Latest / B2B Marketing Podcast
Episode 149: Why ignorance is NOT bliss when it comes to the deprecation of third party cookies
Google recently announced that they are delaying the deprecation of third party cookies for the third time in four years. In this week’s episode, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Paul Collier, Fractional CMO, Funnel Fuel, to talk about the recent news and how digital programmatic advertising space will be impacted. They talk about everything from why marketing leaders might turn a blind eye to how data is being used to the opportunity the end of cookies provides for businesses and Paul’s top tip for those who feel like in the dark about all things cookie-related…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.