbers
• 6:35
  because
• 6:35
  they
• 6:35
  are
• 6:36
  all
• 6:36
  using
• 6:36
  the
• 6:36
  same
• 6:36
  database.
• 6:38
  And
• 6:39
  yeah,
• 6:39
  and,
• 6:39
  and
• 6:40
  the,
• 6:40
  the
• 6:40
  transparency
• 6:41
  reports
• 6:41
  come
• 6:41
  out
• 6:42
  twice
• 6:42
  a
• 6:42
  year.
• 6:43
  So
• 6:43
  it
• 6:44
  gives
• 6:44
  you
• 6:44
  a
• 6:44
  good
• 6:44
  insight
• 6:45
  on
• 6:45
  how
• 6:46
  this,
• 6:46
  these
• 6:46
  platforms
• 6:47
  are
• 6:47
  moving
• 6:48
  and
• 6:48
  which
• 6:48
  countries
• 6:48
  they
• 6:49
  are
• 6:49
  growing
• 6:49
  faster
• 6:50
  and
• 6:50
  slower,
• 6:50
  stuff
• 6:51
  like
• 6:51
  that.
• 6:51
  So
• 6:51
  I've
• 6:52
  been
• 6:52
  looking
• 6:52
  at
• 6:52
  those.
• 6:53
  Okay,
• 6:53
  so
• 6:53
  we
• 6:54
  have
• 6:54
  like
• 6:54
  t
• 6:56
  AliExpress.
• 6:58
  And
• 6:59
  TikTok,
• 6:59
  tick
• 7:00
  tock
• 7:00
  and
• 7:00
  Amazon.
• 7:00
  What
• 7:01
  about
• 7:01
  Amazon?
• 7:02
  Amazon
• 7:03
  in
• 7:03
  this
• 7:03
  case
• 7:04
  I,
• 7:04
  I
• 7:05
  didn't
• 7:05
  include
• 7:06
  Amazon
• 7:07
  in
• 7:07
  my
• 7:07
  analysis
• 7:08
  because
• 7:08
  their
• 7:09
  next
• 7:09
  transparency
• 7:10
  report
• 7:10
  is
• 7:11
  coming
• 7:11
  out
• 7:11
  I
• 7:11
  think
• 7:12
  early
• 7:12
  November.
• 7:13
  So.
• 7:14
  So
• 7:14
  it's
• 7:14
  not
• 7:14
  everything
• 7:14
  at
• 7:15
  the
• 7:15
  same
• 7:15
  time.
• 7:15
  No,
• 7:15
  they're
• 7:16
  not.
• 7:16
  Some
• 7:17
  of
• 7:17
  them
• 7:17
  are
• 7:17
  handing
• 7:18
  them
• 7:18
  out
• 7:18
  in
• 7:19
  for,
• 7:19
  for
• 7:19
  the
• 7:19
  first
• 7:20
  half
• 7:20
  year
• 7:20
  in
• 7:20
  June.
• 7:21
  Some
• 7:21
  are
• 7:22
  using
• 7:24
  or
• 7:25
  defining
• 7:26
  the
• 7:26
  first
• 7:26
  half
• 7:26
  year
• 7:27
  from
• 7:27
  April
• 7:27
  to
• 7:27
  September.
• 7:28
  So
• 7:29
  yeah,
• 7:29
  things
• 7:29
  are
• 7:30
  there.
• 7:30
  They
• 7:30
  are
• 7:31
  not
• 7:31
  really
• 7:31
  comparable
• 7:32
  but
• 7:33
  it's
• 7:33
  about,
• 7:34
  about
• 7:35
  twice
• 7:35
  a
• 7:36
  year
• 7:36
  and
• 7:37
  they
• 7:37
  are
• 7:37
  coming
• 7:38
  out
• 7:38
  at
• 7:38
  different
• 7:38
  times.
• 7:39
  So
• 7:39
  in
• 7:39
  this
• 7:39
  case
• 7:40
  I
• 7:40
  looked
• 7:40
  at
• 7:41
  the
• 7:41
  Chinese
• 7:41
  players
• 7:43
  and
• 7:43
  I
• 7:44
  started
• 7:45
  a
• 7:45
  really
• 7:45
  big
• 7:46
  database
• 7:47
  to
• 7:47
  put
• 7:48
  all
• 7:48
  these
• 7:48
  transparency
• 7:48
  reports
• 7:49
  together
• 7:50
  and
• 7:50
  I
• 7:50
  do
• 7:51
  also
• 7:51
  have
• 7:51
  the
• 7:51
  numbers
• 7:51
  for
• 7:52
  Amazon
• 7:52
  as
• 7:52
  well,
• 7:52
  but
• 7:53
  not
• 7:53
  those
• 7:53
  for
• 7:54
  the
• 7:54
  last
• 7:54
  half
• 7:54
  year.
• 7:55
  So
• 7:55
  I
• 7:55
  didn't
• 7:55
  include
• 7:56
  them
• 7:56
  in
• 7:56
  this
• 7:57
  first
• 7:57
  analysis.
• 7:57
  But
• 7:58
  it's
• 7:58
  coming.
• 7:59
  So.
• 7:59
  But
• 8:00
  if
• 8:00
  Zalando
• 8:01
  and
• 8:01
  about
• 8:01
  you
• 8:02
  is
• 8:02
  like
• 8:03
  merging,
• 8:04
  they
• 8:04
  could
• 8:05
  also
• 8:05
  be
• 8:05
  quite
• 8:06
  close
• 8:06
  to
• 8:06
  the
• 8:07
  75
• 8:08
  million
• 8:08
  they
• 8:09
  are.
• 8:09
  And
• 8:10
  they
• 8:10
  have
• 8:10
  handed
• 8:11
  in.
• 8:11
  Is
• 8:11
  it
• 8:12
  users
• 8:12
  or
• 8:12
  customers?
• 8:13
  Users.
• 8:14
  So
• 8:14
  users
• 8:15
  that,
• 8:15
  so
• 8:15
  people
• 8:16
  that
• 8:16
  surfing
• 8:17
  on
• 8:17
  their
• 8:18
  platforms.
• 8:18
  Okay,
• 8:19
  once
• 8:20
  a
• 8:20
  month.
• 8:20
  That's
• 8:21
  users
• 8:21
  they
• 8:21
  don't
• 8:22
  have
• 8:22
  to
• 8:22
  necessarily
• 8:23
  buy.
• 8:24
  And
• 8:24
  yeah,
• 8:25
  Zalando
• 8:26
  did
• 8:26
  try
• 8:26
  to
• 8:27
  get
• 8:27
  out
• 8:27
  of
• 8:27
  this
• 8:29
  classification
• 8:30
  as
• 8:30
  a
• 8:31
  very
• 8:31
  large
• 8:31
  online
• 8:32
  platform
• 8:32
  and
• 8:33
  the
• 8:33
  EU
• 8:33
  has
• 8:34
  canceled
• 8:34
  them.
• 8:35
  They
• 8:35
  said
• 8:35
  no,
• 8:35
  you
• 8:36
  are
• 8:36
  a
• 8:36
  VLOP
• 8:36
  now
• 8:37
  and
• 8:37
  you
• 8:37
  have
• 8:37
  to
• 8:37
  hand
• 8:38
  in
• 8:38
  a
• 8:38
  transparency
• 8:38
  report.
• 8:39
  And
• 8:39
  Zalando
• 8:40
  did
• 8:40
  hand
• 8:40
  on,
• 8:41
  did
• 8:42
  hand
• 8:42
  in
• 8:42
  one
• 8:43
  but
• 8:43
  it
• 8:43
  looked
• 8:44
  different
• 8:44
  to
• 8:44
  the
• 8:44
  stuff
• 8:45
  that
• 8:45
  I
• 8:45
  saw
• 8:45
  from
• 8:46
  the
• 8:46
  other
• 8:46
  players.
• 8:47
  So
• 8:47
  they
• 8:48
  are
• 8:48
  not
• 8:48
  reporting
• 8:49
  monthly
• 8:50
  users
• 8:50
  per
• 8:51
  country
• 8:51
  as
• 8:51
  they
• 8:51
  should.
• 8:52
  So
• 8:52
  I
• 8:52
  guess
• 8:53
  this
• 8:53
  is
• 8:53
  an
• 8:53
  ongoing
• 8:53
  debate
• 8:54
  between
• 8:54
  Zalando
• 8:55
  and
• 8:55
  the
• 8:55
  EU
• 8:56
  and
• 8:56
  we
• 8:57
  will
• 8:57
  see
• 8:57
  what
• 8:57
  comes
• 8:58
  out
• 8:58
  of
• 8:58
  it.
• 8:58
  But
• 8:58
  at
• 8:58
  the
• 8:59
  moment
• 8:59
  that
• 8:59
  transparency
• 9:00
  report
• 9:00
  is
• 9:00
  not
• 9:01
  really
• 9:01
  usable
• 9:01
  for
• 9:02
  data
• 9:02
  mining
• 9:03
  in
• 9:03
  the
• 9:03
  way
• 9:03
  that
• 9:03
  I'm
• 9:04
  doing
• 9:04
  it.
• 9:04
  Yeah,
• 9:04
  okay.
• 9:05
  Yeah,
• 9:05
  so
• 9:06
  that's
• 9:06
  these
• 9:06
  numbers
• 9:07
  and
• 9:07
  I'm.
• 9:08
  Excited
• 9:08
  about
• 9:08
  that
• 9:08
  one
• 9:09
  in
• 9:09
  the
• 9:10
  future.
• 9:10
  It
• 9:11
  is
• 9:11
  really
• 9:11
  great
• 9:11
  to
• 9:11
  have
• 9:12
  these
• 9:12
  numbers
• 9:13
  that
• 9:15
  the
• 9:15
  platforms
• 9:16
  are
• 9:16
  not
• 9:16
  happy
• 9:16
  to
• 9:16
  give
• 9:17
  out.
• 9:17
  So
• 9:18
  yeah,
• 9:18
  they
• 9:18
  just
• 9:19
  have
• 9:19
  to.
• 9:19
  Because
• 9:19
  you
• 9:20
  tells
• 9:20
  them
• 9:20
  to.
• 9:21
  Yeah.
• 9:21
  And
• 9:22
  so
• 9:22
  yeah.
• 9:22
  What
• 9:23
  are
• 9:23
  like,
• 9:23
  what
• 9:24
  are
• 9:24
  the
• 9:24
  like
• 9:24
  main
• 9:25
  findings
• 9:25
  you
• 9:25
  had
• 9:26
  this
• 9:26
  time
• 9:26
  about
• 9:27
  the
• 9:27
  VLOP
• 9:29
  comparison
• 9:30
  report?
• 9:31
  The
• 9:31
  main
• 9:32
  thing
• 9:32
  that
• 9:32
  really
• 9:33
  stood
• 9:33
  out
• 9:34
  to
• 9:34
  me
• 9:34
  was
• 9:34
  the
• 9:35
  growth
• 9:35
  of
• 9:35
  AliExpress,
• 9:37
  which
• 9:37
  is
• 9:38
  a
• 9:38
  platform
• 9:38
  that
• 9:38
  I
• 9:39
  don't
• 9:39
  have
• 9:40
  on
• 9:40
  my
• 9:40
  list.
• 9:41
  No,
• 9:41
  not
• 9:42
  really.
• 9:42
  I,
• 9:42
  I
• 9:42
  actually
• 9:43
  don't
• 9:43
  know.
• 9:43
  It's
• 9:43
  always
• 9:44
  like
• 9:44
  this
• 9:44
  unbeloved
• 9:47
  child
• 9:47
  you
• 9:48
  didn't
• 9:48
  care
• 9:48
  about.
• 9:48
  Yeah,
• 9:49
  we
• 9:49
  know
• 9:49
  they're
• 9:50
  there
• 9:50
  always
• 9:50
  hanging
• 9:51
  there.
• 9:51
  But
• 9:52
  it's
• 9:52
  like,
• 9:53
  but
• 9:54
  it's
• 9:54
  like
• 9:54
  no
• 9:54
  one
• 9:55
  talks
• 9:55
  about
• 9:55
  it.
