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How Canva Built a Billion-Dollar Design Empire Without Adobe Users

In this episode of Startup Stories, Lucas and Luna explore how Canva went from a Perth dorm room to a $40 billion valuation by targeting non-designers. They break down the key numbers: how Canva reached 100 million monthly active users by focusing on the 99% of people who don't use Adobe products, and how its freemium model generated $1.7 billion in annual recurring revenue. The hosts discuss Canva's clever viral loops around templates and team collaboration, the strategic acquisitions of Pixlr and Pexels to shore up its asset library, and the recent launch of Visual Suite to expand…

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