Latest / Omni Talk Retail / Shoptalk Fall Exclusive: Narvar’s Role in Retail Innovation & Post-Purchase Intelligence
Transcript
- 0:00Hello
- 0:00everyone,
- 0:00this
- 0:00is
- 0:00Omnitalk
- 0:01Retail.
- 0:01I'm
- 0:01Chris
- 0:02Walton.
- 0:02And
- 0:02I'm
- 0:02Ann
- 0:03Mazinga
- 0:03and
- 0:03we
- 0:03are.
- 0:04Coming
- 0:04to
- 0:04you
- 0:04live
- 0:05from
- 0:06shop
- 0:06Talk
- 0:07fall
- 0:07in
- 0:08Chicago
- 0:09and
- 0:09the
- 0:09Windy
- 0:09City.
- 0:10Yes,
- 0:10it's
- 0:11a
- 0:11beautiful
- 0:11day
- 0:11here
- 0:11today.
- 0:12It's
- 0:12a
- 0:12beautiful
- 0:12day.
- 0:12We
- 0:12got
- 0:13the
- 0:13expo
- 0:13hall
- 0:13in
- 0:14the
- 0:14background
- 0:14and
- 0:15before
- 0:15we
- 0:15get
- 0:15started
- 0:15today,
- 0:16we
- 0:16want
- 0:16to
- 0:16say
- 0:16thanks
- 0:17to
- 0:17our
- 0:17partners
- 0:17who
- 0:17are
- 0:18making
- 0:18shop
- 0:18Talk
- 0:19falls
- 0:202024.
- 0:21That's
- 0:21what
- 0:21year
- 0:21it
- 0:21is.
- 0:22Coverage
- 0:22possible.
- 0:23First
- 0:24off,
- 0:24Microsoft.
- 0:24Microsoft's
- 0:25mission
- 0:25is
- 0:26to
- 0:26empower
- 0:26every
- 0:26person
- 0:27and
- 0:27every
- 0:28organization
- 0:28to
- 0:28achieve
- 0:29more.
- 0:29Learn
- 0:30more
- 0:30about
- 0:30how
- 0:31together
- 0:31tech
- 0:32and
- 0:32people
- 0:33can
- 0:33realize
- 0:33the
- 0:33promise
- 0:34of
- 0:34AI
- 0:35responsibly
- 0:35at
- 0:36aka
- 0:37Ms.
- 0:38Alat
- 0:39Microsoft.
- 0:40That's
- 0:40aka
- 0:41Ms.
- 0:42Al
- 0:43a
- 0:43T
- 0:44Microsoft
- 0:45and
- 0:45Narvar.
- 0:46As
- 0:46the
- 0:47leader
- 0:47in
- 0:47post
- 0:47purchase
- 0:48intelligence,
- 0:48Narvar
- 0:49empowers
- 0:49retailers
- 0:50to
- 0:50drive
- 0:50revenue,
- 0:51reduce
- 0:51costs
- 0:52and
- 0:52streamline
- 0:53operations,
- 0:53all
- 0:54while
- 0:54delivering
- 0:55exceptional
- 0:55customer
- 0:56experience.
- 0:56You
- 0:57can
- 0:57stop
- 0:57by
- 0:57booth
- 0:58L
- 0:5845
- 0:59or
- 0:59visit
- 1:00them@narvar.com
- 1:01dot.
- 1:02And
- 1:02speaking
- 1:02of
- 1:02Narvar,
- 1:03you
- 1:03can
- 1:03also
- 1:04stop
- 1:04by
- 1:04their
- 1:04booth
- 1:04and
- 1:04talk
- 1:05to
- 1:05the
- 1:05gentleman
- 1:05in
- 1:06between
- 1:06and
- 1:07myself.
- 1:07And
- 1:08that
- 1:08is
- 1:08David
- 1:08Maureen,
- 1:09the
- 1:09vp
- 1:10of
- 1:10customer
- 1:10strategy
- 1:11at
- 1:11Narvar.
- 1:12Welcome
- 1:12David.
- 1:12Good
- 1:13morning
- 1:13and
- 1:13thanks
- 1:13guys
- 1:13for
- 1:13having
- 1:14me.
- 1:14You're
- 1:14right
- 1:15there.
- 1:15We
- 1:15can
- 1:16see
- 1:16the
- 1:16narvar
- 1:17team
- 1:17right
- 1:17there.
- 1:17So
- 1:18if
- 1:18you
- 1:19see
- 1:19us
- 1:19today,
- 1:20you
- 1:20stop
- 1:20by
- 1:21the
- 1:21Chris
- 1:22has
- 1:22mentioned
- 1:23that
- 1:23we're
- 1:23just
- 1:24right
- 1:24in
- 1:24the
- 1:24mezzanine,
- 1:24right
- 1:25looking
- 1:25down
- 1:25on
- 1:25the
- 1:25Narva
- 1:26booth.
- 1:26Go
- 1:26stop
- 1:26by
- 1:27there.
- 1:27We've
- 1:27got
- 1:27some
- 1:27great
- 1:28people
- 1:28to
- 1:28talk
- 1:28to.