• 9:56
  No
• 9:56
  one
• 9:57
  is
• 9:57
  like
• 9:57
  telling
• 9:57
  you.
• 9:58
  Because
• 9:58
  if
• 9:58
  you,
• 9:58
  if
• 9:58
  we
• 9:58
  talk
• 9:59
  with
• 9:59
  brands
• 9:59
  like
• 9:59
  no
• 10:00
  one
• 10:00
  is
• 10:00
  telling
• 10:00
  you,
• 10:00
  like,
• 10:00
  yeah,
• 10:01
  we
• 10:01
  are
• 10:01
  selling
• 10:01
  on
• 10:02
  no
• 10:02
  AliExpress.
• 10:03
  I
• 10:03
  don't
• 10:03
  know
• 10:03
  anyone.
• 10:04
  No,
• 10:04
  me
• 10:05
  neither.
• 10:05
  And
• 10:05
  then
• 10:06
  if
• 10:06
  everyone
• 10:06
  is
• 10:06
  like
• 10:08
  they
• 10:09
  were
• 10:09
  not
• 10:09
  selling
• 10:09
  there,
• 10:10
  then
• 10:10
  it's
• 10:10
  like,
• 10:10
  yeah,
• 10:11
  okay,
• 10:11
  why.
• 10:13
  Yeah,
• 10:14
  how
• 10:14
  did
• 10:14
  they
• 10:15
  came
• 10:15
  so
• 10:15
  big?
• 10:15
  Yeah.
• 10:16
  But
• 10:16
  they
• 10:16
  are
• 10:16
  still
• 10:17
  showing
• 10:17
  up
• 10:17
  now.
• 10:18
  This
• 10:18
  is
• 10:18
  when
• 10:18
  I
• 10:19
  realized
• 10:19
  that
• 10:19
  a
• 10:19
  bit
• 10:20
  earlier
• 10:20
  when
• 10:20
  we
• 10:20
  did
• 10:20
  our
• 10:20
  updates
• 10:21
  on
• 10:21
  the
• 10:21
  marketplace
• 10:22
  quadrants
• 10:23
  and
• 10:23
  their
• 10:24
  AliExpress
• 10:25
  turned
• 10:25
  up
• 10:25
  in
• 10:26
  every
• 10:26
  single
• 10:26
  one
• 10:27
  that
• 10:27
  I
• 10:27
  did
• 10:27
  in
• 10:28
  one
• 10:28
  of
• 10:29
  the
• 10:29
  main
• 10:29
  top
• 10:29
  five,
• 10:30
  the
• 10:30
  top
• 10:31
  five
• 10:31
  generalists.
• 10:31
  And
• 10:32
  I
• 10:32
  was
• 10:32
  like,
• 10:32
  what?
• 10:33
  Who?
• 10:33
  Yeah,
• 10:34
  why?
• 10:34
  How?
• 10:35
  And
• 10:35
  then
• 10:35
  I
• 10:36
  looked
• 10:36
  at
• 10:36
  the
• 10:36
  vlog
• 10:36
  numbers
• 10:37
  and
• 10:38
  there
• 10:38
  I
• 10:38
  realized,
• 10:39
  okay,
• 10:39
  for
• 10:40
  example
• 10:40
  in
• 10:40
  Germany,
• 10:41
  30%
• 10:42
  of
• 10:43
  Internet
• 10:44
  users
• 10:44
  are
• 10:44
  surfing
• 10:45
  on
• 10:45
  AliExpress
• 10:47
  platform
• 10:48
  each
• 10:48
  month.
• 10:49
  30%
• 10:51
  in
• 10:51
  Germany,
• 10:52
  where
• 10:52
  we
• 10:52
  have
• 10:53
  this
• 10:53
  huge
• 10:53
  penetration
• 10:54
  of
• 10:54
  Amazon.
• 10:55
  Of
• 10:55
  course
• 10:55
  there's
• 10:55
  still
• 10:56
  65%
• 10:56
  around
• 10:58
  roundabout
• 10:58
  Germans
• 10:59
  use
• 10:59
  Amazon
• 11:00
  each
• 11:00
  month
• 11:01
  and
• 11:01
  so
• 11:01
  30%
• 11:02
  serve
• 11:02
  on
• 11:03
  AliExpress.
• 11:03
  And
• 11:04
  it
• 11:04
  gets
• 11:04
  even
• 11:05
  stranger
• 11:05
  if
• 11:05
  you
• 11:06
  look
• 11:06
  at
• 11:06
  other
• 11:06
  countries.
• 11:07
  In
• 11:07
  France,
• 11:08
  nearly
• 11:08
  50%
• 11:09
  penetration.
• 11:11
  In
• 11:11
  Spain,
• 11:12
  72%
• 11:13
  penetration
• 11:14
  for
• 11:14
  AliExpress.
• 11:15
  So
• 11:15
  this
• 11:16
  was
• 11:16
  I
• 11:16
  think
• 11:16
  the
• 11:17
  thing
• 11:17
  that
• 11:17
  stood
• 11:17
  out
• 11:18
  most
• 11:18
  to
• 11:18
  me
• 11:18
  that
• 11:18
  there
• 11:19
  is
• 11:19
  a
• 11:19
  platform
• 11:19
  growing
• 11:20
  somewhere
• 11:22
  in
• 11:22
  the
• 11:22
  backyard
• 11:23
  that
• 11:23
  we
• 11:23
  don't
• 11:24
  realize
• 11:24
  and
• 11:25
  they
• 11:25
  are
• 11:25
  not.
• 11:25
  Well,
• 11:26
  I
• 11:26
  have
• 11:26
  been
• 11:26
  noticing
• 11:27
  now
• 11:27
  that
• 11:27
  they
• 11:28
  are
• 11:29
  investing
• 11:29
  in
• 11:30
  advertisement
• 11:30
  as
• 11:30
  well.
• 11:31
  So
• 11:31
  there
• 11:31
  are
• 11:31
  some,
• 11:33
  you
• 11:33
  know,
• 11:33
  some
• 11:33
  of
• 11:34
  my
• 11:34
  stupid
• 11:35
  mobile
• 11:35
  gaming
• 11:35
  apps
• 11:36
  that
• 11:36
  I
• 11:36
  sometimes
• 11:36
  use
• 11:36
  and
• 11:37
  there
• 11:37
  sometimes
• 11:37
  AliExpress
• 11:38
  is
• 11:38
  now
• 11:38
  popping
• 11:39
  up.
• 11:39
  It's
• 11:39
  like,
• 11:39
  okay,
• 11:40
  I
• 11:40
  didn't
• 11:40
  see
• 11:40
  them
• 11:41
  before.
• 11:41
  Strange.
• 11:42
  And
• 11:43
  yeah,
• 11:43
  so
• 11:44
  let's
• 11:44
  see
• 11:44
  what
• 11:44
  that
• 11:45
  is
• 11:45
  about.
• 11:45
  And
• 11:46
  if
• 11:46
  everyone,
• 11:47
  anyone's
• 11:47
  listening
• 11:47
  here
• 11:48
  that
• 11:48
  is
• 11:48
  actually
• 11:48
  selling
• 11:49
  on
• 11:49
  AliExpress,
• 11:50
  please
• 11:50
  let
• 11:50
  us
• 11:50
  know.
• 11:53
  Really
• 11:53
  like
• 11:53
  to
• 11:53
  hear
• 11:54
  some
• 11:55
  experiences
• 11:56
  I
• 11:56
  think.
• 11:57
  Yeah,
• 11:57
  I
• 11:58
  think
• 11:58
  that's
• 11:58
  the
• 11:58
  main
• 11:58
  thing.
• 11:59
  And
• 12:00
  then
• 12:01
  of
• 12:01
  course
• 12:02
  still
• 12:02
  interesting
• 12:03
  is
• 12:03
  the
• 12:03
  growth
• 12:03
  of
• 12:04
  Shein
• 12:04
  and
• 12:05
  Temu.
• 12:06
  They
• 12:06
  are
• 12:06
  continuously
• 12:07
  growing
• 12:08
  in
• 12:08
  most
• 12:09
  countries
• 12:09
  but
• 12:10
  it
• 12:10
  seems
• 12:10
  that
• 12:11
  penetration
• 12:12
  growth
• 12:12
  is
• 12:13
  slowing
• 12:13
  down
• 12:14
  a
• 12:14
  little
• 12:14
  bit,
• 12:15
  especially
• 12:16
  as
• 12:16
  I
• 12:16
  compare
• 12:16
  those
• 12:17
  to
• 12:17
  the
• 12:17
  numbers
• 12:17
  that
• 12:18
  I
• 12:18
  took
• 12:19
  from
• 12:19
  the
• 12:19
  transparency
• 12:20
  reports
• 12:20
  last
• 12:21
  year.
• 12:21
  Then
• 12:22
  growth
• 12:22
  is
• 12:22
  still
• 12:23
  there,
• 12:24
  but
• 12:24
  it
• 12:24
  is
• 12:25
  slowing
• 12:25
  down
• 12:25
  a
• 12:25
  little
• 12:26
  bit.
• 12:27
  And,
• 12:27
  and
• 12:27
  then
• 12:28
  what
• 12:28
  means
• 12:28
  slowing
• 12:28
  down.
• 12:29
  A
• 12:29
  little
• 12:29
  bit
• 12:29
  in
• 12:29
  terms
• 12:30
  of
• 12:30
  like
• 12:30
  numbers?
• 12:30
  Like
• 12:31
  how
• 12:31
  was
• 12:31
  it
• 12:31
  last
• 12:31
  year
• 12:31
  and
• 12:32
  how
• 12:32
  like
• 12:32
  what
• 12:32
  the
• 12:32
  gross
• 12:33
  is
• 12:33
  the
• 12:33
  growth.
• 12:34
  I,
• 12:35
  as
• 12:36
  I
• 12:36
  said,
• 12:36
  I
• 12:37
  transferred
• 12:38
  these
• 12:39
  user
• 12:39
  numbers
• 12:40
  into
• 12:40
  penetration
• 12:41
  which
• 12:42
  I
• 12:42
  calculate
• 12:43
  by
• 12:43
  saying
• 12:43
  okay,
• 12:44
  one
• 12:44
  country
• 12:44
  has
• 12:45
  that,
• 12:47
  these
• 12:47
  kind
• 12:47
  of
• 12:48
  millions
• 12:48
  of
• 12:48
  population
• 12:49
  and
• 12:50
  I
• 12:50
  divide
• 12:50
  the
• 12:51
  monthly
• 12:51
  users
• 12:52
  by
• 12:52
  this
• 12:52
  population
• 12:52
  and
• 12:53
  then
• 12:53
  I
• 12:53
  get
• 12:53
  a
• 12:53
  percentage
• 12:54
  and
• 12:54
  that
• 12:54
  percent
• 12:55
  is
• 12:55
  what
• 12:55
  I
• 12:56
  call
• 12:56
  penetration.
• 12:57
  And
• 12:57
  for
• 12:57
  example,
• 12:59
  we
• 12:59
  have
• 13:00
  in,
• 13:00
  for
• 13:01
  example
• 13:01
  in
• 13:01
  Spain
• 13:03
  a
• 13:03
  penetration
• 13:03
  for
• 13:04
  Shein
• 13:04
  of
• 13:05
  around
• 13:05
  about
• 13:06
  52%.
• 13:08
  And
• 13:08
  this
• 13:09
  is,
• 13:10
  this
• 13:10
  is
• 13:11
  up
• 13:11
  6
• 13:12
  percentage
• 13:12
  points
• 13:13
  from
• 13:13
  last
• 13:13
  year.
• 13:14
  So
• 13:14
  last
• 13:15
  year
• 13:15
  we
• 13:15
  had
• 13:16
  the
• 13:16
  total
• 13:16
  penetration.
• 13:17
  Yeah,
• 13:17
  in
• 13:17
  total
• 13:18
  penetration.
• 13:18
  Okay,
• 13:19
  so
• 13:19
  penetration
• 13:20
  points.
• 13:21
  So
• 13:21
  that
• 13:22
  rose
• 13:22
  by
• 13:22
  6%,
• 13:23
  6
• 13:23
  percentage
• 13:24
  points
• 13:25
  for
• 13:25
  example.
