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The Truth About Marketing Ops with Kelly Jo Horton, Head of Lifecycle Marketing Ops at Atlassian | Ep. 374
So, what does Marketing ops actually look like?
Atlassian’s Head of Lifecycle Marketing Ops Kelly Jo Horton joins Daniel to break down what ops actually is, why it’s so complex, and how high-performing teams are evolving the function for 2026 and beyond.
She explains why MOPS isn’t “just sending an email,” why process is everything, and why marketers need to stop treating ops like a drive-thru and start treating it like a Michelin-star kitchen. She also reveals how Atlassian structures its ops organization and why she believes the MQL is officially dead. You’ll also learn:
> What modern…
The skinny
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