246. What Shifted When I Went All In on Luxury Branding with Vanessa Kromer

TIQUE Talks: The Business Podcast for Travel Advisors · Aug 25, 2026 · 32m

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What changes when you stop trying to appeal to everyone and start building a brand designed to attract the clients you actually want? Vanessa Cromer had already spent years building a successful travel business when she decided to go all in on luxury branding. She elevated her imagery, tightened her messaging, and became much more intentional about what she was putting in front of potential clients. And people started paying…