• 13:26
  And
• 13:27
  that
• 13:27
  was,
• 13:27
  this
• 13:28
  growth
• 13:28
  of
• 13:29
  percentage
• 13:29
  points
• 13:29
  was
• 13:30
  a
• 13:30
  bit
• 13:30
  higher
• 13:30
  last
• 13:30
  year.
• 13:32
  So
• 13:33
  it
• 13:33
  does.
• 13:33
  Yeah,
• 13:34
  but
• 13:34
  naturally
• 13:34
  it's
• 13:35
  just
• 13:35
  natural.
• 13:35
  Yeah,
• 13:36
  I
• 13:36
  think,
• 13:36
  I
• 13:36
  mean
• 13:36
  if
• 13:36
  you.
• 13:37
  Start
• 13:37
  a
• 13:37
  new
• 13:37
  market
• 13:38
  and
• 13:38
  then
• 13:38
  if
• 13:39
  their
• 13:39
  penetration
• 13:40
  was
• 13:40
  quite
• 13:40
  low
• 13:40
  then
• 13:40
  growth
• 13:41
  rates
• 13:41
  are
• 13:41
  insane.
• 13:43
  And
• 13:43
  the,
• 13:43
  the
• 13:44
  bigger
• 13:44
  you
• 13:44
  get
• 13:45
  the
• 13:45
  E,
• 13:45
  the
• 13:46
  more
• 13:46
  difficult
• 13:47
  it
• 13:47
  will
• 13:47
  be
• 13:48
  it
• 13:48
  is
• 13:49
  to
• 13:49
  grow
• 13:51
  and
• 13:51
  to
• 13:52
  grow
• 13:52
  with
• 13:52
  the
• 13:52
  same
• 13:52
  growth
• 13:53
  rates.
• 13:53
  Right?
• 13:53
  Yes,
• 13:55
  that's
• 13:55
  definitely
• 13:55
  for
• 13:56
  sure.
• 13:56
  But
• 13:56
  it's,
• 13:58
  that's
• 13:58
  already
• 13:58
  a
• 13:59
  big
• 13:59
  number.
• 14:01
  So
• 14:01
  we
• 14:01
  did
• 14:01
  this
• 14:02
  for
• 14:03
  which
• 14:03
  countries
• 14:04
  in,
• 14:04
  in
• 14:04
  Europe?
• 14:05
  Well,
• 14:05
  I,
• 14:06
  in
• 14:06
  my
• 14:07
  big
• 14:09
  tableau
• 14:09
  Excel
• 14:10
  tableau
• 14:10
  which
• 14:10
  is
• 14:11
  quite
• 14:11
  a
• 14:11
  monster.
• 14:11
  There's
• 14:12
  all
• 14:12
  the,
• 14:13
  in
• 14:13
  all
• 14:14
  European
• 14:14
  countries
• 14:15
  there.
• 14:15
  But
• 14:16
  we
• 14:16
  did
• 14:17
  a
• 14:17
  closer
• 14:17
  analysis
• 14:18
  on
• 14:19
  Germany,
• 14:19
  France,
• 14:20
  Spain,
• 14:21
  Italy,
• 14:22
  Poland
• 14:22
  and
• 14:22
  the
• 14:23
  Netherlands.
• 14:24
  And
• 14:24
  you
• 14:24
  can
• 14:25
  read
• 14:25
  everything,
• 14:26
  the
• 14:26
  detailed
• 14:27
  numbers,
• 14:27
  the
• 14:27
  overviews,
• 14:28
  you
• 14:28
  get
• 14:29
  everything
• 14:29
  on
• 14:30
  our
• 14:30
  website
• 14:31
  markuppliceminusuniverse.com
• 14:33
  Chinese
• 14:34
  -platforms,
• 14:35
  -in,
• 14:37
  -Europe.
• 14:38
  But
• 14:38
  you
• 14:39
  can
• 14:39
  also
• 14:39
  just
• 14:39
  go
• 14:39
  to
• 14:40
  our
• 14:40
  website
• 14:40
  and
• 14:41
  go
• 14:41
  to
• 14:41
  Insights
• 14:42
  and
• 14:42
  then
• 14:42
  you'll
• 14:42
  find
• 14:43
  it.
• 14:43
  Yeah,
• 14:45
  or
• 14:45
  on
• 14:45
  our
• 14:46
  LinkedIn
• 14:46
  you
• 14:46
  will
• 14:46
  find
• 14:46
  it
• 14:47
  there
• 14:47
  too.
• 14:48
  And
• 14:49
  you
• 14:49
  get
• 14:49
  all
• 14:49
  the
• 14:49
  detailed
• 14:50
  numbers
• 14:50
  we're
• 14:50
  talking
• 14:50
  about
• 14:51
  and
• 14:51
  can
• 14:52
  watch
• 14:52
  like
• 14:52
  more
• 14:53
  detailed
• 14:53
  your
• 14:54
  specific
• 14:54
  country
• 14:55
  or
• 14:55
  if
• 14:56
  you're
• 14:56
  excited
• 14:56
  about
• 14:56
  Shein
• 14:57
  or
• 14:57
  whatever.
• 14:58
  Yeah.
• 15:00
  Okay.
• 15:01
  Anything
• 15:01
  else
• 15:02
  to
• 15:02
  share
• 15:02
  about
• 15:02
  this
• 15:03
  report.
• 15:03
  Ingrid,
• 15:04
  about
• 15:04
  this
• 15:04
  report?
• 15:05
  Not,
• 15:05
  but
• 15:06
  I
• 15:06
  would
• 15:06
  include
• 15:07
  as
• 15:07
  we
• 15:07
  are
• 15:07
  talking
• 15:08
  about
• 15:08
  numbers
• 15:08
  at
• 15:09
  the
• 15:09
  moment,
• 15:10
  I
• 15:10
  have
• 15:10
  seen
• 15:11
  some
• 15:12
  numbers
• 15:12
  that
• 15:13
  are
• 15:13
  fitting
• 15:13
  my
• 15:14
  owners
• 15:14
  analysis
• 15:15
  from
• 15:15
  a
• 15:15
  different
• 15:15
  point
• 15:15
  of
• 15:16
  view
• 15:16
  and
• 15:16
  that
• 15:16
  was
• 15:16
  about
• 15:17
  turnover
• 15:20
  again.
• 15:20
  Someone
• 15:21
  looked
• 15:21
  at
• 15:21
  the
• 15:22
  growth
• 15:22
  rates
• 15:22
  of
• 15:22
  turnover
• 15:24
  by
• 15:25
  Shein
• 15:25
  and
• 15:26
  Timu
• 15:28
  and
• 15:29
  then
• 15:29
  I
• 15:29
  read
• 15:30
  some
• 15:30
  Happy
• 15:30
  campers
• 15:31
  on
• 15:31
  LinkedIn
• 15:32
  who
• 15:32
  said
• 15:32
  like
• 15:32
  look,
• 15:33
  growth
• 15:34
  is
• 15:34
  slowing
• 15:35
  down.
• 15:36
  Like
• 15:36
  she
• 15:36
  in
• 15:37
  the
• 15:37
  last
• 15:37
  nine
• 15:38
  years
• 15:38
  has
• 15:38
  grown
• 15:40
  annually
• 15:40
  by
• 15:41
  about
• 15:41
  75%
• 15:42
  in
• 15:43
  Europe.
• 15:44
  And
• 15:44
  now
• 15:44
  in
• 15:45
  2026,
• 15:45
  they're
• 15:46
  projected
• 15:46
  to
• 15:47
  grow
• 15:47
  only
• 15:47
  by
• 15:48
  6.5%.
• 15:49
  Hooray.
• 15:50
  And
• 15:51
  the
• 15:51
  same
• 15:51
  thing
• 15:51
  for
• 15:51
  Amifotemu.
• 15:52
  Yeah.
• 15:53
  Timu
• 15:53
  has
• 15:54
  been
• 15:54
  growing
• 15:54
  by
• 15:54
  500
• 15:55
  average
• 15:56
  growth
• 15:56
  rate
• 15:56
  year
• 15:57
  by
• 15:57
  year,
• 15:58
  and
• 15:58
  now
• 15:58
  they're
• 15:59
  just
• 15:59
  growing
• 15:59
  by
• 15:59
  13.4%.
• 16:01
  And
• 16:01
  now
• 16:02
  everyone's
• 16:02
  like,
• 16:02
  yay,
• 16:03
  they're
• 16:03
  hitting
• 16:03
  a
• 16:04
  plateau.
• 16:04
  We
• 16:04
  don't
• 16:05
  have
• 16:05
  to
• 16:05
  really
• 16:08
  in
• 16:08
  intimo
• 16:09
  again.
• 16:09
  That's
• 16:10
  great,
• 16:10
  isn't
• 16:10
  it?
• 16:11
  It's
• 16:12
  like,
• 16:12
  no,
• 16:12
  the
• 16:13
  level
• 16:13
  where
• 16:13
  they
• 16:14
  are
• 16:14
  already
• 16:15
  came
• 16:15
  so
• 16:15
  far.
• 16:16
  That's
• 16:16
  so
• 16:16
  high.
• 16:17
  You
• 16:17
  should
• 16:17
  really
• 16:18
  worry
• 16:19
  and
• 16:19
  take
• 16:19
  care
• 16:20
  about
• 16:20
  it.
• 16:20
  Yeah.
• 16:20
  If
• 16:21
  they're
• 16:21
  not
• 16:21
  slowing
• 16:21
  down,
• 16:21
  that
• 16:22
  just
• 16:22
  means
• 16:22
  they
• 16:22
  have
• 16:22
  reached
• 16:23
  a
• 16:23
  quite
• 16:23
  high
• 16:24
  penetration
• 16:25
  and
• 16:26
  a
• 16:26
  high
• 16:26
  turnover
• 16:28
  and.
• 16:28
  Yeah,
• 16:29
  yeah,
• 16:29
  of
• 16:29
  course
• 16:30
  they
• 16:30
  are
• 16:30
  still
• 16:30
  growing,
• 16:31
  but.
• 16:31
  And
• 16:32
  still
• 16:32
  growing
• 16:32
  faster
• 16:33
  than
• 16:33
  the
• 16:34
  average
• 16:35
  European
• 16:35
  e
• 16:36
  commerce.
• 16:36
  And
• 16:36
  this
• 16:36
  is
• 16:37
  what
• 16:37
  really
• 16:37
  matters,
• 16:37
  I
• 16:38
  think.
• 16:38
  Yeah,
• 16:39
  yeah.
• 16:39
  So
• 16:40
  numbers,
• 16:41
  you
• 16:41
  have
• 16:41
  to
• 16:41
  really
• 16:43
  look
• 16:43
  in
• 16:43
  how
• 16:43
  you
• 16:44
  interpret
• 16:44
  the
• 16:45
  numbers,
• 16:45
  I
• 16:45
  think.
• 16:46
  For
• 16:46
  sure.
• 16:47
  Yeah.
• 16:48
  Right.
• 16:49
  So
• 16:49
  I
• 16:50
  would
• 16:50
  say
• 16:50
  it's
• 16:50
  first
• 16:51
  time
• 16:51
  for
• 16:51
  our
• 16:52
  first
• 16:52
  break.
• 16:54
  Yeah.
• 16:54
  And
• 16:54
  talking
• 16:55
  about
• 16:55
  numbers,
• 16:56
  we
• 16:56
  have
• 16:56
  some
• 16:57
  great
• 16:57
  insights
• 16:58
  together
• 16:58
  with
• 16:58
  our
• 16:59
  partner
• 16:59
  base
• 17:00
  on
• 17:00
  the
• 17:00
  CE
• 17:01
  market.
• 17:08
  Are
• 17:08
  you
• 17:08
  ready
• 17:08
  to
• 17:09
  explore
• 17:09
  a
• 17:09
  marketplace
• 17:10
  landscape
• 17:10
  where
• 17:10
  Amazon
• 17:11
  plays
• 17:11
  second
• 17:11
  fiddle?
• 17:12
  That's
• 17:13
  Central
• 17:13
  and
• 17:13
  Eastern
• 17:14
  Europe.