- 1:29But
- 1:29David,
- 1:30I'd
- 1:30like
- 1:30to
- 1:30start
- 1:30a
- 1:31little
- 1:31bit
- 1:31with
- 1:31you
- 1:32and
- 1:33explaining
- 1:34for
- 1:34our
- 1:34audience
- 1:34if
- 1:34they're
- 1:35not
- 1:35familiar,
- 1:36your
- 1:36role
- 1:37and
- 1:37what
- 1:37Narvar
- 1:38is.
- 1:38Sure.
- 1:38Well
- 1:38I
- 1:39think
- 1:39you
- 1:39Kristen
- 1:40did
- 1:40a
- 1:40nice
- 1:40intro
- 1:40for
- 1:40me
- 1:40on
- 1:40Narvar.
- 1:41Thanks.
- 1:42But
- 1:42my
- 1:42role
- 1:42is
- 1:42really
- 1:42closely
- 1:43tied
- 1:43to
- 1:43that.
- 1:43So
- 1:43one
- 1:43of
- 1:44the
- 1:44things
- 1:44that
- 1:44I
- 1:44feel
- 1:45is
- 1:45really,
- 1:45really
- 1:46exceptionally
- 1:46different
- 1:46about
- 1:47Narvar
- 1:47is
- 1:47the
- 1:48broad
- 1:48set
- 1:48of
- 1:48retailers
- 1:48we
- 1:49work
- 1:49with
- 1:49today.
- 1:49We
- 1:49work
- 1:50with
- 1:50over
- 1:501500
- 1:50retailers
- 1:51across
- 1:51the
- 1:51globe.
- 1:52Wow.
- 1:52And
- 1:53what
- 1:53we
- 1:53can
- 1:54do
- 1:54with
- 1:54that
- 1:54work
- 1:55is
- 1:55really
- 1:55how
- 1:55I
- 1:55feel
- 1:56we
- 1:56can
- 1:56bring
- 1:56a
- 1:56lot
- 1:56of
- 1:56value
- 1:57back
- 1:57to
- 1:57the
- 1:57market.
- 1:58So
- 1:58a
- 1:58lot
- 1:58of
- 1:58what
- 1:58I
- 1:59focus
- 1:59on
- 1:59is
- 1:59how
- 1:59do
- 2:00we
- 2:00work
- 2:00with
- 2:00those
- 2:00retailers,
- 2:01understand
- 2:01what's
- 2:02working,
- 2:02what's
- 2:02not
- 2:02working.
- 2:03Infuse
- 2:04trends
- 2:04that
- 2:04we
- 2:05see
- 2:05in
- 2:05the
- 2:05wider
- 2:05retail
- 2:06industry.
- 2:06Infuse
- 2:07trends
- 2:07that
- 2:07I
- 2:08see
- 2:08within
- 2:08our
- 2:08business
- 2:09and
- 2:09really
- 2:09make
- 2:09sure
- 2:10that
- 2:10we're
- 2:10kind
- 2:10of
- 2:10packaging
- 2:11that
- 2:11all
- 2:11together,
- 2:11bringing
- 2:12out
- 2:12best
- 2:12in
- 2:12class,
- 2:12best
- 2:13practices,
- 2:13thought
- 2:14leadership,
- 2:15strategic
- 2:15guidance,
- 2:16really
- 2:16to
- 2:17up
- 2:17level
- 2:17the
- 2:17industry
- 2:18as
- 2:18a
- 2:18whole.
- 2:18I
- 2:19think
- 2:19a
- 2:19good
- 2:19example,
- 2:19I
- 2:19was
- 2:20just
- 2:20writing
- 2:20an
- 2:20email
- 2:21before
- 2:21I
- 2:21got
- 2:21here
- 2:21with
- 2:21a
- 2:21client
- 2:22who
- 2:22was
- 2:22asking
- 2:23about
- 2:23whether
- 2:23or
- 2:23not
- 2:24they
- 2:24should
- 2:24be
- 2:24charging
- 2:24for
- 2:24return
- 2:25policies.
- 2:25And
- 2:26what
- 2:26does
- 2:26Narvar
- 2:27see?
- 2:28That's
- 2:28a
- 2:28great
- 2:28question.
- 2:29And
- 2:29being
- 2:30able
- 2:30to
- 2:30share
- 2:30back
- 2:30with
- 2:30our
- 2:31partners,
- 2:31what
- 2:31are
- 2:32we
- 2:32seeing?
- 2:32Over
- 2:3258%
- 2:33of
- 2:33retailers
- 2:34are
- 2:34charging
- 2:34for
- 2:34return
- 2:35shipping
- 2:35at
- 2:35some
- 2:35point
- 2:36in
- 2:36time.
- 2:36Examples
- 2:37comps
- 2:38is
- 2:38a
- 2:38really
- 2:38qualitative
- 2:39way
- 2:39that
- 2:39we're
- 2:40able
- 2:40to
- 2:40give
- 2:40back
- 2:40to
- 2:40the
- 2:41industry
- 2:41and
- 2:42be
- 2:42not
- 2:42just
- 2:42exceptional
- 2:43post
- 2:43purchase
- 2:43experience
- 2:44from
- 2:44features
- 2:44and
- 2:45functionality,
- 2:45but
- 2:45really
- 2:46the
- 2:46whole
- 2:46end
- 2:46to
- 2:47end
- 2:47conversation.
- 2:47Wow.
