Latest / Billion Dollar Sellers
mazon Just Changed the Rules Again - Brand Owners Take the Hit
April 24th, 2025 Summary: Kevin King discusses Amazon's updated counterfeit policy forcing difficult choices, Josh Hadley's award-winning TikTok strategy, new Amazon Marketing Cloud insights, and AI techniques for creating product images.
Key Points Discussed:
Amazon's new counterfeit policy requiring brand owners to report entire ASINs
Josh Hadley's TikTok Shop pivot that increased sales 5x after declining profits
5-year purchase history data now available in Amazon Marketing Cloud
AI product image creation techniques using file-name tricks
Partnering with creators at scale using Lyra by…
The skinny
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