• 17:14
  Global
• 17:15
  giants
• 17:15
  there
• 17:16
  like
• 17:16
  AliExpress,
• 17:17
  as
• 17:17
  I
• 17:17
  just
• 17:17
  said,
• 17:17
  and
• 17:17
  Timor
• 17:18
  making
• 17:18
  waves.
• 17:19
  But
• 17:19
  the
• 17:19
  local
• 17:19
  heroes
• 17:20
  like
• 17:20
  Allegro
• 17:21
  and
• 17:21
  Emac
• 17:22
  and
• 17:22
  Eureka
• 17:23
  are
• 17:24
  truly
• 17:24
  dominating
• 17:25
  the
• 17:25
  scene.
• 17:26
  Yeah,
• 17:26
  that's
• 17:26
  right.
• 17:27
  Allegro
• 17:27
  leads
• 17:27
  the
• 17:28
  pack
• 17:28
  in
• 17:28
  Poland
• 17:29
  with
• 17:29
  over
• 17:30
  12
• 17:30
  billion
• 17:31
  Euro
• 17:31
  in
• 17:31
  GMV.
• 17:32
  EMAC
• 17:33
  is
• 17:33
  a
• 17:33
  powerhouse
• 17:34
  in
• 17:34
  Romania.
• 17:34
  And
• 17:35
  Eureka
• 17:35
  has
• 17:35
  expanded
• 17:36
  from
• 17:36
  a
• 17:36
  price
• 17:36
  comparison
• 17:37
  site
• 17:37
  to
• 17:37
  a
• 17:37
  marketplace
• 17:38
  giant
• 17:38
  in
• 17:39
  the
• 17:39
  Czech
• 17:39
  Republic
• 17:39
  and
• 17:40
  Slovakia.
• 17:41
  These
• 17:41
  local
• 17:41
  platforms
• 17:42
  are
• 17:42
  not
• 17:42
  just
• 17:42
  competing,
• 17:43
  they
• 17:43
  are
• 17:43
  setting
• 17:44
  the
• 17:44
  standard
• 17:44
  in
• 17:44
  their
• 17:44
  respective
• 17:45
  countries.
• 17:47
  And
• 17:47
  with
• 17:47
  platforms
• 17:48
  like
• 17:48
  AliExpress,
• 17:48
  Timo
• 17:49
  and
• 17:49
  Shein
• 17:49
  continuing
• 17:50
  to
• 17:50
  grow,
• 17:50
  CEE
• 17:51
  has
• 17:51
  become
• 17:51
  the
• 17:52
  perfect
• 17:52
  playground
• 17:52
  for
• 17:53
  e
• 17:53
  commerce
• 17:53
  opportunities.
• 17:54
  So
• 17:54
  if
• 17:55
  you
• 17:55
  want
• 17:55
  to
• 17:55
  learn
• 17:55
  more,
• 17:55
  you
• 17:56
  can
• 17:56
  join
• 17:56
  our
• 17:56
  webinar,
• 17:57
  Cracking
• 17:57
  the
• 17:58
  CE
• 17:58
  Marketplace
• 17:59
  Strategies
• 17:59
  for
• 18:00
  Central
• 18:00
  and
• 18:00
  Eastern
• 18:01
  Europe,
• 18:01
  which
• 18:01
  is
• 18:02
  on
• 18:02
  November
• 18:02
  18th
• 18:03
  at.
• 18:03
  11Am
• 18:05
  yes,
• 18:05
  and
• 18:05
  you
• 18:06
  can
• 18:06
  register
• 18:06
  on
• 18:07
  our
• 18:07
  website.
• 18:08
  So,
• 18:08
  together
• 18:08
  with
• 18:09
  our
• 18:09
  partner
• 18:09
  base,
• 18:09
  you
• 18:10
  will
• 18:10
  dive
• 18:10
  into
• 18:10
  all
• 18:10
  the
• 18:11
  details
• 18:11
  of
• 18:11
  marketplace
• 18:12
  strategy
• 18:12
  across
• 18:12
  Central
• 18:13
  and
• 18:13
  Eastern
• 18:14
  Europe.
• 18:15
  And
• 18:15
  you
• 18:15
  will
• 18:15
  find
• 18:15
  the
• 18:15
  link
• 18:16
  for
• 18:16
  the
• 18:16
  registration
• 18:16
  in
• 18:17
  the
• 18:17
  show
• 18:17
  notes.
• 18:24
  Okay,
• 18:25
  on
• 18:25
  to
• 18:25
  the
• 18:26
  next
• 18:26
  news
• 18:26
  story.
• 18:27
  And
• 18:27
  that
• 18:27
  is
• 18:28
  one
• 18:28
  for
• 18:28
  you,
• 18:29
  because
• 18:29
  this
• 18:29
  is
• 18:29
  about
• 18:30
  Zalando.
• 18:30
  Zalando
• 18:31
  has
• 18:31
  officially
• 18:31
  gone
• 18:32
  live
• 18:32
  in
• 18:32
  Portugal
• 18:33
  and
• 18:34
  has
• 18:34
  also
• 18:35
  simultaneously
• 18:36
  launched
• 18:36
  its
• 18:37
  beauty
• 18:37
  category
• 18:38
  in
• 18:38
  Spain.
• 18:39
  That's
• 18:40
  interesting.
• 18:42
  I
• 18:42
  didn't
• 18:42
  actually
• 18:43
  realize
• 18:43
  that
• 18:43
  Zalando
• 18:44
  wasn't
• 18:44
  already
• 18:44
  active
• 18:45
  in
• 18:45
  Portugal.
• 18:46
  Do
• 18:46
  you
• 18:46
  know
• 18:46
  why?
• 18:48
  Well,
• 18:49
  so
• 18:49
  first
• 18:49
  of
• 18:49
  all,
• 18:50
  it's
• 18:50
  great
• 18:50
  that
• 18:50
  they
• 18:51
  finally
• 18:51
  expanding
• 18:51
  to
• 18:52
  it.
• 18:52
  They
• 18:52
  already
• 18:53
  said
• 18:54
  this
• 18:54
  in
• 18:54
  the
• 18:55
  annual
• 18:55
  report
• 18:55
  last
• 18:56
  year
• 18:56
  that
• 18:56
  they
• 18:56
  expanded
• 18:56
  will
• 18:57
  expand
• 18:57
  to
• 18:57
  Portugal
• 18:57
  as
• 18:58
  well.
• 18:58
  So
• 18:58
  finally
• 18:59
  it's.
• 18:59
  It's
• 18:59
  happening
• 19:00
  end
• 19:00
  of
• 19:01
  October
• 19:01
  or
• 19:01
  in
• 19:02
  October.
• 19:03
  But
• 19:04
  as
• 19:04
  far
• 19:04
  as
• 19:04
  I
• 19:05
  know
• 19:05
  they
• 19:05
  just
• 19:05
  started
• 19:06
  their
• 19:06
  online
• 19:07
  store
• 19:07
  in
• 19:07
  Portugal.
• 19:08
  Not
• 19:08
  yet
• 19:09
  the
• 19:09
  marketplace
• 19:09
  business,
• 19:10
  but
• 19:10
  I
• 19:11
  think
• 19:11
  it's
• 19:11
  just
• 19:11
  a
• 19:11
  matter
• 19:12
  of
• 19:12
  time
• 19:12
  and
• 19:13
  like
• 19:13
  not
• 19:13
  a
• 19:13
  long
• 19:14
  matter
• 19:14
  of
• 19:14
  time
• 19:15
  till
• 19:15
  they
• 19:15
  also
• 19:16
  open
• 19:16
  the
• 19:16
  marketplace,
• 19:18
  the
• 19:18
  partner
• 19:19
  program
• 19:19
  for
• 19:19
  Portugal.
• 19:21
  And
• 19:22
  yeah,
• 19:22
  they
• 19:23
  also
• 19:23
  launched
• 19:23
  beauty
• 19:24
  category
• 19:24
  in
• 19:24
  Spain
• 19:25
  which
• 19:25
  is
• 19:25
  also
• 19:25
  great.
• 19:27
  Same
• 19:27
  topic
• 19:27
  here.
• 19:28
  Because
• 19:29
  of
• 19:29
  beauty
• 19:29
  overall
• 19:30
  I
• 19:30
  would
• 19:30
  say
• 19:30
  at
• 19:31
  Zalando
• 19:31
  is
• 19:31
  also
• 19:33
  a
• 19:33
  more
• 19:34
  challenging
• 19:35
  topic
• 19:35
  in
• 19:35
  terms
• 19:35
  of
• 19:35
  logistics.
• 19:37
  They
• 19:37
  were
• 19:37
  a
• 19:38
  long
• 19:38
  time
• 19:38
  not
• 19:39
  able
• 19:39
  to
• 19:40
  support
• 19:41
  beauty
• 19:41
  products
• 19:42
  with
• 19:42
  their
• 19:42
  Zios
• 19:43
  and
• 19:43
  logistic
• 19:44
  platform
• 19:45
  and
• 19:45
  set
• 19:45
  aside
• 19:46
  as
• 19:46
  well
• 19:46
  because
• 19:46
  of
• 19:47
  like
• 19:47
  so
• 19:47
  many
• 19:47
  different
• 19:47
  logistical
• 19:49
  standards
• 19:49
  and
• 19:50
  challenges
• 19:51
  which
• 19:52
  beauty
• 19:52
  products
• 19:54
  come
• 19:54
  with
• 19:55
  just
• 19:56
  like
• 19:56
  hazard
• 19:57
  products
• 19:57
  like
• 19:58
  flammable
• 19:58
  goods
• 19:59
  etc,
• 19:59
  glass,
• 20:01
  heat,
• 20:02
  cold,
• 20:03
  whatever.
• 20:05
  But
• 20:06
  I
• 20:06
  think
• 20:06
  it's
• 20:06
  really
• 20:06
  good
• 20:07
  that
• 20:07
  they
• 20:07
  started
• 20:07
  finally
• 20:08
  in
• 20:08
  Portugal
• 20:10
  because
• 20:10
  there
• 20:10
  are
• 20:11
  not
• 20:11
  as
• 20:11
  many
• 20:12
  other
• 20:13
  fashion
• 20:14
  marketplaces.
• 20:15
  Right.
• 20:15
  So
• 20:16
  yeah,
• 20:16
  that's
• 20:17
  true.
• 20:17
  I
• 20:17
  mean
• 20:17
  there's
• 20:18
  basically
• 20:18
  Wharton
• 20:19
  which
• 20:19
  is
• 20:19
  a
• 20:19
  local
• 20:19
  player
• 20:20
  there,
• 20:20
  but
• 20:21
  not
• 20:21
  that
• 20:21
  big.
• 20:21
  And
• 20:22
  then
• 20:22
  there's
• 20:22
  of
• 20:22
  course
• 20:22
  she
• 20:23
  in
• 20:23
  which
• 20:24
  has
• 20:24
  taken
• 20:24
  over
• 20:25
  the
• 20:25
  market
• 20:26
  by
• 20:26
  storm
• 20:27
  over
• 20:27
  the
• 20:27
  last
• 20:27
  year.
• 20:28
  Yeah.
• 20:29
  Which
• 20:29
  is
• 20:29
  obvious
• 20:29
  because
• 20:30
  if
• 20:30
  there
• 20:30
  is
• 20:31
  not
• 20:31
  as
• 20:32
  not
• 20:32
  a
• 20:33
  competition
• 20:33
  at
• 20:33
  all
• 20:34
  and
• 20:34
  if
• 20:34
  it's
• 20:34
  the
• 20:35
  main
• 20:36
  and
• 20:36
  only
• 20:36
  way
• 20:37
  possible
• 20:37
  to
• 20:38
  buy
• 20:39
  online
• 20:39
  fashion
• 20:40
  then
• 20:40
  yeah,
• 20:41
  people
• 20:41
  go
• 20:41
  there.
• 20:42
  Right.
• 20:42
  Well,
• 20:43
  it
• 20:43
  is
• 20:43
  about
• 20:43
  you
• 20:44
  and
• 20:44
  has
• 20:44
  been
• 20:44
  for
• 20:45
  quite
• 20:46
  a
• 20:46
  few
• 20:46
  years.