- 2:4758%
- 2:48and
- 2:49growing.
- 2:49Yeah.
- 2:49Wow.
- 2:50And
- 2:50you
- 2:50get
- 2:50that
- 2:50level
- 2:50of
- 2:51data
- 2:51and
- 2:51insight
- 2:51that
- 2:51you
- 2:52can
- 2:52share
- 2:52back
- 2:52with
- 2:52your
- 2:52clients
- 2:53too,
- 2:53at
- 2:53a
- 2:53broad
- 2:53level,
- 2:54that's
- 2:54pretty
- 2:54interesting.
- 2:55Okay,
- 2:55so
- 2:55if
- 2:56there's
- 2:56one
- 2:56thing
- 2:56you
- 2:57want
- 2:57to
- 2:57get
- 2:57across
- 2:58to
- 2:58the
- 2:58shop,
- 2:58talk
- 2:59attendees
- 2:59here
- 2:59over
- 3:00the
- 3:00next
- 3:00three
- 3:00days
- 3:01about
- 3:01Narva,
- 3:01what
- 3:02is
- 3:02it?
- 3:02Well,
- 3:03you
- 3:03meant
- 3:03I've
- 3:03talked
- 3:03a
- 3:04little
- 3:04bit
- 3:04about
- 3:04the
- 3:04qualitative
- 3:05side
- 3:05of
- 3:05what
- 3:05we
- 3:06call
- 3:06our
- 3:06network,
- 3:06but
- 3:06I
- 3:07think
- 3:07the
- 3:07other
- 3:07side
- 3:07that
- 3:08we're
- 3:08really
- 3:08excited
- 3:08to
- 3:08lean
- 3:09into
- 3:09over
- 3:10the
- 3:10next
- 3:1012,
- 3:1024,
- 3:1136
- 3:11months
- 3:12is
- 3:12what
- 3:12we
- 3:12like
- 3:12to
- 3:12call
- 3:12Narva
- 3:13network
- 3:13intelligence.
- 3:14Okay.
- 3:14So
- 3:15really
- 3:15thinking
- 3:15about
- 3:15how
- 3:16do
- 3:16we
- 3:16quantify
- 3:17and
- 3:18use
- 3:18the
- 3:18data
- 3:19side
- 3:19of
- 3:19all
- 3:20of
- 3:20the
- 3:20information
- 3:21we
- 3:21have
- 3:21across
- 3:21those
- 3:221500
- 3:22retailers
- 3:23to
- 3:23really
- 3:23provide
- 3:23better
- 3:23experiences,
- 3:24whether
- 3:25that's
- 3:25more
- 3:25intelligent,
- 3:26estimated
- 3:26delivery
- 3:27dates
- 3:27to
- 3:27better
- 3:27set
- 3:28expectations
- 3:28at
- 3:28the
- 3:29time
- 3:29of
- 3:29checkout,
- 3:30better
- 3:30personalized
- 3:31experiences
- 3:31as
- 3:32customers
- 3:32wait
- 3:32for
- 3:32their
- 3:32package,
- 3:33or
- 3:33better
- 3:34manage
- 3:34return
- 3:35policies
- 3:35dynamically
- 3:36while
- 3:36protecting
- 3:37against
- 3:37risk
- 3:37and
- 3:37fraud.
- 3:38So
- 3:38all
- 3:38different
- 3:39ways
- 3:39in
- 3:39which
- 3:39we
- 3:39can
- 3:39really
- 3:40harness
- 3:40the
- 3:40power
- 3:40of
- 3:41our
- 3:41data
- 3:42and
- 3:42use
- 3:42it
- 3:42across
- 3:42the
- 3:43industry
- 3:43to,
- 3:43one,
- 3:44make
- 3:44customer
- 3:44experience
- 3:45better,
- 3:45but
- 3:46to
- 3:46also
- 3:46help
- 3:46retailers
- 3:47save
- 3:47costs.
- 3:47David,
- 3:48what
- 3:48are
- 3:48examples
- 3:48of
- 3:48some
- 3:49of
- 3:49those
- 3:49things
- 3:49that
- 3:49you
- 3:49do,
- 3:50like
- 3:50when.
- 3:50So
- 3:51from
- 3:51a
- 3:51retailer
- 3:51perspective,
- 3:52like
- 3:52describe,
- 3:52click
- 3:53into
- 3:53that
- 3:53for
- 3:53us
- 3:53in
- 3:53terms
- 3:53of
- 3:54like,
- 3:54what
- 3:54are
- 3:54examples
- 3:55of
- 3:56how
- 3:56you
- 3:56bring
- 3:56that
- 3:56to
- 3:56life
- 3:57for
- 3:57them?
- 3:57Sure.
- 3:57Well,
- 3:58I
- 3:58think
- 3:58we've,
- 3:58well,
- 3:59Narva
- 3:59has
- 3:59long
- 3:59had
- 3:59our
- 4:00first
- 4:00product
- 4:00on
- 4:00our
- 4:00platform,
- 4:01which
- 4:01is
- 4:01what
- 4:01we
- 4:01call
- 4:01promise.
- 4:02Okay.
- 4:02I
- 4:03like
- 4:03to
- 4:03call
- 4:03it
- 4:03the
- 4:03Amazon
- 4:04product.
