Latest / Unstoppable Empire: How to Start a Business While Working Full Time
What Are You Supposed to Charge?
How do you price something you’ve never sold before?
In Episode 32 of the Unstoppable Empire Podcast, Dallas tackles one of the most uncomfortable moments for a first-time entrepreneur: putting an actual price on your first offer.
You’ll learn why your price isn’t your worth, why copying competitors isn’t enough, how to think about genuine customer value, and how to use the F.A.I.R. Price Check—Financial Floor, Alternatives, Impact, and Real-World Response—to create an initial pricing hypothesis you can actually test.
No fake value stacks. No guessing disguised as certainty. Build the…
The skinny
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