• 20:47
  So
• 20:47
  I
• 20:47
  want
• 20:47
  wonder
• 20:48
  actually
• 20:48
  I
• 20:48
  mean
• 20:49
  Salando
• 20:49
  and
• 20:49
  about
• 20:49
  you
• 20:50
  same
• 20:51
  same
• 20:51
  but
• 20:51
  different
• 20:52
  now
• 20:52
  because
• 20:52
  they
• 20:53
  belong
• 20:53
  together.
• 20:54
  So
• 20:54
  I'm
• 20:55
  actually
• 20:55
  I.
• 20:56
  I
• 20:56
  wondered
• 20:56
  a
• 20:56
  bit
• 20:56
  why
• 20:57
  they
• 20:57
  are
• 20:57
  expanding
• 20:58
  Salando
• 20:58
  to
• 20:58
  Portugal
• 20:59
  and
• 20:59
  not
• 20:59
  just
• 20:59
  trying
• 21:00
  to
• 21:00
  strengthen
• 21:01
  about
• 21:01
  you
• 21:02
  in
• 21:03
  the
• 21:03
  market.
• 21:03
  Well,
• 21:03
  I
• 21:04
  mean
• 21:04
  if
• 21:04
  it's
• 21:05
  now
• 21:05
  same
• 21:05
  same
• 21:05
  then
• 21:06
  it's
• 21:06
  easier
• 21:06
  for
• 21:06
  them
• 21:07
  also
• 21:07
  to
• 21:07
  go
• 21:08
  there.
• 21:08
  And
• 21:09
  the
• 21:10
  thing
• 21:10
  is
• 21:10
  the
• 21:11
  customers
• 21:12
  in
• 21:12
  terms
• 21:12
  of
• 21:12
  like
• 21:13
  the,
• 21:13
  the
• 21:13
  brands
• 21:14
  who
• 21:14
  are
• 21:14
  selling
• 21:15
  on
• 21:15
  about
• 21:15
  you
• 21:15
  and
• 21:16
  on
• 21:16
  Salando,
• 21:16
  they're
• 21:16
  still
• 21:17
  quite
• 21:17
  different.
• 21:18
  I
• 21:18
  mean
• 21:18
  there's
• 21:19
  I
• 21:19
  think
• 21:19
  an
• 21:19
  overlap
• 21:20
  of
• 21:20
  30%
• 21:21
  which
• 21:21
  I
• 21:22
  think
• 21:22
  it's
• 21:22
  quite
• 21:22
  small.
• 21:25
  Like
• 21:26
  giving
• 21:26
  the.
• 21:26
  The.
• 21:27
  The
• 21:27
  background
• 21:28
  that
• 21:28
  they
• 21:28
  are
• 21:28
  both
• 21:28
  the
• 21:29
  like
• 21:30
  very
• 21:30
  big
• 21:30
  fashion
• 21:31
  online
• 21:31
  marketplaces
• 21:32
  in
• 21:32
  Europe.
• 21:34
  Yeah.
• 21:35
  So
• 21:37
  yeah,
• 21:38
  I
• 21:38
  think
• 21:38
  it's
• 21:38
  really
• 21:39
  good
• 21:39
  that
• 21:39
  they
• 21:40
  started
• 21:40
  in
• 21:40
  Portugal
• 21:41
  now
• 21:41
  as
• 21:41
  Solando
• 21:42
  because
• 21:43
  brands
• 21:43
  can
• 21:44
  easily
• 21:44
  expand
• 21:45
  them
• 21:45
  there.
• 21:46
  And
• 21:46
  also
• 21:47
  for
• 21:47
  Portuguese
• 21:48
  brands
• 21:48
  it's
• 21:48
  easier
• 21:49
  to
• 21:49
  enter.
• 21:49
  I
• 21:49
  mean
• 21:49
  it
• 21:50
  was
• 21:50
  also
• 21:50
  easy
• 21:50
  to
• 21:50
  enter
• 21:51
  but
• 21:52
  before
• 21:52
  for
• 21:52
  them.
• 21:53
  But
• 21:53
  yeah,
• 21:54
  now
• 21:54
  their
• 21:54
  home
• 21:55
  country
• 21:55
  is
• 21:55
  there
• 21:56
  and
• 21:56
  in
• 21:56
  Portugal,
• 21:57
  I
• 21:57
  mean
• 21:57
  there's
• 21:57
  a
• 21:57
  lot
• 21:57
  of
• 21:57
  like
• 21:58
  fashion
• 21:58
  production
• 21:58
  as
• 21:59
  well.
• 21:59
  So
• 21:59
  there
• 21:59
  are
• 21:59
  like
• 21:59
  a
• 22:00
  lot
• 22:00
  of
• 22:00
  like
• 22:00
  fashion
• 22:00
  brands,
• 22:01
  smaller
• 22:01
  labels,
• 22:02
  but
• 22:02
  I
• 22:02
  would
• 22:03
  also
• 22:03
  say
• 22:03
  smaller
• 22:04
  labels
• 22:04
  are
• 22:04
  more
• 22:05
  happy
• 22:05
  at
• 22:05
  about
• 22:06
  you
• 22:06
  and
• 22:06
  they
• 22:06
  are
• 22:07
  more
• 22:07
  open
• 22:07
  to
• 22:09
  get
• 22:10
  small
• 22:11
  brands
• 22:11
  online
• 22:11
  is
• 22:12
  about
• 22:12
  you.
• 22:12
  Definitely.
• 22:13
  We
• 22:13
  also
• 22:13
  have
• 22:13
  a
• 22:13
  webinar
• 22:14
  by
• 22:14
  the
• 22:14
  way
• 22:15
  about
• 22:15
  that
• 22:15
  topic.
• 22:16
  That's
• 22:17
  true.
• 22:17
  On
• 22:17
  the
• 22:18
  November
• 22:18
  6th
• 22:19
  and
• 22:21
  yeah,
• 22:22
  so
• 22:22
  yeah,
• 22:23
  fashion
• 22:23
  is
• 22:23
  still
• 22:24
  like
• 22:25
  a
• 22:25
  lot
• 22:25
  in
• 22:25
  movement
• 22:26
  and,
• 22:27
  and
• 22:27
  still
• 22:27
  expanding.
• 22:28
  But
• 22:28
  we
• 22:28
  also
• 22:29
  have
• 22:29
  to
• 22:29
  say
• 22:29
  that
• 22:30
  Portugal
• 22:30
  is
• 22:30
  not
• 22:31
  the
• 22:31
  biggest
• 22:32
  ever
• 22:32
  market.
• 22:33
  So
• 22:33
  I
• 22:33
  think
• 22:33
  that's
• 22:34
  the
• 22:34
  reason
• 22:34
  why
• 22:34
  Portugal
• 22:35
  came
• 22:35
  so
• 22:35
  late
• 22:36
  into
• 22:36
  the
• 22:37
  country.
• 22:39
  Share
• 22:39
  of
• 22:40
  Zalando.
• 22:40
  Absolutely.
• 22:42
  Talking
• 22:42
  about
• 22:42
  new
• 22:43
  marketplaces,
• 22:44
  we've
• 22:44
  got
• 22:44
  some
• 22:45
  other
• 22:45
  two
• 22:45
  other
• 22:45
  launches
• 22:46
  to
• 22:46
  report
• 22:47
  in
• 22:47
  October
• 22:48
  and
• 22:48
  both
• 22:49
  of
• 22:49
  them
• 22:49
  were
• 22:49
  in
• 22:49
  Germany.
• 22:50
  The
• 22:50
  first
• 22:51
  is
• 22:51
  Verbode
• 22:52
  French
• 22:53
  kids
• 22:54
  fashion
• 22:54
  marketplace.
• 22:56
  They
• 22:56
  launched
• 22:57
  in
• 22:57
  Germany.
• 22:57
  And
• 22:58
  secondly.
• 22:59
  Drumroll.
• 23:00
  Bauhaus,
• 23:01
  after
• 23:02
  I
• 23:02
  think
• 23:02
  more
• 23:03
  than
• 23:03
  two
• 23:03
  years
• 23:03
  of
• 23:03
  development,
• 23:05
  the
• 23:05
  German
• 23:05
  DIY
• 23:06
  and
• 23:06
  garden
• 23:06
  giant
• 23:07
  is
• 23:07
  now
• 23:07
  finally
• 23:08
  opening
• 23:09
  their
• 23:09
  marketplace.
• 23:10
  Hooray.
• 23:12
  Can
• 23:13
  you
• 23:13
  say
• 23:13
  anything
• 23:13
  about
• 23:13
  vid
• 23:14
  by
• 23:14
  bod
• 23:14
  maybe?
• 23:15
  Yeah,
• 23:15
  well,
• 23:15
  web
• 23:16
  is
• 23:16
  the
• 23:16
  fun
• 23:16
  one.
• 23:17
  It's
• 23:17
  a
• 23:17
  niche
• 23:17
  kids
• 23:18
  fashion,
• 23:18
  strong
• 23:19
  brand
• 23:19
  in
• 23:19
  France,
• 23:20
  easy
• 23:21
  to
• 23:21
  get.
• 23:21
  Why
• 23:22
  they
• 23:22
  go
• 23:23
  Germany?
• 23:24
  Because
• 23:25
  yeah,
• 23:25
  it's
• 23:26
  the
• 23:27
  closest
• 23:27
  market
• 23:28
  and
• 23:28
  the
• 23:28
  big
• 23:28
  market
• 23:29
  for
• 23:29
  them.
• 23:30
  And
• 23:30
  to
• 23:31
  be
• 23:31
  very
• 23:31
  honest,
• 23:31
  I
• 23:31
  mean
• 23:32
  in
• 23:32
  terms
• 23:32
  of
• 23:32
  like
• 23:32
  niche
• 23:33
  kids
• 23:33
  fashion
• 23:35
  marketplaces,
• 23:36
  it's
• 23:36
  very
• 23:36
  rare
• 23:37
  to
• 23:37
  find
• 23:37
  them
• 23:37
  in
• 23:38
  Germany
• 23:38
  anymore.
• 23:39
  I
• 23:39
  mean
• 23:40
  there's
• 23:40
  Limango
• 23:41
  maybe,
• 23:43
  but
• 23:43
  my
• 23:44
  toys
• 23:44
  has
• 23:44
  gone
• 23:45
  a
• 23:46
  few
• 23:46
  years
• 23:46
  ago.
• 23:47
  No
• 23:47
  one
• 23:47
  really
• 23:47
  filled
• 23:48
  the
• 23:48
  gap.
• 23:48
  No.
• 23:49
  And
• 23:49
  then
• 23:50
  yeah,
• 23:51
  I
• 23:51
  mean
• 23:52
  you
• 23:52
  obviously
• 23:53
  can
• 23:53
  also
• 23:54
  buy
• 23:54
  baby
• 23:55
  clothes
• 23:55
  and
• 23:55
  stuff
• 23:56
  at
• 23:56
  about
• 23:57
  you
• 23:57
  and
• 23:57
  Zalando,
• 23:57
  but
• 23:58
  there's
• 23:58
  like
• 23:58
  no
• 23:59
  specialized
• 23:59
  store
• 23:59
  in
• 24:00
  it
• 24:00
  and
• 24:00
  they
• 24:00
  are
• 24:01
  not
• 24:01
  specialized
• 24:02
  in
• 24:02
  it
• 24:02
  to
• 24:02
  be
• 24:02
  very
• 24:02
  honest.
• 24:03
  And
• 24:03
  we
• 24:03
  have
• 24:03
  a
• 24:03
  few
• 24:04
  other
• 24:04
  small
• 24:04
  marketplaces,
• 24:05
  baby
• 24:06
  marked
• 24:06
  and
• 24:06
  stuff
• 24:07
  and
• 24:07
  yeah,
• 24:08
  but
• 24:08
  they
• 24:08
  are
• 24:08
  like.
