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Latest / Billion Dollar Sellers

Amazon Is Giving Sellers $2,500 to Shut Up

Date: April 6th, 2026

Summary: Kevin King breaks down Amazon's move to deduct ad costs directly from seller proceeds, eliminating credit card rewards on ad spend, plus the new 3.5% fuel surcharge, Amazon's fake discount crackdown on strikethrough pricing, early data on Rufus "Sponsored Prompts" ads, TikTok Shop stats, and how Walmart is quietly dominating Google Shopping with over 1,600 seller names.

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Key Points Discussed

Amazon's new ad cost deduction policy ending credit card rewards on ad spend

The DD+7 reserve policy double…

The skinny

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