- 4:04Cause
- 4:04I
- 4:04think
- 4:04Amazon
- 4:05was
- 4:05the
- 4:05first
- 4:05company
- 4:06to
- 4:06really
- 4:06do
- 4:06that
- 4:06broadly
- 4:07and
- 4:07well
- 4:07with
- 4:08consumers.
- 4:08Okay.
- 4:08Which
- 4:09is
- 4:09set
- 4:09a
- 4:09better
- 4:10estimated
- 4:11delivery
- 4:11date
- 4:11at
- 4:12the
- 4:12time
- 4:12of
- 4:12checkout.
- 4:13Tell
- 4:13them
- 4:13when
- 4:14to
- 4:14expect
- 4:14it.
- 4:14Exactly.
- 4:14Yeah.
- 4:15But
- 4:15in
- 4:15order
- 4:16to
- 4:16do
- 4:16that,
- 4:17it
- 4:17is
- 4:18now.
- 4:18Yeah.
- 4:18Right.
- 4:19In
- 4:19order
- 4:19to
- 4:19do
- 4:19that
- 4:20now
- 4:20with
- 4:20high
- 4:20precision
- 4:21and
- 4:21high
- 4:21accuracy,
- 4:22it
- 4:22takes
- 4:22a
- 4:23lot
- 4:23of
- 4:23machine
- 4:23learning
- 4:23and
- 4:24a
- 4:24lot
- 4:24of
- 4:24data
- 4:24to
- 4:25really
- 4:25look
- 4:25in
- 4:26real
- 4:26time.
- 4:26And
- 4:26historically,
- 4:27what
- 4:27do
- 4:28logistics
- 4:28networks
- 4:28look
- 4:29like?
- 4:29You
- 4:29know,
- 4:29how
- 4:29long
- 4:29does
- 4:30it
- 4:30typically
- 4:30take
- 4:30a
- 4:30package
- 4:31to
- 4:31go
- 4:31from
- 4:32New
- 4:32York
- 4:32to
- 4:32San
- 4:32Francisco
- 4:33via
- 4:33FedEx
- 4:33ground
- 4:34or
- 4:34UPS
- 4:35economy.
- 4:35And
- 4:36Narva
- 4:36is
- 4:37in
- 4:37a
- 4:37unique
- 4:37position
- 4:37given
- 4:38our
- 4:38twelve
- 4:39plus
- 4:39years
- 4:39of
- 4:39working
- 4:40with
- 4:40retailers
- 4:40across,
- 4:40across
- 4:41the
- 4:41globe,
- 4:41integrated
- 4:42with
- 4:42over
- 4:42450
- 4:43carriers
- 4:44and
- 4:44using
- 4:44that
- 4:44data
- 4:45intelligently
- 4:45to
- 4:46be
- 4:46able
- 4:46to
- 4:46ride
- 4:46real
- 4:46time,
- 4:47high
- 4:47accuracy,
- 4:48estimated
- 4:49delivery
- 4:49dates,
- 4:50one,
- 4:51better
- 4:51set
- 4:51customer
- 4:51expectations.
- 4:52Two
- 4:54inherently
- 4:54drive
- 4:55conversion.
- 4:55But
- 4:56then
- 4:56what
- 4:56we
- 4:56also
- 4:56see
- 4:57is
- 4:57that
- 4:57if
- 4:57we
- 4:57can
- 4:57offer
- 4:58high
- 4:58precision
- 4:59and
- 4:59accuracy,
- 5:00it
- 5:00also
- 5:00gives
- 5:00retailers
- 5:01the
- 5:01ability
- 5:01to
- 5:02play
- 5:02around
- 5:02with
- 5:02that
- 5:02date
- 5:03a
- 5:03little
- 5:03more
- 5:03interesting.
- 5:04So
- 5:04maybe
- 5:04they
- 5:04want
- 5:05to
- 5:05be
- 5:06intentionally
- 5:06aggressive
- 5:07by
- 5:07one
- 5:07day,
- 5:08right?
- 5:08Potentially.
- 5:10Cause
- 5:10maybe
- 5:10one
- 5:10day
- 5:11isn't
- 5:11a
- 5:11big
- 5:11deal
- 5:11to
- 5:11drive
- 5:11conversion.
- 5:12But
- 5:12how?
- 5:12Maybe
- 5:13it
- 5:13is
- 5:13in
- 5:13the
- 5:13holidays
- 5:13though,
- 5:14right?
- 5:14Yeah,
- 5:14exactly.
- 5:15100%.
- 5:16Times
- 5:16change.
- 5:18Urgency
- 5:18and
- 5:19anxiety
- 5:19change
- 5:19based
- 5:19on
- 5:20time
- 5:20of
- 5:20year.
- 5:20Absolutely,
- 5:21yes.
- 5:21So
- 5:21that's
- 5:22one
- 5:22of
- 5:22the
- 5:22many
- 5:22examples
- 5:22of
- 5:23how
- 5:23we're
- 5:23really
- 5:23leaning
- 5:23into
- 5:24the
- 5:24idea
- 5:24of
- 5:24network
- 5:25data
- 5:25and
- 5:25network
- 5:26intelligence
- 5:26to
- 5:26build
- 5:27better
- 5:27products
- 5:27and
- 5:27better
- 5:27experiences.