• 24:09
  Yeah,
• 24:09
  but
• 24:10
  on
• 24:10
  a
• 24:10
  such
• 24:11
  small
• 24:11
  level
• 24:12
  and
• 24:13
  scale
• 24:13
  in
• 24:13
  terms
• 24:14
  of
• 24:14
  marketplace
• 24:14
  business,
• 24:15
  not
• 24:15
  in
• 24:15
  terms
• 24:15
  of
• 24:15
  usual
• 24:16
  retail
• 24:16
  business,
• 24:16
  but
• 24:17
  in
• 24:17
  terms
• 24:17
  of
• 24:17
  marketplace.
• 24:18
  So
• 24:19
  yeah,
• 24:19
  I'm
• 24:19
  quite
• 24:19
  curious
• 24:20
  to
• 24:21
  get
• 24:21
  a
• 24:21
  new
• 24:21
  marketplace
• 24:23
  in
• 24:23
  Germany.
• 24:25
  Yeah,
• 24:25
  yeah,
• 24:26
  for
• 24:26
  that
• 24:26
  kind
• 24:26
  of
• 24:26
  category.
• 24:27
  And
• 24:27
  Bauhaus
• 24:28
  you
• 24:28
  have
• 24:28
  more
• 24:28
  insights
• 24:28
  as
• 24:29
  far
• 24:29
  as
• 24:29
  I
• 24:29
  know.
• 24:30
  Well,
• 24:30
  let's
• 24:31
  see
• 24:31
  if
• 24:31
  they
• 24:32
  come
• 24:32
  too
• 24:32
  late
• 24:32
  to
• 24:32
  the
• 24:33
  party
• 24:33
  to
• 24:33
  be
• 24:33
  honest,
• 24:34
  because
• 24:35
  I
• 24:35
  reported
• 24:36
  that
• 24:36
  Bauhaus
• 24:37
  was
• 24:37
  going
• 24:37
  to
• 24:37
  do
• 24:38
  a
• 24:38
  marketplace
• 24:39
  I
• 24:39
  think
• 24:39
  over
• 24:39
  two
• 24:40
  years
• 24:40
  ago
• 24:40
  and
• 24:42
  they
• 24:42
  had
• 24:43
  a
• 24:43
  lot
• 24:43
  of
• 24:43
  trouble
• 24:44
  with
• 24:45
  the
• 24:45
  software.
• 24:46
  I
• 24:46
  think
• 24:46
  they
• 24:46
  changed
• 24:47
  the
• 24:47
  provider
• 24:47
  to
• 24:48
  Miracle,
• 24:49
  which
• 24:49
  a
• 24:49
  lot
• 24:49
  of
• 24:49
  people
• 24:50
  are
• 24:50
  doing
• 24:50
  at
• 24:50
  the
• 24:50
  moment.
• 24:51
  Actually
• 24:51
  the
• 24:51
  same
• 24:51
  happened
• 24:52
  to
• 24:52
  Tesco.
• 24:52
  They
• 24:53
  also
• 24:53
  like
• 24:53
  in
• 24:54
  they
• 24:54
  already
• 24:54
  had
• 24:54
  their
• 24:55
  marketplace
• 24:55
  launched
• 24:55
  and
• 24:56
  in
• 24:56
  the
• 24:56
  mid
• 24:56
  of
• 24:56
  it
• 24:56
  they
• 24:57
  changed
• 24:57
  to
• 24:58
  their
• 24:58
  software
• 24:58
  to
• 24:58
  Miracle
• 25:01
  and
• 25:01
  Bauhaus
• 25:02
  has
• 25:02
  had
• 25:02
  problem
• 25:03
  there.
• 25:03
  And
• 25:03
  then
• 25:03
  they
• 25:03
  had
• 25:04
  trouble
• 25:04
  onboarding
• 25:05
  the
• 25:05
  sellers
• 25:06
  and
• 25:06
  it
• 25:06
  was,
• 25:07
  I
• 25:07
  think
• 25:08
  the
• 25:08
  whole
• 25:08
  project
• 25:08
  was
• 25:09
  difficult
• 25:09
  for
• 25:10
  them.
• 25:10
  And
• 25:11
  now
• 25:12
  they
• 25:12
  are
• 25:12
  online.
• 25:13
  But
• 25:14
  their
• 25:14
  main
• 25:14
  competitor,
• 25:15
  I
• 25:15
  think
• 25:15
  is
• 25:15
  obi,
• 25:17
  the
• 25:18
  other
• 25:18
  big
• 25:18
  retail
• 25:19
  chain
• 25:19
  for
• 25:20
  DIY
• 25:20
  in
• 25:20
  Germany.
• 25:21
  And
• 25:21
  they
• 25:21
  have
• 25:22
  set
• 25:22
  their
• 25:22
  marketplace
• 25:23
  up
• 25:23
  and
• 25:24
  running
• 25:24
  for
• 25:24
  over
• 25:24
  a
• 25:25
  year
• 25:25
  now.
• 25:26
  So
• 25:27
  yeah,
• 25:27
  it
• 25:27
  will
• 25:27
  be
• 25:28
  hard
• 25:28
  to
• 25:28
  catch
• 25:28
  up,
• 25:28
  I
• 25:29
  think,
• 25:29
  but
• 25:29
  we'll
• 25:30
  see.
• 25:30
  We'll
• 25:31
  see.
• 25:31
  Yeah.
• 25:32
  Sometimes
• 25:32
  it's
• 25:32
  good
• 25:32
  like
• 25:33
  to
• 25:33
  like
• 25:33
  readjust
• 25:34
  right
• 25:35
  before
• 25:35
  you
• 25:36
  think,
• 25:36
  like
• 25:37
  maybe
• 25:37
  that
• 25:37
  was
• 25:37
  not
• 25:37
  the
• 25:38
  best
• 25:38
  decision
• 25:38
  but
• 25:38
  it
• 25:39
  took
• 25:39
  you
• 25:39
  that
• 25:40
  it
• 25:40
  took
• 25:40
  them
• 25:40
  so
• 25:41
  much
• 25:41
  time.
• 25:41
  Right,
• 25:42
  yeah.
• 25:44
  Well,
• 25:45
  let's
• 25:45
  have
• 25:45
  another
• 25:45
  quick
• 25:46
  break
• 25:46
  and
• 25:46
  afterwards
• 25:47
  look
• 25:47
  at
• 25:47
  a
• 25:47
  very
• 25:47
  interesting
• 25:48
  section
• 25:49
  of
• 25:49
  the
• 25:49
  market.
• 25:56
  Christmas
• 25:57
  is
• 25:57
  just
• 25:58
  around
• 25:58
  the
• 25:59
  corner
• 25:59
  and
• 26:00
  with
• 26:00
  it
• 26:00
  comes
• 26:00
  the
• 26:01
  biggest
• 26:01
  logistics
• 26:01
  challenge
• 26:02
  of
• 26:02
  the
• 26:02
  year.
• 26:03
  Because
• 26:03
  in
• 26:04
  the
• 26:04
  holiday
• 26:04
  season
• 26:04
  it's
• 26:05
  not
• 26:05
  the
• 26:05
  most
• 26:05
  beautiful
• 26:06
  product
• 26:06
  that
• 26:06
  wins,
• 26:06
  but
• 26:07
  the
• 26:07
  smoothest
• 26:08
  shipping
• 26:08
  process.
• 26:09
  Exactly.
• 26:10
  Customers
• 26:11
  expect
• 26:11
  on
• 26:11
  time
• 26:12
  deliveries,
• 26:12
  easy
• 26:13
  returns
• 26:13
  and
• 26:13
  full
• 26:13
  transparency.
• 26:14
  So
• 26:15
  how
• 26:15
  can
• 26:15
  sellers
• 26:16
  stay
• 26:16
  relaxed
• 26:16
  when
• 26:16
  parcel
• 26:17
  volumes
• 26:17
  explode?
• 26:19
  Yeah,
• 26:19
  eBay
• 26:19
  has
• 26:20
  you
• 26:20
  covered.
• 26:20
  With
• 26:20
  the
• 26:20
  ebay
• 26:21
  shipping
• 26:21
  platform,
• 26:22
  you
• 26:22
  can
• 26:22
  easily
• 26:22
  create
• 26:23
  labels
• 26:23
  online,
• 26:23
  track
• 26:24
  every
• 26:24
  shipment
• 26:24
  automatically
• 26:25
  and
• 26:26
  even
• 26:26
  ship
• 26:27
  parcels
• 26:27
  without
• 26:27
  a
• 26:27
  printer
• 26:28
  using
• 26:28
  QR
• 26:28
  codes.
• 26:29
  And
• 26:29
  for
• 26:30
  higher
• 26:30
  shipping
• 26:30
  volumes,
• 26:31
  Ebay
• 26:31
  fulfillment
• 26:32
  by
• 26:32
  Orange
• 26:32
  Connex
• 26:33
  takes
• 26:33
  care
• 26:34
  of
• 26:34
  the
• 26:34
  entire
• 26:34
  process
• 26:35
  from
• 26:35
  storage
• 26:35
  to
• 26:36
  delivery.
• 26:37
  And
• 26:37
  there's
• 26:37
  more.
• 26:37
  With
• 26:38
  eBay's
• 26:38
  arrives
• 26:39
  before
• 26:39
  Christmas
• 26:40
  batch,
• 26:40
  your
• 26:41
  buyers
• 26:41
  instantly
• 26:42
  see
• 26:42
  whether
• 26:42
  their
• 26:43
  orders
• 26:43
  will
• 26:43
  arrive
• 26:43
  on
• 26:44
  time.
• 26:44
  And
• 26:44
  if
• 26:44
  you
• 26:45
  meet
• 26:45
  the
• 26:45
  highest
• 26:45
  delivery
• 26:46
  and
• 26:46
  service
• 26:46
  standards,
• 26:47
  you'll
• 26:47
  automatically
• 26:48
  receive
• 26:48
  the
• 26:48
  top
• 26:48
  rated
• 26:49
  service
• 26:49
  batch,
• 26:50
  boosting
• 26:50
  trust
• 26:51
  and
• 26:51
  visibility
• 26:52
  during
• 26:52
  the
• 26:52
  most
• 26:52
  important
• 26:53
  sales
• 26:53
  period
• 26:54
  of
• 26:54
  the
• 26:54
  year.
• 26:55
  Because
• 26:55
  in
• 26:55
  the
• 26:56
  end
• 26:56
  it's
• 26:56
  not
• 26:56
  about
• 26:56
  how
• 26:57
  many
• 26:57
  orders
• 26:57
  you
• 26:57
  get,
• 26:58
  but
• 26:58
  how
• 26:58
  many
• 26:58
  arrive
• 26:59
  happily.
• 27:00
  Check
• 27:00
  out
• 27:00
  ebay's
• 27:01
  full
• 27:01
  peak
• 27:01
  season
• 27:02
  checklist
• 27:02
  and
• 27:03
  shipping
• 27:03
  tips
• 27:03
  now.
• 27:04
  You
• 27:04
  will
• 27:04
  find
• 27:04
  the
• 27:04
  link
• 27:05
  in
• 27:05
  the
• 27:05
  show
• 27:05
  notes.
• 27:10
  Okay,
• 27:10
  now
• 27:12
  for
• 27:12
  our
• 27:12
  last
• 27:12
  piece,
• 27:12
  let's
• 27:13
  come
• 27:13
  to
• 27:13
  a
• 27:14
  different
• 27:14
  market
• 27:14
  and
• 27:15
  that
• 27:15
  is
• 27:15
  second
• 27:16
  hand.
• 27:16
  We've
• 27:17
  got
• 27:17
  some
• 27:18
  very
• 27:18
  interesting
• 27:18
  news
• 27:19
  from
• 27:19
  refurbed
• 27:20
  big
• 27:21
  Austrian
• 27:22
  marketplace
• 27:22
  or
• 27:22
  Austrian
• 27:23
  based
• 27:23
  marketplace
• 27:24
  that
• 27:24
  is
• 27:24
  focusing
• 27:25
  mainly
• 27:25
  on
• 27:25
  refurbished
• 27:26
  electronics.
