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The Future of Advertising in an AI-Driven World: Insights from Konrad Shek
In this episode, we're joined by Konrad Shek, Director of Public Policy and Regulation at the Advertising Association.
Konrad brings a unique lens to the AI conversation, blending his background in engineering, civil service, and policy with his current leadership across AI, digital technology, and data privacy in the advertising world.
In this episode, he delves into how generative AI is transforming advertising –from personalised video campaigns to synthetic focus groups and hyper-efficient content creation.
Chapters
00:00 Introduction to AI in Advertising
02:48 The Impact of AI on…
The skinny
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