- 5:28Well,
- 5:28it's
- 5:29interesting
- 5:29because
- 5:30obviously
- 5:30a
- 5:30big
- 5:31theme
- 5:31of
- 5:31Shop
- 5:32Talk
- 5:32fall
- 5:332024
- 5:34is
- 5:34really
- 5:34around
- 5:34unified
- 5:35commerce.
- 5:35And
- 5:36I.
- 5:36You've
- 5:36already
- 5:36mentioned
- 5:37some
- 5:37ways
- 5:37that
- 5:37Narvar
- 5:38is
- 5:38participating
- 5:38in
- 5:39that
- 5:39that
- 5:39I
- 5:39didn't
- 5:40know
- 5:40before.
- 5:40Like
- 5:41I
- 5:41knew
- 5:41Narvar
- 5:42as
- 5:43return
- 5:43logistics
- 5:44and
- 5:44figuring
- 5:44that
- 5:44part
- 5:45out
- 5:45and
- 5:45the
- 5:45confidence
- 5:46that
- 5:46I
- 5:46have
- 5:46as
- 5:46a
- 5:46consumer
- 5:47in
- 5:47knowing
- 5:48if
- 5:48Narvar's
- 5:49on
- 5:49the
- 5:49case
- 5:50like
- 5:50they'll
- 5:50be,
- 5:51my
- 5:51package
- 5:51will
- 5:51be
- 5:52returned
- 5:52and
- 5:53get
- 5:53to
- 5:53the
- 5:53right
- 5:53place
- 5:54quickly.
- 5:55But
- 5:55you
- 5:55talked
- 5:55about
- 5:56data
- 5:56that
- 5:57you're
- 5:57collecting
- 5:57that
- 5:57you're
- 5:58able
- 5:58to
- 5:58share
- 5:58because
- 5:58you
- 5:59have
- 5:591500
- 5:59retailers
- 6:00in
- 6:00your
- 6:00network.
- 6:01I
- 6:01think
- 6:02the
- 6:02other
- 6:02part
- 6:02that's
- 6:03really
- 6:03missing
- 6:03from
- 6:03the
- 6:03conversation
- 6:04is
- 6:05how
- 6:05it's
- 6:06important
- 6:06for
- 6:07consumers
- 6:08and
- 6:08for
- 6:09retailers
- 6:09to
- 6:09be
- 6:09thinking
- 6:09about
- 6:10post
- 6:10purchase
- 6:11in
- 6:11a
- 6:11way
- 6:11that
- 6:11they
- 6:11probably
- 6:12haven't
- 6:12before.
- 6:13How
- 6:13does
- 6:14post
- 6:14purchase
- 6:14kind
- 6:15of
- 6:15play
- 6:15into
- 6:16this
- 6:16idea
- 6:17of
- 6:17unified
- 6:17commerce?
- 6:18And
- 6:18how
- 6:18is
- 6:18Narvar
- 6:19kind
- 6:20of
- 6:20uniquely
- 6:20positioned
- 6:21to
- 6:21help
- 6:21retailers
- 6:22and
- 6:22brands
- 6:22with
- 6:22that?
- 6:23First,
- 6:23I
- 6:23love
- 6:24the
- 6:24term
- 6:24unified
- 6:24commerce.
- 6:25I'm
- 6:25not
- 6:25sure
- 6:25if
- 6:26I've
- 6:26heard
- 6:26that
- 6:26yet.
- 6:27Unified
- 6:27commerce,
- 6:28really?
- 6:28I
- 6:28mean,
- 6:28I
- 6:28think
- 6:28omnichannel
- 6:29was
- 6:29like
- 6:29the
- 6:29word
- 6:30of
- 6:30ten
- 6:30years
- 6:30ago,
- 6:31then
- 6:31it
- 6:31went
- 6:31away,
- 6:31now
- 6:32it's
- 6:32back.
- 6:32Yeah,
- 6:33sure.
- 6:33Sometimes
- 6:34hate
- 6:34that
- 6:34word,
- 6:34sometimes
- 6:34love
- 6:35that
- 6:35word.
- 6:35Oh
- 6:35my
- 6:35God.
- 6:36Oh
- 6:36my
- 6:36God.
- 6:37You're
- 6:37on
- 6:38omni
- 6:38talk.
- 6:39Just
- 6:39the
- 6:40word
- 6:40not.
- 6:41At
- 6:41least
- 6:41you're
- 6:41candid.
- 6:44I
- 6:44think
- 6:44unified
- 6:44commerce
- 6:45is
- 6:45a
- 6:45really,
- 6:48the
- 6:48one
- 6:48thing
- 6:48I
- 6:48like
- 6:48about
- 6:49the
- 6:49word
- 6:49omni
- 6:49or
- 6:49sorry
- 6:50about
- 6:50unified,
- 6:51is
- 6:51that
- 6:51more
- 6:52so?
- 6:52It
- 6:53is
- 6:53not
- 6:53about
- 6:54all
- 6:54channels.
- 6:54It's
- 6:54about
- 6:55customers
- 6:55feeling
- 6:55like
- 6:55it's
- 6:56one
- 6:56channel.
