Black Friday Part 3 - The VIP List Strategy for Better Black Friday Results | Matt Edmundson
Most eCommerce brands make the same Black Friday mistake: blasting identical offers to their entire email list. Matt Edmundson explains why this approach "just feels wrong" and shares a VIP list strategy that segments customers into "soulmates," "lovers," and those "about to dump you." Learn how to create self-selecting VIP lists, test offers early, leverage SMS marketing, and turn your best customers into referral engines.
Key Point Timestamps:
05:00 - The existing customer strategy fundamentals
06:30 - Segments and journeys for maximising value
09:00 - Creating VIP lists and self-selection…
The skinny
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