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The Plaintiff Lawyer’s Guide to Being Found in the Age of AI
In this episode of Raising the Bar with RebuttalPR, host Ray DeLorenzi sits down with Jillian DeSimone, the firm's Vice President of Business Development, to examine a line item almost every plaintiff firm carries: tens of thousands of dollars a month to an SEO agency, paid out for years. For most of the last decade that spend was defensible. Search meant ten blue links on Google, and a firm that ranked on the first page reached people at the moment they went looking for a lawyer. Firms that invested early built a real advantage over firms that did not.
Ray and Jillian walk through the three…
The skinny
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