- 6:56And
- 6:56I
- 6:57think
- 6:57unified
- 6:57commerce
- 6:58does
- 6:58a
- 6:58really
- 6:58good
- 6:58job
- 6:58of
- 6:58explaining,
- 6:59explaining
- 6:59that
- 6:59whereas
- 7:00omni,
- 7:00I
- 7:00think,
- 7:01feels
- 7:01a
- 7:01little
- 7:01bit
- 7:01more
- 7:02wide.
- 7:03Yeah.
- 7:03And
- 7:04I
- 7:04think
- 7:04it
- 7:04really
- 7:04touches
- 7:04on
- 7:05the
- 7:05question
- 7:05as
- 7:05well,
- 7:06which
- 7:06is
- 7:06first
- 7:07post
- 7:07purchase
- 7:08is
- 7:08now
- 7:08a
- 7:08critical
- 7:08part
- 7:09in
- 7:09the
- 7:09overarching
- 7:10customer
- 7:10journey.
- 7:10Right.
- 7:11Maybe
- 7:11ten
- 7:11years
- 7:12ago
- 7:12when
- 7:12Narva
- 7:12started,
- 7:13it
- 7:13was
- 7:13an
- 7:13innovative,
- 7:13nice
- 7:14to
- 7:14have.
- 7:14Where
- 7:15we
- 7:15are
- 7:15today
- 7:15is
- 7:15I
- 7:15think
- 7:16most
- 7:16retailers
- 7:17agree
- 7:17to
- 7:17at
- 7:18least
- 7:18some
- 7:18extent
- 7:19that
- 7:19the
- 7:19post
- 7:19purchase
- 7:21set
- 7:21of
- 7:21the
- 7:21customer
- 7:22journey
- 7:22is
- 7:23really
- 7:23one
- 7:23of
- 7:23the
- 7:23most
- 7:23critical
- 7:24in
- 7:24order
- 7:24to
- 7:24retain
- 7:25a
- 7:25customer
- 7:26with
- 7:26immediate
- 7:26satisfaction,
- 7:27which
- 7:27leads
- 7:27to
- 7:28loyalty.
- 7:28Totally.
- 7:29As
- 7:29we
- 7:29think
- 7:29about
- 7:30the
- 7:30world
- 7:30now,
- 7:31post
- 7:31Covid,
- 7:31people
- 7:32are
- 7:32going
- 7:32back
- 7:32to
- 7:32stores.
- 7:33Consumers
- 7:34want
- 7:34to
- 7:34have
- 7:34that
- 7:35connected
- 7:35experience.
- 7:36They
- 7:36want
- 7:36to
- 7:36have
- 7:36one
- 7:37experience
- 7:37with
- 7:37a
- 7:37retailer,
- 7:38no
- 7:38matter
- 7:38if
- 7:38they
- 7:38start
- 7:39online,
- 7:39finish
- 7:40in
- 7:40a
- 7:40store,
- 7:40start
- 7:40in
- 7:41a
- 7:41store,
- 7:41finish
- 7:41online,
- 7:42search
- 7:42on
- 7:42an
- 7:42app,
- 7:43do
- 7:43a
- 7:44bopis
- 7:44pickup
- 7:44and
- 7:45then
- 7:45a
- 7:45home
- 7:46pickup
- 7:46return
- 7:46because
- 7:46it
- 7:47doesn't
- 7:47work
- 7:47out
- 7:47for
- 7:47them.
- 7:48And
- 7:48so
- 7:48these
- 7:49things
- 7:49are
- 7:49all
- 7:49now,
- 7:49I
- 7:49think,
- 7:49starting
- 7:50to
- 7:50be
- 7:50increasingly
- 7:51connected.
- 7:51And
- 7:52how
- 7:52do
- 7:52you
- 7:52think
- 7:53about
- 7:53every
- 7:54step
- 7:54of
- 7:55post
- 7:56purchase,
- 7:56physical
- 7:57and
- 7:57digital,
- 7:58in
- 7:58a
- 7:58connected
- 7:58world?
- 7:59Right.
- 7:59Yeah,
- 7:59that's
- 8:00true.
- 8:00I
- 8:00mean,
- 8:00before
- 8:01it
- 8:01was
- 8:01like
- 8:02you
- 8:02go
- 8:02to
- 8:02the
- 8:02store,
- 8:02what
- 8:03did
- 8:03you
- 8:03buy?
- 8:03Where's
- 8:04your
- 8:04receipt?
- 8:04Like
- 8:04all
- 8:05these
- 8:05things.
- 8:05And
- 8:05now
- 8:06it's
- 8:06really
- 8:07become
- 8:07much
- 8:08more
- 8:08simpler.
- 8:08I
- 8:08mean,
- 8:09especially
- 8:09with
- 8:09the
- 8:10narva
- 8:10experiences
- 8:11that
- 8:11I've
- 8:11had
- 8:11at
- 8:11Lululemon
- 8:12and
- 8:12some
- 8:12of
- 8:13the
- 8:13other
- 8:13major
- 8:13retailers,
- 8:14too.
- 8:14So
- 8:15we
- 8:15brought
- 8:15up
- 8:15holiday
- 8:15before.
- 8:16Yeah,
- 8:16you
- 8:16know,
- 8:17we
- 8:17kind
- 8:17of
- 8:17teased
- 8:17it
- 8:17before.
