Stop shouting at your audience: why the propaganda model of selling is dead
If selling makes you uncomfortable — if the word "salesman" makes you cringe, or if you feel a little bit of shame every time you hit send on a promotional email — you're not imagining things.
That discomfort was engineered. Literally. In a boardroom over a hundred years ago.
In this episode of Master the Inbox, I'm taking you back to World War I, when a wartime propaganda machine accidentally created the modern idea of "selling" — and why that outdated, broken model is still destroying your ability to actually connect with people today.
You'll hear the story of George Creel's Committee on…
The skinny
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