• 27:27
  And
• 27:27
  they
• 27:27
  just
• 27:28
  raised
• 27:29
  50
• 27:30
  million
• 27:30
  euros
• 27:31
  to
• 27:31
  accelerate
• 27:32
  their
• 27:32
  European
• 27:33
  expansion
• 27:34
  and
• 27:35
  it
• 27:35
  seems
• 27:35
  they
• 27:36
  want
• 27:36
  to
• 27:36
  take
• 27:36
  a
• 27:36
  part
• 27:36
  of
• 27:37
  that
• 27:37
  money
• 27:37
  to
• 27:37
  enter
• 27:38
  the
• 27:38
  UK
• 27:38
  market
• 27:39
  soon.
• 27:40
  That
• 27:40
  sounds
• 27:41
  like
• 27:41
  a
• 27:41
  really
• 27:41
  bold
• 27:42
  story.
• 27:43
  I
• 27:43
  think
• 27:44
  it
• 27:44
  is.
• 27:44
  But
• 27:44
  no,
• 27:44
  that's
• 27:45
  refurb
• 27:46
  for
• 27:46
  you.
• 27:46
  They
• 27:47
  are
• 27:47
  spelling
• 27:47
  bold.
• 27:48
  I
• 27:48
  think
• 27:48
  that's
• 27:49
  true.
• 27:49
  Refurb
• 27:50
  has
• 27:50
  become
• 27:50
  the
• 27:50
  poster
• 27:51
  child
• 27:51
  for
• 27:51
  circular
• 27:52
  commerce.
• 27:53
  Done
• 27:54
  right
• 27:54
  quality
• 27:55
  control,
• 27:55
  they
• 27:55
  do
• 27:56
  warranty
• 27:56
  sustainability
• 27:57
  and
• 27:57
  proper
• 27:57
  branding.
• 27:58
  And
• 27:58
  it's
• 27:58
  not
• 27:58
  second
• 27:59
  hand
• 28:00
  as
• 28:00
  in
• 28:00
  use
• 28:01
  stuff
• 28:01
  on
• 28:01
  ebay.
• 28:02
  It's
• 28:02
  premium
• 28:03
  refurbished.
• 28:04
  Yes,
• 28:04
  yes,
• 28:05
  they
• 28:05
  are
• 28:05
  really
• 28:05
  going
• 28:06
  for
• 28:06
  this
• 28:06
  premium
• 28:07
  segment
• 28:08
  and
• 28:09
  I
• 28:10
  think
• 28:10
  refurbed
• 28:11
  is
• 28:11
  a
• 28:12
  great
• 28:12
  example
• 28:12
  on
• 28:13
  how
• 28:13
  to.
• 28:13
  Build.
• 28:15
  A
• 28:16
  sustainable
• 28:17
  and
• 28:17
  secondhand
• 28:18
  marketplace.
• 28:19
  Today
• 28:22
  they
• 28:22
  entered
• 28:22
  the
• 28:22
  market
• 28:23
  second.
• 28:23
  The
• 28:24
  first
• 28:24
  one
• 28:24
  in
• 28:24
  Europe
• 28:25
  was
• 28:25
  Back
• 28:25
  Market,
• 28:26
  a
• 28:26
  French
• 28:26
  competitor
• 28:27
  here
• 28:27
  and
• 28:28
  Back
• 28:28
  Market
• 28:28
  is
• 28:29
  still
• 28:29
  the
• 28:29
  leader
• 28:30
  in
• 28:30
  most
• 28:30
  European
• 28:31
  countries
• 28:31
  when
• 28:31
  it
• 28:31
  comes
• 28:32
  to
• 28:32
  refurbished
• 28:34
  electronics.
• 28:34
  But
• 28:35
  Refurbed
• 28:35
  has
• 28:36
  really
• 28:36
  had
• 28:36
  a
• 28:36
  great
• 28:37
  rocket
• 28:38
  start
• 28:39
  and
• 28:39
  have
• 28:39
  been
• 28:40
  expanding
• 28:40
  to
• 28:40
  a
• 28:41
  lot
• 28:41
  of
• 28:41
  countries
• 28:41
  and
• 28:42
  now
• 28:43
  taking
• 28:43
  on
• 28:43
  the
• 28:44
  uk.
• 28:44
  Wow.
• 28:45
  Yeah,
• 28:46
  I
• 28:46
  mean
• 28:46
  and
• 28:46
  they,
• 28:47
  they
• 28:47
  came
• 28:47
  early
• 28:47
  to
• 28:48
  the
• 28:48
  party
• 28:48
  and
• 28:49
  they,
• 28:49
  they've
• 28:50
  done
• 28:50
  their
• 28:50
  job
• 28:50
  pretty
• 28:51
  well.
• 28:51
  And
• 28:51
  now
• 28:51
  like
• 28:52
  you
• 28:52
  see
• 28:53
  electronics,
• 28:54
  refurbished
• 28:55
  electronics
• 28:56
  are
• 28:56
  quite
• 28:56
  a
• 28:56
  huge
• 28:57
  market
• 28:58
  in
• 28:58
  terms
• 28:59
  but
• 28:59
  in
• 28:59
  terms
• 29:00
  of
• 29:00
  marketplaces
• 29:00
  there
• 29:01
  hasn't
• 29:01
  been
• 29:01
  as
• 29:01
  many
• 29:02
  when
• 29:02
  they
• 29:02
  started
• 29:02
  and
• 29:03
  now
• 29:03
  they
• 29:03
  just
• 29:04
  like
• 29:04
  go
• 29:04
  fast.
• 29:06
  They
• 29:06
  are
• 29:06
  also
• 29:06
  like
• 29:07
  former
• 29:07
  Amazon
• 29:08
  employees.
• 29:10
  So
• 29:10
  yeah
• 29:11
  they
• 29:11
  know
• 29:11
  how
• 29:11
  to
• 29:11
  scale
• 29:12
  obviously
• 29:13
  if
• 29:13
  they
• 29:14
  get
• 29:15
  so
• 29:15
  much
• 29:15
  investments.
• 29:16
  And
• 29:17
  what
• 29:17
  I
• 29:17
  think
• 29:17
  quite
• 29:18
  interesting
• 29:18
  is
• 29:18
  really
• 29:18
  that
• 29:19
  they
• 29:19
  go
• 29:19
  to
• 29:19
  the.
• 29:19
  Into
• 29:20
  the
• 29:20
  UK
• 29:20
  because
• 29:20
  I
• 29:21
  would
• 29:21
  say
• 29:21
  UK
• 29:22
  in
• 29:22
  terms
• 29:22
  of
• 29:22
  like.
• 29:23
  I
• 29:23
  mean
• 29:23
  UK
• 29:24
  overall
• 29:24
  is
• 29:24
  already
• 29:25
  a
• 29:27
  challenging
• 29:28
  market
• 29:28
  from
• 29:29
  the
• 29:29
  central
• 29:30
  Eastern.
• 29:30
  From
• 29:31
  the
• 29:31
  central
• 29:31
  European
• 29:32
  perspective
• 29:32
  I
• 29:32
  would
• 29:32
  say.
• 29:33
  I
• 29:33
  mean
• 29:33
  we
• 29:33
  had
• 29:34
  the
• 29:35
  session
• 29:35
  a
• 29:35
  few
• 29:35
  weeks
• 29:36
  ago
• 29:36
  the
• 29:36
  podcast
• 29:37
  episode
• 29:37
  about
• 29:38
  it
• 29:38
  and
• 29:38
  then
• 29:39
  especially
• 29:40
  when
• 29:40
  it
• 29:40
  comes
• 29:40
  to
• 29:40
  electronics
• 29:41
  and
• 29:41
  refurbished
• 29:42
  products.
• 29:44
  So
• 29:45
  yeah,
• 29:45
  it's
• 29:45
  not
• 29:46
  choose
• 29:46
  an
• 29:46
  easier
• 29:47
  market.
• 29:47
  Yeah,
• 29:49
  I
• 29:49
  guess,
• 29:50
  yeah.
• 29:50
  But
• 29:50
  on
• 29:50
  the
• 29:50
  other
• 29:51
  hand,
• 29:51
  you
• 29:51
  know,
• 29:51
  I
• 29:51
  mean
• 29:51
  Refurb
• 29:52
  does
• 29:52
  have
• 29:52
  to
• 29:53
  if
• 29:53
  they.
• 29:53
  They
• 29:54
  have
• 29:54
  to
• 29:54
  scale
• 29:54
  quickly
• 29:55
  because
• 29:55
  the
• 29:55
  topic
• 29:56
  as
• 29:56
  you
• 29:56
  said
• 29:57
  when
• 29:57
  they
• 29:57
  started
• 29:57
  out
• 29:58
  they
• 29:59
  and
• 29:59
  Back
• 29:59
  Market
• 30:00
  were
• 30:00
  basically
• 30:00
  the
• 30:01
  only
• 30:01
  marketplaces
• 30:02
  that
• 30:02
  were
• 30:02
  selling
• 30:03
  refurbished
• 30:04
  electronics.
• 30:05
  But
• 30:05
  now
• 30:05
  the
• 30:06
  topic
• 30:06
  has
• 30:06
  spread
• 30:07
  so
• 30:07
  far
• 30:07
  and
• 30:07
  wide.
• 30:08
  I
• 30:08
  mean
• 30:08
  Vinted
• 30:09
  which
• 30:09
  is
• 30:10
  actually
• 30:10
  a
• 30:10
  fashion
• 30:11
  retailer
• 30:11
  for
• 30:13
  used
• 30:13
  Fashion
• 30:14
  Place.
• 30:15
  Yeah.
• 30:15
  They
• 30:16
  opened
• 30:16
  their
• 30:17
  categories
• 30:17
  to
• 30:18
  basically
• 30:18
  everything
• 30:18
  that
• 30:19
  is
• 30:19
  used
• 30:20
  also
• 30:20
  electronics
• 30:21
  and
• 30:22
  there
• 30:22
  is
• 30:22
  of
• 30:22
  course
• 30:22
  ebay
• 30:23
  but
• 30:23
  there's
• 30:23
  also
• 30:24
  players
• 30:25
  retailer
• 30:25
  players
• 30:25
  like
• 30:26
  mediamarkt
• 30:26
  or
• 30:27
  CD
• 30:27
  on
• 30:28
  or
• 30:28
  FNAC
• 30:29
  that
• 30:29
  are
• 30:30
  offering
• 30:31
  refurbished
• 30:31
  products.
• 30:32
  So
• 30:32
  there
• 30:33
  is
• 30:33
  competition
• 30:34
  coming
• 30:34
  and
• 30:35
  a
• 30:35
  pure
• 30:36
  player
• 30:36
  like
• 30:36
  Refurbed
• 30:37
  has
• 30:37
  to.
• 30:38
  Has
• 30:38
  to
• 30:39
  act
• 30:39
  to
• 30:39
  stay
• 30:40
  ahead
• 30:40
  of
• 30:40
  the
• 30:40
  pack.
• 30:42
  Speaking
• 30:43
  of
• 30:43
  all
• 30:43
  these
• 30:43
  interesting
• 30:44
  players,
• 30:44
  I
• 30:46
  think
• 30:46
  we
• 30:47
  should
• 30:47
  do
• 30:47
  a
• 30:47
  marketplace
• 30:48
  quadrant
• 30:48
  or
• 30:49
  something
• 30:49
  on
• 30:49
  we
• 30:50
  is
• 30:50
  good.
• 30:53
  No
• 30:53
  it's
• 30:53
  not
• 30:53
  me
• 30:54
  actually
• 30:54
  I
• 30:54
  I
• 30:54
  handed
• 30:55
  that
• 30:55
  to
• 30:55
  our
• 30:55
  editor
• 30:56
  Christiane
• 30:57
  do
• 30:57
  have
• 30:58
  just
• 30:58
  do
• 30:58
  a
• 30:58
  research
• 30:59
  you
• 30:59
  know
• 31:00
  just
• 31:00
  take
• 31:00
  to
• 31:01
  find
• 31:01
  out
• 31:02
  who
• 31:02
  in
• 31:03
  yours
• 31:03
  is.
• 31:04
  Is
• 31:04
  using
• 31:04
  secondhand
• 31:05
  and
• 31:05
  refurbished
• 31:06
  products
• 31:07
  and.
• 31:07
  Overall
• 31:08
  products
• 31:08
  you
• 31:09
  mean.
• 31:09
  Right.
• 31:09
  Yes.