- 8:18What,
- 8:19you
- 8:19know,
- 8:20big
- 8:20time
- 8:20for
- 8:20the
- 8:20retailers,
- 8:21big
- 8:21return
- 8:22activity
- 8:22as
- 8:23well.
- 8:23What
- 8:24do
- 8:24you
- 8:24have
- 8:24any
- 8:24big
- 8:24announcements
- 8:25coming
- 8:25up?
- 8:25How
- 8:26are
- 8:26you
- 8:26guys
- 8:26looking
- 8:26at
- 8:26the
- 8:26holiday
- 8:27season?
- 8:27Anything
- 8:27you
- 8:28want
- 8:28to
- 8:28share
- 8:28with
- 8:28our
- 8:28audience?
- 8:29Well,
- 8:29I
- 8:29think
- 8:29what
- 8:30we
- 8:30see
- 8:30always
- 8:30is
- 8:30holiday
- 8:31shopping
- 8:31starting
- 8:31earlier
- 8:32and
- 8:32earlier
- 8:32than
- 8:32ever.
- 8:33So
- 8:34consumers
- 8:34also
- 8:35self
- 8:35report
- 8:35that
- 8:35they've
- 8:36started
- 8:36their
- 8:36holiday
- 8:36shopping,
- 8:37in
- 8:37many
- 8:37cases
- 8:37already.
- 8:38So
- 8:39we
- 8:39start
- 8:39to
- 8:39see
- 8:39that
- 8:39buy
- 8:39in
- 8:40cycle
- 8:40more.
- 8:41More
- 8:41than
- 8:41anything,
- 8:41I
- 8:42think
- 8:42you've
- 8:42already
- 8:42touched
- 8:42on
- 8:42it
- 8:43is
- 8:43going
- 8:43to
- 8:43the
- 8:43holiday
- 8:44is
- 8:44really,
- 8:44how
- 8:44do
- 8:44you
- 8:44set
- 8:45expectations?
- 8:46What
- 8:46is
- 8:46your,
- 8:47what
- 8:47is
- 8:47the
- 8:47cutoff
- 8:48time
- 8:48to
- 8:48get
- 8:48free
- 8:49shipping,
- 8:49guaranteed
- 8:50to
- 8:50be
- 8:50by
- 8:50date?
- 8:51Right.
- 8:51If
- 8:52something's
- 8:52going
- 8:52to
- 8:52go
- 8:52wrong,
- 8:53how
- 8:53do
- 8:53you
- 8:53make
- 8:53sure
- 8:53your
- 8:53customers
- 8:54know
- 8:54so
- 8:54that
- 8:54they
- 8:55can
- 8:55make
- 8:55other
- 8:55choices?
- 8:56Talk
- 8:56about
- 8:56return
- 8:57policies.
- 8:57How
- 8:58do
- 8:58you
- 8:58make
- 8:58sure
- 8:58you're
- 8:58really
- 8:58clear
- 8:59about
- 8:59what
- 8:59your
- 8:59holiday
- 9:00return
- 9:00policy
- 9:00is
- 9:00and
- 9:01how
- 9:01you
- 9:01take
- 9:01part
- 9:01in
- 9:01it?
- 9:03As
- 9:03I
- 9:03mentioned,
- 9:03and
- 9:03we
- 9:04talked
- 9:04about
- 9:04consumer
- 9:04urgency
- 9:05and
- 9:05anxiety
- 9:05is
- 9:05an
- 9:06all
- 9:06time
- 9:06high
- 9:07during
- 9:07the
- 9:07holiday
- 9:07season.
- 9:08So
- 9:08how
- 9:09do
- 9:09you
- 9:09use
- 9:09better
- 9:09communication,
- 9:11better
- 9:11expectation
- 9:11setting
- 9:12to
- 9:12really
- 9:12reduce
- 9:12that
- 9:13anxiety
- 9:13with
- 9:13customers?
- 9:14And
- 9:14I
- 9:14think
- 9:15what
- 9:15we
- 9:15see
- 9:15then
- 9:16is
- 9:16that
- 9:16customers
- 9:16who
- 9:17engage
- 9:17positively
- 9:18on
- 9:18holiday
- 9:19will
- 9:19come
- 9:19back
- 9:20after
- 9:20the
- 9:20holiday
- 9:20season
- 9:21because
- 9:21of
- 9:21the
- 9:21great
- 9:22experience
- 9:22they
- 9:22had
- 9:23with
- 9:23that
- 9:23peace
- 9:23of
- 9:24mind,
- 9:24with
- 9:24that
- 9:24trust,
- 9:24with
- 9:25that
- 9:25expectation.
- 9:25Yeah.
- 9:25Holiday
- 9:25is
- 9:26more
- 9:26important
- 9:26than
- 9:26just
- 9:26the
- 9:26immediacy
- 9:27of
- 9:27this
- 9:27season.
