Latest / Selling on Giants: The eCommerce Marketplace Podcast
Amazon Expands Into DTC Fulfillment, A to Z Claim Friction Grows, and AI Reshapes Discovery
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This week’s Selling on Giants breaks down a major shift happening across Amazon, Walmart, and the broader marketplace landscape. The headlines may look unrelated, but they all point in the same direction.
Platforms are moving beyond transactions and into infrastructure, while operators face increasing pressure across fulfillment, compliance, and discovery.
Top stories this week:
Amazon expands Multi Channel Fulfillment for Shopify globally
Amazon extends its MCF Shopify integration into Europe, Japan, and Canada, positioning itself as the fulfillment layer for…
The skinny
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