Latest / Event Industry News Podcast
The Agency of Tomorrow: Storytelling, AI and Global Events
James Dickson speaks with Kristina McCoobery, Global President of INVNT, about the agency model of the future. They discuss INVNT's theatrical roots in storytelling, the renewed value of in-person events, and how live experiences drive emotional engagement.
Kristina explains how INVNT is adopting AI responsibly - hiring a Chief AI Officer and building Orbby for analytics and on-site insights - while keeping human-led creative strategy at the centre. She also covers global collaboration, cultural nuance, and how new tools speed decision-making and boost efficiency.
Overall, the episode…
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