• 31:09
  For
• 31:09
  now
• 31:10
  I
• 31:10
  would
• 31:10
  like
• 31:10
  to
• 31:11
  have
• 31:11
  an
• 31:11
  overview
• 31:11
  of
• 31:12
  all
• 31:12
  those
• 31:13
  platforms
• 31:14
  in
• 31:14
  each
• 31:14
  category
• 31:15
  that
• 31:15
  are
• 31:16
  doing
• 31:16
  second
• 31:16
  hand
• 31:17
  because
• 31:17
  this
• 31:17
  is
• 31:17
  a
• 31:17
  very
• 31:18
  different
• 31:18
  market
• 31:19
  and
• 31:20
  also
• 31:21
  yeah
• 31:21
  different
• 31:22
  sellers
• 31:23
  are
• 31:23
  looking
• 31:23
  for
• 31:24
  platforms
• 31:24
  here.
• 31:25
  So
• 31:25
  yeah,
• 31:26
  we're
• 31:26
  working
• 31:26
  on
• 31:26
  that
• 31:26
  but
• 31:27
  it
• 31:27
  turns
• 31:27
  out
• 31:28
  to
• 31:28
  be
• 31:28
  quite,
• 31:29
  quite
• 31:29
  a
• 31:29
  piece
• 31:30
  of
• 31:30
  research
• 31:30
  because
• 31:31
  there's
• 31:31
  so
• 31:31
  many
• 31:32
  platforms
• 31:32
  now
• 31:33
  that
• 31:33
  are
• 31:33
  offering
• 31:34
  things
• 31:34
  like
• 31:34
  that.
• 31:35
  So.
• 31:35
  Yeah,
• 31:36
  but
• 31:36
  soonish.
• 31:39
  Swedish.
• 31:41
  Okay,
• 31:42
  well.
• 31:42
  Okay,
• 31:43
  so
• 31:43
  that
• 31:43
  was
• 31:43
  our
• 31:44
  overview
• 31:44
  for
• 31:45
  today,
• 31:45
  I
• 31:45
  think.
• 31:46
  Yeah,
• 31:46
  Big
• 31:46
  takeaways.
• 31:48
  Well,
• 31:48
  we
• 31:49
  had
• 31:49
  some
• 31:49
  great
• 31:50
  figures
• 31:51
  with
• 31:51
  the
• 31:51
  transparency
• 31:52
  report
• 31:52
  we
• 31:52
  had.
• 31:53
  We
• 31:53
  agree
• 31:54
  that
• 31:54
  Timo
• 31:55
  and
• 31:55
  Shiin
• 31:56
  are
• 31:56
  not
• 31:56
  really
• 31:56
  collapsing.
• 31:58
  They
• 31:58
  are
• 31:58
  just
• 31:59
  consolidating
• 32:00
  in
• 32:00
  a
• 32:00
  way
• 32:00
  because
• 32:00
  they
• 32:01
  have
• 32:01
  moved
• 32:01
  so
• 32:01
  fast
• 32:02
  already.
• 32:03
  And
• 32:04
  yeah,
• 32:04
  we
• 32:04
  have
• 32:05
  looked
• 32:05
  at
• 32:05
  Zalando
• 32:06
  and
• 32:06
  how
• 32:06
  they
• 32:07
  are
• 32:07
  doing
• 32:07
  in
• 32:07
  Portugal
• 32:08
  and
• 32:09
  about
• 32:09
  new
• 32:09
  marketplaces,
• 32:10
  places
• 32:11
  in
• 32:11
  different
• 32:11
  countries.
• 32:12
  So
• 32:12
  lots
• 32:13
  in
• 32:13
  October.
• 32:14
  Yeah,
• 32:15
  yeah,
• 32:15
  yeah.
• 32:16
  Thank
• 32:16
  you
• 32:16
  so
• 32:16
  much,
• 32:16
  Ingrid,
• 32:17
  for
• 32:17
  putting
• 32:18
  everything
• 32:18
  together
• 32:19
  because
• 32:19
  we
• 32:19
  have
• 32:19
  to
• 32:20
  be
• 32:20
  very
• 32:20
  open
• 32:20
  and
• 32:20
  honest.
• 32:21
  This
• 32:21
  is
• 32:21
  all
• 32:22
  based
• 32:22
  on
• 32:23
  Ingrid's
• 32:23
  research
• 32:24
  mainly.
• 32:25
  And
• 32:26
  yeah,
• 32:26
  our
• 32:27
  marketplace
• 32:27
  landscape
• 32:28
  is
• 32:28
  more
• 32:28
  dynamic
• 32:29
  than
• 32:29
  ever.
• 32:29
  It's
• 32:29
  no
• 32:30
  longer.
• 32:31
  Yeah,
• 32:32
  just
• 32:32
  about
• 32:32
  price
• 32:32
  or
• 32:33
  reach.
• 32:34
  You
• 32:34
  really
• 32:34
  have
• 32:34
  to
• 32:34
  be
• 32:35
  like
• 32:35
  on
• 32:35
  top
• 32:36
  of
• 32:36
  the
• 32:36
  game.
• 32:36
  And
• 32:37
  it's
• 32:37
  also
• 32:37
  not
• 32:37
  a
• 32:38
  niche
• 32:38
  anymore
• 32:39
  because
• 32:39
  sometimes
• 32:39
  I
• 32:40
  think
• 32:40
  if
• 32:40
  we
• 32:41
  are
• 32:41
  on
• 32:41
  events
• 32:42
  or
• 32:42
  something,
• 32:43
  then
• 32:43
  we
• 32:43
  are
• 32:43
  like,
• 32:44
  yeah,
• 32:44
  we're
• 32:44
  talking
• 32:44
  about
• 32:44
  the
• 32:45
  marketplace
• 32:45
  business.
• 32:45
  Like,
• 32:45
  nah,
• 32:46
  it's
• 32:46
  not
• 32:46
  so
• 32:46
  interesting.
• 32:47
  And
• 32:47
  I,
• 32:47
  I
• 32:48
  think
• 32:48
  like,
• 32:48
  hey,
• 32:48
  man,
• 32:49
  like
• 32:50
  70
• 32:51
  of
• 32:51
  the
• 32:51
  E
• 32:51
  Commerce
• 32:52
  turnover
• 32:52
  in
• 32:52
  Europe,
• 32:53
  it's
• 32:53
  not
• 32:54
  a
• 32:54
  niche.
• 32:55
  No,
• 32:56
  but.
• 32:56
  But
• 32:57
  we
• 32:57
  also
• 32:57
  have
• 32:57
  to
• 32:57
  say
• 32:58
  that
• 32:58
  in
• 32:58
  Germany,
• 32:58
  numbers
• 32:59
  are
• 32:59
  different.
• 33:01
  Germany
• 33:01
  is
• 33:01
  not
• 33:02
  the
• 33:02
  70%
• 33:04
  turnover
• 33:04
  share
• 33:05
  from
• 33:06
  Marketplace
• 33:06
  business.
• 33:06
  Maybe
• 33:07
  that's
• 33:08
  a
• 33:08
  challenge
• 33:08
  for
• 33:09
  us
• 33:09
  sometimes
• 33:10
  on
• 33:10
  German
• 33:11
  events,
• 33:12
  but
• 33:13
  we're
• 33:13
  going
• 33:14
  broader
• 33:14
  and
• 33:14
  broader.
• 33:14
  And
• 33:14
  for
• 33:15
  example,
• 33:15
  we
• 33:15
  had
• 33:15
  last
• 33:16
  week
• 33:16
  our
• 33:17
  Marketplace
• 33:17
  Universe
• 33:18
  Connect
• 33:18
  event
• 33:20
  in
• 33:20
  Munich
• 33:21
  and
• 33:21
  there
• 33:21
  came
• 33:22
  people
• 33:22
  from
• 33:22
  six
• 33:22
  different
• 33:23
  countries.
• 33:23
  So
• 33:24
  listeners
• 33:25
  like
• 33:25
  you,
• 33:26
  they
• 33:26
  came
• 33:26
  just
• 33:26
  for
• 33:27
  our
• 33:27
  event.
• 33:27
  It
• 33:28
  was
• 33:28
  really,
• 33:28
  really
• 33:29
  great
• 33:29
  to
• 33:29
  connect
• 33:29
  all
• 33:30
  of
• 33:30
  you
• 33:30
  and
• 33:30
  to
• 33:30
  get
• 33:31
  so
• 33:31
  many
• 33:31
  insights
• 33:31
  from
• 33:32
  so
• 33:33
  many
• 33:33
  different
• 33:33
  brands
• 33:34
  and.
• 33:35
  Yeah,
• 33:36
  because
• 33:36
  everyone's
• 33:36
  got
• 33:36
  a
• 33:37
  piece
• 33:37
  of.
• 33:37
  The
• 33:37
  truth,
• 33:37
  you
• 33:38
  know,
• 33:38
  and
• 33:38
  it's
• 33:39
  always
• 33:39
  nice
• 33:39
  to
• 33:39
  keep
• 33:39
  them,
• 33:39
  Bring
• 33:40
  all
• 33:40
  those
• 33:40
  pieces
• 33:41
  together.
• 33:41
  Yeah.
• 33:41
  And
• 33:42
  bring
• 33:42
  you
• 33:42
  together
• 33:43
  to
• 33:43
  connect
• 33:43
  with
• 33:43
  each
• 33:44
  other,
• 33:44
  to
• 33:44
  reconnect,
• 33:44
  because
• 33:45
  you
• 33:45
  knew
• 33:45
  each
• 33:45
  other
• 33:45
  from
• 33:45
  before,
• 33:46
  from
• 33:46
  somewhere
• 33:46
  else.
• 33:47
  And
• 33:48
  yeah.
• 33:49
  Thank
• 33:50
  you.
• 33:51
  Yep.
• 33:51
  Thank
• 33:51
  you
• 33:51
  for
• 33:52
  joining
• 33:52
  us,
• 33:53
  for
• 33:53
  joining
• 33:54
  us,
• 33:54
  for
• 33:55
  listening
• 33:56
  to
• 33:56
  us
• 33:56
  and
• 33:56
  then
• 33:56
  moving
• 33:57
  to
• 33:57
  the
• 33:57
  newsletter
• 33:58
  or
• 33:58
  to
• 33:58
  our
• 33:59
  events
• 33:59
  or
• 33:59
  webinars.
• 34:01
  And
• 34:02
  yeah,
• 34:02
  we
• 34:02
  will
• 34:02
  definitely
• 34:03
  expand
• 34:03
  that
• 34:03
  in
• 34:03
  the
• 34:04
  future
• 34:04
  also
• 34:04
  to
• 34:04
  other
• 34:04
  countries.
• 34:06
  Yes,
• 34:07
  sooner
• 34:07
  or
• 34:08
  later.
• 34:08
  Because
• 34:09
  we
• 34:09
  have
• 34:09
  some
• 34:09
  other
• 34:10
  baby
• 34:10
  news
• 34:10
  in
• 34:11
  the
• 34:11
  future
• 34:12
  for
• 34:12
  you.
• 34:13
  And
• 34:14
  yeah,
• 34:14
  I
• 34:15
  would
• 34:15
  say
• 34:16
  listen
• 34:16
  to
• 34:16
  us
• 34:17
  next
• 34:17
  time
• 34:18
  on
• 34:18
  all
• 34:19
  the.
• 34:19
  This
• 34:19
  time
• 34:20
  and
• 34:20
  next
• 34:20
  time
• 34:21
  on
• 34:21
  all.
• 34:21
  The
• 34:21
  different
• 34:21
  platforms
• 34:22
  and.
• 34:23
  Yeah,
• 34:24
  see
• 34:24
  you
• 34:24
  then.
• 34:25
  Bye
• 34:25
  bye.
• 34:25
  Bye
• 34:26
  bye.
• 34:31
  You
• 34:32
  listen
• 34:32
  to
• 34:32
  let's
• 34:33
  Talk
• 34:33
  Marketplace,
• 34:34
  the.
• 34:34
  Marketplace
• 34:35
  podcast
• 34:35
  with
• 34:36
  Ingrid
• 34:36
  Lommer
• 34:36
  and
• 34:37
  Valerie
• 34:37
  Dichtel.