- 9:28I'm
- 9:28curious,
- 9:28too,
- 9:28as
- 9:28you
- 9:29look
- 9:29at
- 9:29cross
- 9:29retail
- 9:29more
- 9:30broadly,
- 9:30are
- 9:30there
- 9:31any
- 9:31action
- 9:31steps
- 9:31that
- 9:32retailers
- 9:32take
- 9:32in
- 9:33addition,
- 9:33on
- 9:33the
- 9:33post
- 9:34purchase
- 9:34side
- 9:35that
- 9:36is
- 9:36kind
- 9:36of
- 9:36adaptive
- 9:37to
- 9:37the
- 9:37season
- 9:37to
- 9:38try
- 9:38to
- 9:39make
- 9:39that
- 9:39process
- 9:39easier
- 9:40for
- 9:40their
- 9:40consumers?
- 9:41Anything
- 9:41you
- 9:41see?
- 9:42Yeah,
- 9:42I
- 9:42think
- 9:43one
- 9:44really
- 9:44flexible
- 9:45return
- 9:45policies
- 9:46during
- 9:46the
- 9:47holiday
- 9:47season
- 9:47is
- 9:47so
- 9:48they're
- 9:48highlighting
- 9:48those
- 9:48more,
- 9:49highlighting
- 9:49them
- 9:49and
- 9:49making
- 9:50sure,
- 9:50I
- 9:50mean,
- 9:50returns
- 9:51is
- 9:51all
- 9:51about
- 9:51peace
- 9:51of
- 9:51mind.
- 9:52Right.
- 9:52And
- 9:53if
- 9:53you're
- 9:53giving
- 9:53a
- 9:53gift,
- 9:54buying
- 9:55early,
- 9:55but
- 9:55giving
- 9:55a
- 9:55gift
- 9:56at
- 9:56Christmas
- 9:56and
- 9:56it
- 9:56doesn't
- 9:57work
- 9:57out,
- 9:57you
- 9:57want
- 9:58to
- 9:58make
- 9:58sure
- 9:58that
- 9:58your
- 9:58gift
- 9:58recipient
- 9:59also
- 9:59has
- 9:59the
- 9:59peace
- 10:00of
- 10:00mind
- 10:00to
- 10:00return.
- 10:01So
- 10:01I
- 10:01would
- 10:01say
- 10:01that's
- 10:02probably
- 10:02the
- 10:02biggest
- 10:03operational
- 10:04change
- 10:04that
- 10:04we
- 10:04see
- 10:04in
- 10:04post
- 10:05purchase
- 10:05during
- 10:05the
- 10:05holiday
- 10:06season,
- 10:06is
- 10:07wider
- 10:07return
- 10:07windows,
- 10:08potentially
- 10:08more
- 10:08flexible
- 10:09policies,
- 10:10maybe
- 10:10lower
- 10:10cost,
- 10:11all
- 10:12because
- 10:12retailers
- 10:13really
- 10:13are
- 10:13embracing
- 10:13the
- 10:14idea
- 10:14that
- 10:15holiday
- 10:15gifting
- 10:16is
- 10:17a
- 10:17big
- 10:17moment
- 10:17in
- 10:17time,
- 10:18but
- 10:18that
- 10:18the
- 10:19time
- 10:19period
- 10:20that's
- 10:20related
- 10:20around
- 10:21gifting
- 10:21is
- 10:21much
- 10:21longer
- 10:22and
- 10:23getting
- 10:23longer,
- 10:23as
- 10:23we
- 10:23just
- 10:24talked
- 10:24about.
- 10:24Yeah.
- 10:24And
- 10:24it's
- 10:24a
- 10:25great
- 10:25time
- 10:25to
- 10:25earn
- 10:25loyalty.
- 10:26Exactly.
- 10:27That's
- 10:27an
- 10:27interesting
- 10:27point
- 10:27that
- 10:28we've
- 10:28never
- 10:28talked
- 10:28about
- 10:28before.
- 10:29So
- 10:29that's
- 10:29wonderful.
- 10:30All
- 10:30right.
- 10:31Well,
- 10:31thank
- 10:31you
- 10:32so
- 10:32much,
- 10:32David
- 10:33Marin,
- 10:33for
- 10:34being
- 10:34here.
- 10:35Narvar,
- 10:35your
- 10:36team,
- 10:36for
- 10:36making
- 10:37all
- 10:37of
- 10:37our
- 10:37coverage
- 10:38today
- 10:38at
- 10:38shop
- 10:38talk
- 10:39fall
- 10:39possible
- 10:40again.
- 10:40You
- 10:41can
- 10:41check
- 10:41them
- 10:41out
- 10:42down
- 10:42below
- 10:42at
- 10:42booth
- 10:43L
- 10:4345,
- 10:44right?
- 10:45Yes,
- 10:45yes,
- 10:46L
- 10:4645.
- 10:47And
- 10:48Chris
- 10:48and
- 10:48I
- 10:48will
- 10:48be
- 10:48back
- 10:49with
- 10:49so
- 10:49much
- 10:49more
- 10:50coverage
- 10:50today.
- 10:50We've
- 10:51got
- 10:51lots
- 10:51of
- 10:51interviews
- 10:51coming
- 10:52up
- 10:52from
- 10:52Walmart,
- 10:53Macy's,
- 10:54american
- 10:54freight
- 10:55and
- 10:55more.
- 10:55So
- 10:55stay
- 10:56tuned.
- 10:56And
- 10:56until
- 10:57then,
- 10:58be
- 10:58careful
- 10:58out
- 10:58there.
- 10:59Thanks
- 11:00Keeman
- 11:01all
- 11:01right,
- 11:02I.